Brands of coca cola

The Coca-Cola Company

Coca-Cola
Sprite
Fanta
Diet Coke
Coca-Cola Zero
DASANI
Minute Maid
Ciel
POWERADE
Simply
Coca-Cola light
Fresca
glacau vitaminwater
Del Valle
glacau smartwater
Mello Yello
FUZE
FUZE TEA
burn
Honest Tea
NOS
Odwalla
POWERADE ZERO

Coca-Cola Freestyle
World Of Coca-Cola
Coca-Cola Store

The product that has given the world its best-known taste was born in Atlanta, Georgia,
on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup
for Coca-Cola, and carried a jug of the new product down the street to Jacobs'
Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five
cents a glass as a soda fountain drink. Carbonated water was teamed with the new
syrup to produce a drink that was at once "Delicious and Refreshing," a theme that
continues to echo today wherever Coca-Cola is enjoyed.

Dr. John Pemberton

Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and
bookkeeper, Frank M. Robinson, suggested the name and penned the now famous
trademark " Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon
appeared inThe Atlanta Journal, inviting thirsty citizens to try "the new and popular soda
fountain drink." Hand-painted oilcloth signs reading " Coca-Cola" appeared on store
awnings, with the suggestion "Drink" added to inform passersby that the new beverage
was for soda fountain refreshment. During the first year, sales averaged a modest nine
drinks per day.
Dr. Pemberton never realized the potential of the beverage he created. He gradually
sold portions of his business to various partners and, just prior to his death in 1888, sold

his remaining interest inCoca-Cola to Asa G. Candler. An Atlantan with great business
acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.
Learn the rest of the history by selecting another chapter below:

The Chronicle of Coca-Cola

The Candler Era

A Man Named Woodruff

A Symbol of Friendship

Moving with the Times

A Global Business

More On Journey

'The World Belongs to the Discontented: Coca-Cola Forefather Robert

Woodruff's Enduring Legacy

A Look at the Cultural History of Coca-Cola

An Iconic Sign Returns to Downtown Atlanta

5 Things You Never Knew About Santa Claus (and Coke)

Famous Coca-Cola Advertising Slogans Over the Years

The History of Spectacular Outdoor Ads

The Surprising History of the Sprite Boy

Famous Artists Who Worked With Coca-Cola

The Making of 'I'd Like to Buy the World a Coke'

The Evolution of the Coca-Cola Logo and Trademark

The Long History of Polar Bears in Coca-Cola Advertising

The Missing Normal Rockwell Paintings

Celebrating 100th Anniversary of Times Square With a Sign

Getting People to Try Coca-Cola in the 1980s

Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr.
John S. Pemberton, led him to create a distinctive tasting soft drink that could be
sold at soda fountains. He created a flavored syrup, took it to his neighborhood
pharmacy, where it was mixed with carbonated water and deemed excellent by
those who sampled it. Dr. Pembertons partner and bookkeeper, Frank M. Robinson,
is credited with naming the beverage Coca-Cola as well as designing the
trademarked, distinct script, still used today.

Did you know? The first servings of Coca-Cola were sold for 5 cents per
glass. During the first year, sales averaged a modest nine servings per day

in Atlanta. Today, daily servings of Coca-Cola beverages are estimated at

1.9 billion globally.

Prior to his death in 1888, just two years after creating what was to become the
worlds #1-selling sparkling beverage, Dr. Pemberton sold portions of his
business to various parties, with the majority of the interest sold to Atlanta
businessman, Asa G. Candler. Under Mr. Candlers leadership, distribution of
Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by
the growing demand for Coca-Cola and the desire to make the beverage
portable, Joseph Biedenharn installed bottling machinery in the rear of his
Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large
scale bottling was made possible just five years later, when in 1899, three
enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to
bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights
from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John
Lupton developed what became the Coca-Cola worldwide bottling system.

Among the biggest challenges for early bottlers, were imitations of the beverage
by competitors coupled with a lack of packaging consistency among the 1,000
bottling plants at the time. The bottlers agreed that a distinctive beverage needed
a standard and distinctive bottle, and in 1916, the bottlers approved the unique
contour bottle. The new Coca-Cola bottle was so distinctive it could be
recognized in the dark and it effectively set the brand apart from competition. The
contoured Coca-Cola bottle was trademarked in 1977. Over the years, the
Coca-Cola bottle has been inspiration for artists across the globe a sampling
of which can be viewed at the World of Coca-Cola in Atlanta. Check out a
preview of the latest art exhibit.

The first marketing efforts in Coca-Cola history were executed through coupons
promoting free samples of the beverage. Considered an innovative tactic back in

1887, couponing was followed by newspaper advertising and the distribution of

promotional items bearing the Coca-Cola script to participating pharmacies.

Fast forward to the 1970s when Coca-Colas advertising started to reflect a brand
connected with fun, friends and good times. Many fondly remember the 1971
Hilltop Singers performing Id Like to Buy the World a Coke, or the 1979 Have
a Coke and a Smile commercial featuring a young fan giving Pittsburgh Steeler,
Mean Joe Greene, a refreshing bottle of Coca-Cola. You can enjoy these and
many more advertising campaigns from around the world in the Perfect Pauses
Theater at the World of Coca-Cola.

EVOLUTION OF THE COCA-COLA BOTTLE

The 1980s featured such memorable slogans as Coke is It!, Catch the Wave
and Cant Beat the Feeling. In 1993, Coca-Cola experimented with computer
animation, and the popular Always Coca-Cola campaign was launched in a
series of ads featuring animated polar bears. Each animated ad in the Always
Coca-Cola series took 12 weeks to produce from beginning to end. The bears
were, and still are, a huge hit with consumers because of their embodiment of
characteristics like innocence, mischief and fun. A favorite feature at the World of
Coca-Cola is the ability to have your photo taken with the beloved 7 tall
Coca-Cola Polar Bear.

Did you know? One of the most famous advertising slogans in Coca-Cola
history The Pause That Refreshes first appeared in the Saturday Evening
Post in 1929. The theme of pausing with Coca-Cola refreshment is still
echoed in todays marketing.

In 2009, the Open Happiness campaign was unveiled globally. The central
message of Open Happiness is an invitation to billions around the world to
pause, refresh with a Coca-Cola, and continue to enjoy one of lifes simple
pleasures. The Open Happiness message was seen in stores, on billboards, in
TV spots and printed advertising along with digital and music components
including a single featuring Janelle Monae covering the 1980 song, Are You
Getting Enough Happiness? The happiness theme continued with Open the
Games. Open Happiness featured during the 2010 Winter Olympic Games in
Vancouver, followed by a 2010 social media extension, Expedition 206 an
initiative whereby three happiness ambassadors travel to 206 countries in 365
days with one mission: determining what makes people happy. The inspirational
year-long journey is being recorded and communicated via blog posts, tweets,
videos and pictures.

Experts have long believed in the connection between happiness and wellness,
and Coca-Cola is proud to have played a part in happy occasions around the
globe. In Atlanta, check out the Coca-Cola Theater at the World of Coca-Cola
and see the magic that goes into every bottle of Coca-Cola. Interested in learning

even more about Coca-Cola history? Go to www.coca-colacompany.com and

check out the History section.

A short story of cocacola company

Pemberton sold the Coca-Cola Company in 1888 to a businessman who started

to promote the drink by giving pharmacists clocks, calendars and other products
with the Coca-Cola brand on it so visitors got familiar with the drink and the
company. In 1895 the drink was put into bottles so customers could enjoy CocaCola everywhere. Because of many imitations, Coca-Cola was put into special
bottles in 1916, the same bottles we still use nowadays.
Coca-Cola was first exported to Cuba, Puerto Rico, France and other countries
around 1917. The Coca-Cola Company started big promotional campaigns in the
1920s: the Olympic Games in Amsterdam in 1928, bullfighting games in Spain
and so on. The six-pack was introduced in the 1930's for at-home-consumption
so Coca-Cola became a part of the every day life.
It was in the Second World War that many Europeans had their first experience
with the drink. The company had sent many so called technical officers with the
army to Europe to promote Coca-Cola. It was a big success. Coca-Cola Germany
introduced a new drink in the Second World War because of the lack of CocaCola ingredients: Fanta.
The Coca-Cola Company started promoting the drink as a part of a fun and
carefree lifestyle (the American lifestyle) in the 1950s. New drinks, such as Sprite
and Fresca were introduced in the 1960s, followed by Diet Coke in 1982, Cherry
Coke in 1985, and Coca-Cola Lemon in 2001.
The Coca-Cola Company sells its nearly 400 beverage brands in over 200
countries. Well-known brands are Coca-Cola, Fanta, Aquarius, Sprite, BonAqua,
Ciel, Powerade, Minute Maid and Nestea.

In 1886 an American pharmacist named John Pemberton, was looking for a quick
cure for headaches and tiredness. He mixed a couple of ingredients, added
carbonated water and took the mixture to Jacobs Pharmacy in Atlanta, Georgia.
People reacted enthusiastically so the pharmacy decided to sell the mixture for 5
cents a glass and named it Coca-Cola. The pharmacy sold 9 glasses in that first
year

History of coca cola company

Since our inception in 1984, The Coca-Cola Foundation has given back more than $650
million to enhance the sustainability of local communities worldwide.
The Coca-Cola Foundation is our Company's primary international philanthropic arm.
The Foundation was established in the U.S. as a registered 501(c)(3) charitable
organization. Foundations grants are awarded throughout the year based on our
priorities, tax requirements, legal compliance and approval by the Foundation's Board of
Directors.
All requests for community support in the form of grants or sponsorships must be
submitted through our online application system.
Overview
In 1984, Roberto Goizueta, then Chairman and CEO of The Coca-Cola Company,
established The Coca-Cola Foundation. Over the past three decades, The Foundation
has grown from a local foundation into a global philanthropic organization awarding $98
million in 2013 to impact approximately 134 million people in 122 countries.
The Coca-Cola Company is committed to giving back 1 percent of its prior years
operating income annually. This commitment is made through The Coca-

Cola Foundation and Company donations. In 2013, The Coca-Cola Company and
The Coca-Cola Foundation invested more than $143 million in communities worldwide.
Since its inception, the Foundation has supported learning inside and outside the
classroom. However, addressing critical community challenges and opportunities is an
evolving process. In 2007, the Foundation broadened its support to include global water
stewardship programs, fitness and nutrition efforts and community recycling programs.
Today, our strategies align with the Companys Sustainability platform and include
womens empowerment and entrepreneurship.

Priority Areas

Women: economic empowerment and entrepreneurship

Water: access to clean water, water conservation and recycling

Well-Being: active healthy living, education and youth development

In addition, the Foundation supports many local community programs such as arts and
culture, community and economic development programs in the United States, as well
as HIV/AIDS prevention and awareness programs in Africa and Latin America.
Our community commitment is shared across The Coca-Cola system. When natural
disasters strike, The Coca-Cola Foundation and the entire Coca-Cola system respond
to offer emergency relief. Through the Coca-Cola Matching Gifts Program, eligible
employees make personal contributions to qualified organizations and The CocaCola Foundation matches those contributions on a 2-for-1 basis.
Download a complete list of 2013 Foundation grants and corporate donations.