BEO Meeting Guidance
BEO Meeting Guidance
BEO Meeting Guidance
( ) (BEO)
Approving Distribution of
CreatingBEOs
Approving
BEOs
Distributionof
BEOs
EventPlanner
Sales Coordinator
DirectorofCatering BEOMeetingwithall
related Staff SalesCoordinator
CateringManager
relatedStaff
What is a BANQUET EVENT ORDER (BEO)
BanquetEventOrder(BEO)isacontractualagreement,whichexpressestheobjectivesand
detailsofafunctionbetweentheguest(s)andtheclubortheCateringfacility.
A b t t d i d t ll d b t l th C t i AbanqueteventorderisadocumentusuallypreparedbyaneventplannerortheCatering
Managerinacluborcateringfacility.Theformincludesallthespecificsoftheeventinvery
intricatedetail.Theformwillevolveandchangeduringtheplanningstagesandevendownto
thedayoftheevent.Informationincludedontheformneedstobeasaccurateaspossibleto
ensure the best results ensurethebestresults.
BanquetEventOrderisincludedfollowinginformation:
FunctionDay/DateofScheduledFunction
Startingtime/Endingtime
G N / G t N GroupName/GuestsName
CustomerCode(MarketSegments)
ContactInformation:Address,PhoneNumber,Emailaddress
FunctionType
Location
ExpectedAttendance
Guaranteed:Thenumberofguestsconfirmed.
MenuRequirements
BarRequirements
S U d A SetUpandArrangements
OtherRevenue
SpecialInstructionifnecessary.
NECESSARY STEPS and PROCEDURES NECESSARYSTEPSandPROCEDURES
1. Preparation
a. Format:AllBEOsshouldprovidethesameessentialinformationwiththeobjective,layout,
spaceallowedforinformation,etc.
b. Timing:BEOsshouldnotbepreparedmorethanthirtydaysinadvanceofafunction.
D di th t f f ti i i l t t th b d d Dependingonthetypeoffunction,size,specialarrangement,etc.,theymaybepreparedand
distributedanywherefrom10 30daysinadvance.
c. Responsibilities
Th l i h h f i i i d h h ibili f h i Thesalesassociatetowhomthefunctionisassignedhastheresponsibilityforgathering
alloftheinformationnecessarytowritetheBEOandmustapproveandinitialtheBEO
beforeitgoestotheCateringManager.
CateringManagerwillapproveBEOspriortotheirdistribution.Specialattentionshould
be paid to any conflicts food and wine pairing service times and overall financial yield bepaidtoanyconflicts,foodandwinepairing,servicetimesandoverallfinancialyield
managementfortheevent.
HowtoWriteBEOs
1. Filloutallinformation.Ifthereismorethanonecontact,listallnames.
2. Ensurethatthecorrectguarantee/setnumbersareinplace.
3. ClearlystatetheCustomersObjective.Thisallowsthemeetingplannertoknowthatthegoaloftheireventorfunctionis
understood.
4. Accuratelyidentifystartingandendingtimes. y y g g
5. Thetimingforeachseparatepartoftheprogramshouldbeindicated,e.g.,reception,dinner,dance,program,invocation,
etc.
6. Informationofthesetupshouldbeclearandspecific.Specifytable,stageanddancefloor,sizeandcoloroflines.Ifpiano
orotherlargeequipmentisneeded,specifylocation.ItshouldbestandardpracticetoattachdiagramstotheBEOforevery
function,regardlessofitssize. , g
7. UnderfoodorMenusection,
Menuitemsshouldbelistedintheordertheyareserved.Informationdescriptionofeachitemsishighly
recommendedsothatthecustomwillknowexactlywhatwillbeserved,andthefoodproductionstaffwillknow
exactlywhattheguestexpectstobeserved.
Indicate the approximated entre serving time or an agree upon timeline which has been discussed with the Indicatetheapproximatedentreservingtimeoranagreeupontimelinewhichhasbeendiscussedwiththe
customer.
8. UnderBeverageService,specifythetypeofservice(e.g.,hosted,open,cash,selfserve,butler).
Hosted/openorCashBar:listthenumberofbarsrequired,numberofcashiersandbartendersneeded.
ButlerService:indicatethenumberofbutlersaccordingtostaffingstandards.
Indicatethetypeofbeveragewhichshouldbeavailable.
Indicateanyspecialrequestsfromguests.
9. Besuretolistallequipmentorothertypesofitems (suchasflowers,lines,chaircovers,etc.)whichthefacilityistoorder.
BespecificoneachitemandensurethatthecorrectpriceislistedonBEO
10. Anyspecialservicesrequiredofthefacilitysotherdepartmentsshouldbedetailed,alongwithspecificcharges i.e., y p q y p , g p g ,
electricalpower,telephone,audiovisual,shippingandreceiving.
11. Allpackageorinclusivepricingshouldindicateaninternalbreakdownofchargesforaccountingpurposes.
MarketSegments
DetailedmarketsegmentsareidentifiedinindividualGarrisonMarketingPlans.
Segmentationistheprocessofdividingbasicdemographicsintospecificgroups(orsegments)
thatarelikelytoneedspecificproducts,programs,andservices.
Onceanentirepopulationisbrokenintomarketsegments,aparticularbusinessmost
promisingsegmentsareknownastargetmarkets.
EventMastercanbesetuptoautomaticallyissueaCustomerCodebyenablingthe
Maintenance/SiteInformation/DefaultsButton/OtherOptionstab/AutoGenerateCustomer
CodeCheckBox.
This code identifies the customer and is used for tracking the customers bookings Thiscodeidentifiesthecustomerandisusedfortrackingthecustomer sbookings.
SampleCustomertypeandSalestypearebelow:
CustomerType: SalesType
A=ActiveArmy B=Business
C = Civilian C = Command C=Civilian C=Command
D=DoDCivilian E=Ethnic Based
F=MilitaryFamily F=Fraternal Based
G=Reserve/Guard M=OtherMilitary
i O h O O h M=ActiveOther O=Other
R=Retirees P=Private
R=Religion Based
S=Sports Based
W=Wedding
X=Offpremise
Y=Youth Based
DistributionofBEOs
1. ToWhom
Thespecificdistributionshouldbeestablishedbyeachclub,basedontheirsize,organization,etc.It
isimportantthatallcateringsalesmanagersreceiveacopyofeachBEOtoincludeintheir30day
file.Thishelpsimmenselyincoordinatingshorttimemenuplanning.
2. ResponsibilityforReading
AllrecipientsoftheBEOsshouldreviewthemimmediatelyuponreceiving,toidentify
unusual and special arrangements well in advance of the function. Any questions about unusualandspecialarrangementswellinadvanceofthefunction.Anyquestionsabout
understandingtheBEOshouldbedirectedtoitsauthorassoonaspossible.
3. TheBoard
TheBoardshouldbelocatedinornearthebanquetcaptainsoffice.Thereshouldbe
sevenclipboards(oneforeachday)uponwhichallBEOs,conventionprogramsand
guaranteeslipsareposted.
Aschangesoccur,theyshouldbenotedonthesecopiesbythepersonmakingthe
change,including,his/herinitials,thetimeanddate.
AsampleBanquetEventOrderisincludedonthefollowingpage.
BANQUETEVENTORDER
DATE:___________________________ POSTING:_______________________
CONTACT:_______________________ FUNCTION:______________________
ADDRESS:_______________________ LOCATION:______________________
PHONE:_________________________
EXPECTED ATTENDANCE EXPECTEDATTENDANCE:______________
MENUREQUIREMENTS +BARREQUIREMENTS
$______perguest $______perguest
WINES_________________________________ $______perguest
______________________________________________________________________
SETUPANDARRANGEMENTS
$______costs
______________________________________________________________________
TOTALAMOUNTDUE:_____________
FINALPAYMENTDUE:__________________
DEPOSITREQUIRED:_____________DATERECEIVED:______________________
DATEDEPOSITRECEIVED:________RECEIVEDBY:________________________
PHONE: FAX: _________________________ _________________________________
Banquet/EventChangeOrder
1 Change information is categori ed in t o a s 1. Changeinformationiscategorizedintwoways:
Changestorevenue theseincludepriceincreases,guaranteerevisions,additionalitemsaddedto
menu,extrahoursofopenbar,etc.
SetUp/LogisticalChanges meetingroomsetup,timechange,cancelonebreakoutroom,etc.
2. Changesinanydetailofaneventmayoccuratanytimethroughoutthesalescycle.
Allchangesshouldbeexpeditedquickly.
Whenchangesoccur,awrittenchangeorderMUSTBECOMPLETEDANDDISTRIBUTED.
Thisformproperlyidentifiesthechangeanddocumentscommunicationtoalldepartmentsaffected
byit.
Distribution:Manager,Chef,Staff,Clientfile,etc.
Iftherearemultiplechanges,eachnewchangeformshouldbeattachedontopofthepriorone.It
ismoreeasilyidentifiedifitisonadifferentcolorpaperthantheBanquetEventOrder.
3. UsetheBanquet/EventChangetonotifyallpersonnelofguaranteenumbersasquicklyas
theyarereceived.
4. LastMinuteChanges:
AlllastminutechangesshouldbenotedonthecopiesoftheBEOitselfbythepersonmakingthe
change These changes should be initialed timed and dated change.Thesechangesshouldbeinitialed,timedanddated.
AsampleofaBanquet/EventChangeOrderisshownonthefollowingpage.
ATTENTION
BANQUET/EVENTCHANGE
FunctionTitle_______________________________________________Date_________
RoomScheduled_________________________________________________
Directions
__________________________________________________________________
____________________________________________________________________
____________________________________________________________________
_________________________________________________________________
____________________________________________________________________
AuthorizedBy___________________________________________________