Organic Hair Growth Shampoo Demand Questionnaire

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Questionnaire

Date:
Age:
Gender:

Please put a check () mark on the spaces provided in each
item.

1. What brand(s) of shampoo do you use regularly?
___Head and Shoulders ___Clear
___Dove ___Rejoice ___Palmolive
___Sunsilk ___Human Nature
___Others; please specify:

_________________________________________
2. What do you like the most about your preferred product?
___Ingredients ___Effects on hair
___Advertisements ___Cost
___Ease of availability ___Others (Please specify below)

__________________________________________
3. Are you interested in buying organic shampoos and
conditioners?
___Yes ___No

4. What are the main problems you have with your hair?
___Frizziness ___Poofiness
___Too Thin ___Hair Fall
___Dandruff ___Split Ends
___Others (Please specify below:)

______________________________________
5. Do you prefer shampoos with conditioner or shampoo
alone?
___Shampoos with conditioners
___Shampoos alone

6. Are you conscious about beauty and wellness in you day-
to-day living?
___Yes ___No

7. What size(s) of shampoo do you prefer to buy?
___Sachet ___Regular-sized bottle (250 mL) ___Large-sized
bottle (400 mL)

8. How many of each shampoo product do you buy at a
time? Leave a number in the space provided.
___Sachet ___Regular Sized Bottle (250 mL) ___Big Sized
Bottle (400mL)

9. How frequent do you buy shampoo? Check one.
___Once a week ___Twice a week
___Thrice a Week ___Weekly
___Bi-weekly ___Monthly
___Bi-monthly ___Others; please specify:

_________________________________________
10. At what maximum price are you willing to purchase for
(please check one on each category):

Sachet: ___P4.00 ___P5.00 ___P6.00
___P7.00 ___P8.00 ___P10.00

Regular-sized bottle (250 mL):
___35.00 - 45.00 ___46.00 - 55.00
___56.00 60.00 ___61.00 65.00
___66.00 70.00 ___70.00 above

Large-sized bottle (400mL):
___75.00 85.00 ___86.00 90.00
___91.00 95.00 ___96.00 100.00
___100.00 110.00 ___110.00 above











11. Where do you usually purchase your shampoo product?
___Sari-sari store ___Grocery shops
___Department Stores ___Online shop
___Others (Please specify below :)

________________________________________

12. What ingredients do you prefer in your shampoo or
conditioner? (Check all that apply):
___Aloe Vera ___Thyme
___Rosemary ___Lavender
___Cedarwood ___Grape seed oil
___Jojoba ___Avocado
___Coconut ___Pineapple
___Papaya ___Banana
___Tea ___Peanut Oil
___Sunflower oil ___Honey
___Henna ___Kelp
___Peppermint ___Sage
___Mint ___Others (Please specify below:)

_____________________________________________

13. How much more are you willing to pay in general for a
regular sized bottle of an all-natural, organic hair growth
product compared to a regular sized bottle of your preferred
brand?
___5 pesos more ___10 pesos more
___15 pesos more ___20 pesos more
___30 pesos more ___40 pesos more
___50 pesos more ___60 pesos more
___70 pesos more ___80 pesos more
___90 pesos more ___100+

14. By what means of advertising effectively caught your
attention?
___Radio Ad ___Television Commercial

___Billboards/Tarpaulin ___Events (e.g. barangay fiesta)

___Word of mouth ___Others; please specify:

_____________________________________________

15. Have you heard of organic-made hair grower shampoos?
___Yes ___No

16. What does organic mean to you?
___Herbal-made ___Eco-friendly
___Natural ___All of the above

17. Are you conscious about beauty and wellness in you day-
to-day living?
___Yes ___No

COMMENTS & SUGGESTIONS:

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