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    Introduction

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    Rashmi Priya
    The document discusses Thunderbird, the world's top-ranked school for international business. It provides an introduction to Thunderbird, outlines its offerings including traditional and executive MBAs. It then discusses challenges Thunderbird faces in improving digital marketing effectiveness, traffic, and conversion rates. Potential solutions proposed include targeting advertisements based on programs, accurate ad placement, using pop-ups temporarily to boost traffic, and improving lead response times to increase conversions.

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    Introduction

    Uploaded by

    Rashmi Priya
    79 views7 pages
    The document discusses Thunderbird, the world's top-ranked school for international business. It provides an introduction to Thunderbird, outlines its offerings including traditional and executive MBAs. It then discusses challenges Thunderbird faces in improving digital marketing effectiveness, traffic, and conversion rates. Potential solutions proposed include targeting advertisements based on programs, accurate ad placement, using pop-ups temporarily to boost traffic, and improving lead response times to increase conversions.

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    The document discusses Thunderbird, the world's top-ranked school for international business. It provides an introduction to Thunderbird, outlines its offerings including traditional and executive MBAs. It then discusses challenges Thunderbird faces in improving digital marketing effectiveness, traffic, and conversion rates. Potential solutions proposed include targeting advertisements based on programs, accurate ad placement, using pop-ups temporarily to boost traffic, and improving lead response times to increase conversions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    79 views7 pages

    Introduction

    Uploaded by

    Rashmi Priya
    The document discusses Thunderbird, the world's top-ranked school for international business. It provides an introduction to Thunderbird, outlines its offerings including traditional and executive MBAs. It then discusses challenges Thunderbird faces in improving digital marketing effectiveness, traffic, and conversion rates. Potential solutions proposed include targeting advertisements based on programs, accurate ad placement, using pop-ups temporarily to boost traffic, and improving lead response times to increase conversions.

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    You are on page 1of 7

    DIGITAL MARKETING ASSIGNMENT

    SUBMITTED BY, Pooja Singh(13101) Section A

    1|Page

    INTRODUCTIONThunderbird is the world's No. 1-ranked school of international business with nearly 70 years of experience in developing leaders with the global mindset, business skills and social responsibility necessary to create real, sustainable value for their organizations, communities and the world. Thunderbird produces global managers who are distinguished by a global mindset that allows them to work successfully with individuals from diverse cultures and to manage effectively in different social, economic, and political environments. Thunderbird is sought out by individuals and companies worldwide. Thunderbird was also the first business school to adopt an official Professional Oath of Honour.

    Thunderbird Offerings
    1. Traditional MBA 2. Accelerated MBA 3. Masters Program 4. Executive MBAe Wall Street Journ

    Challenges
    1. To improve the effectiveness of display/ sponsored ads placement 2. To increase traffic to the program pace by 25% 3. To improve conversion ratio by 30%

    2|Page

    Potential solution
    To improve the effectiveness of display ads placement

    Display advertisement based upon the type of course which we are offering. For example executive MBA should be advertised on web page of top notch corporate site, social media like linked in.

    Placement of advertisement should be accurate.

    To increase traffic to the program pace by 25%

    We could use the pop up to increase the traffic. It may be for short term perspective but it will help to increase the traffic. By using for short term we could maintain the effectiveness of this tool as well as use other Google app to increase the traffic

    On basis of data gather from Google analytics, we could easily pattern and use strategy for increase traffic

    To improve conversion ratio by


    Conversion ration could be improved by the whole process need to be improved to improve conversion ratio.

    There should be a fast responce for the lead generated for short out their quarries.

    3|Page

    Q1) The product hierarchy level model for Thunderbird would be ?

    Perparing leaders in International business.


    Core offer given for education in MBA in finance and MA in Global Affair. Product

    Offering Executive MBA programs


    Generic Product Expecte d Product

    offer two year Traditional (MBA -Gm) Program

    Augmen Offers of 11 to 16 month acelarted MBA program ted

    those who want to trie to target that candidate who wanted to make there career in managemnent. Potional

    4|Page

    Q) Brand Value chain model of thunderbird ?

    Value Stage : Marketing program investment Investment in online to attract student. Recruit students which are suitable Interactive website Customer Mindset Top ranking worldwide colleges Reputation of college. Good quality to education Market Performance Offers of thunderbirds are expensive as compare to their competitor But offers are very useful as well as

    Shareholder value: N.A

    5|Page

    Q ) The lead generation to Admission process of thunderbird.

    Online media buying : Here Thunderbird uses several commercial media channel and candidate with help of SEO, social media, web banner, pop up. Lead are collected for database and second step is lead qualification

    Traditional way : through telephone word of mouth, referrals, alumini post experience about thunderbird.

    Interaction with Agency : tie up with external media agency and get the database and try to contact that particular candidates by the way of traditional way and get him/ her prospects.

    6|Page

    Q) key performance indicator These are the metric employed to evaluate the performance of organisation Therefore Google analytics helps the organisation even it help thunderbird to study various dimension

    Analysis by region

    Analysis by source
    Analysis by bounce rate Analysis by conversion rate Analysis by time of stay

    7|Page

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