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    Celotex Case Study

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    CFAgroup
    Celotex, the UK’s leading manufacturer of PIR (polyisocyanurate) insulation and true innovators in their sector, required an ambitious integrated campaign that would align their brand with changes to UK Building Regulations – Part L and Section 6.

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    © All Rights Reserved
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    Celotex Case Study

    Uploaded by

    CFAgroup
    94 views2 pages
    Celotex, the UK’s leading manufacturer of PIR (polyisocyanurate) insulation and true innovators in their sector, required an ambitious integrated campaign that would align their brand with changes to UK Building Regulations – Part L and Section 6.

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    © © All Rights Reserved

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    Celotex, the UK’s leading manufacturer of PIR (polyisocyanurate) insulation and true innovators in their sector, required an ambitious integrated campaign that would align their brand with changes to UK Building Regulations – Part L and Section 6.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    94 views2 pages

    Celotex Case Study

    Uploaded by

    CFAgroup
    Celotex, the UK’s leading manufacturer of PIR (polyisocyanurate) insulation and true innovators in their sector, required an ambitious integrated campaign that would align their brand with changes to UK Building Regulations – Part L and Section 6.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    The solution

    CFA came up with a campaign called


    Insulating Britain. As a fully integrated
    campaign it comprised online and ofine
    advertising, PR, events and social media.
    With the client regarded as one of the most
    innovative insulation brands in the market
    and one that pushes the boundaries of
    marketing, an eye catching focal point
    for the campaign was required this was
    achieved with a branded bus.
    Launched at Ecobuild, the bus offered
    high levels of engagement and provided a
    method of taking technical seminars on the
    regulation changes on the road. In total, the
    bus educated over 2,000 individuals during
    a 50 date, 150 event tour.
    Prior to the launch of the campaign
    a webinar with Building magazine
    was conducted.
    Held four months prior to the new regulations
    coming into force, this allowed Celotex to
    take rst mover status on the topic and gauge
    individuals knowledge and interest in the topic.
    The webinar was so well attended that it was
    conrmed as the most popular manufacture
    based webinar hosted by Building.
    CFA also managed the design of the Celotex
    stand at Ecobuild which comprised the bus
    and product displays.
    Integrated
    CFA Marketing
    Palace Court,
    15-17 London Road
    Maidstone, Kent ME16 8JE
    What can we do for you?
    Contact us at:
    t. 01622 754295
    e. info@cfa-marketing.com
    www.cfa-marketing.com
    Client
    Celotex
    Sector
    Construction
    Brief
    Celotex, the UKs leading
    manufacturer of PIR
    (polyisocyanurate)
    insulation and true
    innovators in their sector,
    required an ambitious
    integrated campaign that
    would align their brand with
    changes to UK Building
    Regulations Part L and
    Section 6.
    CFA case studies_first batch.indd 2 12/06/2014 09:49
    CFA also managed a series of press
    briengs on the bus during Ecobuild as
    well as providing ongoing PR throughout
    the 12 month campaign.
    Other elements of the campaign included
    trade advertising for which CFA managed
    creative as well as media planning and
    buying. CFA also managed the creative of
    a suite of new technical literature.
    The results
    Creating an innovative stand out
    campaign to align brand with change
    in building regulations
    Innovative approach to events which
    generated high levels of engagement
    utilising a branded bus to educate
    professionals around the UK
    A highly impactful approach to
    Ecobuild combining a caf, a bus
    and product areas
    Achieved highest rates of attendance
    at Building webinar and highest click
    through for building.co.uk take over
    Integrated traditional elements
    such as PR and advertising with
    off page activities
    CFA Marketing
    Palace Court,
    15-17 London Road
    Maidstone, Kent ME16 8JE
    What can we do for you?
    Contact us at:
    t. 01622 754295
    e. info@cfa-marketing.com
    www.cfa-marketing.com
    CFA were great to
    work with due to their
    knowledge and expertise across
    all of the marketi ng channels.
    This led to a highly successful
    campaign that exceed all of our
    objectives and expectations.
    Bex Hartlebury, Marketing
    Communications Manager
    CFA case studies_first batch.indd 3 12/06/2014 09:49

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