Mapping of Curriculum - For NAAC

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Vivekanandha

College of Arts and Sciences for Women (Autonomous)


PG Department of Management Studies (MBA)
Report on Curriculum Mapping
The institute conducts a two-year, full time Master of Business Administration (MBA) program
with the intake of 120 students and affiliated to Periyar University, Salem and also approved by
the All India Council for Technical Education (AICTE).
The syllabus of MBA for the academic year 2015 -2016
The M.B.A. programme shall consist of 22 Courses, 3 Skills, 4 Practice Work, 4 Non-Credit
courses and a project in any of the specialization area opted by the student. The courses are
segregated in three groups viz. Foundation Course Compulsory courses (Comprising of basic
subjects of Business Management), Elective Courses (Subjects oriented towards the skill
enhancement) and Specialization (Subjects oriented towards Competency building in various
functional areas of Business Management). The student shall have a choice to select the
specializations and soft core courses from the list according to her area of interest.
By analyzing the curriculum and syllabus of the following colleges, we found the best
differences and practices available in our curriculum of MBA for the academic year 2015 2016.
1.
2.
3.
4.
5.

GRG School of Management Studies (GRGSMS)


G R Damodaran Academy of Management, Coimbatore
Periyar University, Salem (Syllabus for Affiliated Colleges)
KSR College of Arts and Sciences, Tiruchengode
Bharathiyar University, Coimbatore (Syllabus for Affiliated Colleges)

1. Soft Skill Development-Practical

In the first semester, we have a practical paper called Soft Skill Development-Practical. It is the
derived syllabus framed by NASSCOM which is based on the Global Business Foundation skill.
By adopting the coursed in to our curriculum, we are able to enhance the overall personality of
the management students according to the present needs of the industry. This course enhances the
skills of students and increase employability through rigorous training, support and guidance.
This innovative syllabus is not available in any the institution.
2. Area of Specialization
The students of MBA will have to give their choice of six electives out of sixty electives offered
in major specialization in both third and fourth semester each. The electives in both the third and
fourth semester will be finalized on the basis of majority students opting for the same. The
students of MBA will have to give their choice of six electives out of which they will opt for four
electives in third semester and remaining two electives in the sixth semester.
4. Internship Programme
The students of MBA will undergo 6 to 8 weeks intensive immersion in industry between the
first and second year of the MBA programme. Internships give students their first exposure to
working in an organization and also a flavor of the functional area they are interested in pursuing
later in their careers. This also provides an opportunity to think about companies which will best
help to take their careers forward once they graduate.
5. Student Experience
The student experience is generally positive, though with room for improvement. The positive
feelings of students towards the College and curriculum are mainly due to the strength of the
facultystudent relationships and the idea that they can be treated as people, not numbers. In
addition, programs that bring students together with business executives, such as the Strategy
and Ethics/Social Responsibility speaker series, Leadership Lunches, and active student clubs
enhance the student experience.
between faculty and students.

High facultystudent interaction with close relationships

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