2.3 Manufacturing Plant Design: Premise
2.3 Manufacturing Plant Design: Premise
2.3 Manufacturing Plant Design: Premise
Price: RM13000/month
Location: Nilai Industrial Park, Nilai, Malaysia.
1.5 Storey SEMI-D Factory at NILAI Industrial Park
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Benefits:
Factory Specifications:
Further details:
Website: http://homes.trovit.my/index.php/cod.frame/url.http%253A%252F
%252Fwww.malaysiarealestate.com.my%252Flisting%252FNilai%252BIndustrial%252BParkFactory-ForRent-2707334-R/id_ad.J1n1sbc1c1a1w/what_d.factory
%20nilai/type.2/origin.2/section.1/section_type.1/pop.1
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By referring to the mentioned property, the team has justified that it is an excellent location
based on the points below:
Good value for money - lower rental rate than the others within the same area
Great accessibility - near to major highways, cities and ports
Near to other factories - easy for outsourcing material supplies
Extra benefits - partly furnished, free alarm system, office and showroom integrated
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Based on the flowchart, the list of machines and equipment required was also obtained. The list
will be shown later in the Price section, together with their respective cost in the market and
power rating.
The team then designed the floor plan based on the factory specifications provided and the
quantity of machines and equipment required. The floor plan was designed according to the exact
dimensions of the factory and the machine sizes.
Figure below shows the floor plans for both ground floor and first floor (please refer to appendix
for clearer version):
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Overall, the factory floor plan can be divided into several stations as described below:
Aluminium workstation
- Cutting aluminium block into work pieces
- Milling aluminium work pieces (CNC and manual vertical)
Wood workstation
- Sawing wood lumber into smaller pieces
- Milling wood pieces (CNC)
- Boring/drilling wood pieces
Welding station
- Mainly to weld together tubes and sheet metals for the vehicles body frame
Painting station
- For painting some of the parts and components (headtube and fork for examples) after
they are welded together
Assembling station
- To assemble the vehicle parts by parts accordingly
Packaging station
- To wrap and pack the finished product for storing or delivering purposes
Store
- To store the finished vehicle before being delivered
Testing ground
- To carry out tests on all aspects of the finished vehicle
As part of the guest lectures applications, a Job Hazard Analysis (JHA) on CNC milling was
carried out and shown below. This is categorized under safety in engineering design.
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The team has also determined the maximum production rate of the plant per day based on the
process that takes the longest duration. It is found that the CNC milling process for aluminium
parts, namely the independent trailing arm axles and the constraint links/swing arms take the
longest time to finish (by referring to a video source that shows similar process, work piece and
cutting geometry). There are a total of 4 parts that would be produced by this particular process
in a single process flow. The time estimated to complete all 4 parts mentioned above is about 1
hour, assuming that all 3 CNC milling machines in the plant are running simultaneously. Then,
for the other parts of the vehicle, they will be started manufacturing in parallel with the others.
Finished parts will be checked, painted and assembled as indicated by the flowchart. Therefore,
the plant will be able to produce one vehicle per hour. The calculation for monthly production is
shown below:
Working hours
10 per day
Working days
28 per month
Monthly working hours
10*28=280 hours
Production
1 vehicle per hour
Monthly production
280*1=280 vehicles
Table 4: Production rate per month
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People
Once the process and production are settled, the team has also considered what types of
position/people to hire as the employees and human work force of the plant. The plant needs
people to operate machines and manage the factory; while it also needs people to do
sales/marketing/ administration and financing. Besides, human resource department, overall
logistics and some other miscellaneous positions are also needed.
Based on the requirements, the team has determined the people needed to hire. The table below
shows the positions and the number of people:
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Job Description
Finance department
- To manage the financial, accounting, and cost related tasks.
HR department
- To manage the allocations and welfare of the employees.
Miscellaneous
- Security guards to secure the compound and janitors to keep the compound clean.
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New Labour Training: training for new labourer is provided before entering to
manufacturing production.
- More efficient
- Improve knowledge
- Get familiar with the process
- Prevent injury/safety reason
Engineering ethics workshop and IR title training for the plants engineer (*as part of the
guest lectures applications: engineering ethics)
- Workshops or talks about the importance on engineering ethics could be conducted
for the plants engineers to train them to be more aware of their responsibility as
engineers. This will also allow the plant engineers to improve their critical thinking,
have more insight and better sense of responsibility in providing their service. As for
the IR title training, guest speakers from the related department/representatives from
the Board of Engineers Malaysia could be invited to conduct the training.
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Price
The team has also carried out the calculations on the price needed to setup the plant which
includes overheads, capital and break even.
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Monthly rental
The monthly rental of the factory is as provided by the agent/developer, which is RM 13000 per
month.
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(*Most of the price and cost listed above were obtained from online sources such as Alibaba.com
and etc. As for the wages and bills they were referred from nsic.com.my)
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Promotion
In order for a new product to reach out to the end user level, it is important to promote it widely.
For the teams vehicle, advertising is chosen as the method for promotion. It is a form of
communication to persuade customers to buy the product.
Advantages of advertising:
Methods of advertising:
Comparative advertising
Cooperative advertising
Informational advertising
Direct mail
The teams human powered vehicle is a completely new product to the public. Therefore, the
focus will be mainly on informational advertising, which educates the public by introducing the
product (demonstrating the benefits and features of the vehicle), shows comparison to similar
types of product, and where to buy.
Product advertisement can work through different communication channels:
Website - Create a website to introduce/tutor people about the product. It can also allow
customers to make online purchase.
Social media - Facebook/Instagram. It is completely free and provides a sharing platform
for the people who are interested in the product.
Mail Flyers or brochures that can be distributed to the public to introduce the product.
Mass media Television, radio, newspaper and magazines (relatively a higher price
advertising method, yet effective).
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The target market of the vehicle designed by the team is set based on:
Demographics
- Teenagers and middle ages (willing to accept new products, ability to adapt to new
products)
Geographic
- Urban area (heavy traffic, lack of parking space, expensive petrol fees and toll, car
taxes and high instalment)
- To provide convenience to the customers (short distance travelling, exercise etc.)
Income
- Lower class customers (could not afford a car, need a cheap/budget vehicle as
transportation, convenient to ride to train/bus station, work place and school)
- Income lower than RM5000
Psychographics
- Enjoy recreational activities/exercise, enjoy sports, looking for healthy lifestyle, and
outgoing (like to work out, keep fit and in good figure)
- Advertise on TV sports channel, sports magazine, sports pages of newspaper
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