SuperFinal of Retail Plan - Watsons

FAR EASTERN UNIVERSITY
INSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
As Partial Fulfillment for the Requirements at our Subject Retail Management
Second Year Second Semester SY 2010-2011
Submitted By:
Andalan, Nestor Jr. D.
Absulio, Ruiz Jerome R.
Salas, Kevin Ail
Pardilla, John Kevin

RETAIL PLAN EVALUATOR”S RATING SHEET
This is to certify that the retail plan for WATSONS PERSONAL CARE has been
carefully evaluated by the Pane of Evaluators using the prescribed criteria during the
Retail Plan Presentation.
The Retail Plan of WATSONS PERSONAL CARE has merited the rating
Of %
Panel of Evaluators:
____________________________
____________________________
____________________________
____________________________
____________________________
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY
A. Summary
a. In-Store Advertising
b. Sales Promotions
c. Merchandising
d. Operations Management Style
B. Company Profile
C. General Objectives on Making the Retail Plan
D. Specific Objectives on making the retail plan
E. Key Strategy Changes
II. NATURE OF STORE

A. VISION
B. MISSION
III. STORE ANALYSISS
IV. MERCHANDISING DESIGN, DISPLAY AND STORE LAY OUT
V. PRODUCT LINE
CATEGORY OF THE AVAILABLE PRODUCT
A. Pharmacy
B. Health and Wellness
C. Beauty Products
D. Toiletries
E. Food and Beverages
F. General Merchandise
VI. CURRENT TARGET MARKET
VII. SWOT ANALYSIS
VIII. MARKET ANALYSIS
A.CURRENT MARKET SEGMENTATION
IX. MARKETING MIX ANALYSIS
A. PRODUCT
B. PRICE
C. PLACE
D. PROMOTION
E. PEOPLE
X. PROPOSED RETAIL MARKETING
A. PRODUCT
B. PROMOTION
B.1. IN-STORE SALES PROMOTION
B.2. IN-STORE PRINT ADS
B.3. INTERACTIVE MARKETING
B.4. PUBLIC RELATIONS

XI. PROPOSED RETAIL STORE LAYOUT
XII. PRIMARY TARGET COMPETITION

I. Executive Summary
A. In – Store Advertisement
When we visited the store of Watsons, Gateway Cubao Quezon City, We saw
a lot of In-Store Advertising:
- Endorsers
- Segmentation of Products endorsers for Bath care, Hair Care, Health and
wellness, food and beverages, etc.
- Flat screen TV ads
- Speakers inside the Watson Store
B. Sales Promotion Events
Watsons Company have a monthly Sales Promotions Events for costumers

so that they always patronizing the all products of Watsons, here the some examples of
promotion events that we saw in the store of Watson, Gateway Cubao Quezon City
- This Month the Theme of Watson is LIVE BEAUTIFULLY, they give a discounts to the
selected product especially in the Beauty products.
- Get a 30%, 40%, 50%, 60% less on the selected and leading product
- Earning points to the SM Advantage Card to every purchasing products in

Watsons.
- Sample of Hair and Beauty products

C. Merchandising system of the store
The product variety that Watson’s offers are not just Medicines and Beauty
products, they also extend their products in Health care and wellness, food and
beverages, exclusive products and also they own products of the Watsons. The store
has its own separation of products according to categories. They put the placards in the
top of the category product so that the customers will easily see and get the products
that they buy.
D. Operations Management Style
Watsons Operations Management Style is Centralized because all the

commands are coming from the head office. Watsons managers just wait for the
command from the head office and then after that they will do the job. For example the
PLANOGRAM the head office is the one making that and send to the branch and the
manager of that branch is the one responsible to implement it.
Brief History of A.S Watsons

The history of A.S. Watson dates back to 1828, with the opening
of the Canton Dispensary. The small dispensary was formed as a
clinic providing free medical services to the poor people of Canton
in the southern Chinese province of Guangdong.
In 1858, Alexander Skirving Watson joined the Hong Kong
Dispensary as Manager, with responsibility for the dispensing side
of the business in 1860 when his uncle Dr Thomas Boswell
Watson became major partner. At the death of Dr T. B. Watson in
1861, the Hong Kong Dispensary was leased to A.S. Watson and
two other doctors, and from 1862 onwards, the name A.S.
Watson featured prominently at the Hong Kong Dispensary. In
1871, the Watson family leased the company to Dr John David
Humphreys and Dr Arthur Hunt, and thereafter trading was
executed under the name A.S. Watson & Company. Retail outlets
were known as "Watsons the Chemist".
The current owners, Hutchison Group, acquired a controlling
interest in A.S. Watson & Co., Ltd in 1963. In 1981, it became a
wholly owned subsidiary of Hutchison Whampoa Ltd. At this time,
the group had 75 retail outlets.
About Watsons Personal Care Stores (Philippines) Inc.
Watsons Personal Care Stores (Phils.) Inc. is part of the Health
and Beauty Store chain of A.S Watson, the largest health, beauty,
cosmetics, and perfumery retailer in the world. Today, Watsons
H&B Asia is the leading health and beauty chain in the continent
with successful operations in 9 markets (Hong Kong, China,
Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, and the
Philippines).
In 2002, A.S. Watson Group joined hands with SM Prime
Holdings Inc., the Philippines' leading shopping mall developer.
The partnership brought about the first Watsons stores in SM
Megamall and The Podium (Ortigas). Today, Watsons operates
170 stores in the Philippines serving more than 100,000
customers per day.
Watsons strives to ensure that their customers get the best value
for their money through monthly promotions, special offers, and
continuous consumer marketing programs. Each Watsons store
houses nothing but the best brands from top manufacturers all
over the world and also carries its own competitively priced, high
quality private labels and brands. With more than 1000 brands
ranging from medicines, cosmetics, and fragrances to personal
care items and general merchandise, Watsons Your Personal Store
delivers only the best health, wellness, and beauty solutions to each and every
customer.
General Objectives on Making the Retail Plan
- To increase high sales for the retail store

- To develop the retail store in a more organize way
- To be the leading retail store among the other existing
retail store in the Philippines.
Specific Objectives on making the Retail Plan

Promotions
-to make a good promotion that catches the attention of the
customer.
- to get the customer loyalty
Merchandising
- To improve the arrangement and positioning of the
products in the retail store.
Advertising
- To make an advertisement that will inform the market
about Watsons and to advertise it locally.
Key Strategy Changes
- Re arrangement of the lay-out and facility of the store

- Add effective promotions and strategic advertisements.
II. Nature of the Store

Watsons Personal Care is a kind of store that serves the
customer like a combination of a convenient store, drug store and
health & beauty store in short the kind of this store is WATSONS
style.
A. VISION
To be recognized as the leading personal care store concept
in every market in which we operate.
B. MISSION
To help people enjoy their lives more by making a bigger
positive difference in their health, looks and the way they feel.
III. STORE ANALYSIS
When we visit the store of Watsons we observed the aspects that

need to be change or solve and aspects that Watsons did very
well.
Below are the aspects that need to be solved or change.
 Staffs that are not nice or not that pleasing to the customer,
especially to the FEMALE GUARD in that store.
 Some products that needed to be in the storage room are
only place at the floor near to the back wall of the store and it
is not pleasant to the eyes.
 The place is very congested that customers are accidentally
bumped by another customer.
Below are the aspects that Watsons did very well.
 The lighting of the store is good.

 They have a music at the store
 The arrangement of the products are good
 The place of Watsons is also good because it Is in the mall a
crowded mall and it is near to the LRT station and it is easily
be seen by customers because it is also near at the entrance
of the mall.
III. MERCHANDISING DESIGN, DISPLAY AND STORE LAYOUT
According to our research, Watsons is a retail store that is

advance in terms of technology. During our interview with the
Super Visor of Watsons Gateway Mall in Araneta Center Cubao,
Quezon City, Watsons has a system that for example price of a
product, when its price changes all of the branches must
accurately change the price on that day because if they didn’t
change it they might be caught by a surprise checker and a minus
grade to them.
Back to the topic, well WATSONS have this kind of virtual

merchandising that really caught a customer’s attention and that
is they have a card or a poster that says that this product is TOP
PICKED, BEST SELLER, and HOTTEST ITEM. By putting this
cards or poster will help a customer which product to choose, it is
like recommending the product to your customers telling them to
buy this one because it is our best seller.
Also, Watsons ambiance looks good because of the lights

that makes the store very bright. Approximately 50-80 florescent
lights are installed on the store. The lights help the store to
stimulate a customer’s interest/mood to buy a product because
the light gives a positive effect to the customer just for example in
hospitals the lights in a hospital is dim or not bright it is because
to make a patient to relax and feel sleepy, while in a store like
Watsons the lights are very bright to make the customers to feel
energetic and to stimulate the customer to buy. Now, Watsons
has an in-store music the purpose is that is to stimulate also the
customer to buy. The slower the music the longer the customer
will stay at the store and select more items.
In this picture, it shows how the products are displayed in the

store of Watsons properly and it is organized. We’ve talked to the
supervisor of this retail store and we asked that who is
responsible on making this arrangement to the products and she
answered that the Head office is the one responsible on making
this arrangement and the term she used is “PLANOGRAM and
SPACE PLANNING” all the plans for the arrangement of the
products comes from the head office and the staffs in the retail
store are the one checking and maintaining how it is to be
displayed and she added that all the time the products are
displayed like what is in the planogram and space planning
because there are inspectors that visit them without noticing them
so that is why every time they must maintain the proper display of
the products.
Categories of Available Products
Pharmacy
- Cold and Flu

- Cough
- Digestion Treatment
- Hemorrhoid Treatment
- Laxatives
- Oral treatment
- Pain Reliever
- Throat Treatment
- Traditional Chinese Medicine
Health and Wellness
- Body Slimming
- Eye & Ear Care
- Family Planning
- First Aid
- Foot Treatment
- Hair Treatment
- Health Equipment
- Health Foods
- Skin Treatment
- Vitamins & Supplements
- Weight Management
Beauty
- Beauty Accessories
- Colour Cosmetics
- Facial Skin Care
- Fragrance
Toiletries
Baby Care
- Bath
- Body Care
- Feminine Hygiene
- Hair Care
- Hand & Foot Care
- Men’s Grooming
- Oral Care
- Paper Goods/Cotton
Food and Beverages
- Beverages
- Chocolates & Candies
- Gift Confectionery
- Snacks
General Merchandise
- Fashion Accessories
- Gifts
- Travel Accessories
V. CURRENT TARGET MARKET
In our interview with Ms. Carol of Watsons Gateway

Mall, she is the Supervisor of the retail store. According
to Ms. Carol, Watsons target market is most likely all,
that’s what she said, but base on our observation and
study, we think that Watsons target market are those
people who wants a one stop shop for their body
care/needs like these;
Pharmacy - for your medications.
Health & Wellness- for your body slimming, weight
management and vitamins & supplements.
Beauty – consist of cosmetics products.
Toiletries – bath care, baby care, oral care and other body
care.
Snacks and Beverages – to satisfy yourself in terms of

food.
General Merchandise – for your fashion accessories and
travel accessories.
Watsons is really a ONE STOP SHOP for your body

care. That is why Ms. Carol answered that almost all
people are their target market.
SWOT ANALYSIS
STRENGTH
 WATSONS have products that others don’t have. For
example their BEAUTY PRODUCTS only Watsons has
beauty products that is made by their company, and
MERCURY doesn’t have that product category. For
example this product WATSONS
MOISTURISING FACIAL WASH
WEAKNESS
 MERCURY beat WATSONS in terms of the time that

they are open. Because MERCURY is open 24hrs 7
days a week while WATSONS only opens from 8 am to
11 am 7 days a week also.
OPPORTUNITY
 WATSONS opportunity is that SM holds WATSONS.

Because SM owns the PHARMACEUTICAL of
WATSONS and every SM has WATSONS and SM’s
consumer traffic will help or Watsons can benefit from
SM’s consumer traffic because there inside the mall
and people can go inside the store and may result for a
purchase to their products.
THREATS
 The threats that most likely will affect them are the
terrorism that is happening now at the Philippines.
Because most of Watsons retail stores are at the malls
and we all know that malls are crowded and terrorists’
bomb crowded places. if this thing will happen it will
surely affect most of the Watsons that are located on
the malls.
VIII. MARKET ANALYSIS

CURRENT MARKET SEGEMNTATION
In every company or business you need to know your market

segmentation. The Geographic, Demographic and
Psychographic.
Geographic
You need to know what country to serve. And Watsons have
many branches around Asia. Some are these countries:
Philippines
China
Korea
Singapore
Malaysia
Thailand and many more country around Asia.
Demographic
Also we need to know about the Age, Gender, Religion, and
Nationality, Generation of the customer.
Age –all of the ages are applicable.
Gender – male and female
Religion – all of the religion are applicable
Nationality- all are applicable
Generation – Baby Boomers, Gen X & Y, all are applicable.
Psychographic
Also we need to know the social class, Personality and Lifestyle
of the customers.
Social Class – all social classes can purchase in Watsons

because Watsons has low prices items and also they have
expensive items.
Personality – all kinds of personality are applicable to Watsons
Lifestyle- also all are applicable.
VIII. MARKETING MIX ANALYSIS

In this part we use the 5P’s which are Product, Price, Place,
Promotion and People in Sales/Marketing.
A. Product
Watsons have variety of products in different product
category and Watsons provide the brands of products that are
known and trusted by the consumers. Also Watsons have
products that they own and only available at Watsons stores like
these toiletries: BARE ESSENTIALS
B. Price
In terms of pricing, Watsons is very accurate in changing the
products prices. Like what I said on the first part of the retail pan
Watsons has this kind of system that when the head office signals
a change in price all the branches will accurately and immediately
change the prices because if they didn’t change it in that day they
will be caught by the surprise inspectors coming from the head
office and they will be marked with low evaluation grade.
C. Place
The place of the store is good, because it is in a mall and it
is near the LRT station and easily seen because it is near on the
entrance of the mall.
D. Promotion
Watsons has In-store promotions like posters in the wall
advertising the product and also they have two flat screens
showing the different products in the store. And they have this
monthly promotion and for this month their theme is “Live
Beautifully” they’re promoting their beauty products by having
discounts, free bags if you accumulated 800 pesos worth of
beauty products. And also they have a free facial and testing on
the beauty products
E. People in Sales/Marketing
Watsons staffs are nice but some are not, others are very
pleasing and nice to the customer but the others are gonna make
your head burst because of their arrogance just like we’ve
experience when we visit the store. In that kind of staff’s people
will think twice to buy on that store.
VALENTINES PROMOTIONS
Title: A sweet deal from your Watsons Personal Care
Scheme: For every 700 worth of purchase in any Watson’s product, get 1 bundle of chocolate.
Duration: Feb 13, 14, 15
Objectives:
-To increase sales on selected Watsons own products
- To have repeat buyers
Cost of Detailed
Chocolates
1. Samba = 1 box = P70php each box = 10 pcs of samba,500 samba 50 box x 70php = P3,500
2. Kitkat = small = P12.00 x 500 = P6000
Large = P22.00 x 500 =P11000
3. Goya = P22.00 x 500 = 11000
Samba=P3500
Kitkat=P17000
Goya=P11000
Total = P31500
Plastics
1plastic = P2.00 x 500pcs = P1000
Ribbon
1 Roll of Ribbon = 50php x 3pcs = P1500
50 bundles only
Labor
2 person … Each bundle cost = 2.00php labor
1 labor needs to bundle 250pcs = P500 x 2 = P100

Posters
4 posters only
Print – P40.00 each print x 4pcs = P120
Paper – P10.00 each x 4 = P40
Layout fee – Labor fee = P400
Total = P530
Total cost = P35530 ./ 500 = P71.06 each bundle
P71.06 / 700 worth purchased= 0.101514 x 100 = 10.15%

Gift Cheque
Scheme : For every accumulated official receipt from Watsons get a gift cheque
A. For every P10,000 above purchase receipt get 2pcs 500 gift cheque
B. For every P5,000-7,000 purchase receipt get 5pcs 100 gift cheque
C. For every P2,000-4,000 purchase receipt get 6pcs 50 gift cheque
Duration: Jan 01, 2012 - 31,2012 only
Objectives: Increase shopper traffic in Watsons.
Cost of Detailed:
50pesos Gift Cheque
50php x 200pcs = P10000
Paper = 2.00 each x 200pcs = P400
Print = 3.00 each x 200pcs = 600
Total = P11000
100 pesos Gift Cheque
100php x 100pcs = P10000
Paper = 2.00 each x 100pcs = P200
Print = 3.00 each x 100pcs = P300
Total = P10500
500 pesos Gift Cheque
500php x 50pcs = P25000
Paper = 2.00 each x 50 = P100
Print = 3.00 each x 50 = P150
Total = P25250
Total cost = P46750
A. 1,000 gift cheque / 10,000 worth purchased= 0.1 x 100= 10%

B. 500 gift cheque / 7,000 worth purchased= 0.0714 x 100 = 7.14%
C. 300 gift cheque / 5,000 worth purchased= 0.06 x 100= 6%
Stamp Card
Activity: Redemption
Title: Stamp Stickers
Scheme; For every 300 php worth purchase in Watson (Any brand) you get 1 sticker for
stamp card promo
Duration: Sept 01- Dec 31. Can be claimed until Jan. 15
Objectives: Increase in Sales in selected and all products of Watsons
To gain customers loyalty.
Mechanics
1. A customer can avail of a Watsons Christmas promo card from September 01,2012
to December 31,2012 with no purchased
2. One stamp will be awarded for each purchase of any Watsons products at least worth
300php. No stamps must be accumulated and one stamp will be awarded for every
purchase of Watsons owned products at least worth 300 php.10 stamps must be
collected. all in all 20 stamps.
3.if a customer complete the promo card he/she can now present it at the Watsons in
gateway and can avail the limited free movie passes (2pcs ordinary movies , 1pcs Imax
movies)
Cost of Detailed
Cards = P 5.00 each x 500pcs= P2,500

Stickers: P.50 each x 5000pcs= P2500
Movie Pass= P180 per movie x 100pcs= P18,000
= P300 per movie x 50pcs= P15,000
Total Cost= 2,500 + 2,500 + 18,000 + 15,000= P38,000
300x 20stampcard= P6,000
180 ordinary movie x 2 = P360
300 Imax movie x 1= P300
360php + 300php= P660+5php each card+10php each stickers= P615 each person win
P6000/615= 0.1025 x 100 = 10.25%

HOLLOWEEN PROMOTIONS
Title : A thriller Surprise
Scheme : For every 1,000 pesos worth purchase in Watsons get 1 surprise gift.
Duration: Oct 20 – Nov 05 , 2012 only
Objectives: Increase in Sales of Watsons
To have repeat Buyers

Cost of Detailed
Adult = 1000 pcs , Children’s = 500 pcs
For adults (17 yrs old and above)
Sanitizer = P25php each x 1500 pcs = P 37500
Bath liquid soap = P 30php each x 1500 pcs = P44970
Scrub = P10php each x 1500 pcs = P 15000
Total = 97470
For children = 4 to 16 yrs old
Candy’s (max,halls,pochie)
Max= 1 box = P300 php x 5 = P1500
Halls = 1 box = P300 php x 5 = P1500
Poche = 1box= P450 php x 5 = P 2250
Total = P5250
Chocolates (flattops,choco choco,hany)
Flattops 1 box P700 x 5 = P3500
Choco2x 1 box P500 x 5 = P2500
Hany 1 box P 600 x 5 = P 3000
Total = P500
Plastics
1 plastic = P3.00 w/design Halloween x P 3000pcs = P9000
Staypler
1 staypler = P 70 x 2 = P 140
Bala = 1 box = P 30 x 4 = P120
Labor 1 persons
3 persons = adults = 1500 bundle , 1 labor man needs to bundle 750pcs
750pcs Bundle x 2.00 each bundle = 1500 x 2 = P3,000

For Adult
97,470 + 3,000 + 2,000= P102,470/1000pcs of bundles= P 102.47 per Bundle
102.47per bundle / 1500 worth purchase = 0.0683133 x 100= 6.83%
For Children
9,020 + 1800 + 1,000= P11,500/500pcs of Bundles = P23.00 per Bundle
23.60per bundle / 1500 worth purchase=0.0157333 x 100 = 1.57%
For adults 6.83 + for children 1.57 = 8.4%

CHRISTMAS PAPER BAG
Title: Wrap your things; give to your love one
Duration: Sept 01 – Dec 31, 2012 only
Scheme: For every worth purchased from Watsons get the Christmas Paper Bag.
A. Small Paper Bag= 200pesos

B. Medium Paper Bag= 400pesos
C. Large Paper Bag= 500 pesos
Objectives: To increase in Sales
To have a repeat buyers
Cost of Detailed:
Small Paper Bag

Paper Bag= P10.00each x 3,000pcs= P30,000
G. Card= P1.00 each x 3,000= P3,000
Print= P3.00 each x 3000= P9,000
Medium Paper Bag
Paper Bag= P15.00each x 3,000pcs= P45,000
G. Card= P1.00each x 3,000pcs= P3,000
Print= P4.00 x 3,000pcs= P12,000
Large Paper Bag
Paper Bag= P20.00 x 3,000= P60,000
G. Card= P1.00each x 3,000pcs= P3,000
Print= P5.00 x 3,000pcs= P15,000
Small- P42,000 total cost / 3,000pcs=P14.00per Pcs / 200 worth purchased=0.07 x

100= 7%
Medium- P60,000 total Cost / 3,000pcs= P20.00per pcs / 400 worth purchased= 0.05 x
100= 5%
Large- P78,000 total Cost / 3,000pcs= P26.00 per pcs / 500 worth purchased= 0.052 x
100= 5.2%
IN-STORE Flat Screen
Objectives: Inform customers of your product offering

Make customers aware that you have promotions
Cost of Detailed
40 inch LG flat screen = P40000 x 2 = P80000
Layout design to flats screen = P3000
Labor to put the flat screen Tv = P410
Total = P 83410
Transit Ads (Bus)
Objective: Strengthen the images of Watsons
Cost of Detailed:
Bus skin (Don Mariano bus)
Each bus skin cost = P90,000 x 15pcs of bus= P1,125,000
Labor 10 persons
Minimum salary = P410 x 10 = P4100 x 5 days = P20,500

Company fee = P 100,000
Total cost- 1,125,000 + 20,500 + 100,000 = P1,245,500
IN-STORE RADIO ADS
Objectives: inform customers of your product offering

Cost of Detailed:
I.T Expertise Fee – P15,000
DJ Fee – P12,300 per Month
IN-STORE POSTERS
Cost of Detailed
4 posters only
Total = P530
Cost of Detailed
4 posters only
Total = P530
Title: Bring in Baskets
Scheme: give shopping baskets for the customers for their convenient.
Objectives: To give more shopping convenience to the customers.
Cost of Detailed:
Baskets = 100pcs x 40 pesos each = 5,000
Watsons Sticker logo = 100pcsx10 = 1000
Total Cost = 6,000 pesos

Title: Bring in the Benches
Duration: Whole Year
Scheme: Place Benches at the store.
Objectives: to give our customers something to rest on.
To give the customers convenience.
Cost of Detailed:
Benches = 4pcsx2000 each = 8,000 pesos.
Total Cost = = 8,000 pesos

Title: Employee of the Month
Duration: whole year
Scheme: Monthly Evaluation of the employees and announcement of top 3 performers
Objectives: for the employees to have bonding time.
To evaluate the employees and teach them where did they go wrong.
Cost of Detailed:
Price for the Top 3 employee = 5,000 each x 3 = 15,000 per month
Certificate w/ frame
Paper = 1pack = 60pesos
Printing = 5pesos each x 3 = 15
Frame = 50 pesos each x 3 = 150
Total Cost = 15, 225 per month x 12 months = 182,700 Pesos

Change floor design of the Store
Objectives: To make the retail store spacious
Cost of Detailed:
Labor = 3 x minimum wage 420 = 1,260 pesos
Free Food
Lunch and Snack
200 each per person x 3 = 600
Total Cost = 1,860

SuperFinal of Retail Plan - Watsons

Uploaded by

Copyright:

Available Formats

SuperFinal of Retail Plan - Watsons

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

SuperFinal of Retail Plan - Watsons

Uploaded by

Copyright:

Available Formats

FAR EASTERN UNIVERSITY

INSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE

As Partial Fulfillment for the Requirements at our Subject Retail Management

Second Year Second Semester SY 2010-2011

Andalan, Nestor Jr. D.

Absulio, Ruiz Jerome R.

Salas, Kevin Ail

Pardilla, John Kevin

RETAIL PLAN EVALUATOR”S RATING SHEET

II. NATURE OF STORE

IV. MERCHANDISING DESIGN, DISPLAY AND STORE LAY OUT

VI. CURRENT TARGET MARKET

VII. SWOT ANALYSIS

VIII. MARKET ANALYSIS

A.CURRENT MARKET SEGMENTATION

IX. MARKETING MIX ANALYSIS

B.1. IN-STORE SALES PROMOTION

B.2. IN-STORE PRINT ADS

B.3. INTERACTIVE MARKETING

B.4. PUBLIC RELATIONS

XI. PROPOSED RETAIL STORE LAYOUT

XII. PRIMARY TARGET COMPETITION

B. Sales Promotion Events

Watsons Company have a monthly Sales Promotions Events for costumers

- Earning points to the SM Advantage Card to every purchasing products in

- Sample of Hair and Beauty products

C. Merchandising system of the store

that they buy.

D. Operations Management Style

Watsons Operations Management Style is Centralized because all the

Brief History of A.S Watsons

General Objectives on Making the Retail Plan

- To increase high sales for the retail store

Specific Objectives on making the Retail Plan

Key Strategy Changes

- Re arrangement of the lay-out and facility of the store

II. Nature of the Store

III. STORE ANALYSIS

When we visit the store of Watsons we observed the aspects that

Below are the aspects that Watsons did very well.

 The lighting of the store is good.

III. MERCHANDISING DESIGN, DISPLAY AND STORE LAYOUT

According to our research, Watsons is a retail store that is

Back to the topic, well WATSONS have this kind of virtual

Also, Watsons ambiance looks good because of the lights

In this picture, it shows how the products are displayed in the

- Cold and Flu

V. CURRENT TARGET MARKET

In our interview with Ms. Carol of Watsons Gateway

Snacks and Beverages – to satisfy yourself in terms of

Watsons is really a ONE STOP SHOP for your body

MOISTURISING FACIAL WASH

 MERCURY beat WATSONS in terms of the time that

 WATSONS opportunity is that SM holds WATSONS.

VIII. MARKET ANALYSIS

In every company or business you need to know your market

Social Class – all social classes can purchase in Watsons

VIII. MARKETING MIX ANALYSIS

Title: A sweet deal from your Watsons Personal Care

Duration: Feb 13, 14, 15