KHANDELWAL COLLEGE OF MANAGEMENT SCIENCE & TECHNOLOGY BAREILLY (U.P.

ANALYSIS OF CUSTOMER AWARENESS & MARKET POTENTIAL OF TATA NANO IN BAREILLY

SESSION 2009-2010

UNDER GUIDENCE OF: MS. SHIKHA YADAV FACULTY OF MANAGEMENT

SUBMITTED BY:MANAS GOEL BBA VI SEM

ROLL NO. 808038

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Before write down anything about my project report I would like to thank all those people who helped me in the completion of this project. I express my sincere gratitude to who gave me an opportunity to complete my project report on TATA NANO for his able guidance, continuous support and cooperation throughout my project, without them completion of project was not possible. I would also like to thank the entire team of tata nano industry, for the

constant support and help in the successful completion of my project. Also, I am thankful to my project guide MS. SHIKHA YADAV (faculty of K.C.M.T Bly) for his continued guidance and invaluable encouragement.

Manas goel B.B.A VI sem Roll no. 808038

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DECLARATION
I hereby declare that this project work entitled ANALYSIS OF CUSTOMER AWARENESS & MARKET POTENTIAL OF TATA NANO IN BAREILLY is My work, carried out under the guidance of my faculty guide Miss. Shikha Yadav. This report neither full nor in part has ever been submitted for award of any other degree of either this university or any other university.

Manas goel BBA IV SEM ROLL NO. 808038

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CERTIFICATE

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INDEX

INTRODUCTION HISTORY DESIGN COST CUTING FEATURE MODEL VERSION CRITICISM QUESTION OF THE SAFETY POST SALES ISSUES USED CAR MARKET EFFECTS OBJECT OF THE STUDY SWOT ANALYSIS RESEARCH METHODOLOGY ANALYSIS OF THE STUDY FINDINGS & LIMITATIONS SUGGESTION AND RECOMMENDATION QUESTIONNAIRE BIBLIOGRAPHY

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OBJECTIVE OF THE STUDY

1) To analyze the awareness of TATA NANO in the minds of prospective customers.

2) To analyze the market potential of TATA NANO.

3) To analyze the Brand image of TATA in the minds of customers.

4) To analyze the market opportunity for TATA NANO.

5) To explore the market potential of Nano by airing the customer about it.

6) To analyze the satisfaction level amongst consumers regarding the cost and features of TATA NANO.

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About Tata Group

1. Mr. Ratan Tata is the chairman of the TATA company. 2. The business operations of the Tata group-communications and information Technology, engineering, materials, services, Energy, consumer products and chemicals.

3. The major companies-Tata Steel, Tata Motors, Tata Consultancy Services(TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata Communications 4. Tata group provides IT solutions and services to customers worldwide systems integration, hardware manufacturing and educational services.

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TATA MOTORS

1. Tata Motors Limited is India's largest Automobile Company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. 2. It is the leader by commercial vehicles in each segment. 3. The company is the world's fifth M&HCV 4. Manufacturer and the worlds second largest Medium and heavy bus manufacturer. 5. Annual turnover of over Rs 108 billion. 6. The company has manufacturing plants at Jamshedpur, Pune and Lucknow, Bangalore, Chennai, Noida, Uttaranchal & Singur, & has many more manufacturing & R&D units abroad. 7. Focusing on new technologies and innovation

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SEEDS OF THE DREAM

Mr. Ratan Tata said, I observed families riding on two-wheeler the father driving the Scooter, his young kid Standing in front of Him, his wife seated Behind him holding a Little baby. It led me to wonder for such a car which is safe & Affordable to any Middle class family.

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MAKING OF TATA NANO

1. NANO" is often used to mean small. 2. Tata Motors commercially launched Nano on March 23, 2009, with bookings from April 9 to April 25.The sales of the car will begin in July 2009, with a starting price of Rs 115,000, cheaper than the Maruti 800. 3. The car is expected to boost the Indian economy, create entrepreneurial opportunities across India, as well as expand the Indian car market by 65%. 4. Described as an eco-friendly "people's car".

DEAL OF TATA NANO

1. A loan of Rs. 9750 Crore at 0.1% simple rate of interest. 2. Repayment of this loan @ 0.1% over 20 years. 3. They got 100% exemption on electricity duty. 4. The 1100 Crores Land has been given with high subsidies without any stamp duty registration and transfer charges. 5. The payment for land would be made in eight equal annual instalment at a compound interest of 8% p.a

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OVERVIEW
1. Nano received media attention due to its targeted low price. 2. The Tata Nano is a rear-engine, fourpassenger, city car built by Tata Motors, 3. It was first presented at the 9th annual Auto 4. Expo on 10 January 2008, at Pragati Maidan in New Delhi, India. 5. From Singur to Pantnagar (Uttakrkhand) 6. Aimed primarily at the Indian market.

Awards
1) Tata Nano won the Indian Car of the Year 2010 award at Business Standard Motoring Awards 2010 2) Tata Nano won the 'car of the year' of Bloomberg UTV-Auto car awards

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History
The introduction of the Nano received media attention due to its targeted low Price. The Financial Times reported: "If Ever there was a Symbol of Indias Ambitions to become a modern Nation, it would surely be the NANO, the tiny car? With the even tinier price-tag. NANO encapsulates The dream of millions of Indians groping for a shot at urban prosperity. The car is expected to boost the Indian economy, create entrepreneurialopportunities across India, as well as expand the Indian car market by 65%. The car was envisioned by Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car". Nano has been greatly appreciated by many sources and the media for its low-cost and eco-friendly initiatives which include using compressed-air as fuel and an electric-version (ENano). Tata Group is expected to mass-manufacture the Nano, particularly the electric-version, and, besides selling them in India, to also export them worldwide. Critics of the car have questioned its safety in India (where reportedly 90,000 people are killed in road-accidents every year), and have also criticized the pollution that it would cause. However, Tata Motors has promised that it would definitely release Nano's eco-friendly models alongside the gasoline-model. The Nano was originally to have been manufactured at a new factory in Singur, West Bengal, but increasingly violent protests forced Tata to pull out October 2008. (See Singur factory pullout below.) Currently, Tata Motors is reportedly manufacturing Nano at its existing Pantnagar (Uttarakhand) plant and another plant has been proposed has also agreed to match all the incentives offered by West Bengal government. The upcoming plant at Sanand, Ahmedabad is to release the first lot of cars on 1 May 2010. TATA NANO
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Design:Ratan Tata, the Chairman of Tata Motors, began development of the world's least cost production car in 2003, inspired by the number of Indian families with two-wheeled rather than four-wheeled vehicles. The Nano's development has been Tempered by the company's success in producing the low cost 4 wheeled Ace truck in May 2005. Contrary to speculation that the car might be a simple four-wheeled auto rickshaw, The Times of India reported the vehicle is "a properly designed and built car". The Chairman is reported to have said, "It is not a car with plastic curtains or no roof it's a real car." To achieve its design goals, Tata refined the Manufacturing process, emphasized innovation and sought new design approaches from suppliers. The car was designed at Italy's Institute of Development in Automotive Engineering with Ratan Tata requesting certain changes, such as the elimination of one of two windscreen wipers. Both the fuel-injection and brake systems for the Nano will be manufactured by Bosch's subsidiary in India, MICO. Bosch's fuel-injection technology would also enable the Nano to meet TATA NANO
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Euro-IV emissions standards which are expected to become mandatory in India by 2010. Approximately 70 % of the technology and development for Bosch products used in the Nano are sourced from India. Bosch is also helping Tata develop a single cylinder diesel engine featuring for a future diesel variant of the Nano. The Nano has 21% more interior space (albeit mostly as headroom, due to its tall stance) and an 8% smaller exterior compared to its closest rival, the Maruti 800. Tata offered the car in three versions: the basic Tata Nano Std; the CX; and the LX. The CX and LX versions each have air conditioning, power windows, and central locking. Tata has set its initial production target at 250,000 units per year.

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I. COST CUTTING FEATURES

1. The Nano's boot does not open, instead the rear seats can be folded down to access the boot space. 2. It has a single windscreen wiper instead of the usual pair. 3. Some exterior parts of it are glued together, rather than welded. 4. It has no power steering. 5. Its door opening lever was simplified. 6. It has 3 lug nuts on the wheels instead of the statutory 4 nuts. 7. The base model has only one side view mirror. 8. Engine is much smaller (623) than the other CARS. 9. Air conditioning/heating & Airbags not part of base model. 10. Manually operated side windows

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II. Model versions

At its launch the Nano was available in three trim levels:

1) The basic Tata Nano Std priced at 128,000 Rupees has no extras; 2) The deluxe Tata Nano CX at 151,000 Rupees has air Conditioning; 3) The luxury Tata Nano LX at 172,000 Rupees has air conditioning, Power windows, fabric seats and central locking. The Nano Europa, European version of the Tata Nano has all of the above plus a larger body, bigger 3-cylinder engine, anti-lock braking system (ABS) and meets European crash standards and emission norms. The base model will have fixed seats, except for the driver's, which will be adjustable, while the deluxe and luxury models will get air conditioning and body coloured bumpers.

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III. Technical specifications

Manufacturer--------- Tata Motors Parent company------ Tata Sons Also called------------- The People's Car Class--------------------- City car Body style(s) ---------- 4-door hatchback Engine(s) --------------- 2 cylinder SOHC petrol Bosch multi-point fuel injection (single injector) all aluminium 624 cc (38 cu in) Transmission(s) ------ 4 speed synchromesh with overdrive in 4th Wheelbase------------- 2,230 mm (87.8 in) Length------------------ 3,099 mm (122.0 in) Width------------------- 1,495 mm (58.9 in) Height------------------ 1,652 mm (65.0 in) Kerb weight----------600 kg (1,300 lb)635 kg (1,400 lb)

Fuel capacity---------- 15 L

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CONSTRUCTION
According to Tata Groups Chairman Rata Tata, the NANO is a: 1) The 4 stroke, 33 BHP engine is put at the rear to increase the inside space and to give it a sporty look. 2) 624 cc engines are smaller in size as compared to rest of the car engines but still efficient as far as the speed is concerned. 3) It gives an average speed of 60 miles per hour. 4) A team of 500 engineers have Worked to convert as many Vital functions as possible into Electronic systems to make as Much free space available.

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MAIN SUPPLIERS TO TATA NANO

A German based automotive Gasoline injection Starter. company. It supplies structural

A Europe based company. It supplies Inner panels.

It supplies Rear-view mirrors, interior mirrors, manual and CVT shifters, system

An American corporation. It supplies break systems.

U.S based company. It supplies seating systems.

Europe based company. It supplies fuel level sensor, gasoline fuel supply

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Singur factory pullout

Main article: Tata Nano Singur controversy After much speculation, Tata Motors announced on May 19, 2006 that it will be manufacturing Tata Nano from Singur, West Bengal. However, within a week protests were started by a few farmers in the area against the acquisition of their lands by Tata. The cause was taken up by Mamata Banerjee, the leader of Trinamool Congress. The situation escalated with Tatas threatening to pull out, and disruption of compensation for farmers who had volunteered to sell their land by anti-acquisition activists. This was followed by a state-wide bandh by Trinamool Congress in October. The government banned political parties from holding meetings or processions at Singur and installed a huge police force there. There was widespread violence in the clashes between the police and the farmers on December 2, 2006. On December 4, 2006 Mamata Banerjee entered into a hunger strike. A 48-hour strike was later called by her to protest the death of Tapasi, a Save Farmland Committee campaigner, whose burnt body was found at the Nano plant site in Singur. Two CPM activists were later convicted and sentenced to life imprisonment for the murder. On the 24th day of her strike, Banerjee was given oxygen support and finally called off her fast after appeals from the then President Abdul Kalam and Prime Minister Manmohan Singh. As the protests over the land continued in 2007, Ratan Tata accused that the competitors had a role in the controversy. The acquisition of land was initially criticised in February 2007, but later approved by the Calcutta High Court in 2008. As political unrest and rains hampered the construction, Tata Motors delayed the launch of Nano to September 2008. Violence continued throughout 2008 and on September 2, 2008, Tata Motors announced that they have suspended work at Singur. On October 2, 2008 Tata Motors announced that they are pulling out of Singur. On October 7, 2008, it was announced that the Chief Minister of Gujarat, Narendra Modi had signed an MoU with Tata Motors for allocating land for Nano factory in Sanand in Ahmedabad district of Gujarat.[114] TATA NANO
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Criticism
I. Questions of safety The Nano has an all sheet-metal body made from Japanese and Korean steel, with safety features such as crumple zones, intrusion-resistant doors, seat-belts, strong seats and anchorages, and the rear tailgate glass bonded to the body. Tires are tubeless. However, some concerns regarding passenger safety were brushed away by the results of 40% offset crash test at 56 kph and the sideimpact tests at the MIRA crash test facility in Europe, which were performed on a substantially modified vehicle with additional structure and reinforcements in the body and strengthening in the doors, representative of a planned European export version, which will be substantially larger and more expensive. II. Mass motorization

As the Nano was conceived and designed around introducing the automobile to a sector of the population who are currently using eco-friendly bicycles and motorcycles, environmentalists are concerned that its extraordinarily low price might lead to mass motorization in countries like India and therefore possibly aggravate pollution as well as increase the demand for oil. The ecology focused German newspaper die tageszeitung feels that such concerns are "inappropriate" as the Tata Nano has lower emissions compared to the average Volkswagen, and that developing countries shouldn't be denied the right to motorized mobility when industrialized countries should be looking to reduce their emissions and usage of cars. Die Welt reports that the car conforms to environmental protection, and will have the lowest emissions in India. In crowded metropolitan cities like Mumbai, Ratan Tata has conceived a scheme to only offer the Nano to those individuals who do not have an automobile already. The Nano will also replace many overloaded and worn-out two-stroke polluting vehicles, both two and three-wheeled. According to Anumita Roychowdhury, associate director of the Centre for Science and Environment in New Delhi, "the low-cost cars will be disastrous" in the current policy and regulatory framework.

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III.

Used car market effects

The Nano is alleged to have severely affected the used car market in India, as many Indians opt to wait for the Nano's release rather than buying used cars, such as the Maruti 800 (a rebadged older version of the Suzuki Alto), which is considered as the Nano's nearest competitor. Sales of new Maruti 800s have dropped by 20%, and used ones by 30% following the unveiling of the Nano. As one automotive journalist summarises; People are asking themselvesand us why they should pay, say, 250,000 Rupees for a Maruti Alto, when they can wait and get a brand new Nano for less in a few months time, a car that is actually bigger.

IV.

Post Sales Issues

Burning Tata Nano In March 2010 a Tata Nano caught fire when Driven from dealership to the home of its Owner Satish Sawant . Tata Motors responded regarding the fire. "The incident in Mumbai does not require a recall because it is a stray one-off incident due to a problem in that particular unit, wrote Debasis Ray, the head of corporate communications at Tata, in an e-mail message. We are trying to understand what may have caused it. There are close to 30,000 Tata Nanos on the road now and increasing. There are no design or manufacturing lacunae in the cars. This case is currently under investigation, Tata Motors have not ruled out the possibility of sabotage. There have been three cases where Nano's steering wheel assembly produces black smoke, which was attributed to fire retardant material used in the steering column. Tata Motors has since replaced the OEM supplying the fire retardant material as well as the steering column assembly in the sold vehicles. TATA NANO
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Expanding domestic Addressable Market

Address the Large Part OF the Pyramid

TATA MOTORS-NANO

1. Price Rs 100,000(exclusive of VAT + feight) 2. Among worlds least inexpensive cars 3. Family car-seats four comfortably 4. Fully complaint with safety & emission noms 5. Engine:623cc33ps 6. 25000/year capacity plant coming up at sanand,gujarat NOTE:NANO definitely helps to come true for Middle Mans Dream. It truly proved to be the cheapest car of the industry.

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TATA NANO STANDARD VERSION

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Look at the space in NANO

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TATA NANO VIEW PROCESS FOR NEW PRODUCT DEVELOPMENT

1. Idea Generation

2. Idea Screening

3. Business Analysis

4. Development

5. Test Marketing

6. Commercialization

7. Concept Testing

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 Idea Screening 1. Will the customer in the target market benefit from the product? 2. What is the size and growth forecasts of the market segment/target market? 3. What is the current or expected Competitive pressure for the product Idea? 4. What are the industry sales and Market trends the product idea is based on? 5. Is it technically feasible to manufacture the product? 6. Will the product be profitable when Manufactured and delivered to the Customer at the target price?

Concept Development and Testing 1. Develop the marketing and engineering Details I. Who is the target market and who is the decision maker in the purchasing process? II. What product features must the product incorporate? III. What benefits will the product provide? IV. How will consumers react to the product? V. How will the product be produced most cost effectively? VI. Prove feasibility through virtual computer aided rendering, and rapid prototyping.

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 Business Analysis 1. Estimate likely selling price based upon competition and customer feedback 2. Estimate the cost of the project 3. Estimate profitability and breakeven point

Beta Testing and Market Testing 1. 2. 3. 4. 5. Produce a physical prototype or mock-up Test the product (and its packaging) in typical usage situations Conduct focus group customer interviews or introduce at trade show Make adjustments where necessary Produce an initial run of the product and sell it in a test market area to determine customer acceptance Commercialization 1. Launch the product 2. Produce and place advertisements and Other promotions 3. Fill the distribution pipeline with product

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1. 2. 3. 4. 5. 6. 7.

SOCIAL IMPACT OF TATA NANO

Living standard up gradation Increased safety 1 million cars per year Inadequate infrastructure Traffic congestion Parking problem Price hike in real estate. ARE WE REALLY PREPARED FOR IT?

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 ECONOMICAL IMPACT 1. 2. 3. 4. 5. Boom in the banking and financial sector Competitive advantage Mass Selling and production Employment Energy security issue

ENVIRONMENTAL & TECHNICAL IMPACT 1. 2. 3. 4. Pollution Global warming Petroleum scarcity Non-biodegradable waste

CAN WE AFFORD THIS DISASTER 1. 2. 3. 4. Automobile revolution Mass production Safety will be compromised R&D for low cost editions

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 STRENGTHS: 1. 2. 3. 4. 5. 6. Low Price & stylish High fuel efficiency Brand name, First innovation 35 Patents for innovation Environmental friendlyGreen House Effect 7. Barometric Gear SystemMagnifies Torque 8. Tested successfully for crumple zones

Weaknesses: 1. 2. 3. 4. 5. 6. 7. Fiber body, Low suspension power, Low engine capacity, Light vehicle, Not suitable fir hilly areas Less Boot space Poor engine cooling & hence over heating 8. No headlight levelers 9. No modern facilities- ABS, PS, ACCOUNTS

Opportunities: 1. 2. 3. 4. 5. 6. Bikers can be motivated Created a Niche Market Creates Employment Auto Finance Diesel & Electric Variant Developing Low Price Engine Oil

Threats: 1. New Competitor- Bajaj, Honda Siel, GM etc. 2. REVA an electric car 3. Traffic Congestion 4. Government may increase taxes in metros 5. Rising cost of raw material 6. Reducing parking space

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Challenges to Tata Nano 1. Political issues in Gujarat. 2. Fuel price hikes is the most important challenge for Nano. 3. Increase in material cost like steel and tires. Effect on Indian Economy 1. Expand the Indian car market by 65%, according to rating agency CRISIL. 2. The low price makes the car affordable for families with incomes of Rs 1 lakh [1,00,000] per annum 3. The increase in the market is expected to push up car sales by 20% over the previous year. 4. Thus, the Indian Economy is expected to remain strong and grow in 2009

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FUTURE OF TATA NANO

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RESEARCH METHODOLOGY
Research is a core investigation or enquiry especially through search for new facts in any branch of knowledge. Research is an essential & power tool in leading man towards progress. Without systematic research there would have been very little progress. So that rightly said, the secret of our culture development has been research, pushing back the areas of ignorance by discovering new truths, which in turn, lead to better ways of doing things and better products. It is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services.

RESEARCH TYPE:1) Descriptive research 2) Qualitative research

RESEARCH DESIGN Research design is simply the framework or plan for a study, used as a guide in collecting and analyzing data.

TYPE OF RESEARCH DESIGN:1) Exploratory Research Design. 2) Descriptive Research Design. 3) Causal Research Design. TATA NANO
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SAMPLING DESIGN
Area of study: - Prem Nagar, D.D Puram, Ekta Nagar, Rampur garden Sample Size: 50

DATA COLLECTION METHOD

Data for the present study is collected from 2 sources: 1) Primary Data. 2) Secondary Data.

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1) DO YOU WANT TO PURCHASE A CAR IN COMING FUTURE?

NO 35%

YES 65%

INTERPRETATION:-

65% person wants to purchase the CAR in coming future out of 70%.

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2) What is most preferable brand by you?

TOYOTA 10% MARUTI 25% TATA 50%

FIAT 5%

HYUNDAI 10%

INTERPRETATION:-

Peoples are choosing Tata for purchasing their CAR in coming as comparison to other companies like MARUTI, HUNDAI, TOYOTA, and FIAT. The percentage of TATA according to the project is 50%.

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3) DOES THE COST FACTOR AFFECT YOUR CHOISE?

NO 25%

YES 75%

INTERPRETATION:-

Most of the peoples not affected with the cost factor up to an extent.

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4) HOW MUCH IS YOUR BUDGET FOR YOUR DREAM CAR?

4-5 LAC 25%

5 LAC & ABOVE 10%

1-2 LAC 45%

2-3 LAC 20%

INTERPRETATION:-

45% of people say that they want chap Cars. Because TATA has provide the cheapest car. 20% peoples purchase the ca with rupees 2-3 lack. The ratio of 4-5 lack is little bit increase i.e. 25%.

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5) WHAT IS THE MAIN PURPOSE OF PURCHASING THE CAR?

ALL THESE BUSINESS ABOVE PURPOSE 10% 20% FOR STATUS 10%

FOR PERSONA L USE 60%

INTERPRETATION:-

60% people say that they want to purchase the CAR for their personal use. 20% says for business, and 10% people says for status & 10% people want to satisfy the all purpose.

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6) AVE YOU HEARD THE NAME OF TATA NANO?

NO 8%

YES 92%

INTERPRETATION:-

Except some people everyone knows about TATA NANO.

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7) DO YOU WARE THE FEATURES & COST OF TATA NANO?

NO 26%

YES 74%

INTERPRETATION:-

Only 26% peoples are not are with the cost & features of TATA NANO.

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8) WHAT IS YOU EXPECTATION FROM TATA NANO?

COMPLET EFAMILY CAR 52%

LIFE LONG 12% MILEAGE 32% RESALE VALUE 4%

INTERPRETATION:-

52% people see the NANO as a complete family car. 32% says that Mileage of NANO is good. 12% person purchasing the car for long life. 4% is expected to got resale value.

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9) WHAT WILL YOUR PERCEPTION TO PURCHASE A NANO AS RIGHT DECISION TAKEN BY A MIDDLE CLASSS FAMILY?

NO 28%

DONT KNOW 10%

YES 62%

INTERPRETATION:62% people say that purchasing of TATA NANO will prove as a right decision taken by middle class family.

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11) WILL YOU PURCHASE TATA NANO?

5% 24%
YES

71%

NO DONT KNOW

INTERPRETATION:-

71% peoples are interested to purchase NANO.

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Findings

1) There are less people who have their own car. 2) Many of the people are interested to purchase car after launching the NANO.

3) Peoples are more excited about their dram car i.e. LAKHTAKIA. 4) Cost factor matters when the peoples are going to purchase their dream car up to an extent.

5) The people are aware with cost & features of NANO because of since long time they were waiting for LAKHTAKIA. 6) Many people think that NANO is a complete family car.

7) Most of the people feel that the decision taken by the middle class & upper middle class family is right. 8) There are so many peoples who re planning to change their car with the NANO.

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Limitation

1) Peoples have less time to giving the answer of questions. 2) Less attention while giving the answer. 3) The respondents are very unpredictable. Some times they wee very forthcoming in answering the question, while at that time they show very laziness about responding. 4) Some times peoples do not give the actual data.

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Conclusion

After launching the NANO peoples are very excites about their car. They are waiting for their CAR. Everybody knows that TATA MOTERS is so much old and successful in Auto Mobile sector. Apart from automobile sector TATA GROUP is successfully run their all business. They follow the rules, regulation & guidelines which is set by the govt. for performing their business in India as well as other countries. Mr. RATAN TATA owner of TATA MOTERS provides DREAM CAR for common people of middle class & uppar middle class segment. So the response in this respect in Bareilly is highly positive. NANO has a great potential & sales opportunity. Peoples are awaited for their LAKHTAKIA. Apart from TATA, there are so many companies like MARUTI, BAJAJ they want to come in this niche market & create competition. So NANO might be faced tough competition in future.

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Recommendation & suggestions

1) Company should pay more attention on customer relationship & try to make aware them about his products or models of TATA NANO. 2) Company should provide gifts or prize to attract towards the customers.

3) Company should provide good after sales services & install the separate service centers of NANO so that the customers are enough satisfied at the time of purchasing NANO. 4) Company should also try to make LPG NANO which proves as a different strategy or the problem of raising the rate of patrol.

5) NANO on road must be come on exact predetermined time so that the customer expectations & curicity should not down fall.

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QUESTIONS

??? ?
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ANALYSIS OF CUSTOMER AWARENESS & MARKET POTENTIAL OF TATA NANO IN BAREILLY

QUESTIONNAIRE

Name Age Occupation Contact No.

-----------------------------------------------------------------------------------------------------

Q 1- DO you have a CAR? 1- ) Yes ( ) 2- ) No ( )

Q 2- Do you want to purchase a car in coming future? 1- ) Yes ( ) 2- ) No ( )

Q3- Which is most preferable band by you? 1- ) Tata ( ) 2- ) Maruti 6- ) Fiat ( ) ( ) 3- ) ( ) 4-) Hyundai ( )

5- ) Toyota ( )

Q4- Does the cost factor affect your choice? 1- ) Yes ( ) 2- ) ( )

Q5- How much budget for your dream car? 1- ) 1 to 2 lack ( ) 2- ) 2 to 3 lack ( ) TATA NANO
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( )

3- ) 4 to 5 lack

( )

4- ) 5 lack & above

Q6-what is the main purpose to purchase the car? 1- ) Personal use 2- ) Business purpose ( ) ( ) 3- ) For status ( ) 4- ) For all thee above ( )

Q7- Have you heard about TATA NANO? 1- ) Yes ( ) 2- ) No ( )

Q8- Do you aware the features & cost of TATA NANO? 1- ) Yes ( ) 2- ) No ( )

Q9- what are your expectation from TATA NANO? 1- ) mileage ( ) 2- ) Life long ( ) ( ) 3- ) Resale value ( )

4- ) A complete Family car

Q10- What will your perception to purchase a nano s a right decision by middle class family? 1- ) Yes ( ) 2- ) No ( ) 3- ) Dont know ( )

Q11- Will you purchase TATA NANO? 2- 1-) Yes ( ) 2-) No ( ) 3- ) Dont know ( )

Thanks for filling up the questionnaire and for your valuable time.

Have a great day!!!!

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Bibliography
1. 2. 3. 4. www.tatamotors.com www.tatanano.com www.economictimes.com Times of India

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