MARKETING STRATEGIES AND CHALLENGES OF SELECTED SMALL

ENTERPRISES SELLERS IN THE MUNICIPALITY OF CONCEPCION

TARLAC

A Research Report/Title Proposal

Presented to the Faculty of
Concepcion Catholic School
Concepcion, Tarlac

In Partial Fulfillment of the

Requirements for the subject
Practical Research 1

AVENA, BRENT STEVEN D.

GINES, FRANCESCA MAE B.
GRANADA, ERIKA C.
MACARAEG, RANCI C.
NOBLES, HANNA TRISHA
RAMOS, JERECHO PAUL L.
 September 2022

Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction

Developing and executing marketing strategy is central to the practice of

marketing. Marketing strategies are not one time process but a varied and unique action

which is prominently necessary to revise year by year to attain predetermined objectives.

Whether the turnover is huge or marginal, marketing strategies are applicable and

advisable in case of every small, medium and large enterprise. Marketing strategies are

quite comparable and measurable in nature so affected by market fluctuations and trends

of business cycle. Key change involving the transition to a new kind of economy is not

only the concern of the scientific world. (Sheetal, 2012). A marketing strategy sets out

your business goals, including who your ideal customers are and how you intend to reach

them. It's your plan of action and the blueprint to the marketing activity you will do in the

coming months and years to grow your business. A small scale enterprise, or more

simply, a small business, is one marked by a limited number of employees and a limited

flow of finances and materials. (David Sarokin, 2019). Small business is defined as a

privately owned corporation, partnership, or sole proprietorship that has fewer employees

and less annual revenue than a corporation or regular-sized business.

Studies have shown that the brain processes visual content 60,000 times

faster than text. With visual content more than 40X more likely to be shared on social
media (Source and the amount of average daily video views doubling from 4 to 8 billion

views per day (Source), it’s clear that the visual content trend shows no signs of slowing.

And while text-based content is still important in marketing, to really capture your

reader’s attention, various types of visual content should also have an integral role.

(Kimberly Grabas, 2016). Video-based content is becoming a key focus area in social

media marketing because it can capture a viewer’s attention for a longer amount of time

compared to static posts. From TikToks to Instagram reels, marketers are using bite-sized

videos to drive engagement and increase brand awareness among millennials and Gen Z.

Live streaming is also proving to be an effective marketing trend. According to

one report, consumers spent around 548 billion hours streaming through mobile devices

in 2021. When paired with influencer marketing, live streaming allows potential

customers to engage with influencers familiar with the product, talk about the product,

and make the purchase all while watching the stream. (Asana, 2022).

The purpose of this study seeks to help a business achieve sales goals and

branding initiatives. Through a variety of tactics, marketers work to attract the right

customers to the business. It also allows you to connect with potential customers and

inform them of all the services you offer. It builds brand recognition and fosters healthy

competition between businesses. It boosts sales, helps you construct a consistent client-

base, and helps you make your mark on the world. Many business owners haven’t

discovered the importance of a marketing strategy. In fact, having a marketing strategy is

so useful that you can think of it as having a road map (or a cheat sheet). It will guide you

in just about every business decision that you make. (Sherman, 2022).
STATEMENT OF THE PROBLEM

This study focuses on the marketing strategies and challenges of selected small

enterprises sellers in the municipality of Concepcion Tarlac, specifically, this study

sought to answer the following questions:

1. What is the profile of the respondents in terms of the following?

1.1 Age

1.2 Products

2. What are the marketing strategies of small business?

3. What are the challenges encountered by the small enterprises sellers?

4. What are the implication of the study?

SCOPE AND DELIMITATION

This research study will show the marketing strategies and challenges of selected

small enterprises sellers; the respondents will be ten (10) sellers in the municipality of

Concepcion Tarlac and use the simple random sampling method. The researcher will

collect data inside the Municipality of Concepcion Tarlac. The researchers will collect

data inside the municipality of Concepcion Tarlac. The researchers will use open-ended

survey questionnaires in data gathering to determine the marketing strategies and

challenges of the selected small enterprise seller in the Municipality of Concepcion

Tarlac. The researchers used a simple random sampling method to determine the

respondents. This study used descriptive research design to describe the marketing

strategies and challenges of the selected (10) small enterprise seller in the Municipality of

Concepcion Tarlac.
SIGNIFICANCE OF THE STUDY

This study gives s strategy to those who want to start a business and want to earn

enough.

To the students who want to start a business. This will help them to establish

preliminary information about the experiences and strategies of SMEs in selling their

product.

To the people who want to start selling. the result of the study is that they will

have ideas and strategies on how to start a business and strategies on how to earn enough.

To the sellers: the result of the study will have a strategy on how to accelerate the sale of

products.

To the Researchers. the result of the study will give light on their research it

will give answers to their stated problems.

Future Researchers. The result of the study will serve as a reference material

and a guide for future researchers who wish to conduct the same experimental study or

any study related to the marketing strategies and challenges to small enterprises sellers.

DEFINITION OF TERMS

The following terms are operationally and conceptually defined for the readers to

have a better understanding of the study.

Enterprises - An enterprise is a for-profit firm founded and operated by an

entrepreneur. Furthermore, we often claim that those who manage such enterprises are

entrepreneurial.
 Financial performance- the term used as a general measure of a firm's overall

financial health over a given period. It is a subjective measure of how well a firm can use

assets from its primary mode of business and generate revenues.

Small Business - is defined as a privately owned corporation, partnership, or sole

proprietorship that has fewer employees and less annual revenue than a corporation or

regular-sized business.
 Chapter 2

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter includes some previous related literature and studies from local and

foreign which are presented in the following paragraphs.  

Foreign-Related Literature

Small business marketing strategies for the first 5 years Shiina Pai Walden

University, 2017 Small businesses have an integral role in the US economy and represent

99.7% of all employers in the United States; however, approximately 50% of small

business start-ups fail within the first 5 years. Developing and implementing a well-

formulated marketing strategy is critical to the success of business because a marketing

strategy provides long-term benefits for a company’s financial performance and increases

the survival rate. The objective of this case study was to explore the marketing strategies

that small retail business owners use to sustain their businesses for the first 5 years. The

population was 5 successful retail-based small business owners in New York and New

Jersey who had developed a well-formulated marketing strategy and sustained their start-

ups for the first 5 years. The conceptual framework built upon Porter’s competitive

strategy theory. Data collection involved semistructured, face-to-face interviews and a

review of company marketing documents. Data analysis involved coding and populating

the data in software. Thematic analysis and methodological triangulation of the data

revealed several themes: online marketing, marketing knowledge and planning, market

research, and customer acquisition and retention. The findings of this study contribute to
social change through the potential to improve economic activity, create stability in the

local economy, and decrease small business failure rates by using marketing strategies

effectively. Application of the findings could also lead to increased employment in

communities where small businesses are located to improve the standard of living of

local residents and contribute to effective positive social change.

Maske and Steighltz (2013) conducted a study about Social media is one channel

that promotes an effective way to communicate and interact with others. This product of

modernity is advantageous to businesses to accommodate the use of the internet. The

Small enterprises adoption of online platforms to improve financial performance; by

posting activities, and the use of publicity and the perceived benefits of using the channel

is a big help to enhance the business performance and its target market

Small Business Platforms

Small business is defined as a privately owned corporation, partnership, or sole

proprietorship that has fewer employees and less annual revenue than a corporation or

regular-sized business. Upper management commitment and accessibility, however, can

be stronger in a smaller business, and internal communications can be more

straightforward. The values perceived by small business personnel tend to become

common factors in the personnel’s behavior and can become important factors that

generate good long-term performance. Upper management can contribute significantly to

small business culture development if they can express values and ideas to help guide the

efforts of personnel. Ideas that describe part of the culture are typically known as

organizational values and are expressed by concepts such as values, mission, vision,
policies, and objectives. (ASQ 2022) Small businesses provide opportunities for

entrepreneurs, jobs for neighbors and gathering places for communities. They're rooted in

the landscape where they grow, and they give back vitality and sustenance. Although

running a small business involves taking greater risks. Small businesses are important

because they provide opportunities for entrepreneurs and create meaningful jobs with

greater job satisfaction than positions with larger, traditional companies. They foster local

economies, keeping money close to home. (Devra Gartenstein, 2019).

Challenges Experienced Of Small Enterprises

The COVID-19 pandemic's long-term effects go far beyond overcrowded

hospitals and significant travel restrictions. The difficulties that owners of small

companies in the Philippines continue to encounter in keeping their doors open are

particularly severe for those in rural regions. With the World Bank projecting a 52% job

loss in the construction industry and an even greater proportion among employees in

small companies like laundromats, hair salons, and other roadside stores in 2020,

company owners were compelled to let a significant portion of their personnel go. We

spoke with Horton Caguingin, a Kiva Coordinator with Kiva Field Partner Alalay sa

Kaunlaran, Inc., to discover more about how the pandemic is affecting small businesses

in the Philippines (ASKI). ASKI, a non-profit organization founded in 1986, is

committed to supporting and growing micro and small-to-medium companies as well as

the provision of social services throughout the Philippines.Horton has a unique

perspective on the difficulties affecting company owners around the Philippines as well

as what has been assisting them in surviving in the face of a global crisis because of his
job as the link between Kiva and ASKI.to help its residents during this crisis, the

Philippine government implemented some legislation. Emergency aid was given out to

individuals all around the Philippines, but sadly it wasn't enough to support daily

expenses. Horton describes how company owners have revised their plans for providing

for themselves and their kids: "Aside from financial assistance and social services, ASKI

also assists companies with online product promotion. Since the commencement of the

quarantine, online commerce has been increasingly popular in the Philippines, where the

travel and tourism industry has been negatively impacted. Philippines education has also

been impacted. Although the government encourages online learning, less wealthy

families often struggle to pay for the technology and internet access needed to participate.

Instead, families spend their money on essentials like food. We may assist our clients'

children with their education through microfinance.(Gravois.2022)

Marketing Strategies

The marketing management rationale behind the marketing notion is that attaining

achieve corporate goals, it is necessary to identify the target markets' requirements and

wants. compared to the competition, providing the desired pleasure with more

effectiveness and efficiency (Armstrong and Kotler, 2004). The methodical use of present

marketing resources is referred to as marketing planning. skillfully scheduled overtime to

quickly accomplish specified marketing goals Continuous monitoring, assessment, and

measurement of the numerous external and internal market factors that may affect its

capacity to generate respectable profitable sales expectations. Additionally, marketing

planning offers a comprehension and awareness of engagement from the most

organizational levels to the smallest competitive instance that a company plans to use to

examine the near- and long-term possibilities of fulfilling goals. A company's marketing

mix is considered while creating the strategic marketing plan., finance, and marketing

cannot be separated from other corporate functional areas. Purchases, R&D, Human

Resources, Legal and other Units, since the corporate planning system should form the

foundation of the marketing planning process. These five are several phases in the

marketing planning process, including the marketing audit, analytical planning aids,

SWOT analysis, planning assumption formation, establishing of objectives, and

strategies, and the creation of desired action plans (Lao, 2021).

Local Related Studies

Strategic management practices and business performance of cooperatives in

Ifugao, Philippines: basis for strategic planning model Jenelyn I Chungyas, Fernando L

Trinidad International Journal of Management & Entrepreneurship Research 4 (2), 84-

104, 2022 Multi-purpose cooperatives need to operate and effectively focus their efforts

on certain tasks to avoid getting astray or deviate from their targets. As required of all

well-managed organization, the right external and internal environment with the right

people in it is essential. For a cooperative organization to accomplish its objectives, a

sense of direction needs to be set and some sort of rules or guidelines have to be

established and observed. This research aims to examine the effect of strategic

management practices on the business performance of selected multi-purpose

cooperatives in Ifugao. Specifically, it seeks to measure the level of application of

strategic management tasks by these cooperatives and correlate it with its financial and
operational performance as a basis for a strategic planning model. This study utilized

primary and secondary data. To assess the relationship between strategic management

and financial and operational performance, the researcher used simple regression

analysis. Result of the study showed a positive relationship between strategic

management and financial performance which is supported by the analysis made on the

financial statements of the cooperative which shows an increasing trend on the net profit

margin, ROA and ROE. A positive relationship also occurs between strategic

management and operational performance of the multi-purpose cooperatives in Ifugao.

This study hopes to contribute not only in addition to literature but also to be of help to

the management of the cooperatives to suggest strategies that would be of great help

towards a positive business performance. Moreover, this study will be serving as a

reference material for both academicians and practitioners.

Synthesis

The articles used in the study agree that MSCs under selected small enterprises

have advantages and disadvantages in terms of their financial performance. More

businesses are now adapting to the new normal of marketing and realize that it benefits

both MSCs and new companies. Businesses took many benefits from operating their

business. While there are mostly cost advantages to the companies, technical difficulties,

data management, and publicity could affect their financial performance. Establishing the

brand online, promoting, and advertising the goods and services to encourage the

consumers are just a part of obtaining sales. What makes it more complex is when it is

time to operate and transact with the customer. Arranging the orders and preparing them
could also be complicated as they will be processed online. There can be unforeseen

events that might affect the operation. If handled poorly, it will reflect on the brand's

reputation, reflect on the business, and leave a bad impression on the public. Especially

during this time, people prefer to shop online as it brings convenience, the more needed

to transact and process orders carefully. With the studies presented, there are limiting

factors that should look carefully to understand the process of managing businesses.
 Chapter 3

METHODS OF RESEARCH AND SOURCES OF DATA

This chapter presents and describes the research design, research locale, samples

and sampling procedure, research instrument, research procedure, and data analysis that

are used in this study.

Research Design

This study used descriptive research design to describe the marketing strategies

and challenges of selected small enterprise sellers in the Municipality of Concepcion

Tarlac. After analyzing the challenges and marketing strategies of the small enterprise

sellers, the researchers will describe and analyze every data that has been collected.

Research Locale

This study is conducted at the Municipality of Concepcion in Tarlac Province.

The Municipality of Concepcion was currently ranked 246th in the First-Class

Municipality category under the Cities and Municipalities Competitive Index conducted

by the Department of Trade and Industry, Philippines (Cities and Municipalities

Competitiveness Index, n.d.).

Samples and Sampling Procedure

The population of this study is composed of owners or managers of small

enterprises wherein the business enters the marketing and strategies. Due to the lack of

data available to know the specific population of businesses that operate under the
marketing strategies, the researchers used the convenience sampling technique to identify

the respondents in this study. Convenience sampling (also called accidental sampling or

grab sampling) is a method of non-probability sampling where the researchers choose

their sample based solely on convenience (Simkus, n.d.). The researchers have come up

with 10 business owners as respondents who are currently available without the actual

use of actual data as their population.

Research Instrument

The researchers utilized an open-ended questionnaire in gathering data to describe

the marketing strategies and challenges of selected small enterprise sellers in the

Municipality of Concepcion Tarlac. The said questionnaire is divided into two parts: part

one is the profiling of the respondent and part two is the open-ended questionnaire.

Source of Data

The primary source of this study is the selected small enterprise sellers of the

Municipality of Concepcion, Tarlac who experience challenges and employ marketing

strategies in their businesses.

Research Procedure

To gather data and information regarding the challenges and marketing strategies

of selected small enterprise sellers in the Municipality of Concepcion, the researchers

prepared a permission letter to the office of the school principal to ask permission to

conduct the data gathering outside the school premises. After signing the permission
letter, the researchers then proceeded with the data gathering among the selected small

enterprise sellers. The researchers seek permission from the respondents through a

consent form. The researchers utilized convenience sampling to determine the

respondents. The researchers had little explanation of their research instrument to guide

their respondents in answering the questionnaire. Through data analysis, the researchers

analyzed and interpreted the responses from the respondents to get accurate results.

Data Analysis

The researchers analyzed and interpreted the data from the respondents based on

the research instrument which is an open-ended questionnaire. To describe the marketing

strategies and challenges of selected small enterprise sellers in the Municipality of

Concepcion Tarlac, the researchers utilized content analysis. It is used to determine

patterns and codes that resulted from the text by classifying concepts and themes (Dye,

2021).
QUESTIONNAIRE

Good day! We are the Senior High School students at Concepcion Catholic School who
are currently conducting a research study. The researchers would like to ask for a few
minutes of your time to participate in this survey. Rest assured that all information
collected from the participants would not be used for any other purpose aside from
completing the study and will be kept confidential under the Data Privacy Act of 2012. 
This study aims to determine the marketing strategies and challenges of selected small
enterprise sellers in the Municipality of Concepcion Tarlac.

Part I. Profile
Name(optional):
Age:
Name of the business (optional)
Type of the business (e.g., clothing, cosmetics, etc.):
Number of years being engaged in the e-commerce industry:

Questions Part II. Interview

1. What are the challenges do you face in your business?

2. What are the marketing strategies you employ in your business in terms of the
following?
2.1 Product

2.2 Price
 2.3 Place

2.4 Promotion

3. What is your approach to selecting a product to sell?

4. How do you deal with the large number of people who buy from you?

5. What do you do when you have a competitor who sells the same product as you?

6. What services do you offer to your customers?

 Informed Consent

Title of Research: Marketing Strategies and Challenges of Selected Small Enterprises

Sellers in the Municipality of Concepcion Tarlac

School: Concepcion Catholic School

Members: Avena, Brent Steven D.

Gines, Francesca Mae B.
Granada, Erika C.
Macaraeg, Ranci C.
Nobles, Hanna Trisha
Ramos, Jerecho Paul L.

1. Introduction and Purpose of the Study

The Grade 11 ABM students at Concepcion Catholic School will conduct a study
titled "Marketing Strategies and Challenges of Selected Small Enterprises Sellers
in the Municipality of Concepcion Tarlac " as part of the requirements for the
subject Practical Research 1: Qualitative Research.

The purpose of this research is to determine the marketing strategies and

challenges of selected small enterprises sellers in the municipality of Concepcion
Tarlac. It seeks to help a business achieve sales goals and branding initiatives.

2. Subject Participation

We anticipate that fifteen (15) small enterprise sellers in the Municipality of

Concepcion, Tarlac will participate in this study. One visit is required as part of
your participation which lasts for 15 to 20 minutes.

3. Potential Risks and Discomforts

There might be a chance of experiencing discomfort because there is a potential
risk of having a misunderstanding between the respondents and the researchers.
After all, the data gathering will be conducted online with the use of forms that
some may not be familiar with.

4. Potential Benefits
Respondents’ participation in data collection regarding the difficulties
encountered will be a great assistance to the small enterprise sellers and other
businesses that through this study, it can finally address the challenges faced.

5. Confidentiality
To protect the identity of each respondent, all data gathered for the study will be
coded. No names or other identifying information will be used when discussing or
 reporting data. The researchers will safely keep all files and data collected. Your
responses are completely anonymous and for educational purposes only.
6. Compensation
Subjects will not be compensated for participation in this study.

7. Cost/Reimbursements
There is no cost for participating in this study.

I voluntarily agree to participate in this research

□ Yes
□ No

Authorization

By signing this form, you authorize the use and disclosure of the following information
for this research:

□ I authorize the use of my records, any observations, and findings found during the
course of this study for education, publication, and/or presentation.

_______________________________________ ____________________
Signature Over Printed Name of the Participant Date
 Chapter 4

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

Table 1. Age of the Respondents

AGE FREQUENCY PERCENTAGE(%)

18-22 6 66.7%

23-28 1 11.1%

29-32 0 0%

33-37 0 0%

38 above 3 22.2%

Total 10 100%

Table 1 shows the total number and percentage of the age range of 10

respondents. Based on the table, 6 respondents are 18-22 years old, 1 respondents are 23-

28 years old, none of the respondents are in the age of 29-32 and 33-37 years old and

only 3 respondents are above 38 years olds. Respondents who are 18-22 years old are the

majority with a percentage of 66.7% meaning most of the small enterprise sellers in the

Municipality of Concepcion Tarlac are already in the stage of adulthood.

It is followed by respondents who are above 38 years old consist a percentage of

22.2%, respondents who are 23-28 years old consist a percentage of 11.1%, and

respondents who are 29-32 and 33-37 years old are the minority with the percentage of

0% of the total population.

 Table 2. Type of Product

PRODUCT FREQUENCY PERCENTAGE(%)

Clothing 5 55.6%

Cosmetics 3 22.2%

Foods and Snacks 1 11.1%

Healthcare 1 11.1%

Others 0 0%

Total 10 100%

Table 2 shows the total number and percentage of the type of product of 10

respondents. Based on the table, 5 respondents are selling clothing products, 3

respondents are selling cosmetic products, 1 respondent is selling food and snacks and 1

respondent is selling an healthcare product. Respondents who are selling clothing are the

majority with a percentage of 55.6% meaning most of the small enterprise sellers in the

Municipality of Concepcion Tarlac mostly sells clothes.

It is followed by respondents who are selling cosmetic products consist a

percentage of 22.2%, respondents who are selling foods, snacks and healthcare the

minority consist of a percentage of 11.1% of the total products.

 Table 3.
Q1. What are the challenges do you face in your business?
VERBATIM TRANSLATION THEME

R.1 Complaints Complainants

R.2 Complaint

R.3 I've experience a lot of Customer’s attitude

challenges when in comes

to my business which is

Ukay-Ukay like the attitude

of the customers, but

despite of that challenges i

enjoyed a lot being a ukay

seller especially when I'm

doing live selling, though

I've suffer a little because

my viewers isn't serious but

i love what I'm doing.

R.4 Few numbers of

customers problem in

restocking desired items

R.9 Bogus buyer

R.5 Receivables collection

R.6 it was during the Lack of customers

Pandemic

R.7 Lack of brand

awareness.

R.8 Struggling in creating a Marketing strategies

new marketing strategy to

have a good sales.

R.10 like your competitors

with other sellers like my

product

On Question 1 two respondents experience some complaints on their customers,

four customers experiencing a bad attitude from theire customers, two respondents

answered with lack of customers, two respondents have answered some difficulties of

making a strategies to have a good sales.

 Table 4.
Q2. What are the marketing strategies you employ in your business in terms of the
following?
2.1 Product 2.2 Price 2.3 Place 2.4 Promotion
VERBATIM TRANSLATION THEME

Table 5.
Q3. What is your approach to selecting a product to sell?
VERBATIM TRANSLATION THEME

R.1 Find a quality product Trend and quality product

and demand item that

R.2 quality yet affordable qualified in basic needs

R.3 High quality

R.5 The quality of the

product and it's price I'm

consulting with the ancient

ukay seller for me to be

guided as a new seller.

R.4 In demand items and

qualified as a basic need

R.6 Trend and quality

product.

R.7. For rush orders, since Fit Budget

we offer quick service,

customers can choose from

limited design that we offer

in customized pastries that

will suit their themed party

needs without worrying on

their budget since we offer

affordable product.

R.8 I'm consulting with the Assistance from a

ancient ukay seller for me knowledgeable person.

to be guided as a new seller.

R.9. Stablish raport Marketing a product.

R.10 as much as you are

talking to the people who

will buy your product

 On Question 3, six (6) respondents answered in a quality products, and the rest of

the respondents mostly answered about the business connection.

Table 6.
Q4. How do you deal with the large number of people who buy from you?

VERBATIM TRANSLATION THEME

R.1 Keep incharge anytime Asking or hiring a help,

having time management,

R.2 Gather for and marketing.

demonstration

R.3 I'm dealing with a lot of

people with accepting an

help with my friends and

relatives and also doing a

time management with a

respect and polite

communication.

R.4 Serve them well and Good Services

with kindness. Dont be

pressured when a large

number of customers seek

inquiries

R.5 Give them a good

services

R.6 i hired on call admin

assistant Hire workers, respond to

inquiries, use time

R.7. We do pre order 5-6 management , do first come

days for bulk orders first serve basis, and Pre-

orders for bulk orders.

R.8 Time management to

answer all their inquiries

and longer patience to those

people who cannot easily

understand the description

of my products

R.9. First come first serve

R.10 through good

conversation and sales talk

On Question 4, three(3) respondents said good customer communication, two

respondents answered good services, while the other respondents mostly answered about

patience on a customer who cannot easily understand.

 Table 7.
Q5. What do you do when you have a competitor who sells the same product as you?

VERBATIM TRANSLATION THEME

R.1 Do a good promotion Promoting good products.

than other

R.2 Ignore them and create

a good promotion

R. 3 Nothing, I'm Confident Using techniques

enough with my product i

am selling and i just go with

the flow.

R.4 Nothing, focus on your

business. If you can lower

your price, go for this

strategy

R.5 There is no one, there is

still a person where to buy,

as long as I have
motivation, my product is

good and goods

R.6 instead of selling it in

retail i sell it into bundle

R.7. Make a strategy to

survive the business.

Having a competitive

advantage is a must.

R.8 Nothing. In e-

commerce industry there's

always a competitor who

sells the same and the price

are also the same and

sometimes it was lower than

the required price but I

believe in my product and

business. The quality and

service we provide is on a

different level.
R.9. nothing, we trust our

brand.

R.10 Relationship Collaboration

On Question 5, seven(7) respondents answered 'nothing because they are

confident in their products, two respondents answered about a good promotion, while the

other one answered about relationship.

 Table 8.
Q6. What services do you offer to your customers?

VERBATIM TRANSLATION THEME

R.1 Fast and good services Fast delivery, good sevice

and quality.

R.2 we deliver on nearby

areas.

R.3 Fast delivery and

quality product as well

R.4 I serve my customer a

good quality clothes that

they can wear whenever

they go to occasion or event

and empowered them to be

confident wearing clothes

that they're comfortable

with. .

R.5 Good and quality

service with patience and

kindness.

R.6 Good and fast services

R.7. good service and

affordable items

R.8 We offer quick service

R.9. I offer Buy 1 Take 1 to Promo

attract the buyer.

R.10 being neat and nice to Good Attitude

talk to.

On Question 6, eight(8) respondents answered about quality service, and the rest

of the respondents choose different services like having a good attitude towards your

customers, quick service, and a quality product.