Medill Essay
Medill Essay
Medill Essay
unequivocally praises the program, and the opportunities that Medill presents and its
consumer-focused philosophy.I am inspired by the passion that the faculty has
towards curiosity, creativity and zeal for ideation, particularly that of Prof. Tom
Collinger. The opportunity to take courses with the Kellogg School of Management is
an added incentive. Overall, I believe that masters program will help to increase my
effectiveness in the business world and give me a unique advantage in my career as a
Brand Strategist. I envision myself starting out in the marketing department of a
large multinational company in order to gain real world experience. I eventually see
myself as the Head of Marketing at the Arsenal Football Club.
2. Go Digital, go Mobile- I believe these two words sum up the direction where
marketing is currently headed. Having closely followed the digitization of marketing
by Arsenal Football Club impressed upon me the enthusiasm of corporates
worldwide with diverse products to go digital. After the social media marketing
boom, the advancement in cellular internet connectivity has resulted in enormous
scope for marketing through mobile web applications. The innovative NFC
technology and e-wallets have given rise to Mobile payments which if used
effectively can be extremely profitable for companies as Mobile marketing through
applications can be instantly converted into sales because of this technological
advancement. The advent of smartphones has opened up an interactive platform for
newer products as well as newer target segments. Statistics show that smart-phone
users and use are growing at a tremendous pace and more and more time is spent on
browsing the web and playing games. E-business models are being developed solely
for mobile applications-which are declaring their own IPOs! Organizations will
definitely be looking forward to communicating through context specific digital and
penetrative mobile marketing.
3. The Indian Education System, although very conceptual and goal-oriented, has
several limitations. I have heard that education in the USA is very different from that
in India. More emphasis is given to classroom discussions than theoretical concepts;
challenging the teacher (respectfully) is encouraged - multiple opinions can be
correct. I feel that my biggest challenge as a student at Medill will be to overcome
the educational shyness that acts like a handbrake for me to express my thoughts.
The international class that I hope to attend will demand an outgoing, inquisitive
personality - one that respects others viewpoints and one that challenges established
norms.
Being a creative thinker and having an outgoing nature, I plan to overcome this
conditioning by shedding my inhibitions and re-learning through active interaction in
class with my peers by expressing my thoughts in discussions, sharing my opinions
and understanding others view-points. I will strive to get a conceptual understanding
of theories from the professors and apply them creatively in the team projects. Being
from the totally diverse undergraduate field of Computer Engineering, I will bring to
the class a completely fresh perspective that will benefit my classmates and they in
turn will have insights that I wouldnt have thought of. This symbiotic relationship will
hold us in good stead to collectively face the challenges at Medill.
4. I believe that the shortcoming in my application is the lack of formal education as
well as professional work experience in Marketing.
My experience as the Vice Chairperson o Pulse could provide the perspective if not
help overcome these limitations. I was responsible for the entire festival budget
generation and media publicity. My work as the Vice Chairperson entailed meetings
with Indian corporate giants such as Indian Oil Corporation, Bombay Stock Exchange,
Life Insurance Corporation Of India, Sahara India and several public and private
sector banks.This has given me a fair idea about the corporate sphere of Marketing.
Second, I will be taking up an internship at JSW in the Marketing Department. My
work there will expose me to the planning and strategizing phase that goes into the
development of clusters for geographic distribution of the retail arm of the company.
I will be working with MBAs and experienced persons which will be invaluable for my
growth in this field.
I bring to Medill my strong analytical and quantitative skills, the ability to listen well
and to communicate effectively, and my natural creativity. My engineering
background in a competitive environment has molded me into a diligent and focused
individual. I have a strong desire to succeed in Brand Management. I see wonderful
opportunities in consumer research and its application in the real world of Marketing
and Branding.
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