KAM RETNASAMI

kamret@yahoo.com

www.linkedin.com/in/emarketingdirector

EXECUTIVE SUMMARY
Career objective: a senior management position in digital marketing or e-marketing/e-commerce Currently employed as E-Commerce Marketing Manager at LUX* Resorts (9 beach resorts) MBA degree holder with specializations in International Marketing & Internet Marketing 13+ years of work experience in the marketing field (10+ years at management level) Multinational work experience Walt Disney, Ernst & Young, and Adecco Canada Very advanced e-marketing skills and actively engaged in e-commerce since 2000 Extensive international travel/cruise experience over 50 countries visited Perfectly bilingual very fluent in both French and English Canadian Permanent Resident

Specialties: E-Marketing, Online Marketing, Internet Marketing, Digital Marketing, E-Commerce Marketing, Interactive Marketing, Web Marketing, Social Media Marketing, International Marketing, Marketing Management

EXPERIENCE
E-Commerce Marketing Manager at LUX* Resorts (October 2010 Present) LUX* Resorts is one of the leading beach hotel chains in the Indian Ocean with 8 beach hotels. My job consists mainly of increasing the company's online revenue and market share through e-marketing strategies (all done inhouse), such as Search Engine Marketing (i.e., Search Engine Optimization + Search Engine Advertising or PayPer-Click campaigns on Google), Social Media Marketing, Online Display Advertising (banner ads), E-Mail Marketing, and Online Reputation Management. I lead a team of 3-4 people and my responsibilities include the implementation/management of e-marketing campaigns, training and managing my team, web project management and web content management in five languages (25 websites). Main Achievements in 2012: R.O.I. of 1,000% on all e-marketing strategies combined; 43,000 new Facebook fans acquired with an average Engagement Rate of 7% per post; part of a team that contributed to our website being awarded 'Best International Hotel Website' by International Hotel Awards (the most prestigious awards program). Main Achievements in 2011: R.O.I. of all e-marketing strategies combined was over 2,000%; the number of bookings on the website was 10 times higher than in 2010; the website's booking conversion rate increased by 10 times (compared to 2010); the number of monthly visits to the website doubled (compared to 2010); the website's organic rankings on Google improved considerably (3-4 times more top 10 & top 20 rankings than in 2010); the revenue generated through the website was 5 times higher than in 2010; almost 10,000 new Facebook fans were acquired during the year, with an engagement rate that was 7 times higher than the industry average. National Marketing Manager at Adecco Canada (October 2007 - April 2010) Focused on both Client Attraction and Candidate Attraction Wrote and implemented marketing plan every year Conducted marketing research (competitor analysis, customer analysis, and market analysis) Conducted various e-marketing campaigns to attract clients Assisted all branches (50+) nationwide with their marketing needs (mainly for candidate attraction) Used all of the following e-marketing strategies regularly: Search Engine Optimization (SEO), Search Engine Advertising or Pay-Per-Click (PPC) through Google AdWords, Targeted E-Mail Marketing, Link-Building, Social Media Marketing, Web Analytics, and Online PR. Managed the production and publication of Adeccos bi-annual magazine Lead Occasionally wrote articles and whitepapers for lead-nurturing and PR purposes

Main Achievements at Adecco Canada in 2008, 2009, and 2010: The number of visitors to the website was doubled in 2008 through effective Search Engine Optimization (SEO), a 100% increase in traffic that made it become the most visited website in its industry in Canada. (Its Google Page Rank went up from 4 to 6, thus becoming the most important website in the industry.) The drastic increase in targeted traffic to the website in 2008 also allowed the organization to get 2.5 more candidate leads (rsums/CVs) that year than in the previous year. As for Client Attraction, the target was exceeded in 2009 by 150% through highly effective Search Engine Optimization (SEO), Search Engine Marketing (SEM) with Google AdWords, and targeted E-Mail Marketing. During the first quarter of 2010, the target was again exceeded (this time by 100%) for Client Attraction by generating twice as many client leads as expected through some highly effective e-marketing strategies. E-Marketing Manager at Eucis Global Services (April 2006 - June 2007) Developed and implemented marketing plans. Developed and implemented e-business plans. Created and launched e-marketing campaigns. Prepared marketing proposals for potential clients. Updated/managed and e-marketed web site. Conducted marketing research (customer/competitor/market analysis). Performed Search Engine Optimization and Search Engine Marketing. Project-managed marketing and e-business projects for clients worldwide. Managed a team of marketing professionals performing marketing tasks for clients.

Marketing Officer at Leal Communications & Informatics Ltd. (June 2002 - December 2005) Developed and implemented marketing plan (including planning/organization of events). Created, conducted, and managed advertising and marketing/e-marketing campaigns. Conducted marketing research (customer/competitor/market analysis). Managed/updated and e-marketed website (www.lci.mu).

Marketing & E-Business Consultant at Ernst & Young (April 2001 - March 2002) Conducted marketing/e-business research in order to identify market trends and potential clients. Wrote several marketing and e-business plans. Advised Ernst & Youngs clients about M.I.S. strategies and solutions. Created and managed Ernst & Youngs website Engaged in e-marketing activities for the firms website.

Marketing Consultant at Currimjee Informatics (October 2000 - April 2001) Advised Currimjee Groups subsidiaries about marketing and e-business strategies. Conducted marketing research and prepared marketing action plans. Organized marketing events in order to promote the companys products and services. Project-managed development of website

Marketing Intern at Walt Disney World (June 1997 - February 1998) Marketing and sales of Disneys hotels, cruise line, theme parks, and other vacation packages through Disneys central reservation department. Retail sales of Disneys products/services at Disneys various shops (and assisting in the management of its retail outlets).

EDUCATION
University of Toronto (2000): Internet Business & Technology Certificate (Emphasis: E-Marketing) Canadian Business School (1999): Information Technology Diploma (Emphasis: Software Development) Disney University Walt Disney World College Program (1997): Marketing and Sales Certificate University of South Alabama (1994-1996): M.B.A. Degree in International Business & Marketing University of West Alabama (1990-1993): B.S. Degree in Business Information Systems

RECOMMENDATIONS FROM LINKEDIN.COM

Kamaraj is very passionate about his work. He is very knowledgeable about e-marketing and up to date with the latest trends. Kam was hired in late 2010 to create and manage an e-marketing department in order to improve the company's online visibility and boost its online revenue. Together with the revenue department and the edistribution team, Kam has been instrumental for the huge increase of the company's online direct business. Rgis Kahn, Group Director of Revenue Management at LUX* Resorts "Kam is a team player who has excellent marketing skills and works well in a team and on his own. He was able to increase our sales through his marketing strategies, google ad words and optimization. He has a strong work ethic and a pleasure to work with." Lisa Ludmer, Director, Adecco Technical, worked directly with Kam at Adecco Canada "I am pleased to recommend Kam as an savvy internet marketing professional. Kam is extremely knowledgeable regarding SEO and while at Adecco, helped us achieve our Web 2.0 goals." Sandra Hokansson, President & Country Manager, Adecco, managed Kam indirectly at Adecco Canada "Kam has a management style that is second to none. I truly enjoyed Kam as my manager and found him very knowledgeable, approachable and always extremely positive. I learned a tremendous amount under Kam in the Online Marketing field and he was very open to new ideas and thought processes." Jeremy Chaput, Digital Marketing + Social Media, Online Marketing/Design Specialist, Adecco Canada, reported to Kam at Adecco Canada "Kam reported directly to me during his tenture with Adecco Employment Services. Kam is a very diligent and hard worker. His knowledge in terms of on-line marketing strategies and search engine optimization SEO are second to none. During his tenure with Adecco Kam did an excellent job of ensure that our Canada website got visibility both from a candidate and client perspective. Kam is very passionate about on-line marketing and this comes through to all that he deals with and interacts with. His drive and passion took our website to new levels. I would have no hesitation in recommending Kam for any position where his skills are suited." Carol Gilchrist, VP Operations & Marketing - Canada, Adecco Employment Services Limited, managed Kam at Adecco Canada "I've got the great opportunity to work with an experienced e-marketing manager like Kamaraj. He brought to Eucis a lot in terms of e-marketing techniques in order to promote Eucis and its offshore services online. He is motivated and devoted to his job and most of all brought results to my objectives." Vincent Duval Latreille, Managing Director, Eucis Global Services, managed Kam at Eucis Global Services "Kamaraj is a highly qualified management professional with a broad international experience. He has a genuine passion for marketing and internet marketing and whilst being an expert in these fields, his experience and MBA enable him to contribute strategically to the achievement of the organisation's objectives. During his employment at Eucis Global Services, Kamaraj has never failed to show his commitment towards the company. His winning, 'can do' attitude and high level of professionalism will be an asset to any employer. I highly recommend him for any marketing assignments without reservation." Jean-Pierre Renaud, DMS, MBA, Managing Director, Netgroup Ltd, managed Kam at Eucis Global Services