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Enfield Ques

The document is a questionnaire for a student's project on customers' perceptions of Royal Enfield motorcycles in Srinagar. It contains 23 questions regarding respondents' demographics, ownership and satisfaction with their Royal Enfield bike, maintenance experiences, and opinions on the company. Respondents are asked about what model they own, how they purchased it, their awareness of and satisfaction with the brand.

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Mohammad Shahid
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384 views5 pages

Enfield Ques

The document is a questionnaire for a student's project on customers' perceptions of Royal Enfield motorcycles in Srinagar. It contains 23 questions regarding respondents' demographics, ownership and satisfaction with their Royal Enfield bike, maintenance experiences, and opinions on the company. Respondents are asked about what model they own, how they purchased it, their awareness of and satisfaction with the brand.

Uploaded by

Mohammad Shahid
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE Hi, I am Sheikh Jahangeer Adil, a student of MBA in lovely Professional University.

This information is required for successful completion of my project Customers perception or view about company/brand (Royal Enfield bikes, Srinagar). I request you to kindly spare some of your time and fill the questionnaire below. Thank you. RESPONDENT INFORMATION Name: __________________________________________ 1. Age:______ 2. Gender : 3. Occupation: Student Private Job 4. Annual Income: Less than 1, 20,000 3, 60,001-7, 20,000 1, 20,001-3, 60,000 Above 7, 20,000 Government service Self employed Other Male Female

5. Which model of Royal Enfield do you presently own? Bullet 500 Bullet Electra Classic 500/350 Thunder Bird Machismo 500 Bullet 350

Others _________________

6. How did u purchase the bike? Cash Loan

7. Did u consider other motorcycle while buying the Royal Enfield bike? Yes No

- If yes which bike did you compare with? Bike cc

8. Please specify your source of awareness of Royal Enfield while buying your bike? Newspapers Road Trips Showroom Magazines TV Others Friends Internet

9. Please specify your bikes mileage? 45km/lit & above 35-40 30-35 40-45 Below 30

- Are you satisfied with the bikes mileage? Yes No

10. Frequency of breakdown of your bike? Very often Rarely Not at all

11. Which place did you prefer to purchase your Royal Enfield bike? Showroom Used vehicles dealership Are you satisfied purchasing there? YES NO Direct second hand

12. How about the availability of spare parts? Readily available Dont have good spares supply Dont get them readily Major headache

13. Any major problems after purchasing Royal Enfield bike? No problem High maintenance High price Poor after sales service Low mileage Noisy vehicle

14. How many stars will u rate for your satisfaction level with respect to power and pick up of your Royal Enfield bike? Poor Average Good Excellent

15. How many stars will u rate for your satisfaction level with respect to comfort and safety of your Royal Enfield bike?

16. How many stars will u rate for your satisfaction level with respect to after sales service of your Royal Enfield bike?

17. How does your friend say about your Royal Enfield bike? Trendy High Cost Expensive spare parts Others Macho Low mileage

18. What do you think is the major barrier for not purchasing Royal Enfield bikes by non-bullet riders? High Maintenance High price Poor promotion Poor after sales service Low mileage Noisy vehicle

Any others __________________________________ 19. Where do you service your Royal Enfield bike? Showroom Nearby garage Well known bullet mechanic Self service

20. Do you agree that company takes action towards the complaints lodged by the customers? YES NO

Are you satisfied with their replies? YES NO

21. How many times have you suggested your friends or relatives to purchase Royal Enfield bikes? 1-2 3-4 More than 5

22. Would you like to participate in the Rider Festivals organized by the Royal Enfield club? YES NO

23.Any suggestions

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