Blue Ocean Strategy Summary
Blue Ocean Strategy Summary
Blue Ocean Strategy Summary
Strategy
Go where the profits and growth are - and where the competition isnt
offering level
Cirque du Soleil
lo
Price
Animal Shows
Star Performers
Aisle Concessions
Multiple Show
Arenas
Unique Venue
Theme
Multiple
Productions
Refined Viewing
Environment
Artistic Music
& Dance
Kim & Mauborgne 2006
hi
Create
Raise
Reduce
Ringling Brothers
offering level
Cirque du Soleil
lo
Price
Animal Shows
Star Performers
Aisle Concessions
Multiple Show
Arenas
Unique Venue
Theme
Multiple
Productions
Refined Viewing
Environment
Artistic Music
& Dance
Kim & Mauborgne 2006
offering level
The Pencil
lo
Price
Ease of Use
Optional Features
Speed
Accuracy
Kim & Mauborgne 2006
Competitive Advantage
Value Innovation
Attract noncustomers
86%
Revenue Impact
Profit Impact
Red Oceans
Market-Competing Business Launches
62%
39%
14%
38%
61%
Blue Oceans
Market-Creating Business Launches
Is there a pattern
to blue ocean
creation?
Kim & Mauborgne 2006
Innovation
Random
Systematic
Entrepreneur
Pattern
Entrepreneurial Risk
A way of Thinking
Theory
Methodologies
Analytical Frameworks
Opportunity Maximizing &
Risk Minimizing
Formulation Risks
Search Risk
Planning Risk
Scale Risk
Execution Principles
Execution Risks
Organizational Risk
Management Risk
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