PARLE G by FORAM GANDHI

In 1929 a small company by the name of Parle products emerged in India ,whileUnder British rule.
A small factory was set up in the suburbs of Mumbai , to Manufacture sweets and toffees. A decade laterit was upgraded to manufacture biscuits as well .Since then, the Parle name hasgrown in all directions, won international fame and has been selling its products allover India and abroad. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana, Ahmedabad in Gujarat and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country.Additionally, Parle Products also has 7 manufacturing units and 53 manufacturing units on contract.
The familar face of Parle-G biscuits. The child's face and the yellow and white strips haven't changed much
This was in the times when the Parle was a bigger brand than Britannia and Bakeman was virtually non-existent. There is something unique about Parle-G. The biggest selling factor was obviously the cost. It would cost only Rs. 4/- I dont know how much it costs now. The boy on the cover of Parle-G biscuits packet showing that there is nothing left with his hand has not changed over the years and remain the most recognizable face of Parle-g biscuits. Earlier the biscuits were known as Parle Glucose Biscuits. So when I heard that one our relative was sick and in hospital on glucose, I thought he only eat glucose biscuits and I was wow. When we went to see him in the hospital, I was disappointed that there is another version of Glucose which looks like water.
The best to have the biscuits was with a steaming cup of Indian Chai (tea). You dip the biscuits in the tea and then put it in your mouth. It just melts in your mouth. Now there is a way to do it. If you dip it in tea, you have to know when to remove them because if you keep them for a short time, then they are still a little crispy and if you keep them more than the required time, then it breaks and most of the time falls into the tea cup or outside but never in your mouth. A good biscuit is never wasted. You just cant stop eating after that.
My brother and I would finish a whole packet. My mom would
get angry when we finished the whole packet in one go. Biscuits after all were a luxury item in those days. I think no biscuit came closer to Parle-g. Britannia tried to beat Parle-G with Tiger but something was missing in there. But then Britannia had Marie biscuits. They taste nice with tea but not as good as it is. Bakemans Marie had a different and nicer taste.
Another winner from Parle-G was the Krackjack brand, a salty sweet taste. They tasted nice with tea. Another one was the Monaco brand, a salty biscuit. Another one of my favorite biscuit was Britannia Delite, an orange flavored biscuit. Now this was royal stuff according to me and my brother. It would cost a lot and was not available at all stores because the reason was simple, it cost a lot. The orange taste was simply great, much better than the Orange cream biscuits again from the Britannia stable. I never liked the cream biscuits much. There were not much tasty once you scrapped and licked the cream inside. It then tasted quite bland. Years later I would understand that the biscuits had to be had as it is with the cream in between. But I still think the best way to eat a cream biscuit is to separate the two biscuits, scrap the cream off the inside of the biscuits and then maybe eat the biscuit itself.
Parle Biscuits Pvt Ltd MECHANICAL ENGINEER Job Function : Production/Manufacturing/Maintenance/Packaging Specialization : Plant Maintenance Industry : Manufacturing/Industrial Experience : 0 - 2 SALARY: Rs. : 1,00,000 - 2,00,000 p.a Level : Entry Level/Fresher Location : HARYANA (Jhajjar) Key Skills : Eletrical/Mechanical field knowledge.
JOB DESCRIPTION : Hi, Parle biscuits Pvt. Ltd. Bahdurgarh immediately requires: The candidate should be Degree/Diploma Holders in the above disciplines with 1-2 years of experience, however fresher candidates could also be considered. Salary commensurate with qualifications & experience and will not be limiting factor for the right candidate
COMPANY DESCRIPTION : In 1929 a small company by the name of Parle Products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Since then, for almost 80 years, Parle Products has been India`s largest manufacturer of biscuits and confectionery. Makers of the world`s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it`s a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Hygiene is the precursor to every process at Parle. Using the most modern equipment, ensuring the same perfect quality across the nation and abroad; we deliver the best product of long-lasting freshness. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids.
The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest. Parle products have been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971. Monde Selection is an international institute for assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide. Parle has more than 50 manufacturing units and equal number of distribution points spread all over India and abroad.
CONTACT INFORMATION : Address : Parle Biscuits Pvt Ltd Bahadurgarh,Jhajjar PIN-124507,HARYANA _________________

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In 1929 a small company by the name of Parle products emerged in India ,whileUnder British rule.

My brother and I would finish a whole packet. My mom would

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