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    Brand Development Strategies

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    Qaiser Abbas
    This document discusses various brand development strategies including line extensions, brand extensions, multi-brands, and new brands/products. It defines key elements like product lines, product mix, and explains strategies like using an existing brand for a new product category. The strategies allow companies to maximize profits, satisfy customers, capture new markets, and compete with opponents.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Brand Development Strategies

    Uploaded by

    Qaiser Abbas
    417 views11 pages
    This document discusses various brand development strategies including line extensions, brand extensions, multi-brands, and new brands/products. It defines key elements like product lines, product mix, and explains strategies like using an existing brand for a new product category. The strategies allow companies to maximize profits, satisfy customers, capture new markets, and compete with opponents.

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    This document discusses various brand development strategies including line extensions, brand extensions, multi-brands, and new brands/products. It defines key elements like product lines, product mix, and explains strategies like using an existing brand for a new product category. The strategies allow companies to maximize profits, satisfy customers, capture new markets, and compete with opponents.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    417 views11 pages

    Brand Development Strategies

    Uploaded by

    Qaiser Abbas
    This document discusses various brand development strategies including line extensions, brand extensions, multi-brands, and new brands/products. It defines key elements like product lines, product mix, and explains strategies like using an existing brand for a new product category. The strategies allow companies to maximize profits, satisfy customers, capture new markets, and compete with opponents.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    BRAND

    DEVELOPMENT
    STRATEGIES

    BY QAIS
    INTRODUCTION

     BRANDING STRATEGIES

     BRAND

     PRODUCT

     SERVICE
    ELEMENTS TO UNDERSTAND…….

     PRODUCT LINE:
    Group of products closely related

     Product Line Length:


    Number of products in product line

     Example:
     Coca Cola
     Coke Classic
     Diet Coke
     Diet Coke with Splenda
     Coca-Cola Zero
    ELEMENTS TO UNDERSTAND
     PRODUCT MIX:
     Set Of All Product Lines

     Example: COLGATE

    1. Oral Care
    2. Personal Care
    3. Home Care
    DIMENSION OF PRODUCT MIX
     PRODUCT MIX WIDTH
    Number of different product lines
     PRODUCT MIX LENGTH

    Total number of sub-lines in a product line


     PRODUCT MIX DEPTH

    Number of versions offered of a product in a product


    line
     PRODUCT MIX CONSISTENCY

    How closely different product lines are related?


     Nestle

     General Electronics
    BRANDING DEVELOPMENT STRATEGIES

    Product Category
    Existing New

    LINE BRAND

    Brand Exist EXTENSION EXTENSION

    Name
    MULTI- NEW BRANDS
    BRANDS & PRODUCT
    New
    LINE EXTENSION

     Existing product & existing brand

     Change in product regarding


     Size (Coke)
     Color (Sun silk)
     Flavor (Nestle Juices)
     Ingredients (Colgate)
     Form (Vim)
    BRAND EXTENSION OR MIXED
    EXTENSION
     Existing brand but new product
     Using an existing brand name to promote product in
    different category
     Diversification

     Japanese companies

     Major Multinational companies

     Examples;
     LG
     Mitsubishi
     King-fisher
    MULTI-BRANDS
     Existing product & new brand name
     Marketing of two or more similar products with different
    brand names
     Competing each other

     Leaving no shelf space to competitors

     Examples:
     Olpers & Tarang
     Unilever shampoos
    NEW BRAND & PRODUCT
     Introducing new product with new name
     Completely new born company

     Existing companies may do

     Examples;
     Q&F Company

     Skindar’s Sons Steel company


    WHY TO ADOPT THESE STRATEGIES?

     Maximize profit
     Customers satisfaction

     Capture market

     Compete opponents

     Target all types of customers

     Promotional benefits

     Increase sales

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