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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Andrew Student
NetID wziy366
Group Number: 153
Website Link: http://infosys1102014ssgroup153.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Helen Chen Tutor Tuesday 1pm
Time Spent on
Assignment:
30 hours Word Count: 1477

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REDUCE OBESITY IN A HEALTHY AND
EFFICIENT WAY
INTRODUCTION
Nowadays, obesity has become a serious national health concern in New Zealand. There are
huge numbers of people affected in different age group. Not only the adults have the obese
problem, but also the children. People may think being a little overweight may not cause
many noticeable problems. However, obesity has even become a leading cause of death in
recent years. To avoid the dreadful effect, people try many methods to lose weight, but
always fail. Most of them are unhealthy ways and it gets into a vicious circle. There is a
solution suggests a weight-loss application, with a competition function. It is free to
download and free to share with friends as well. When the users type their personal details
and target weight, the application will give a fantastic diet plan with all the calorie of the
food. People would work hard to reach the top during the exciting competition. This
application assists in solving the problem and achieving their weight goals in a healthy and
efficient way.

3. BUSINESS SECTION
3.1 Vision
Provide an application with synchronous competition function and help the obese people to
lose weight in a healthy and efficient way.
3.2 Industry Analysis: Health and weight management Software Application Industry
Industry: Health and weight management Software Application Industry. The weight-loss
programme would apply to the health and fitness software application industry.
Force: High/Low: Justification:

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Buyer power: High Buyer power is high as there are lots of health
and weight management applications. Customer
has many alternative choices. Currently there are
more than 97,000 mobile apps available related
to health in the application store (Tode, 2013).
Supplier power: Low Supplier power is low because there are many
suppliers. The growth of Software industry is
phenomenal and it holds a huge amount (Top
software companies, 2013).
Threat of new entrants: High Threat of new entrants is high as this industry is
easy to enter. The cost is low and it is not hard to
create an application (Stewart, n.d.).
Threat of substitutes: High Threat of substitutes is high because there are
lots of alternative ways for people to lose weight
and be healthy(Gunnar, 2013).
Rivalry among existing
competitors:
High Rivalry among existing competitors is high as
there are many competitions among the health
and weight managment software application
company in the market (The world of health,
2010).
Overall attractiveness of the industry: The overall attractiveness of this industry is high
because this industry grows and develop very fast. It has high profit and new opportunities
that attract many companies to enter.
3.3 Customers and Thei r Needs

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The majority of customers would be the obese people and it also include the people in
different age group who want to be healthier. People gradually realized that obesity will
seriously affect their health and even their lives (French, Perry, Leon, & Fulkerson, 1994). As
a result, they would look for an effective application to lose weight healthy.
3.4 The Product and Service
The purpose of this application is help people to lose weight in a healthy and efficient way.
The fantanstic competition part in this application greatly increases the efficient and also
helps the customers meet lots of new friends. This would reduce some psychological
problems, such as low self-esteem and feeling isolated in society. This application would
make them feel more confidence as well as meet their weight goal.
3.5 Suppliers and Partners
There are many suppliers and partners that can help us to complete this application
successfully. Software design company would be a basic example of suppliers. We use their
designed software to establish the application. Nutriotion company would also be a supplier
to us, because we could collect all the nutriotion data from them as the applications
reference information.
The partners would be youtube and facebook. This application provide some aerobic
dancing videos for the users through youtube. Moreover, the users could share their mood
diary and successful experience on losing weight through facebook.
3.6 Strategy: Cost leadership
This application would apply to the Cost leadership of Porters Generic strategies. The cost
strategy is the operation cost in the industry. The cost strategy is low in this application,
because it only need to spend little money during the operation.
The competitive scope identifies the customer market that has been satisfied all their
needs. This application is focused on the broad market. People in all age group, who want to
lives healthier could use it, not only the obese people.
The overall strategy is therefore Cost leadership.

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3.7 Value Chain Activity: Make the product or service
The most important value chain activity for this business is Make the product or service.
Because there are so many applications about losing weight and keeping healthy. In order to
become one of the successful applications, make the product or service is the most
important step of the value chain activity rather than simply make a boring application. It is
necessary to make an application that based on the target markets customers need, such as
creating a compelling function to attract customer. This would meet the vision of this
application, which is to help the obese people to lose weight in a healthy and efficient way
with the synchronous competition function. It links to the strategy as well. Cost leadership
focus on the broad market and low cost to operate in the market.
3.8 Business Processes
3.8.1. COMPETI TION CREATING PROCESS This process is about how to create an attractive
competition function to assist people lose weight in a healthy way. The basic thing we need
to know is the users information. So firstly, collect the users current weight after they use
this application for a period of time and also their weight before they use it. Secondly,
calculate the difference between these two figures that indicate the weight they have lost.
Thirdly, put all the users into a rank list. The higher ranking they get, the more successful
they are. The top user would become the winner and get a prize. Others would put greater
efforts to reach the top in the future competitions.


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Collect the
current weight
data from the
users
The weight data
before they use
this application
Calculate the
weight they
have lost
Create a rank
list
What is users
ranking in the
list?
Be the winner
and get a prize
Comfort and
inspire them to
greater efforts
Top user Others
END
START
Exchange
experience
Customer information management system
Customer information management system
Competition processing system
Competition processing system








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3.8.2. CUSTOMER INFORMATI ON ESTABLISHMENT PROCESS This process focus on how the
customers information has been established. The first step is to create a questionnaire
online about different aspects and then send this to the new customers once they log in the
application. The database needs to be constantly updated as the amount of customers
increase after we receive the answers.

START
END
Create a
questionnaire
online
Users age Users gender
Users current
weight
Users target
weight
Put all the
questions
together
Send to the new
users when they
log in this
application
Receive the
users answers
Update the
information to
the customer
data warehouse
Customer information management system
Customer information management system
Database
Data transformation system


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3.9 Functionalities
3.9.1. COMPETI TION CREATING PROCESS
Collect and compare the weight data from different users.
Create a special rank list in the competition function.
3.9.2. CUSTOMER I NFORMATI ON ESTABLISHMENT PROCESS
Create a questionnaire and receive the information from customers.
Transfer and update the information to the customer database.
3.10 Systems

3.10. 1. COMPETI TION PROCESSING SYSTEM The purpose of this system is to help to
establish the competition function, including create a special rank list in and select the
winner. This system incorporates the functionalities to support the vision, which is to
provide an application with synchronous competition function and help the obese people to
lose weight in a healthy and efficient way.
3.10. 2. DATA TRANSFORMATI ON SYSTEM This system aims to transfer and update the data
information, because the customer database need to constantly update during the
operation. This system supports the vision by transferring all the data accurately in both
competition and other functions of the application, which helps the obese people to lose
weight in a healthy and efficient way.
3.10. 3. CUSTOMER INFORMATI ON MANAGEMENT SYSTEM This systems purpose is to help
to collect different users information from a questionnaire, then establish the customer
database. In terms of the vision, a better customer information management system can
satisfy all the customers needs which are lose weight in a healthy and efficient way and
achieve their goal.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Make the
product or
service
1. Competition
creating process
1. Collect and compare the weight data from
different users.

2. Create a special rank list in the competition
function.
Customer information
management system

Competition processing
system
Customer relationship
management system

Enterprise Resource
Planning system
2. Customer
information
establishment
process
1. Create a questionnaire and receive the
information from customers.

2. Transfer and update the information to the
customer database.
Customer information
management system

Data transformation system


Customer relationship
management system

Enterprise Resource
Planning system


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CONCLUSION
Lots of people are distressed due to the unhealthy effect of obesity. In order to help the
obese people to lose weight in a healthy and efficient way, there is a solution came up by
providing an application with synchronous competition function. IS and IT both play
important roles in the organization to add value. Their value in the business would be
reduce cost, improve productivity and create competition advantage.
REFERENCES
French, S. A., Perry, C. L., Leon, G. R., & Fulkerson, J. A. (1994). Weight Concerns, Dieting
Behavior, and Smoking Initiation among Adolescents: A Prospective Study. American Journal
Of Public Health, 84(11), 1818.
Gunnars, K. (2013, May 1). How to Lose Weight Fast: A Proven 3-Step Plan That
Works. Authority Nutrition. Retrieved from http://authoritynutrition.com/how-to-lose-
weight-as-fast-as-possible/
The world of health and medical apps. (2010, January 1). mobihealthnews. Retrieved from
http://mobihealthnews.com/research/the-world-of-health-and-medical-apps/
Tode, C. (2013, March 25). Mobile health app marketplace to take off, expected to reach
$26B by 2017. Retrieved from
http://www.mobilemarketer.com/cms/news/research/15023.html
Top Software Companies of the World. (2013, September 2). Top Software Companies of the
World. Retrieved from http://finance.mapsofworld.com/company/software/top-software-
companies-of-the-world.html