PR PPT Presentation

WHAT IS P.R?
 The most widely accepted and popular definition of PR is from the Institute of
Public Relations (IPR), which defines Public Relations as, “the planned and
sustained effort to establish and maintain goodwill and mutual understanding
between an organisation and its publics.”
 PR aims to earn understanding and support, influence opinion and behaviour .
 Public Relations is a dynamic business communication tool which can transform

the performance of any company, be it a one-man band or a multinational.
Two key elements of the
definition:
 Large number of publics
 Our success depends on

them.
Therefore:
 Reputation is everything.
 Ethical imperative: Tell

the truth, and do the
right thing.
PR disciplines
1. Financial public relations.
2. Consumer/Lifestyle public
relations.
3. Crisis public relations
4.Government
5. Industry Relations
Reasons for Growth of Public
Relations:
oGrowth in corporates.
oInternal communication
oGlobalisation
oGrowth of media
Methods and tactics
1.Publics targeting
2. Lobby groups
3. Spin
4. Spin doctors
Tools Of P.R
1. Traditional tools include press releases and media kits
2. Brochures, newsletters and annual reports
3. social media outlets, such as blogs, Twitter and Facebook
4. Publicity events, pseudo-events, photo ops or publicity stunts.
5. Talk show circuit. A PR spokesperson (or his/her client) "does the

circuit" by being interviewed on television and radio talk shows
with audiences that the client wishes to reach.
 6. Books and other writings
 7. Collateral literature, traditionally in print and now predominantly as

web sites.
 8. Speeches to constituent groups and professional organizations;

receptions; seminars, and other events; personal appearances.
 9. A Desk Visit is where the PR person literally takes their product to

the desk of the journalist in order to show them emerging promotions.
 10. Astroturfing is the act of PR agencies placing blog and online

forum messages for their clients, in the guise of a normal "grassroots"
user or comment
Benefits and Scope of
Public Relations
Benefits
1. if you don’t communicate with your target audiences, you will
lose out to competitors who are using public relations.
2. If you don’t manage the information by which people form their

opinions, their views of your company will be based solely on
what they hear from other sources.
3. PR can help in building a positive image and thus helps to

minimise damage when something goes wrong.
4. PR helps to maintain communications with your most important

business audiences.
It is cost-effective and credible.
5. Please remember, PR takes time. It is not an overnight process.

It is an on-going endeavour.
Scope
1. The scope of PR today is far reaching and encompasses several industries
and sectors.
2. Social and religious leaders, politicians, entrepreneurs, industrialists are

all closely associated with the PR process at some point or the other.
3. Today most social conflicts are caused by changing values and higher
expectation from the superiors.
External communication used for PR
• Advertising.
• Publications.
• Lobbying.
Internal Communications Used For
PR
 Newsletters
 Social Events
 Journals
Tania Kapadia,
founder and CEO
Graduated double major in psychology

and philosophy. She also post
graduated diploma in communication
with specialization in PR and brand
management.
ABOUT THE COMPANY

Established : 2002
Office: Mumbai , Delhi , Bangalore
Team strength : 30
‘STRATEGY’ is the key element that
surrounds the id8 mission & vision
CLIENTS
THEIR PROCESS OF
WORKING
 Thought
 Creation
 Strategy
 Implementation
 Execution
 Result
WHAT DO THEY DO?
MEDIA SOLUTION MARKETING
 Strategy SOLUTIONS
 Competition •Strategy
overview
•Event ideation
 Overall media
 Consultancy •Target group focus
ENHANCING THE BOTTOM LINE THROUGH

EFFECTIVE PR & MARKETING
•Techniques
•Market evaluation
•Consumer insight
•Product/brand insight
Adfactors Public
relations
About Adfactors
 Adfactors PR is
among India's top
three consultancies on
public relations
 240 retainer clients
 Presence in 40+ cities

Employment Criteria
 Understanding Client
 Verbose Skills essential
 Segregation of Opinions
& Attitudes important
 Complete understanding
of corporate structure
Crisis Management
 Most Important – Be
Truthful
 Give out Holding

statement initially
 Shift focus from event
 CRISIS 24x7-- specialist

Crisis Communications
Unit

PR PPT Presentation

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What are the different PR disciplines mentioned?

What are the different PR disciplines mentioned?

What are some reasons cited for the growth of public relations?

What are some reasons cited for the growth of public relations?

WHAT IS P.R?

 PR aims to earn understanding and support, influence opinion and behaviour .

 Public Relations is a dynamic business communication tool which can transform

 Our success depends on

 Ethical imperative: Tell

3. Crisis public relations

2. Brochures, newsletters and annual reports

3. social media outlets, such as blogs, Twitter and Facebook

4. Publicity events, pseudo-events, photo ops or publicity stunts.

5. Talk show circuit. A PR spokesperson (or his/her client) "does the

 7. Collateral literature, traditionally in print and now predominantly as

 8. Speeches to constituent groups and professional organizations;

 9. A Desk Visit is where the PR person literally takes their product to

 10. Astroturfing is the act of PR agencies placing blog and online

2. If you don’t manage the information by which people form their

3. PR can help in building a positive image and thus helps to

4. PR helps to maintain communications with your most important

5. Please remember, PR takes time. It is not an overnight process.

2. Social and religious leaders, politicians, entrepreneurs, industrialists are

Graduated double major in psychology

ABOUT THE COMPANY

ENHANCING THE BOTTOM LINE THROUGH

 240 retainer clients

 Presence in 40+ cities

 Verbose Skills essential

 Give out Holding

 Shift focus from event

 CRISIS 24x7-- specialist

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