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    The document discusses advertising in India. It notes that India has experienced strong economic growth in recent decades, though advertising spending as a percentage of GDP still lags other countries. In 2005, gross advertising spending in India reached 111 billion rupees and was expected to grow to 127 billion rupees by 2006. The key media segments for advertising are print, television, radio, cinema, and outdoor advertising, with television experiencing the most rapid growth and now accounting for over 40% of ad spending due to economic reforms and an increasing number of private television channels.

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    The document discusses advertising in India. It notes that India has experienced strong economic growth in recent decades, though advertising spending as a percentage of GDP still lags other countries. In 2005, gross advertising spending in India reached 111 billion rupees and was expected to grow to 127 billion rupees by 2006. The key media segments for advertising are print, television, radio, cinema, and outdoor advertising, with television experiencing the most rapid growth and now accounting for over 40% of ad spending due to economic reforms and an increasing number of private television channels.

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    The document discusses advertising in India. It notes that India has experienced strong economic growth in recent decades, though advertising spending as a percentage of GDP still lags other countries. In 2005, gross advertising spending in India reached 111 billion rupees and was expected to grow to 127 billion rupees by 2006. The key media segments for advertising are print, television, radio, cinema, and outdoor advertising, with television experiencing the most rapid growth and now accounting for over 40% of ad spending due to economic reforms and an increasing number of private television channels.

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    22 views1 page

    Danish

    Uploaded by

    Toufique Kazi
    The document discusses advertising in India. It notes that India has experienced strong economic growth in recent decades, though advertising spending as a percentage of GDP still lags other countries. In 2005, gross advertising spending in India reached 111 billion rupees and was expected to grow to 127 billion rupees by 2006. The key media segments for advertising are print, television, radio, cinema, and outdoor advertising, with television experiencing the most rapid growth and now accounting for over 40% of ad spending due to economic reforms and an increasing number of private television channels.

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    http://www.docstoc.

    com/docs/69981312/Effectiveness-of-Internet-Advertising-Project-Report

    Advertising in India
    BY: YOGIN VORA ON FEBRUARY 18, 2009 NO COMMENT

    India has been among the fastest growing economies in the world, with a nominal GDP CAGR
    of 9.94% over the last 10 years (1995-2005). The nominal GDP for fiscal 2005 was Rs. 30,636
    billion. According to CSO estimates nominal GDP growth for fiscal 2006 is estimated at 10.9%.
    There is a correlation between the economic growth rates of a country i.e. the nominal GDP
    growth rate, and growth rates of the advertising industry
    The Indian advertising spends, as a percentage of GDP, is 0.34%, which lags behind other
    developed and developing countries
    During fiscal 2005, the gross advertising spend in India is estimated at Rs 111 billion, and is
    expected to grow at 14.2% to reach Rs. 127 billion by fiscal 2006
    Segmentation in advertising
    The five key industry segments comprise print, television, radio, cinema, and outdoor. These
    different segments within the industry are at varying stages of growth and corporatization
    Media Spends as % of Total Ad Spend
    Year Print TV Radio Cinema Outdoor Internet
    2000 49.0% 39.3% 2.5% 0.5% 8.4% 0.3%
    2001 48.4% 40.6% 2.7% 0.4% 7.5% 0.4%
    2002 47.2% 41.9% 2.9% 0.7% 7.0% 0.4%
    2003 46.6% 43.0% 2.9% 0.7% 6.5% 0.4%
    2004 46.3% 43.7% 2.9% 0.6% 6.0% 0.3%
    The Indian television industry has grown rapidly, especially since 1991, which saw the
    beginning of satellite broadcasting in India. This growth was also aided by the economic
    liberalization program of the Government. The growth of the satellite television audience saw
    proliferation of anumber of satellite television channels offering more choices to media
    buyers and consumers of entertainment. Thus, the television broadcasting business, which
    started off as a singlegovernment controlled television channel, now has over 300 channels
    covering the Indian footprint, resulting in growing ad spends on this medium. Reforms and
    proliferation of privateplayers were the key reasons for this rapid growth of the share of
    television in the advertisingindustry.
    Popularity: 2% [?]

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