CENTRAL BANK OF INDIA PPT (Harshitha) 1

SHRI CHNAI COLLEGE OF
COMMERCE & ECONOMICS

PROJECT ON
MARKETING OF
CENTRAL BANK
HDFC STANDARD LIFE INSURANCE
GROUP NO.9
GROUP MEMBERS
NAME ROLL NO
JIGNA.SALVA 52
HARSHITHA .UCHIL 50
BHAVYA.ACHARYA 1
TANVI.BHATT 3
RUCHITA.TRIVEDI 49
SUBMITTED TO:
PROF.SANSKRITI JAIN
METHA
CENTRAL BANK OF INDIA
INTRODUCTION
 Established in 1911, founded by Sir Sorabji Pochkhanawala.
 The first Indian commercial bank which was wholly owned

and managed by Indians.
 During the past 99 years of history the Bank has weathered

many storms and faced many challenges.
 The Bank could successfully transform every threat into

business opportunity and excelled over its peers in the
Banking industry.
 Central bank of India lives on peoples on people's faith and

regards itself as the people's own bank‘ as said by Sir Sorabji
Pochkhanawala.
MARKETING MIX
 Marketing mix is the;
 Process of planning and executing the conception of pricing.

 Promotion and distribution of goods and services to create
exchanges that satisfy customers.
 It is the prime responsibility of the bank professional .
 Based on their expertise and excellence attempt to market the

services and schemes profitably.
 7P’S of marketing are;

Product
Price
Promotion
Place and physical evidence
Process
People
PRODUCT
 DEPOSITS
a. Money Multiplier Deposit Certificate (MMDC)

b. Money Multiplier Deposit Certificate (MMDC)
c. Cent Uttam Scheme
d. Other Special Savings Accounts
 CARDS
a. Central card Electronics

b. Central card
c. Debit Card
 LOANS
a. Housing Loans
b. Home Renovation Loan
c. Computer Loan
d. Personal Loan (Corporate and Non-Corporate)
e. Education Loans
f. Special Educational Loans
g. Finance For Trade
h. Car Loans
i. Loans For Commercial Vehicles
j. Agricultural Loans
k. Personal Loans For Pensioners And Teachers
 OTHER SERVICES
a. Traveler's Cheques
b. Gift Cheques
c. Cash Management Services
d. Cent Bill Pay
e. Special Services
 INTERNATIONAL BANKING
a. NRI Banking
b. Other Specialized Services
o Every product is measured up to technical standards.
o Central Bank of India has:
 Technical perfection in service

 Prompt delivery
 Quick disposal
 Presentation of right facts and figures
 Right filing proper documentation
 DESIGNING AN ATTRACTIVE PACKAGE
 Manager is familiar with the package developed

package by the leading competitive banks since this
would help them in innovation.
 PRODUCT DEVELOPMENT
 Development is done by
 Combining
 Modifying
 Magnifying
 TYPES OF PRODUCT DEVELOPMENT
a. Proactive
The needs of the target market are
anticipated and highlighted.
b. Reactive
The bank respond to the expressed needs of
the target.
PROMOTION
 Advertising
 Central Bank of India campaign revolving around the famous Panchatantra

Tales with a refreshing twist.
• The first TVC is called ‘The Race’

• The second TVC, titled ‘The Trap’
 Both TVCs are in 3D animation and saw the involvement of over 50

production and animation professionals.
 Press Releases
• On 7th August 2010, launch of regional sms alerts.

• On 29th July 2010, opens Ulhasnagar Camp No.4 Branch.
 Net Profit Rises by 26.22%.
 Retail Banking: Centralized Credit Processing Centre for Retail Credit
operational in 15 centers.
 New Products Launched: Reverse Mortgage Loan enabled Annuity (RMLeA)
 Website
 www.centralbankofindia.co.in
 Word-of-Mouth Promotion
• Hidden sales force plays an incremental role in increasing the

demand.
• Professionals make it sure that the promised services reach to the
ultimate users.
• The word-of-mouth promoters are offered small but new incentives.
* Mr. A is highly aware of the development

* Mr. B is not aware.
PRICE
 Rate of interest is regulated by the RBI.
 Other charges are controlled by the Indian Banking
Association.
It is essential that both the buyers as well as the sellers

have a feeling of winning.
 Interest rates provided:
AMOUNT RATE OF INTREST
15 Lakhs 2.50% - 7.50%

15 Lakhs to 1 Crore 2.50% - 7.25%
1 Crore 2.50% - 6.00%

PLACE AND PHYSICAL DISTRIBUTION
 Distribution of its large network in 27 out of 28 States.

 4 out of 7 Union Territories.
 3563 branches and more than 250 extension counters
nationwide.
 Headquarters of the bank – Mumbai
 16 other zonal offices established in different cities of the
nation.
 online branch and ATM locator is also available.
PROCESS
 Steps involved in Process:
1. To acquaint about product to the customer which can be

said as product conception stage.
2. Know the customers requirement &then has to provide him

with product accordingly.
3. Customers has to fills the application form wherein

personal details, proofs are attached & then the account is
opened.
4. It involves all the activities of the banking services from the

product conception stage till its marketing.
PEOPLE
 Shri S. Sridhar
Chairman & Managing Director
 Shri Ramnath Pradeep

Executive Director
 Shri Arun Kaul

Executive Director
HDFC STANDARD LIFE
INSURANCE
INTRODUCTION
 Since its inception in 1977 assisted more than 3.4 million

families across 2400 cities and towns through its network of
over 271 offices.
 Customer Service and satisfaction has been the mainstay of
the organization.
 JOINT VENTURE:
 The first companies to be granted license by the IRDA to

operate in life insurance sector.
 It is a joint venture between Housing Development Finance
Corporation Limited (HDFC Ltd.) India and UK based
Standard Life Company.
 It was incorporated on 14th august 2000.
MARKETING MIX
 INGREDIENTS OF MARKETING MIX
Place and
Physical
Product Price Place Promotion People evidence
a
le
ib
’
ss
e s
di ma nal
po
o
bl nc ssi
ng k
ir le fe
fa cel Pro
en e
Ex nk
Ba
Marketing Mix
Ingredients of Marketing Mix

PRODUCTS
 The company currently has 25 retail and 6 group products in its

portfolio.
1. Group Plan
2. Protection Plan
3. Children Plan
4. Retirement Plan
5. Savings and Investment Plans
6. Health Plans
7. Rural Plan
PRICE
 Premium Calculations:
Step 1: Premium is usually stated as Rs. per thousand SA.
(Sum Assured)
Step 2: Deduct adjustment for large S.A if applicable.
Step 3: Make adjustment for mode of payment of premium.
Step 4: Add Extras.
Step 5: Multiply by SA.
 Income Tax Benefits:

i. Income tax does not have to be paid on policy claimed and
surrender amount.
ii. The premium being not more than 20% of the SA on any
policy during any year.
PROMOTION
 Focus on Training:
• Training is an integral part of their business strategy.

• To enhance their technical skills or the softer behavioral skills to be able to
deliver the service.
 Advertisement:
• ‘Sar Utha Ke Jiyo’, first TV Advertising Campaign on 17 th January 2005.

• It was honoured as ‘Among India’s 60 Glorious Advertising Moments.
• It was ranked 6th amongst ‘The 10 most effective Advertisements’ in September
2007.
• 2 silver and 1 bronze awards at the ADFEST 2007 National Awards by
Advertising
Agencies Association of India (AAAI).
• 3 awards are the highest won by any single brand in the financial services
business.
 Website:
• Launch of website in 2000 - www.hdfcinsurance.com

PROCESS
 Need-Based Selling Approach:

• Eight-step structured sales process ‘Disha’, helps
customers understand their latent needs at the first
instance.
 Transparent Dealing:
• Clearly communicated to help customers take the right
decision.
 Strict Compliance with Regulations:

• Agents who successfully completed this training only,
are authorized by IRDA to sell ULIPs.
PEOPLE
• Mr. Deepak M Satwalekar is the Managing Director and

CEO since November 2000.
• Mr. Amitabh Chaudhry - Managing Director and Chief
Executive Officer.
• Mr. Paresh Parasnis is the Executive Director and Chief
Operating Officer.
• Ms. Vibha Padalkar is the Chief Financial Officer.
• Mr. Ashley Rebello is the Chief Actuary and Appointed
Actuary.
• Mr. Vikram Mehta heads the Sales and Marketing.
• Mr. Prasun Gajri is the Chief Investment Officer.
 Company has a strong presence in its existing markets

with a base of 2,00,000 Financial Consultants.
PLACE AND PHYSICAL EVIDENCE
• 568 branches servicing customer needs in over 700 cities

and towns.
• First branch opened in Churchgate on 1st November
2000.
• Corporate head office is in Mumbai.
Contact Address:
HDFC Standard Life Insurance Co. Ltd.
'Trade Star', 2nd floor, 'A' Wing
Junction of Kondivita and M.V. Road
Andheri-Kurla Road
Andheri (East), Mumbai - 400059
CONCLUSION
Usually all persons want money for personal and
commercial purposes. Central Bank of India is the oldest
lending institutions in Indian scenario. They are providing
all facilities to all customers for their own purposes by their
terms. They introduce new innovative ideas, strategies, and
advanced technologies. For that they give each and every
minute detail about their institution and projects to Public .
As a life insurance company, HDFC standard life
insurance understand that customers have invested their
savings with them for the long term, with specific
objectives in mind. Thus, their investment focus is based
on the primary objective of protecting and generating
good, consistent, and stable investment returns to match
the investor’s long-term objective and return
expectations, irrespective of the market condition.
THANK YOU

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SHRI CHNAI COLLEGE OF

COMMERCE & ECONOMICS

 Established in 1911, founded by Sir Sorabji Pochkhanawala.

 The first Indian commercial bank which was wholly owned

 During the past 99 years of history the Bank has weathered

 The Bank could successfully transform every threat into

 Central bank of India lives on peoples on people's faith and

 Process of planning and executing the conception of pricing.

 It is the prime responsibility of the bank professional .

 Based on their expertise and excellence attempt to market the

 7P’S of marketing are;

a. Money Multiplier Deposit Certificate (MMDC)

a. Central card Electronics

o Central Bank of India has:

 Technical perfection in service

 DESIGNING AN ATTRACTIVE PACKAGE

 Manager is familiar with the package developed

 TYPES OF PRODUCT DEVELOPMENT

 Central Bank of India campaign revolving around the famous Panchatantra

• The first TVC is called ‘The Race’

 Both TVCs are in 3D animation and saw the involvement of over 50

• On 7th August 2010, launch of regional sms alerts.

• Hidden sales force plays an incremental role in increasing the

* Mr. A is highly aware of the development

It is essential that both the buyers as well as the sellers

 Interest rates provided:

AMOUNT RATE OF INTREST

15 Lakhs 2.50% - 7.50%

1 Crore 2.50% - 6.00%

 Distribution of its large network in 27 out of 28 States.

1. To acquaint about product to the customer which can be

2. Know the customers requirement &then has to provide him

3. Customers has to fills the application form wherein

4. It involves all the activities of the banking services from the

 Shri Ramnath Pradeep

 Shri Arun Kaul

 Since its inception in 1977 assisted more than 3.4 million

 The first companies to be granted license by the IRDA to

Ingredients of Marketing Mix

 The company currently has 25 retail and 6 group products in its

5. Savings and Investment Plans

 Income Tax Benefits:

• Training is an integral part of their business strategy.

• ‘Sar Utha Ke Jiyo’, first TV Advertising Campaign on 17 th January 2005.

• Launch of website in 2000 - www.hdfcinsurance.com

 Need-Based Selling Approach:

 Strict Compliance with Regulations:

• Mr. Deepak M Satwalekar is the Managing Director and

 Company has a strong presence in its existing markets

• 568 branches servicing customer needs in over 700 cities

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