Erlcan: The Italians Have A Word For This Kind of Rnassive Cultural Influence: Cocacolonizzare, To "Coca-Cola Colonise"

erlcan
Is American English taking over the

world? David Crystal explains why there
is still a place for the British dialect
esso
*
It's
Washington.
You take a cab to your hotel. "Gee,
2050,says
andyour
you've
arrived
buddy,"
driver,just
"I gotta
stop inforLondon
some gasfrom
and
clean that windshield." He looks British. His car is British.
He's driving on the left-hand side of the road. But he
sounds American. "Where are you from?", you ask him.
"Born in Whitechapel," he replies - and, if you listen hard,
you can just make out the hint of a Cockney accent,
beneath his mid-Atlantic drawl.
Is this a likely scenario? Is British English really changing so much? And is American English going to be so
influential in the next century that we will all end up speaking like Bill Clinton?
The way English has emerged as a global lingua franca
has been truly remarkable. Who could have predicted such
an outcome in 1066, when its very existence was under
threat after the successful French invasion? Even by the
time of Queen Elizabeth I there were scarcely five million
mother-tongue speakers, and hardly anyone used English
outside the British Isles. But by the reign of Queen
Elizabeth ll, this figure had grown to over 250 million,
with four-fifths of the speakers living outside Britain.
What has been the role of America in all this? By the end
of the 19th century, the USA had overtaken Britain as the
world's fastest growing economy, and its immigration rate
had no parallel. In 1900 the US population was just over 75
million, and this total had doubled by 1950. Today, over
225 million American citizens speak English as a mother
tongue, and that fact alone makes the USA easily the
By the Seventies, almost all of the world's leading

advertising agencies were US-owned.
The official lingua franc a of air traffic control is English,
an early decision of the International Civil Aviation
Organisation - established in 1944 in Chicago.
English is the chief language of the Internet - originally
developed in the late Sixties in the USA.
Not surprisingly, then, US English has been a major
influence on other languages and dialects. English words
have flooded into their vocabularies, especially to do with
sport, commerce, culture, entertainment, politics and the
consumer society. Here's a random selection of 20 items,
all seen in shops, ads or newspapers in European cities this
year: goalie, knockout, photo finish, hitchhike, traveller's
check, marketing, runway, motel, briefing, top twenty,
Miss (as in Miss Sweden), striptease, sexy, hamburger,
disk, drive-in, cocktail, make-up, juice, no way.
The Italians have a word for this kind of massive cultural
influence: cocacolonizzare,
to "coca-cola colonize". The
Spanish have devoted a television series to complaints
about it. And the French have tried to ban it. In France it's
now illegal to use an English word in official publications
if a native French word already exists. So, le weekend, le
smoking, and le computer are out - though the French
seem to be honouring the law more in the breach than in
the observance.
American English is likely to influence the speech of
our taxi-driver in the same way. And in recent years, it has
been noticeable how many American words have come into
British English, how some British
spellings and pronunciations have
begun to follow the American
norm, and even how aspects of
British English
grammar have
moved in a US direction.
*
*
The Italians have a word for this kind of rnassive

cultural influence: cocacolonizzare, to "coca-cola colonise"
English world leader. It is, after all, four times the number
who speak English in Britain.
When people talk about the growing influence of English
in the world, therefore, they're usually talking about
American English. This has been reinforced by the way the
USA has repeatedly emerged as the dominant economic
and cultural force in world communications. Look at these
examples:
English was the first language to be transmitted by radio,
in 1906, from the USA.
The English-language dominance of the film industry
has its roots in the USA.
Modern popular music is predominantly in English, and
it all started with Thomas Edison's phonograph - in the
USA.
*
*
*
"11 I Business Traveller
I] March 1997
Words: we've heard baggage for luggage, can for tin,

elevator for lift, eraser for rubber, French fries for chips,
intermission for interval, vacation for holiday, and ass as a
politer form of arse.
Spellings: we've read disk for disc, program for programme, encyclopedia for encyclopaedia, draftsman for
draughtsman, jail for gaol, and pajamas for pyjamas.
Pronunciations: we've heard schedule beginning with a
sk- rather than a sh-, anti- pronounced to rhyme with tie
rather than tea, and ate sounding like eight rather than et;
we've also heard people putting the stress on the first part
of a word, as in magazine for magazine, research for
research, and weekend for weekend.
Grammar: we've heard, in informal speech, I just ate
instead ofI've just eaten, real good for really good, living
Cultural Perspectives .'__
l,
on Smith Street for living in Smith Street, five after eight

for five past eight, and Monday through Friday for Monday
to Friday inclusive.
Idioms also show American influence to be growing.
Some years ago I went for breakfast in a New York City
diner and asked the waitress for eggs. "How do you like
your eggs?", she said. My British English background
hadn't prepared me for such a question, and I could only
stammer, "cooked". She looked at me as ifI was some kind
of nut, then reeled off a set of phrases which at the time I
could barely understand, such as "once over lightly" and
"sunny side up". Today I know what all these idioms mean,
and can order my eggs as well as anyone from Brooklyn.
These examples will be familiar to many in Britain, but
do they sound the death knell for British English? I think
not. There are hundreds of rules making up English grammar, but only a tiny number have been affected. The pronunciation of a few individual words is changing, but there
is no general shift. And even if we added up all the words
which have come into British English from the USA in the
past few years, I doubt whether we would reach more than
a few hundred - a small number when seen alongside the
tens of thousands of words which the two dialects have in
common. There are hundreds of Americanisms which are
still not known in the UK, such as out of left field and other
baseball idioms. And there are just as many words which
remain a distinctively British puzzle to US tourists, such as
mudguard, solicitor, spanner, chips, nappy, boot (of a car),
play a straight bat and the other idioms of cricket.
Why will there be no US takeover? The reason is to do
with why we use language. People sometimes think that
the only purpose of language is to communicate informa-
tion: to express ideas in an intelligible way. But there's

another reason for language, and that is to express our
social and personal identity. Dialects and accents have
grown up over time for that reason. If people want to show
that they belong to a particular social group, then all they
have to do is talk in the same way, and differently from
everyone else.
"Moreover,
something
people
are
prepared linguistic
to fight andidentity
die for. isThere
have been
hunger
strikes to the death in support of a language. Political
movements to save local languages are known all over the
world - look at Canada, Belgium, and India. The case for
making a language official in a country can lead to emotional debate. There are even cases of people committing
suicide when, following a move to another part of a country, they have found themselves unable to cope with
ridicule of their accent.
So, yes, American English will continue to influence
British, Australian, and all other dialects of English - at
least as long as the USA rules the economic and military
waves. And I'd expect to see a steady trickle of American
words, idioms, pronunciations
and spellings into these
dialects. But it will remain a trickle, because while the
British want to be able to talk intelligibly with Americans,
they don't actually want to be Americans. In the contest
between identity and intelligibility, identity always wins.
Our White chapel taxi-driver will be filling up with petrol
and cleaning his windscreen for a good while yet.
r=
~
;ci
~
~
~
Cs
Cl
o
David Crystal is author of the Cambridge Encyclopaedia of
the English Language.
BusinessTraveller.
V>
rr
March 1997 ~!iI

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erlcan

Is American English taking over the

By the Seventies, almost all of the world's leading

The Italians have a word for this kind of rnassive

"11 I Business Traveller

Words: we've heard baggage for luggage, can for tin,

Cultural Perspectives .'__

on Smith Street for living in Smith Street, five after eight

tion: to express ideas in an intelligible way. But there's

March 1997 ~!iI

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