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    Marketing Plan For The Chrylser Neon

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    rawanimeenu
    Positives for Chrysler: Demonstrated stronger progress in improving its product development process. Controlled development costs -> affordable car. Commitment to a successful, small car-> even considered a deal with Fiat. Negatives for Chrysler: Poor quality record. Dismal prior attempts.

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    Marketing Plan For The Chrylser Neon

    Uploaded by

    rawanimeenu
    75 views7 pages
    Positives for Chrysler: Demonstrated stronger progress in improving its product development process. Controlled development costs -> affordable car. Commitment to a successful, small car-> even considered a deal with Fiat. Negatives for Chrysler: Poor quality record. Dismal prior attempts.

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    Chrysler PPT

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    Positives for Chrysler: Demonstrated stronger progress in improving its product development process. Controlled development costs -> affordable car. Commitment to a successful, small car-> even considered a deal with Fiat. Negatives for Chrysler: Poor quality record. Dismal prior attempts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    75 views7 pages

    Marketing Plan For The Chrylser Neon

    Uploaded by

    rawanimeenu
    Positives for Chrysler: Demonstrated stronger progress in improving its product development process. Controlled development costs -> affordable car. Commitment to a successful, small car-> even considered a deal with Fiat. Negatives for Chrysler: Poor quality record. Dismal prior attempts.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Marketing Plan for the Chrylser Neon

    Contents
    Background Analysis Synthesis Action Program

    Background Analysis
    Positives for Chrysler: Demonstrated stronger progress in improving its product development process. Controlled development costs -> affordable car. Commitment to a successful, small car-> even considered a deal with Fiat.

    Cont..
    Negatives for Chrysler: Poor quality record. Dismal prior attempts.
    Dodge shadow -> 162 problems/ 100 cars Plymouth Sundance -> 137 problems/ 100 cars.

    Competitors: mainly high cost producers. Ford Escort- $2 Bn development cost (5 years) Saturn- $ 5 Bn development cost (7 years) Japanese subcompacts-Increasing development costs and reducing market share.

    Cont..
    The Market Research results: Growing potential for sub compacts. Concept of utility vehicle
    Small car that felt like a big one Fun to drive, safe and reliable.

    Power windows & 4 speed automatic transmissions

    Reasonable Price

    Other favorable conditions: Pre launch tests- logging of unprecedented hours up to 250,000 miles. Favorable trends
    Expected rise in federal mileage standards. Recession driven interest in affordable cars.

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