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    Beat The Gym Marketing Proposal

    Uploaded by

    Ricky Sanchez
    This document outlines a preliminary social media marketing plan for Beat The Gym, a startup fitness app. The plan proposes targeting both fitness trainers and consumers on platforms like Instagram, Twitter, blogs and Pinterest to establish Beat The Gym as an influencer in the health and fitness community. The goals are to brand the app and increase interest from trainers and users. The proposed budget is $3,000 for social media planning and management. Acceptance of the proposal requires a 50% deposit and signatures from both parties.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Beat The Gym Marketing Proposal

    Uploaded by

    Ricky Sanchez
    538 views6 pages
    This document outlines a preliminary social media marketing plan for Beat The Gym, a startup fitness app. The plan proposes targeting both fitness trainers and consumers on platforms like Instagram, Twitter, blogs and Pinterest to establish Beat The Gym as an influencer in the health and fitness community. The goals are to brand the app and increase interest from trainers and users. The proposed budget is $3,000 for social media planning and management. Acceptance of the proposal requires a 50% deposit and signatures from both parties.

    Original Description:

    Preliminary Marketing Proposal for Beat The Gym

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    This document outlines a preliminary social media marketing plan for Beat The Gym, a startup fitness app. The plan proposes targeting both fitness trainers and consumers on platforms like Instagram, Twitter, blogs and Pinterest to establish Beat The Gym as an influencer in the health and fitness community. The goals are to brand the app and increase interest from trainers and users. The proposed budget is $3,000 for social media planning and management. Acceptance of the proposal requires a 50% deposit and signatures from both parties.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    538 views6 pages

    Beat The Gym Marketing Proposal

    Uploaded by

    Ricky Sanchez
    This document outlines a preliminary social media marketing plan for Beat The Gym, a startup fitness app. The plan proposes targeting both fitness trainers and consumers on platforms like Instagram, Twitter, blogs and Pinterest to establish Beat The Gym as an influencer in the health and fitness community. The goals are to brand the app and increase interest from trainers and users. The proposed budget is $3,000 for social media planning and management. Acceptance of the proposal requires a 50% deposit and signatures from both parties.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 6

    Beat The Gym

    Preliminary Marketing Plan


    This social media marketing proposal, designed by Ricardo Sanchez is created exclusively
    for use by Santiago Sanchez and authorized business partners of Beat The Gym

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    EXECUTIVE SUMMARY
    SITUATION ANALYSIS
    TARGET AUDIENCE
    STRATEGY AND TACTICS
    IMPLEMENTATION
    GOALS AND OUTLOOK
    PLANS AND FEES
    PAYMENT AND CONDITIONS
    ACCEPTANCE

    1. EXECUTIVE SUMMARY
    Beat The Gym is a startup mobile application that is attempting to connect both trainers to
    clients, and general fitness enthusiasts to each other in a social manner so that they can find
    like-minded individuals to play with. Beat The Gym is still in beta phase, and is still in need of
    a value proposition and market position. Preliminarily, this application is being described as
    being similar to Uber in terms of UI and consumer use.

    2. SITUATION ANALYSIS
    Beat The Gym is still currently in development and has little to no branding or marketing
    strategies in place. This proposal will begin to outline preliminary target personas in an effort to
    craft a successful brand ecosystem that will lead to the app claiming a market position as the
    sole influencer in social fitness connectivity, which will lead to heightened b2b and b2c
    conversions.

    3. TARGET AUDIENCE
    In order to succeed, Beat The Gym must craft messaging and content that will cater to both a
    b2b and b2c audience, defined herein.
    B2B: Part of the Beat The Gym's business strategy consists of connecting trainers to fitness
    enthusiasts who want to quickly and easily find a time/place where they can do
    yoga/meditate/play soccer/etc - and then the brand would collect a percentage of any money
    paid to attend the class. Due to this aspect of the business strategy, the brand's social media

    campaign must target independent trainers, or other fitness professionals who would be
    interested in making some extra money on the side by teaching extra classes. Currently,
    most trainers and fitness professionals make a low salary, so messaging and content would be
    crafted in a way that would lead them to believe that Beat The Gym is the best way for them
    to boost their income.
    B2C: Aside from targeting trainers, Beat The Gym must also target potential consumers who
    would want to either a) spend the money on a sports/fitness class of their choice, at a
    convenient location or b) find people around them who already have organized a scheduled
    'sports hangout'. While it is important for social messaging and graphic content to portray how
    quick and easy it is to find a nearby fitness activity, the brand must also release a content
    mix that will establish its position as an influencer within the digital fitness community.
    For the launch of the app, the brand is going to targetyoung moms and yuppies in and
    around the Miami, Florida area.
    Pending approval of this marketing plan, a more detailed target persona plan will be
    drafted for each target audience. More detailed business-end information is needed in
    order to craft a full targeting strategy.

    4. STRATEGY AND TACTICS


    a. Instagram
    Instagram will be used to curate the brand ecosystem asan influencer within the digital
    fitness community. Concluded from preliminary research; Instagram has a vast and growing
    audience of fitness enthusiasts and health enthusiasts, which alone provide two niche
    audiences that the brand can use to target using fitness and health-based content.
    b. Twitter
    Twitter will be used as the primary outreach network for Beat The Gym. The brand will use
    twitter to further its status as an influencer within the mobile app community, and to reach out to
    trainers and fitness enthusiasts alike. Aside from targeted outreach tactics, Twitter will also be
    used to reinforce the fitness brand ecosystem that Beat The Gym needs to create.
    c. Blogging
    A keyword optimized blog will be used to help Beat The Gym start to claim it's SEO keyword
    cloud, and to rank higher in Google searches. Blog post subjects will include everything from

    'top 10 XXX workouts' lists that will be socially shared online, and more in-depth articles or
    workout tutorials meant to draw in both the B2B and B2C target audiences. Research will be
    done into currently-trending fitness articles and trends, blog posts will be written based
    on these popular topics to attract potential supporters.
    *Aside from outreach, blogging can also be used to leverage product reviews for co-op
    advertising campaigns with other fitness based brands.
    d. Facebook
    Due to it's loss of supporters and overall users, Facebook will be treated as a glorified content
    repository in order to maintain consistent branding and messaging across social platforms.
    Content will be hand selected based on other networks, and posts will still be scheduled for
    peak viewership times based on their respective target persona. All targeting and outreach
    tactics will be implemented into the Facebook posts, but more efforts will be based on
    Instagram and Twitter due to their growing popularity.
    e. Pinterest
    Pinterest will be used to break into the 'health and fitness' niche audience (mainly women
    interested in healthy eating recipes and tips). Pinterest will be the focus of any 'healthy eating'
    content due to it's massive growth, and high concentration of female users over male users.
    Pins on Pinterest will hyperlink back to the Beat The Gym blog website using SEO-friendly
    keywords in order to reinforce the brand's keyword list.

    5. IMPLEMENTATION
    Upon successful approval of this campaign proposal, a separate meeting will be necessary in
    order to create an implementation timeline.

    6. GOALS AND OUTLOOK


    This campaign aims to successfully brand Beat The Gym as a social influencer within the online
    health and fitness community, and to increase interest from both the B2B and B2C target
    audiences. Upon successful approval of this proposal, a separate meeting will be necessary in
    order to cooperatively create social growth and conversion ratio goals.

    7. PLANS AND FEES


    All social media planning and management work for Beat The Gym shall be billed at a flat rate
    of $3,000. Basic digital content creation and graphic design will be considered a part of social
    media management, up until a certain level of work which will be defined and agreed upon at a
    later date; subsequently leading to separate billing agreements per project.
    Basic digital content creation and graphic design includes but is not limited to:
    Ensuring all graphic posts are evenly toned across networks
    Ensuring consistent font use and logo formatting for brand recognition
    Balancing colors of text-based graphic messages to match company branding
    Ensuring that posts including text-over-pictures are professionally formatted and
    aesthetically pleasing.

    8. PAYMENT AND CONDITIONS


    Prior to a contractual agreement, proposal may be amended upon collaboration with Santiago
    Sanchez of Beat The Gym, at the discretion of Ricardo Sanchez.
    50% deposit due upon acceptance of this proposal, 50% due upon successful completion of the
    campaign.

    9. ACCEPTANCE
    Your signature below indicates acceptance of this social media marketing proposal. Your initial
    50% deposit will also represent acceptance of this proposal, and entrance into a contractual
    agreement with Ricardo Sanchez.

    Ricardo Sanchez, Professional Marketer


    53 Goulding st., Holliston, MA, 01746 (774) 270-0479
    Signature: __________________________

    Date: _____________

    Beat The Gym


    Representative: (first name, last name): ___________________________
    Signature: __________________________

    Date: _____________

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