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    A Questionnaire On Impact & Customers Perception of Multiplex

    Uploaded by

    jaya161
    This document contains a questionnaire to understand customer perceptions and satisfaction levels regarding various aspects of visiting a multiplex cinema. The questionnaire contains multiple choice and rating scale questions about movie watching frequency, preference for multiplexes vs single screen cinemas, reasons for preference, budget, food court prices, ticket prices and value, features that contribute to satisfaction, hall size and capacity, and perceptions of food court facilities, parking facilities, infrastructure, and employee behavior at multiplexes. Respondents are asked to select options or rate items on scales to provide their feedback.

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    A Questionnaire On Impact & Customers Perception of Multiplex

    Uploaded by

    jaya161
    70 views4 pages
    This document contains a questionnaire to understand customer perceptions and satisfaction levels regarding various aspects of visiting a multiplex cinema. The questionnaire contains multiple choice and rating scale questions about movie watching frequency, preference for multiplexes vs single screen cinemas, reasons for preference, budget, food court prices, ticket prices and value, features that contribute to satisfaction, hall size and capacity, and perceptions of food court facilities, parking facilities, infrastructure, and employee behavior at multiplexes. Respondents are asked to select options or rate items on scales to provide their feedback.

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    Original Title

    Ques

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    This document contains a questionnaire to understand customer perceptions and satisfaction levels regarding various aspects of visiting a multiplex cinema. The questionnaire contains multiple choice and rating scale questions about movie watching frequency, preference for multiplexes vs single screen cinemas, reasons for preference, budget, food court prices, ticket prices and value, features that contribute to satisfaction, hall size and capacity, and perceptions of food court facilities, parking facilities, infrastructure, and employee behavior at multiplexes. Respondents are asked to select options or rate items on scales to provide their feedback.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    70 views4 pages

    A Questionnaire On Impact & Customers Perception of Multiplex

    Uploaded by

    jaya161
    This document contains a questionnaire to understand customer perceptions and satisfaction levels regarding various aspects of visiting a multiplex cinema. The questionnaire contains multiple choice and rating scale questions about movie watching frequency, preference for multiplexes vs single screen cinemas, reasons for preference, budget, food court prices, ticket prices and value, features that contribute to satisfaction, hall size and capacity, and perceptions of food court facilities, parking facilities, infrastructure, and employee behavior at multiplexes. Respondents are asked to select options or rate items on scales to provide their feedback.

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    A Questionnaire On Impact & Customers Perception of

    Multiplex

    A) How frequently do you watch movies?
    a. Once in a week
    b. Once in a month
    c. Fortnightly
    d. Quarterly

    B) Which place would you prefer?
    a. Multiplex
    b. Cineplex (Single Screen)

    C) For what specific reason would you prefer multiplex?
    a. Status issues
    b. Quality
    c. Ambience
    d. Crowd
    e. Food court
    f. Others

    D) Do you find Multiplex in your budget?
    a. Yes
    b. No

    E) Do you feel the food courts in the multiplexes are too
    expensive?
    a. Strongly agree
    b. Agree
    c. Disagree
    d. Strongly disagree

    F) Do you find the ticket price of multiplex is paid off by the
    service quality provided?
    a. Strongly agree
    b. Agree
    c. Disagree
    d. Strongly disagree

    G) Which feature of multiplex contributes to your
    satisfaction?
    Items Strongly
    Agreed
    Agreed Disagreed Strongly
    Disagreed
    Sound Quality


    Picture Quality


    Air Conditioning


    Comfort


    Atmospherics


    Availability of
    food court




    H) Do you think that the size of the halls in Multiplex is big
    enough to accommodate a larger no. of people?
    a. Strongly agree
    b. Agree
    c. Disagree
    d. Strongly disagree

    I) Do you think that single screen theatres are going to die
    soon?
    a. Strongly Agree
    b. Agree
    c. Disagree
    d. Strongly Disagree



    Please tick marks the following appropriate choice on
    the scale against each of the following items indicating
    your perception about the same.

    A) FOOD COURT FACILITIES
    ITEMS

    STRONGLY
    AGREE

    AGREE DISAGREE

    STRONGLY
    DISAGREE

    FRESHNESS


    FLAVOUR


    VARIETY


    PRICE


    DISCOUNTS


    BALANCE
    RETURN


    PROMPTNESS
    OF SERVICE




    B) PARKING FACILITIES
    ITEMS

    STRONGLY
    AGREE

    AGREE

    DISAGREE

    STRONGLY
    DISAGREE

    SPACE


    FEE PAID


    SECURITY


    TIMING


    TRAFFIC
    MANAGEMENT




    C) INFRASTRUCTURAL FACILITIES

    ITEMS

    STRONGLY
    AGREE

    AGREE

    DISAGREE

    STRONGLY
    DISAGREE

    WASHROOM


    CEANINESS
    OF
    WASHROOM

    ESCALATORS


    LIFTS


    RAMPS





    D) SATISFACTORY EMPLOYEES BEHAVIOUR

    ITEMS

    STRONGLY
    AGREE

    AGREE

    DISAGREE

    STRONGLY
    DISAGREE

    PARKING
    STAFF

    LIFTMEN


    SECURITY MEN


    FOOD COURT
    EMPLOYEE

    TICKETING
    CLERK

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