AWC
AWC
AWC
Segment I Segment II
• Medium
• City
• Age Group between 25 and
• Age Group < 25
40
Benefits Benefits
• Single Users • Designed for Family requirements in
• Less Space Requirement terms of size , comfort and cost.
• Affordable to students and fresher • Benefits of both City and Large cars.
• Targeted towards environmental • Better purchasing power and higher
conscious youth. margin
• Highest market share , more value
per car