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Study On Retailer'S Brand in Chennai: Personal Detail

The document summarizes the results of a study on consumer perceptions of retailer brands in Chennai, India. It collects personal information from the respondent and asks questions to understand preferences, perceptions of quality and price, shopping behaviors, and areas for improvement. The respondent is a male student between 18-30 years old who shops weekly and spends ₹500-1000 per month on retailer brands, preferring Reliance Fresh for quality groceries and electronics.

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Mani Gopal
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49 views

Study On Retailer'S Brand in Chennai: Personal Detail

The document summarizes the results of a study on consumer perceptions of retailer brands in Chennai, India. It collects personal information from the respondent and asks questions to understand preferences, perceptions of quality and price, shopping behaviors, and areas for improvement. The respondent is a male student between 18-30 years old who shops weekly and spends ₹500-1000 per month on retailer brands, preferring Reliance Fresh for quality groceries and electronics.

Uploaded by

Mani Gopal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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STUDY ON RETAILERS BRAND IN CHENNAI

Personal detail: 1) Name : S.SIVASANGARI 2) Occupation : STUDENT 3) Gender : Male Female

4) Age : :

<18 >40

18-30

30-40

5) Mobile no: 9962958225 6) Family Income: 10000 to 20000 above 40000 ans: 7) Address : CHETNADU MEDICAL COLLEGE, CHENNAI 20000 to 30000 30000 to 40000

1.What do you prefer? Manufacturers brand ANS Retailers brand

2. Whats your perception about Retailer label brands? Outsourced from other companies ANS: Manufactured by retailers which sell them

3. Whats your perception about quality of the retailers products? 2 1-More positive 2- positive 3-Neutral 4-Negative 5-More negative.

4. Perception about price of the retailers products? 3 1-More positive 2- positive 3-Neutral 4-Negative 5-More negative. ANS:

5. Rate your satisfaction level for the following factors related to the retailers products?

Factors Quality Availability of the product Price charged Trusting brand Freshness Packaging Healthy 12345Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied 2 1 4 2 1 3 3

ANS

6. What do you mostly shop for at a retailers shop? Electronic cosmetics ANS fruits and vegetables All products cereals

7. Do any of these cues influence your shopping decision? Friends Atmosphere ANS 8. Which of the following means was most helpful in increasing your knowledge about retailers products? Pamphlets ANS 9. Which store do you kept in preference for purchasing ? Reliance fresh ANS 10. Rank the given retailer products according to the quality on the scale of 1 to 5? a)Groceries ____4_____ b)Electronic items__5__________ c)cosmetics _____1_____ d)cereals_______2____ e)Milk and milk products___3_________ Big bazzar Mega mart Others specify_____________ TV Newspaper Internet Word of mouth Family Store atmosphere Past experience

11. Are you pleased with the offers provided for retailers products? Extremely pleased 1 2 3 4 5 pleased ANS: 4 13. How offer do u shop? Daily ANS weekly fortnightly monthly yearly

14.How much do you spend for retailers product in a month?

Category Personal Family ANS:

500

500 1000

10002000

20005000

500010000

10000

15. How likely are you to recommend retailers brand to a friend or relative?would you say the chances are? Excellent ANS: Good Fair Poor

16. What are the things you want to change in Retailers products? a)Quality b) Price c) Offers d)Accessibility e)others specify____________ ANS: A

Any suggestion:

s.sivasangari

Signature

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