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    Motorolla

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    AAMIRREHMAN75010
    Motorola launched affordable phones starting at Rs. 1600 and expanded its product portfolio. It collaborated with cellular providers and enhanced its distribution network to target youth. However, its positioning suffered from a lack of brand awareness, support, and a narrow product line. It worked to create brand awareness and recall through its logo, colors, and promotions. It also aimed to be customer-centric and build high-quality, low-cost devices through a more nimble pricing strategy.

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    Motorolla

    Uploaded by

    AAMIRREHMAN75010
    211 views3 pages
    Motorola launched affordable phones starting at Rs. 1600 and expanded its product portfolio. It collaborated with cellular providers and enhanced its distribution network to target youth. However, its positioning suffered from a lack of brand awareness, support, and a narrow product line. It worked to create brand awareness and recall through its logo, colors, and promotions. It also aimed to be customer-centric and build high-quality, low-cost devices through a more nimble pricing strategy.

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    Motorolla Company Strategies

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    Motorola launched affordable phones starting at Rs. 1600 and expanded its product portfolio. It collaborated with cellular providers and enhanced its distribution network to target youth. However, its positioning suffered from a lack of brand awareness, support, and a narrow product line. It worked to create brand awareness and recall through its logo, colors, and promotions. It also aimed to be customer-centric and build high-quality, low-cost devices through a more nimble pricing strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    211 views3 pages

    Motorolla

    Uploaded by

    AAMIRREHMAN75010
    Motorola launched affordable phones starting at Rs. 1600 and expanded its product portfolio. It collaborated with cellular providers and enhanced its distribution network to target youth. However, its positioning suffered from a lack of brand awareness, support, and a narrow product line. It worked to create brand awareness and recall through its logo, colors, and promotions. It also aimed to be customer-centric and build high-quality, low-cost devices through a more nimble pricing strategy.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 3

    MARKETING STRATEGY

    Captured Mass Market


    Launched a phone costing Rs.1600
    Launch MOTPFLIP under Rs.4000
    Widen their product portfolio
    Collaborated with cellular service provider
    Enhanced their distribution network
    Youth Target Audience

    POSITIONING

    No belief in the brand


    No support from retailers and consumers
    Narrow product portfolio
    Poor brand awareness
    Market share

    PRODUCT STRATEGY
    Positioning is the process by which marketers try to create an image or identify in
    the minds of their target market through Logo and colour of the brand. So Motorola
    positioned its product Positioning strategy on the basis of its logo, colour and
    tagline. The tagline is Hello Moto and intelligence Everywhere. Also Motorola
    positioned itself as a customer centric company.
    PRICE STRATEGY
    Motorola is a more nimble company (than say giants like Samsung) it doesn't need to
    worry about making very high profit margins on its smartphones. Instead the company's
    new pricing strategy is to build high-quality, low-cost devices.
    DISTRIBUTION STRATEGY
    Motorola Semiconductor Product Sector (SPS) has restored its relationship with specialty
    distributor, Richardson Electronics Ltd., LaFox, Ill., three years after dropping it. This
    move comes on the heels of the company's reversal of a long-held policy prohibiting its
    distributors from carrying Asian semiconductor lines. That policy itself had been eased in
    1997, when Motorola agreed to allow its distributors to carry a single Asian line, but no
    more than one. All of these changes happened in the shadow of a large scale corporate
    restructuring.
    MARKET COMMUNICATION STRATEGY
    The market Communication Strategy factor is based on the following points.
    Creating Brand Awareness
    Brand recall in customers mind through Colour , Logo, and its promotion
    program.
    Provide product information.

    MARKET RESEARCH OF MOTOROLA


    Motorola has experience high growth in the past year due to their devices being sold all
    over the world. Last year, Motorola had 85% global satisfaction with their customers,
    which influenced their growth to in sales to be 118%.
    Adrienne Hayes, Senior VP of Marketing for Motorola, explained that Motorola's
    research found that 60% of phone owners have slept with their phone in their hand; 17%
    have used their phone while in the shower; 40% say they ask their phone things they
    wouldn't ask a friend. But, 39% of users are actually happy with their mobile devices
    ACTION PROGRAM
    Smart Actions is a Motorola program that allows you to set "Rules" for your phones
    behavior. These rules are activated using "triggers" such as GPS location, time, or when
    charging. There's no Android phone out there that can come close to competing with the
    RAZR Maxx in battery life.
    BUDGET
    You see, this year's Moto G uses one of Qualcomm's quad-core Snapdragon 410 chips,
    with the CPU cores clocked at 1.4GHz and an Adreno 306 GPU. That doesn't seem like a
    huge lift in horsepower compared to the 2014 edition (quick refresher: a 1.2GHz
    Snapdragon 400 and an Adreno 305 GPU). That said, spending an extra $40 now gets
    you the G with 2GB of RAM -- double the amount of memory you'd have gotten last
    year. The reason I'm harping on seemingly modest changes is that it's easy to assume
    falling silicon prices and shifting demand mean yesterday's flagships are today's cut-rate
    volume sellers. Not always. We're still working with a phone on a budget here, but it
    moves with a level of polish and fluidity that might make you forget how much you
    actually paid for it. Of course, our usual suite of benchmarks reminds you what you're
    paying for.

    CONTROLS
    The adequacy and effectiveness of the Companys internal accounting and financial
    controls, including computerized information system controls and security, and consider
    any recommendations for improvement of such controls. Major issues in the Companys
    internal controls and any actions taken to address significant or material control
    deficiencies

    BIBLOGRAPHY
    https://en.wikipedia.org/wiki/Motorola_Razr
    https://www.google.com.pk/?gws_rd=ssl
    http://www.motorola.com/us/home
    CONCLUSION
    MOTOROLA- NO. 02 Player
    Penetration and brand awareness
    Long term survival
    Promotional Activities

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