30%

14%
17%
3%
10%
12%
10%
4%
PBU Customers
Doctors
CA
Engineering firms
Consulting firms
Electronic shop
Interior Designer
Small offices
Institutions
DATA ANALYSIS
Q1) which type of business you have?
PBU Customers Respondents
Doctors 30%
CA 14%
Engineering firms 17%
Consulting firms 3%
Electronic shop 10%
Interior Designer 12%
Small offices 10%
Institutions 4%
Total 100%











INTERPRITATION
From above table, the highest percentage of PBU customers are doctors followed by CA(14%) Engineering firms
(17%) consulting firms & electric shops are 3% & 10%. 10% customers are small offices and other 4% are related to
institutions.






Q2) Do you have any cash and carry outlet membership card?
Yes 39%
No 61%
Total 100%
If Yes Which of Following,
Reliance cash and carry 0
Metro cash and carry 0
Booker India 60%
Other 40%

INTERPRITITION:
During the study it was found that Reliance cash & carry and Metro cash & carry is known to the
customers but two doesnt consist any outlet in Pune city. Whereas Out 39% customer in survey
who are having cash & carry outlet membership card were having 60% Booker India
membership card and 40% other small cash & carry outlets.
0%
0%
60%
40%
Other cash and carry outlet membership
Reliance cash and carry
Metro cash and carry
Booker India
Other

Q3) which criteria do you consider while purchasing product?
Criteria Respondents
Profit Margin 40%
Offer 35%
Discount 15%
Other 10%
Total 100%


INTERPRITATION:
The analysis of the study it was found the 40% PBU customer prefer profit margin criteria,
35% PBU customer prefer offers, 15% PBU customer prefer discount and remaining 10% PBU
customer prefer other criteria.







0%
5%
10%
15%
20%
25%
30%
35%
40%
Profit Margin Offer Discount Other
40%
35%
15%
10%
Respondents

Q4) Sales promotion of other stores may change your preference?
Sales preference Respondents
Yes 24%
No 17%
Not Sure 59%
Total 100%


INTERPRITATION:
The analysis of the study was found that the sales promotion activities may change the
preference of 24%. Whereas 17% customers says no and remaining 59% PBU customer were not
not sure.







24%
17%
59%
Sales Preference
Yes
No
Not Sure


Q5) in a month how many times you visit Booker India?
Visits Respondents
Once 20%
Twice 15%
Thrice 10%
More than three 5%
As per requirement 50%
Total 100%


INTERPRITATION:
During the study it was found that almost 50 % customer category prefers to visit the store as per
their requirement. And 20 % customer visit the Booker India outlet at least once in a month,
following 15% PBU customer visit twice in a month, 10 % thrice and 5% PBU customer prefer
to visit more than thrice





20%
15%
10% 5%
50%
0%
10%
20%
30%
40%
50%
60%
VISIT OF BOOKER OUTLET


Q6) does the store availability timing 8AM to 8PM preferable to you?
Yes 75%
No 25%
Total 100%



INTEPRITATION:
The analysis of the data was found that the timing of the Booker India outlet 8 AM to 8PM is
preferable to 75% of customer category whereas 25% PBU customer doesnt prefer the timing
due to their working hours, business activates etc.





0
10
20
30
40
50
60
70
80
Yes No
Time are preferable or not



Q7) what type of segments you prefer to buy?
Segments Respondents
Food 40
Non Food 13
Confectionary 20
Beverages 27
Total 100



GRAPH NO: 5
During the study it was found that 40%PBU customer prefer to the food department, 13%PBU
customer prefer to the nonfood department, 20%PBU customer prefer to the confectionary
department, 27%PBU customer prefer to the beverages department.



0
5
10
15
20
25
30
35
40
45
Food Non Food Confectionary Beverages
SEGMENT OF PREFERNCE
Series 1


Q8) what comes to your preference when you think about Booker India Outlet?
Preference Area Respondents
Discount 33
Product Variety 14
Brand 14
Quality 33
Offers 6
Total 100


INTERPRITATION:
The during the study it was found that 33%PBU customer a prefer to the discount, 14%PBU
customer prefer to the product variety, 14%PBU customer a prefer to the brand, 33%PBU
customer prefer to the quality, 6%PBU customer prefer to the offers.




33%
14%
14%
33%
6%
Preference area
Discount
Product Variety
Brand
Quality
Offers


Q9) is the location of store convenient to you?
Yes 43
No 57
Total 100


INTERPRITATION:
During the study it was found that location of Booker India which is Kondwa Pune is preferable
to only 43% customers whereas 57% customer thinks the location is not convenient to them due
nonresident of Kondwa area .






Yes
43%
No
57%
Convenient the location
Yes No


Q10) who influence you to buy your preferred product from Booker India?
Factors Respondents
Friends 17
Neighbors 23
Advisements 37
Self-experience 10
Any other 13
Total 100



INTERPRIITATION:
During the study it was found that 17%PBU customers are influenced by the friends, 23%PBU
customers are influenced by the neighbors, 37%PBU customers are influenced by the
advisement, 10% PBU customers are influenced by the self experience and 13% PBU customers
are influenced by the any other criteria.



0
5
10
15
20
25
30
35
40
17
23
37
10 13
FACTORS


Q11) if your preferred product is not available in Booker India? You will go to?

Scale Respondents
First Choice D mart 40%
Second Choice Big Bazaar 20%
Third Choice Other 40%
Total 100%


INTERPRITATION:
During the study it was found that preference of 40% customer will be D mart if product is not
available in Booker store, 20% PBU prefers to go in Big Bazar and remaining 40% prefers to go
other local shops.




0
5
10
15
20
25
30
35
40
D MART BIG BAZAR OTHER
Series 1


Q12) for which range of products/brands you expect promotional offers?
(Please rank from scale 1 being high to 4 being lowest)
Product Rank
1

2

3

4
Total
Beverages 30 20 40 10 100
Groceries 45 25 15 15 100
Electronic items 30 30 20 20 100
Food items 40 15 20 25 100


INTERPRITATION:
During the study it was found expected promotional offers to the customers groceries item is the
high position and Food items are the lowest position, the beverages are the third position and the
Electronic items are the second position in the preference of the customers.





Beverages
Groceries
Electronic items
Food items
0
20
40
60
80
100
1 2 3 4 5
PRODUCTS
Beverages Groceries Electronic items Food items


Q13) Opinion for your preference in Booker store.
(Please rank from scale 1 being high to 6 being lowest)
Parameter Rank
1

2

3

4

5

6
Total
Choice 20 20 10 20 20 10 100
Price 26 14 15 15 15 15 100
Discount 25 20 15 13 17 10 100
Service 21 15 19 25 10 10 100
Billing system 12 15 15 25 25 08 100
Proper Parking facility 24 20 15 18 13 10 100



INTERPRITATION:
During the study of it was found the preference of the opinion Booker India outlet is Proper
parking facility are the high position second one is the service billing system are the third
position the choice are the last position present.



0
5
10
15
20
25
30
1 2 3 4 5 6
Preference/parameter
Choice Price Discount Service Billing system Proper Parking facility


Q14) what is the amount of shopping you generally make from Booker India?
Rs 0 to Rs 1000 60%
Rs1000 to Rs 5000 25%
Rs 5000 to Rs 10000 10%
Rs 10000 and above 5%
Total 100%


INTERPRIATION:
During the study it was found that 60% PBU customers are generally purchasing amount are the
Rs0 to 1000, 25% PBU customer make purchase of Rs1000 to 5000,10% PBU customer make
purchase of Rs5000 to 10000 and remaining 5% PBU customers make purchase above Rs 10000.





Rs 0 to Rs 1000
60%
Rs1000 to Rs 5000
25%
Rs 5000 to Rs 10000
10%
Rs 10000 and above
5%
Budget of shopping
Rs 0 to Rs 1000
Rs1000 to Rs 5000
Rs 5000 to Rs 10000
Rs 10000 and above


Q15) the existing shelf display in store is preferable to you?
Yes 80%
No 20%
Total 100%


INTERPRITATION:
The analysis of the data shows that existing shelf display is preferable to 80 % customer where
remaining 20 % customer thinks other ways of shelf displays will be preferable to them.







80
20
YES NO
Existing shelf of store is preferable
Series 1


Q16) Rank the problem faced by you (if any) in following event
(Please rank from scale 1 being high to 7 being lowest)
Rank Problem faced/Parameters Respondents
1 Inconvenient Location 25
2 Long queue for billing 20
3 Non cooperative attitude of sale
personnel
18
4 No Home delivery 15
5 Improper space management 10
6 Poor after sales service 7
7 Unavailability of goods 5
Total 100


INTERPRITATION:
During the study it was found that location of store is the major problem to the customer and
unavailability of stock is the least problem faced by them.



0
5
10
15
20
25
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1 2 3 4 5 6 7
Problem Faced


Q17) Opinion for your satisfaction or Dissatisfaction about Booker India store?
Particular Highly
satisfaction
Moderate
satisfaction
Indifference Highly
dissatisfied
Moderate
dissatisfied
Total
Choice 25% 27% 11% 20% 17% 100%
Price 25% 24% 15% 20% 11% 100%
Discount 28% 20% 18% 20% 14% 100%
Service 19% 18% 20% 31% 12% 100%
Billing
system
15% 10% 20% 25% 30% 100%


INTERPRITATION:
The analysis of the data for the PBU customers shows that the 28% customers are mostly
satisfied in the discount factor, in the price the PBU customers is moderate satisfaction, the
Billing system PBU customers is highly dissatisfied.

0%
5%
10%
15%
20%
25%
30%
35%
Highly
satisfaction
Moderate
satisfaction
Indifference Highly
dissatisfied
Moderate
dissatisfied
25%
27%
11%
20%
17%
25%
24%
15%
20%
11%
28%
20%
18%
20%
14%
19%
18%
20%
31%
12%
15%
10%
20%
25%
30%
CUSTOMER ARE SATISFIED OR NOT
Choice Price Discount Service Billing system