Market

Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. Its international

Achievements
HSBC in India has actively contributed to the development of the Indian banking industry. Indeed, it gave it Indias first ATM way back in 1987. The organisation's adaptability, resilience and commitment to its customers have further enabled it to prosper even through the turbulent periods of its 155 year history in India. HSBC has a number of firsts to its credit. In 1985, it became the first bank to fully computerise its operations. In 1989, it became

the Business Today KPMG survey. Two years earlier and for the fourth consecutive time HSBC had been voted Global Bank of the Year by The Banker; and for the ninth year in a row, the Best Trade Finance Bank in Asia by Finance Asia. The Business Today annual survey of the Best Companies to Work For, ranked HSBC as the best employer in the financial services industry in both 2005 and 2006.

History
The antecedents of the HSBC Group in India can be traced back to October 1853 when the Mercantile Bank of India, China and London was founded in Mumbai. Starting with an authorised capital of Rs. 5 million, the Mercantile Bank soon opened offices in London, Madras (Chennai), Colombo and Kandy, followed by Calcutta (Kolkata), Singapore, Hong Kong, Canton (Guangchow) and Shanghai by 1855. The following one hundred years were, in many ways, propitious for the Mercantile Bank. In 1950, it moved to its new Head Office building in Mumbai, at Flora Fountain. The acquisition in 1959 by The Hong Kong and Shanghai Banking Corporation Limited of the Mercantile Bank was a decisive factor in laying the foundation for today's HSBC Group. Founded in 1865 to serve the needs of the merchants of the China coast and finance the growing trade between China, Europe and the United States, HSBC has been an international bank from its earliest days. After the Mercantile Bank was acquired by The Hong Kong and Shanghai Banking Corporation, the Flora Fountain building became and remains to this day the Head Office of the HSBC Group in India.

network comprises nearly 10,000 offices in 83 countries and territories in Europe, the AsiaPacific region, the Americas, the Middle East and Africa. The Group serves over 125 million customers. With listings on the London, Hong Kong, New York, Bermuda and Paris stock exchanges, shares in HSBC are held by people in over 100 countries and territories. In the US its shares are traded on the New York Stock Exchange in the form of American Depository Receipts (ADR). In India, HSBC has 47 branches in 26 cities and employs over 33,000 people. India is at the beginning of a development cycle, which is evident from the huge growth witnessed by the financial services industry. The emergence of strong private local banks and the transformation of public sector banks is testimony to this. Led by a faster rise in incomes, flexible repayment options and tax benefits, the personal and home loans market in India has grown at an estimated 35% over the last three years. The ranks of the affluent, too, have grown. In 2005 the number of dollar millionaires individuals with financial assets of Rs. 4.5 crore and above stood at 83,500 (Source: internal estimates). A thriving economy and a substantial increase in disposable incomes have also helped spur growth of the credit card market which has clocked an impressive 40%. Of the near 20 million credit cards in force (Source: internal estimates), some 2.6 million have been issued by HSBC India. In 2007, the bank had a valuation of US$ 35.40 billion (Rs. 141,600 crore).

the first bank to have inter-branch and inter-city connectivity. In 1994, it became the first bank to provide online access to accounts and in 1995 it became the first bank to introduce off-branch ATMs. The drive that took HSBC forward also won it several accolades. In 2007, the Global 500 Banking Brand Index ranked HSBC as the No. 1 Banking brand across the world. In the same year, it was declared the No. 1 Foreign Bank in India and the No. 2 Bank amongst all banks in

Product
Within Personal Banking, HSBC offers a complete suite of products and services which include HSBC Premier, PowerVantage, savings and current accounts, international debit cards, home loans, personal loans, educational loans and overdrafts. HSBC Premier is an exclusive product for the high net worth segment. A Premier customer is entitled to a host of specialised services through centres at select branches and cities around the globe. Benefits include dedicated relationship managers, investment services, wealth management services, pre-approved Premier Master credit card and exclusive Premier centres across the globe. HSBC MyTerms Credit is a clearly differentiated product, which offers customers the benefits of flexible repayment options, including standard EMI repayments, last EMI waiver, lower EMIs in the first year, or interest only on the loan amount utilised. This effectively

enables customers to choose the most convenient repayment option. HSBC PowerVantage is a mid-market offering that entitles its clients to benefits including investments and insurance services, access to 10,000 Visa ATMs, free online bill payment facility, cheque payable-at-par and no-bouncecheque protection, amongst many others. In a fiercely competitive market, HSBC credit cards have managed customer preference with several unique features. The banks Consumer Finance business, launched in 2005, caters to a new market of consumers whose financial needs are presently catered to by the unorganised financial sector. HSBC also caters to the banking and wealth management needs of the non-resident Indian (NRI) community; leveraging to its advantage its presence across the world, HSBC has built a base of over 85,000 NRI accounts. HSBC forayed into the small and medium enterprise (SME) sector in 2003. In under three years, using its personalised edge and the value-add of award-winning Trade and Cash management services, the bank has been able to build a loyal and high-value base of over 33,000 SMEs. Launched in 1865, HSBC Trade Services has more than 140 years of international trade experience gained by its customers trading activities around the world. Today, it is the chosen trade bank for a large number of corporate and SME clients. Its strength lies in its ability to combine global reach and local knowledge, the global distribution network and a comprehensive range of import/export products and services backed by advanced technology. HSBC Investments, the trading name for HSBC Asset Management (India) Private Limited, is the Investment Manager to the HSBC Mutual Fund, set up locally by the HSBC Group. In four years since its launch, HSBC Mutual Fund has become one of the fastest growing mutual funds in the country. HSBC Investments currently manages eighteen schemes and plans under the HSBC Mutual Fund umbrella. Since its launch in 2002, HSBC Mutual Fund has won various awards including the Asian Investor Fund House of the Year award in 2005, for investment performance. With over US$ 14 billion (Rs. 56,000 crore) of assets under management HSBC is the largest manager of assets in the country.

cultures and walks of life. The communication demonstrates that people are different and so are their perspectives. It is this finely balanced differentiation that helps HSBC serve its customers better. However, since HSBC prides itself in continuously innovating, it took its earlier position to a logical conclusion in 2007: People think differently. Thats why we offer

force behind HSBC advertising worldwide. Backed by strong consumer insights and validations, the products and services from HSBC address the concerns, wants and requirements of all its customers. Its promotions highlight the banks efforts to help consumers realise their dreams. Its Smart Home campaign communicating the core benefit of Pay up to 50% less saw the HSBC asset base double in a single year. Its advertising campaigns such as 0% fuel surcharge and the first ever 10% cash back were immensely successful. Other activities include sponsoring exclusive screenings of theatre plays,

Recent Developments
Evolving on its earlier campaign that positioned HSBC as The Worlds Local Bank, a new effort was released in June 2006. It was guided by the Groups vision to be a bank that offers the best banking solutions to people from different

different banking solutions. The vast array of customer centric product- and programme- offerings includes MyHome, an innovative home loan scheme. MyHome allows customers to decide their EMI payments on an annual basis, for the entire loan term. This gives them a greater degree of control and a better grip on their lives. Similarly, HSBC was the first credit card company to reimburse the 2.5% fuel surcharge levied by all banks. HSBC launched, for the first time in India, an Internet banking security device for the Banks online personal banking customers. This device took online security to the next level; it is designed to prevent commonly known online frauds. HSBC believes in playing an active role in the community it serves. The Priority Sector and Group Sustainability teams have pioneered the MicroFinance lending initiative for the HSBC Group. The first disbursement was made to Swayam Krishi Sangam, Hyderabad in April 2005. This initiative alone enables the bank to reach almost 9000 poor households in the state of Andhra Pradesh. HSBC is engaged in a wide spectrum of Corporate Sustainability (CS) activities centred around education and the environment the two pillars of the Groups CS initiatives the world over. In India, the bank supports education particularly for underprivileged and disabled children. Heritage conservation and environmental projects are its other areas of community support. At HSBC, corporate sustainability is not mere philanthropy. It takes its CS role seriously and hopes to help create an environment where business and nature can flourish side by side. It feels optimistic about leaving a legacy that tomorrows generations will be proud of.

movies and sports events for its Premier customers.

Brand Values
The HSBC Group is committed to the five core business principles of outstanding customer service: effective and efficient operations, strong capital and liquidity, prudent lending policy and strict expense discipline. This is achieved through loyal and committed employees who make lasting customer relationships and international teamwork their number one objective.

www.hsbc.co.in www.hsbc.com
THINGS YOU DIDNT KNOW ABOUT

HSBC
HSBC gave India its first ATM way back in 1987 The logo of the bank signifies that the doors of the Hong Kong and Shanghai Banking Corporation are open for business A Business Today KPMG survey conducted in 2007 named HSBC the number one foreign bank in India and number two amongst all banks in the country In 2003 and 2004, HSBC was designated as Indias Safest Foreign Bank by the Business Today KPMG survey HSBC received the Finance Asia Award for the Best Foreign Commercial Bank in India in 2000, 2001, 2002, 2003 and 2004 The bank supports the cause of education and environment in each city where it operates

Promotion
HSBCs global expertise coupled with the local relevance finds expression in its tag line The worlds local bank. This has been the driving