HCL Technologies Blue Ocean Strategy
HCL Technologies Blue Ocean Strategy
HCL Technologies Blue Ocean Strategy
Initiating Coverage
Current price Target price
HCL Technologies (HCLTEC) Rs 305
Potential upside
Rs 365
Time Frame
19% 12 months
Time frame
Potential 12 months
upside 13%
Strategy at work … Time frame
PERFORMER
12 months
Apr-02
Oct-02
Apr-03
Oct-03
Apr-04
Oct-04
Apr-05
Oct-05
Apr-06
Oct-06
Apr-07
(%)
40
the company missed the opportunities that came 30 25.06 23.78 21.87 23.58
with Y2K and Application development. The dot-com 20
10
bust in 2001 saw the company grappling for a new 0
growth engine which led to a slew of transformation Q1FY07 Q2FY07 Q3FY07 Q4FY07
initiatives which includes a change in focus from
single service to multi-service deals. Promoter holding (%) Institutional holding (%)
HCL Technologies
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INVESTMENT RATIONALE
The company outlined a three phase strategy in 2005 — Focus, Lead and
Dominate.
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We believe the benefits of the transformation are clearly visible in the
company’s financials. Revenues have grown at a CAGR of 34% over the last
three years. We will now dissect the actions and benefits that have accrued
from the transformation. We will also bring out the company’s strategy of
differentiating in crowded market spaces and dominating in uncontested
spaces.
HCL believes that it has key strengths in the infrastructure management space
(IMS) and typically approaches large deals with 35%-40% IMS content. The
company showcases its key achievements which include a 99.999% uptime of
the IT infrastructure, which facilitates large volume of transactions for one of
the largest stock exchanges in the country
Apart from large deals, the company is also bagging a number of multi-service
deals which increases customer stickiness. About 50% of customers
contributing revenues in excess of $5 million and 72% contributing in excess of
$10 million are multi-service customers. These metrics are an outcome of the
company’s Blue Ocean strategy
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Exhibit 6 : Infrastructure management services (IMS) - Blue oceans
Similarly HCL has identified blue oceans across verticals and business lines in
which it would dominate (see exhibit 5). The company identified micro verticals
within verticals to develop strong domain expertise and offer niche services.
The success of the strategy is visible from the growth rates of the various
verticals. We are impressed by the success of the strategy, which is visible in
the overall q-o-q revenue growth rates of 10.3%, 10.2%, 9.5% & 9.2% for FY07.
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BPO business looks to transform inorganically
HCL plans to make an acquisition in the non-voice BPO space and we believe a
strategic one would significantly transform its business. The company currently
derives 13% of its revenues (Rs 798 crore in FY07) from its BPO business.
However the business is largely voice based (around 70%). Margins in this
business are currently high at around 25% against the industry average of
around 12%-15%. Customer concentration is also high with 4-5 customers
accounting for 80% of its business. We believe this poses considerable risk to
the business. The proposed acquisition should help take it higher up the value
chain while reducing risk to the business.
The rupee has appreciated by 11% since January 2007, and this has impacted
earnings of most players in the IT industry. We believe this is a long term trend
with capital inflows to India rising unabated. Inflows almost trebled from $5.5
billion in FY05 to $16 billion in FY06.
The company has forward covers for the next eight quarters to the tune of $1.73
billion at an average rate of Rs 43.15 to a dollar. The hedges cover 90% of the
net forex inflows for around six quarters. We believe HCL Technologies is
among the most well hedged companies in the IT space. Though this could help
for a few quarters long term concerns remain.
Another systemic risk is the end of the tax holiday for STP units in FY10E. The
company plans to shift incremental headcount to SEZs and estimates the
effective tax rate to be around 20% by FY10 (9.8% currently). We believe this
would impact the company’s EPS by around 12% and return on equity could fall
by 526bps (100bps = 1%).
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• Extension of the tax holiday for STP units would be a positive surprise
• Our estimates have not factored in the positives of the changing business
model
Financials
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Valuations
HCL is expected to see dollar revenues grow at a CAGR of 32% over the next
two years, while rupee growth is likely to be subdued at a CAGR of 25% to
Rs9,488 crore by FY09E. However with RoEs declining as like most IT
companies the stock is not likely to outperform the broader market. We did a
DCF stress test to see what could be the worst case scenario.
We have assumed a terminal growth rate of 2% with the Re/US$ rate reducing
over time to Rs 28 to a dollar. We ascertain a fair value of Rs 284 per share in
this scenario. It also takes into account the tax impact post FY10E. Hence, we
believe downside is limited from current price.
FY08E FY09E FY10E FY11E FY12E FY13E FY14E FY15E FY16E FY17E FY18E
Sales (US$ crore) 194 241 286 325 365 401 433 459 477 487 497
Exchange rate
39.68 39.30 38.55 35.00 34.00 33.00 32.00 31.00 30.00 29.00 28.00
(Rs/US$)
Sales (Rs, Crore) 7712 9479 11006 11391 12394 13232 13858 14230 14322 14122 13907
Operating cost 6116 7622 9060 9569 10411 11115 11779 12238 12460 12427 12517
Free cash flow 1157 1459 1416 1267 1385 1483 1415 1307 1162 988 671
Terminal value 5445
PV of TV 5366
NPV 18891
Fair value 284
We have arrived at our target price of Rs365 at an average exchange rate of Rs39
to a dollar. Our target price discounts FY09E EPS by 17.4x and EV/EBIDTA by
11.7x. We would wait for the change in the business model to bear fruit before
we revise our estimates.
FY08E FY09E
EV/EBIDTA P/E EV/EBIDTA P/E
HCL Technologies 11.2 16.3 9.4 14.5
Infosys 16.6 23.7 13.9 20.2
Wipro 15.2 23.3 12.4 19.2
Satyam 12.1 18.3 9.1 14.6
Source: ICICIdirect Research
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Profit & Loss Account
(in Rs crore) FY06 FY07 FY08E FY09E
Sales 4388.20 6033.66 7709.33 9487.82 Revenues to grow at a CAGR
% Growth 37.50 27.77 23.07 of 25%. Large deals could
Total expenses 3415.10 4696.60 6115.75 7622.06 change trajectory.
EBIDTA 973.10 1337.06 1593.58 1865.76
% Growth 37.40 19.19 17.08
Depreciation 191.60 253.10 347.86 430.71
Other Income 57.30 426.00 161.29 196.12
Profit Before Tax (PBT) 838.80 1509.96 1407.00 1631.17
% Growth 80.01 -6.82 15.93
Taxation 63.20 148.50 141.20 179.97
Tax as % of PBT 7.53 9.83 10.04 11.03
Extraordinary/Minority interest -1.60 -5.50 -2.04 -4.08
Net Profit 774.00 1355.96 1268.72 1452.07
Decline in profitability in
% Growth 75.19 -6.43 14.45
FY08E on account of
Shares O/S 66.50 66.50 67.90 69.00
extraordinary forex gains in
EPS (Rs) *11.64 20.39 18.69 21.04
FY07.
% Growth 75.19 -8.36 12.63
* Adjusted EPS
Balance Sheet
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Cash Flow Statement
FY06 FY07E FY08E FY09E
Pre tax profit from operations 781.5 1084.0 1250.7 1440.0
Depreciation 191.6 253.1 347.9 430.7
Expenses (deffered)/others (7.5) (33.5) 0.0 0.0
Pre tax cash from operations 965.6 1303.6 1598.5 1870.7
Other income/prior period ad 55.7 420.5 159.2 192.0
Net cash from operations 1021.3 1724.1 1757.8 2062.8
Tax (63.2) (148.5) (141.2) (180.0)
Cash profits 958.1 1575.6 1616.6 1882.8
Ratios
FY06 FY07E FY08E FY09E
EPS *11.6 20.4 18.7 21.0
Book value per share (Rs) 96.0 60.6 68.8 78.2
Enterprise value (Rs crore) 18504.2 18072.0 17868.3 17596.2
EV/EBIDTA 19.0 13.5 11.2 9.4 Valuations attractive
Employee exp / Sales (%) 63% 62% 64% 66%
Earnings per employee (Rs) 237234 347095 268442 245695
Market cap/Sales 4.6 3.4 2.7 2.2
Price/Book value 3.2 5.0 4.4 3.9
Operating margin (%) 22.2 22.2 20.7 19.7
Return on Net-worth (%) 25.0 33.8 27.2 27.0
Return on capital employed (%) 24.6 26.3 26.2 26.2
Debt/equity 0.0 0.0 0.0 0.0
Fixed assets turnover ratio 4.6 5.6 6.8 7.3
Debtors turnover ratio 5.0 6.0 6.0 6.0
* Adjusted EPS
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stocks according to their notional target price vs current market price and then categorises them as
Outperformer, Performer, Hold, and Underperformer. The performance horizon is 2 years unless specified and
the notional target price is defined as the analysts' valuation for a stock.
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