Scribd Logo
Upload

Welcome to Scribd!

  • 204 views

    Ford Motor Company

    Uploaded by

    Huillca Medrano Mael
    Ford Motor Company has a long history starting in 1903. It struggled under Henry Ford but transformed under Henry Ford II. Currently, Ford faces challenges from the weak economy, increasing fuel efficiency standards, and foreign competitors like Toyota. However, Ford has strengths in its brand portfolio and scale. Under CEO Alan Mulally, Ford is focusing on streamlining operations and addressing weaknesses in quality, fuel efficiency, and management structure to improve its position in the changing automotive industry.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Ford Motor Company

    Uploaded by

    Huillca Medrano Mael
    204 views20 pages
    Ford Motor Company has a long history starting in 1903. It struggled under Henry Ford but transformed under Henry Ford II. Currently, Ford faces challenges from the weak economy, increasing fuel efficiency standards, and foreign competitors like Toyota. However, Ford has strengths in its brand portfolio and scale. Under CEO Alan Mulally, Ford is focusing on streamlining operations and addressing weaknesses in quality, fuel efficiency, and management structure to improve its position in the changing automotive industry.

    Original Description:

    presentación

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Ford Motor Company has a long history starting in 1903. It struggled under Henry Ford but transformed under Henry Ford II. Currently, Ford faces challenges from the weak economy, increasing fuel efficiency standards, and foreign competitors like Toyota. However, Ford has strengths in its brand portfolio and scale. Under CEO Alan Mulally, Ford is focusing on streamlining operations and addressing weaknesses in quality, fuel efficiency, and management structure to improve its position in the changing automotive industry.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    204 views20 pages

    Ford Motor Company

    Uploaded by

    Huillca Medrano Mael
    Ford Motor Company has a long history starting in 1903. It struggled under Henry Ford but transformed under Henry Ford II. Currently, Ford faces challenges from the weak economy, increasing fuel efficiency standards, and foreign competitors like Toyota. However, Ford has strengths in its brand portfolio and scale. Under CEO Alan Mulally, Ford is focusing on streamlining operations and addressing weaknesses in quality, fuel efficiency, and management structure to improve its position in the changing automotive industry.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 20

    Ford Motor Company

    By: Jennifer Brown


    Puneet Kankaria
    Cody Reynolds
    Brief Introduction
    History of Ford:
     The Ford Motor Company started in
    June 1903 by Henry Ford
     Under Henry Ford the company
    suffered massive losses
     Henry Ford II transformed Ford’s
    leadership style: “tyrannical
    dictatorship to professional
    oligarchy”
     Alan Mulally was appointed CEO in
    September 2006
    Outline
    I. External Environment
    II. Business Environment
    III. SWOT
    IV. Looking Toward the Future
    External Environment
     Economy is at a
    standstill
     Shift in Growth
    (demand)
    Business Environment
     Alternative Fuels and Higher Fuel
    Efficiency
    • E85 – corn based fuel
    • Hydrogen Fuel Cell
    • Hybrid technology
    Outsourcing
     Domestic manufacturing companies:
    • Visteon
    • Delphi
     Competitor Outsourcing
     Moving operations to low-cost
    destinations
    Market Segmentation
     Target smaller customer segments
     Increase in number of models available
     Multiple Branding to cater each market
    segment:
    • Volvo
    • Lincoln
    • Mercury
    • Ford
    Strengths of Ford
     Integration of User-friendly dealer
    website with Ford website
     Large dealer network
     Brands across all market segments
     Push toward R&D
    • AdvanceTrac – vehicle stability
    • Adaptive cruise control
    • Intelligent Safety System
     Economies of Scale
    Weakness of Ford
     Weaker Brand Image
    • Quality Issues
    • Low National Highway Traffic Safety
    Administration Ratings
     Too many layers of Management
     Late to focus on alternative fuels
     Outsourcing (Visteon)
     Exposure to Fleet sales
    • Taurus model
    Opportunities for Ford
     Emerging Markets
     Brand Building
    • Better Quality Vehicles
    • Better Safety Rating
    • Convience features
     Exploring new alternative
    fuels
    Threats for Ford
     Low-cost manufacturers
    • Chinese Auto Makers
    (Greely,SAIC)
     Public Transportation
    • Bus
    • Railway (Metro)
     Loss of Market Share
    Porter’s Five Forces
    Threat of New Entrants
    HIGH:
    • Chinese Auto Industry

    Supplier Power Industry Rivalry Buyer Power


    Low: High: Moderate:
    • Option for Outsourcing • Numerous competitors • Fleet owners
    to low-cost destinations • Low switching costs • To many models and
    • Forward Integration options

    Threat of Substitutes
    High:
    • Alternative Fuels
    • Modes of Transportation
    Environmental Analysis
     Reduce Carbon Emissions
     Clean diesel fuel technology
    • BLUETEC – reduce nitrogen oxide levels
     Reuse of car components
    Competitor Analysis
    Toyota:
    •High Quality
    •High Safety Ratings
    (NHTSA) – 5 star ratings
    •Streamlined operations
    with similar models globally
    •Hybrid models across all
    segments
    Competitor Analysis
    General Motors (GM):
     Focusing on emerging markets
     Researching Alternative Fuels:
    • Chevy Equinox Fuel Cell
    • Plans to develop 12 hybrid models
     Implementing the new “Tru-Flex
    system”
    Recent Events
     Spike in fuel prices and loss of
    market position
     Restructuring of the company
    • Selling off unprofitable divisions (Aston
    Martin)
    • Selling Jaguar and Land Rover to Tata
    Motors
     Buyout of employees retire contracts
    • 10 plants were closed
    Strategic Formulation
     Mulally’s focus is to unite the company
    with a “single business plan”
     Working smarter with the resources it
    has for better satisfaction
     Streamline global operations
    Company Update
     Ford is producing less SUVs and trucks due
    to soaring gas prices
    http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-
    detail/pr-ford-adjusts-production-to-lower-28275

     Ford Focus ECOnetic – one of the new


    models to be launched for better fuel
    efficiency (66mpg)
    http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-
    detail/pr-ford-invitation-to-test-green-28274

     New Ford Flex has new twist in interior


    design from Anthony Prozzi (DKNY designer)
    http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-
    detail/pr-designer-brings-fashion-world-to-28266
    Opinion
     Focus on safety features to have high
    NHTSA ratings
     Reduce layers of management and
    have a cohesive business plan
     Create innovative ways for fuel
    efficient models
     Reduce inventory (Honda Fit)

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy