Marketing Plan

Product Service Type Service Description

The Works Shine & Protection Protection Custom Service Service Type Mothers Triple Polish Full Service Hand Wash Mothers Triple Polish Mothers Clear Coat Protectant Underbody Wash Mothers Underbody Protectant Mothers Wheel & Rim Cleaner Mothers Tire Shine Full Service Hand Wash Mothers Triple Polish Mothers Clear Coat Protectant Mothers Wheel & Rim Cleaner Mothers Tire Shine Full Service Hand Wash Underbody Wash Mothers Clear Coat Protectant Mothers Underbody Protectant Basic Full Service Wash Exterior Only Wash Any Other Individual Item The Works Plus 20 Minutes Express Hand Wax Oversized Vehicles

Service Description The Triple Polish is a unique blend of solutions that create an eye-catching glow on your car with no marks and no dull finish. It is very effective and environmentally safe. The Clear Coat Protectant and Sealant penetrates and seals your car's paint surface leaving a high gloss finish. Smoothes out spots where grime clings and corrosion begins, while leaving a glassy, silky smooth, but rock hard finish. High pressures wash hits wheel wells and other hard to get at places. Removes dirt and road salt.

Mothers Clear Coat Protectant

Underbody Wash

Cleans where you cannot reach.

Mothers Underbody Protectant

Rust inhibitor chemical application applied to the undercarriage to help prevent rust from starting.

Mothers Wheel & Rim Special wheel brightener for magnesium or aluminum alloy wheels cleans disc brake dust and shines Cleaner Mothers Tire Shine wheels. Tire dressing applied during the wash process. It's guaranteed to make your tires look as clean and shiny as your car.

Price
Small Medium Large Extra Large

BASIC SERVICES: Premium Car Wash 100 120 150 200

INTERIOR DETAILING SERVICES: Seat Cover Removal and Install Interior Vacuum Leather Conditioning Sidings / Dash Cleaning (4 doors and 1 dashboard) Leather Cleaning and Conditioning Upholstery Seat Cleaning Carpet Shampoo Headliner Cleaning Cloth Headliner Cleaning Vinyl Complete Interior Detail 800 200 50 300 80 400 80 500 100

100 per seat 800 800 1000

300 per seat / 600 per rear seat 200 per seat / 400 per rear seat 500 450 300 2500 600 600 400 2800 800 700 500 3500 1000 800 600 4000

EXTERIOR DETAILING SERVICES: Exterior Detailing - Stage 2 - Stage 3 Optiguard New Car Paint Protection New Car Paint Protection Wash and Wax Wash and Double Wax 2300 2500 5500 1200 550 750 2600 2800 6500 1400 700 900 3200 3500 7500 1800 900 1100 3700 4000 8500 2200 1100 1300

Wash and Seal Asphalt Removal with Premium Car Wash Light Paint Claying Heavy Paint Claying Color Sanding Per Panel

650 200 250

800 220 350

1000 250 550

1200 300 600

subject to assessment subject to assessment

ENGINE DETAILING SERVICES: Engine Detailing 1000 1000 1000 1000

EXTERIOR GLASS POLISHING: Complete Glass Polishing Windshield Polishing Front and Rear Glass Polishing Glass Etching of Plate Number 1000 350 700 1200 350 700 1400 450 900 1600 450 900

150 per panel

DETAILING PACKAGES: Package for Exterior Detail, Interior Detail, Engine Detail, Full Glass Polish (save between P1,300 to P2,100) 5700 6300 7500 8500

OTHER SERVICES: Wheel Cleaning Regular Alloy Wheel Cleaning Wire or Chrome Degriming Plastic Bumper and Molding Recondition Convertible Top Cleaning 800 100 per wheel by estimate and appointment by estimate and appointment by estimate and appointment NA NA NA

Custom projects or non-standard sized cars will require price estimation on all job orders

The group finds the pricing objective of the company to be status quo, which according to Hair, Lamb and McDaniel (2010), the definition of status quo pricing objective is maintenance of existing prices or meeting competitions prices, i.e. there is passivity in the pricing policies due to price leadership of the company vis--vis others. (p. 574)

Promotion Advertising we all know the traditional, and expensive, advertising channels: Radio, television and newspapers, there are lots of visibility, but, it will come at a very high cost. Instead, utilize more inexpensive channels such as outdoor advertising, indoor advertising and local publications. Outdoor advertising Billboards not only generate a substantial amount of awareness for your site but they also serve as great directional if you add arrows or general driving instructions. Plus, add benefit of a convenient point of sale targeted to active consumers who are prepared to buy. Other outdoor advertising methods, although not quite as effective as billboards, include benches, jeep terminals, vehicles and wall murals. Indoor advertising indoor advertising consists of marketing on restaurant menus, bathroom stalls, movie theaters and airports. Like outdoor advertising it offers a high rate of visibility and repeated exposure opportunities, but indoor advertising lacks the convenient point of sale since consumers are not in a position to immediately take action. Indoor advertising is a great channel to add into a marketing mix but would not offer the best return on investment as a stand-alone marketing channel. Local publications while placing an ad in the Sunday newspaper can cost thousands, securing ad space in a local magazine costs far less. Placing ads, especially with a great coupon, in Clipper magazine or a local barangay publication gets you exposure and interest in your immediate vicinity without the large price tag. We will Offer an unbelievable deal to entice consumers to wash their car at your wash and then turn them into loyal customers with exceptional customer service. Internet creating a website or Facebook page, nowadays most people browse the Internet when looking for nearby locations or recommendations. If youre not listed, youre missing out on a considerable amount of business that would cost you nothing. Even more so, the Internet is a constant, 24/7 way to deliver information to consumers and create brand awareness. Best of all, most of the Internet marketing channels are either free or extremely low in cost.

Place Making sure our car wash is near a residential neighborhood and at a point where our

signs are visible to drivers for at least 40 seconds. Ideally, traffic should travel past at no more than 40 miles per hour (64 km/hr) so drivers have time to see the signage and make that splitsecond decision to have their cars washed. Choosing a venue large enough to accommodate the bays, pump rooms, vacuum and

drying areas, and the office. Checking our city's zoning regulations to be sure you are allowed to open a car wash at

your chosen location. If you need a special permit, obtain it before you buy or lease your venue.

Industry Background
International Carwash Association is the nonprofit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. The Association's member companies represent more than 15,000 car washes in nearly two dozen countries. The Association produces The Car Wash Show, the world's largest car wash trade show and convention, administers Water Savers, the industry's leading environmental recognition program, publishes CAR WASH Magazine, the preferred source of information for the car wash business leader and provides Wash Count, a tool for car wash operators to benchmark and compare their business results. The Association is the voice of the professional car wash industry, serving as its spokesperson to business and consumer media, investors, governmental agencies, allied associations and related industries. As part of this role, the Association produces the industry's leading research in the areas of consumer habits and preferences, the environmental attributes of professional car washing and industry equipment sales. Mission Statement The International Carwash Association, comprised of operators, manufacturers and suppliers, serves its members and the global car wash community by providing products and services to ensure its success.

History of the Association In 1955, a group of 40 or 75 car wash professionals (depending on which historical documents you read) met at the Hotel Del Prado in Mexico City to officially form the Automatic Car Wash Association (ACWA). ACWA became recognized throughout the world for its activities on behalf of the industry. ACWA was later renamed the International Carwash Association (ICA). As the self-serve segment of the industry evolved, an organization known as the National Carwash Council (NCC) came into being. Since there was no need (in the opinion of the majority of manufacturers and suppliers serving car wash operators) for two associations to serve the car wash industry, NCC merged with the International Carwash Association in the early 1980s to better serve all segments of the industry worldwide. For a brief period of time after the merger, the group was called the International Carwash Association/National Carwash Council (ICA/NCC). But in 1985, by acclaim at the organization's International Convention & Exposition in Chicago, the name National Carwash Council was dropped and the association's name was abbreviated to International Carwash Association.