Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 1 of 18

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)

BURBERRY LIMITED,
a United Kingdom Corporation
BURBERRY LIMITED,
a New York Corporation,
Plaintiffs,
v.
J.C. PENNEY CORPORATION, INC. and
THE LEVY GROUP, INC.,
Defendants.

Civil Action No.:

COMPLAINT

COMPLAINT FOR TRADEMARK INFRINGEMENT,

TRADEMARK COUNTERFEITING, TRADEMARK DILUTION,
FALSE DESIGNATION OF ORIGIN, AND UNFAIR COMPETITION
Plaintiffs Burberry Limited, a United Kingdom corporation, and Burberry Limited, a
New York corporation (collectively, Burberry or Plaintiffs), complain and allege against
Defendants J.C. Penney Corporation, Inc. (J.C. Penney) and The Levy Group Inc., (Levy
Group) (collectively, Defendants) as follows:
NATURE OF THE DISPUTE
1.

This is an action for trademark infringement, trademark counterfeiting, trademark

dilution and for violations of the New York State common law and related causes of action
brought pursuant to Sections 32, 43(a) and 43(c) of the Lanham Act, 15 U.S.C. 1114, 1125(a)
and (c), Sections 349 and 360-1 of the New York General Business Law, and the common law of
the State of New York. Through this action, Burberry seeks injunctive relief and damages
arising from Defendants willful misappropriation of Burberrys famous and distinctive
1

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 2 of 18

BURBERRY CHECK trademarks for their own gain. Upon information and belief, Defendants
import, distribute, promote, offer for sale and/or sell wearing apparel that display infringing
versions of Plaintiffs famous trademarks.
2.

For approximately a century, Burberry has devoted substantial resources to

promoting the goodwill of its principal trademarks, including its distinctive check trademarks
(referred to collectively herein as the BURBERRY CHECK Trademark or the BURBERRY
CHECK Trademarks), among others, for a wide variety of goods, including scarves, coats, and
other apparel and related items. As a result, the BURBERRY CHECK Trademark has become
among the most famous marks in the United States and around the world for such products.
3.

Attempting to capitalize on the strength and worldwide fame of the BURBERRY

CHECK Trademark, the Defendants have offered for sale and sold merchandise, including scarf
coats and jackets, which display the BURBERRY CHECK Trademark or substantially
indistinguishable reproductions thereof. Defendants have offered for sale and sold their
infringing products without Burberrys permission, authorization, or approval. Defendants
infringement of the BURBERRY CHECK Trademark is likely to cause, and has caused,
consumers to believe mistakenly that the Defendants are either affiliated with, sponsored by or
somehow connected to Burberry, or that the infringing products sold and promoted by
Defendants either are genuine Burberry products, or, were endorsed or authorized by Burberry.
4.

For these and other reasons, Defendants conduct has caused and, unless enjoined,

will continue to cause irreparable injury to Burberry and an incalculable loss of goodwill and
damages.

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 3 of 18

THE PARTIES
Plaintiffs
5.

Plaintiff Burberry Limited is a corporation duly organized and existing under the

laws of the United Kingdom with a principal place of business at Horseferry House, Horseferry
Road, London SW1P 2AW, United Kingdom (Burberry (UK)).
6.

Plaintiff Burberry Limited is a corporation duly organized under the laws of New

York with a principal place of business at 444 Madison Avenue, New York, New York 10022
(Burberry (US)).
Defendants
7.

Upon information and belief, J.C. Penney Corporation, Inc. (J.C. Penney) is a

corporation duly organized under the laws of Delaware with a principal place of business at 6501
Legacy Drive, Plano, Texas 750243698. Defendant J.C. Penney offers for sale and sells apparel
and other merchandise nationwide online and through stores in New York and elsewhere.
8.

Upon information and belief, Defendant The Levy Group, Inc. (Levy Group) is

a privately held corporation duly organized under the laws of New York with a principal place of
business at 512 Seventh Avenue, New York, NY 10018. Defendant Levy Group is a
manufacturer, marketer and distributor of mens and womens outerwear and tailored clothing.
JURISDICTION AND VENUE
9.

This action is based on Section 32(1)(a) of the Lanham Act, 15 U.S.C. 1114,

Sections 43(a) and (c) of the Lanham Act, 15 U.S.C. 1125(a) and (c), Sections 349 and 360-1
of the New York Business Law, and the common law of the State of New York.

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 4 of 18

10.

This Court has jurisdiction over the subject matter of this action pursuant to

Section 39 of the Lanham Act, 15 U.S.C. 1121, 28 U.S.C. 1331, and 1338(a) for the claims
arising out of the violations of Sections 32(1)(a) and 43(a) and (c) of the Lanham Act; has
supplemental jurisdiction pursuant to 28 U.S.C. 1367 for the claims arising out of the violation
of Sections 349 and 360-1 of the New York Business Law and all other claims arising under the
common law of the State of New York; and has jurisdiction pursuant to 28 U.S.C. 1338(b)
and 1367 for the claims under the common law of unfair competition.
11.

This Court has personal jurisdiction over all Defendants. Defendant Levy Group

is a New York corporation headquartered in New York County and regularly transacts business
within this judicial district and elsewhere in New York. Defendant J.C. Penney regularly
transacts business within this judicial district and throughout New York through several retail
stores, including stores in Manhattans Herald Square and in the Bronx. Jurisdiction is further
proper over both Defendants because the unlawful, tortious conduct complained of herein has
caused, and continues to cause, injury to Burberry within New York and this judicial district.
12.

Upon information and belief, a substantial part of the events giving rise to the

claims occurred in this district. Venue in this Court is therefore proper under 28 U.S.C. 1391.
FACTUAL BACKGROUND
A.

Burberry and the Famous BURBERRY CHECK Trademarks

13.

Burberry is a global luxury brand with a distinctively British heritage that designs

and sources high-quality apparel, including coats and scarves as well as accessories.
14.

Burberrys corporate heritage is rooted in Basingstoke, United Kingdom, where

its predecessor in interest, Mr. Thomas Burberry, first opened an outfitters shop in 1856. In the
1920s, the BURBERRY CHECK Trademark was introduced by Mr. Burberrys company. The
BURBERRY CHECK Trademark has been used on various Burberry merchandise over the
4

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 5 of 18

years, including, for example, clothing, accessories, and other items. The BURBERRY CHECK
Trademark has been continuously used in both the original colors of red, camel, black and white,
as well as other color combinations for over three quarters of a century.
15.

Exemplars of the BURBERRY CHECK Trademarks are set forth below.

16.

The BURBERRY CHECK Trademarks are in full force and effect and have

become incontestable pursuant to 15 U.S.C. 1065. True and correct copies of federal
trademark registration certificates for the BURBERRY CHECK Trademarks are attached hereto
as Exhibit A.
17.

The BURBERRY CHECK Trademark has been featured on many of the products

offered by Burberry in the United States including scarves, shirts and jackets, as well as luggage,
handbags and other items. As a result of its widespread use, the BURBERRY CHECK
Trademark has become a symbol of modern luxury as well as a symbol of Burberry and its high
quality merchandise. The BURBERRY CHECK Trademarks have acquired secondary meaning
and have come to be known as a source identifier for authentic Burberry merchandise.
18.

In an effort to promote the BURBERRY CHECK Trademarks and to establish

goodwill therein, Burberry has advertised and distributed merchandise displaying the
BURBERRY CHECK Trademarks throughout the United States, in New York and within this
judicial district. Burberrys advertising, promotional, and marketing efforts have resulted in
5

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 6 of 18

widespread and favorable public acceptance and recognition of the BURBERRY CHECK
Trademarks.
19.

Burberrys advertising, promotional, and marketing efforts and its continuous use

of the BURBERRY CHECK Trademarks for many years has resulted in widespread and
favorable public acceptance and recognition of the BURBERRY CHECK Trademarks. Burberry
has attained one of the highest levels of recognition among luxury brands in the United States
and the BURBERRY CHECK Trademarks have become famous.
B.

The Defendants Sale of Infringing Burberry Merchandise

20.

Upon information and belief, Defendants are engaged in the business of

importing, distributing, supplying, promoting and/or selling apparel. Upon information and
belief, Defendant J.C. Penney sells merchandise through department stores and online
nationwide, including the infringing products at issue here. Upon information and belief,
Defendant Levy Group supplied merchandise that infringed the BURBERRY CHECK
Trademarks to J.C. Penney, and J.C. Penney offered for sale and sold such merchandise to
consumers.
21.

Defendants, without authorization or license from Burberry, have willfully and

intentionally used, reproduced and/or copied the BURBERRY CHECK Trademarks in

connection with the sale and offer for sale of infringing Burberry products. Defendants have
offered for sale and sold a Scarf Coat that features an exact copy of the BURBERRY CHECK
Trademark on a scarf sold with an accompanying coat. Neither the scarf nor the Scarf Coat
was manufactured, packaged, or approved for sale and/or distribution by Burberry. True and
correct images of a representative Scarf Coat, designated as Item No. FC262-4504D, appear
below:

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 7 of 18

22.

Defendants have also offered for sale and sold a Quilted Jacket that also

features an exact copy of the BURBERRY CHECK Trademarks. The Quilted Jacket was not
manufactured, packaged, or approved for sale and/or distribution by Burberry. True and correct
images of a representative Quilted Jacket, designated as Item Nos. RP263-1712D; RP2644720D; and RP268-1812D, appear below:

23.

Defendants unauthorized use of the BURBERRY CHECK Trademarks began

long after Burberry established its rights in BURBERRY CHECK Trademarks. Further, upon

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 8 of 18

information and belief, Defendants continued offering the infringing products for sale for
approximately two months after learning of Burberrys objections to their use of the
BURBERRY CHECK Trademarks on Scarf Coats and Quilted Jackets. By their actions, and
their knowing and conscious disregard for Burberrys rights to the famous BURBERRY CHECK
Trademarks, Defendants activities are willful.
24.

Even though Defendants infringing products are of inferior quality, they appear

superficially similar to genuine Burberry products. Defendants actions are intended to deceive
and mislead consumers into believing that Defendants or their products are authorized,
sponsored by or connected to Burberry.
25.

The activities of Defendants complained of herein have and continue to

irreparably harm Burberry and dilute the distinctive quality of the BURBERRY CHECK
Trademarks. Defendants egregious conduct makes this an exceptional case.
FIRST CLAIM FOR RELIEF
Trademark Infringement Under Section 32 of the Lanham Act
26.

Burberry hereby incorporates by reference and realleges each and every allegation

of Paragraphs 1 through 25 above.

27.

Section 32(1)(a) of the Lanham Act, 15 U.S.C. 1114(1)(a), prohibits any person

from using in commerce, without the consent of the registrant, any trademark or any
reproduction, counterfeit, copy or colorable imitation thereof in connection with the marketing,
advertising, distribution, or sale of goods or services which is likely to result in confusion,
mistake, or deception.
28.

The BURBERRY CHECK Trademarks are federally registered. These marks are

inherently distinctive and are associated in the mind of the public with Burberry.
8

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 9 of 18

29.

Defendants have used the BURBERRY CHECK Trademarks without Burberrys

consent or authorization. Defendants use, including the importation, sale, offer for sale, and/or
distribution of infringing products in interstate commerce, is likely to cause confusion and
mistake in the mind of the public, leading the public to believe that Defendants products
emanate or originate from Burberry, or that Burberry has approved, sponsored or otherwise
associated itself with Defendants or their infringing products.
30.

Through its unauthorized use of the BURBERRY CHECK Trademarks,

Defendants are unfairly benefiting from Burberrys goodwill and reputation, as well as the fame
of the BURBERRY CHECK Trademarks. This has resulted in substantial and irreparable injury
to the public and to Burberry.
31.

Defendants acts constitute trademark infringement in violation of Section 32 of

the Lanham Act, 15 U.S.C. 1114.

32.

Defendants acts have caused, and will continue to cause, irreparable injury to

Burberry. Burberry has no adequate remedy at law and is thus damaged in an amount not yet
determined.
SECOND CLAIM FOR RELIEF
Trademark Counterfeiting Under Section 32 of the Lanham Act
33.

Burberry hereby incorporates by reference and realleges each and every allegation

of Paragraphs 1 through 32 above.

34.

Defendants have used spurious designations that are identical with, or

substantially indistinguishable from, the BURBERRY CHECK Trademarks on goods for which
Burberry holds federal trademark registrations. Defendants have used these spurious
designations in connection with the advertising, sale, offering for sale and/or distribution of
9

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 10 of 18

goods for their own financial gain. Defendants egregious conduct makes this an exceptional
case. Burberry has not authorized Defendants use of the BURBERRY CHECK Trademarks to
advertise, offer for sale, sell and/or distribute Defendants infringing products.
35.

Defendants unauthorized use of the BURBERRY CHECK Trademarks on and in

connection with the advertising and sale of counterfeit goods constitutes Defendants use of
Burberrys registered trademarks in commerce.
36.

Defendants acts as described in this Complaint constitute trademark infringement

in violation of Section 32 of the Lanham Act, 15 U.S.C. 1114.

37.

Defendants acts have caused, and will continue to cause, irreparable injury to

Burberry. Burberry has no adequate remedy at law and is thus damaged in an amount not yet
determined.
THIRD CLAIM FOR RELIEF
False Designations of Origin and False Descriptions and Representations
Under Section 43(a) of the Lanham Act
38.

Burberry hereby incorporates by reference and realleges each and every allegation

of Paragraphs 1 through 37 above.

39.

Section 43(a) of the Lanham Act, 15 U.S.C. 1125(a), prohibits, inter alia, the

use by a person of a false or misleading designation of origin or representation in connection

with the offering for sale and sale of goods which is likely to cause confusion, mistake or
deception as to the affiliation, connection, or association of such person with another person, or
which is likely to cause confusion, mistake, or deception as to the origin, source, sponsorship or
approval of such goods.

10

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 11 of 18

40.

As a result of Burberrys experience, care and service in producing and providing

genuine Burberry products, these products have become widely known and have acquired a
worldwide reputation for excellence. Moreover, the BURBERRY CHECK Trademarks have
become uniquely associated with Burberry, and have come to symbolize the reputation for
quality workmanship and luxury associated with Burberry and its merchandise. As such, the
BURBERRY CHECK Trademarks have acquired secondary meaning. The BURBERRY
CHECK Trademarks are also inherently distinctive.
41.

By making unauthorized use in interstate commerce of the BURBERRY CHECK

Trademarks, Defendants have used false designations of origin and false representations in
connection with the importation, distribution, advertising, promotion, offering for sale and/or
sale of goods that are likely to cause confusion, mistake or deception as to the affiliation or
connection of Defendants with Burberry and as to the origin, sponsorship, association or
approval of Defendants goods by Burberry in violation of Section 43(a) of the Lanham Act,
15 U.S.C. 1125(a).
42.

Defendants wrongful acts will continue unless enjoined by this Court.

43.

Defendants acts have caused, and will continue to cause, irreparable injury to

Burberry. Burberry has no adequate remedy at law and is thus damaged in an amount not yet
determined.
FOURTH CLAIM FOR RELIEF
Trademark Dilution Under 43(c) of the Lanham Act
44.

Burberry hereby incorporates by reference and realleges each and every allegation

of Paragraphs 1 through 43 above.

45.

Burberry Limited (UK) is the exclusive owner of the BURBERRY CHECK

Trademarks.
11

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 12 of 18

46.

The BURBERRY CHECK Trademarks are famous and distinctive within the

meaning of Section 43(c) of the Lanham Act, IS U.S.C. 1125(c), and have been famous and
distinctive since long before Defendants began using confusingly similar and/or counterfeit
marks. Among other things: (1) the BURBERRY CHECK Trademarks have a high degree of
inherent distinctiveness; (2) the BURBERRY CHECK Trademarks have been used continuously
for decades throughout the United States to promote many goods and services; (3) Burberry has
advertised and publicized the BURBERRY CHECK Trademarks continuously for decades
throughout the United States; (4) Burberry has used its trademarks in a trading area of broad
geographical scope encompassing all of the states and territories of the United States; (5) the
BURBERRY CHECK Trademarks are among the preeminent marks in the relevant market; (6)
the BURBERRY CHECK Trademarks have an extremely high degree of recognition among
consumers; (7) there are no trademarks similar to the BURBERRY CHECK Trademarks; and (8)
the BURBERRY CHECK Trademarks are the subject of valid and subsisting registrations under
the Lanham Act on the Principal Register.
47.

Long after the BURBERRY CHECK Trademarks became famous, Defendants,

without authorization from Burberry, used unauthorized reproductions, counterfeits, copies and
colorable imitations of the BURBERRY CHECK Trademarks. Defendants use of the
BURBERRY CHECK Trademarks dilutes and/or is likely to dilute the distinctive quality of
those marks and to lessen the capacity of such marks to identify and distinguish Burberrys
goods. Defendants unlawful use of the BURBERRY CHECK Trademarks in connection with
inferior, infringing goods is also likely to tarnish those trademarks and cause blurring in the
minds of consumers between Burberry and Defendants, thereby lessening the value of the
BURBERRY CHECK Trademarks as unique identifiers of Burberrys products.

12

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 13 of 18

48.

By the acts described above, Defendants have intentionally and willfully diluted,

and/or are likely to dilute, the distinctive quality of the famous BURBERRY CHECK
Trademarks in violation of Section 43(c) of the Lanham Act, 15 U.S.C. 1125(c).
49.

Defendants wrongful acts will continue unless enjoined by this Court.

50.

Defendants acts have caused, and will continue to cause, irreparable injury to

Burberry. Burberry has no adequate remedy at law and is thus damaged in an amount not yet
determined.
FIFTH CLAIM FOR RELIEF
Deceptive Acts and Practices Under
Section 349 of New York General Business Law
51.

Burberry hereby incorporates by reference and realleges each and every allegation

of Paragraphs 1 through 50 above.

52.

Through their importation, distribution, advertisement, promotion, offering for

sale and sale of products bearing marks confusingly similar to the BURBERRY CHECK
Trademarks, Defendants have engaged in consumer-oriented conduct that has affected the public
interest of New York and has resulted in injury to consumers in New York.
53.

By the acts described above, Defendants have willfully engaged in deceptive acts

or practices in the conduct of business and furnishing of goods in violation of Section 349 of the
New York General Business Law.
54.

Defendants acts have caused, and will continue to cause, irreparable injury to

Burberry. Burberry has no adequate remedy at law and is thus damaged in an amount not yet
determined.

13

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 14 of 18

SIXTH CLAIM FOR RELIEF

Trademark Dilution and Likelihood of Injury to Business Reputation
Under Section 360-l of New York General Business Law
55.

Burberry hereby incorporates by reference and realleges each and every allegation

of Paragraphs 1 through 54 above.

56.

Burberry Limited (UK) is the exclusive owner of the BURBERRY CHECK

Trademarks.
57.

Through prominent, long and continuous use in commerce, including commerce

within New York, the BURBERRY CHECK Trademarks have become and continue to be
famous and distinctive.
58.

Long after the BURBERRY CHECK Trademarks became famous, Defendants,

without authorization from Burberry, used unauthorized reproductions, counterfeits, copies and
colorable imitations of the BURBERRY CHECK Trademarks. Defendants use of the
BURBERRY CHECK Trademarks dilutes and/or is likely to dilute the distinctive quality of
those marks and to lessen the capacity of such marks to identify and distinguish Burberrys
goods. Defendants unlawful use of the BURBERRY CHECK Trademarks in connection with
inferior, infringing goods is also likely to tarnish those trademarks and cause blurring in the
minds of consumers between Burberry and Defendants, thereby lessening the value of the
BURBERRY CHECK Trademarks as unique identifiers of Burberrys products.
59.

By the acts described above, Defendants have diluted the distinctiveness of the

BURBERRY CHECK Trademarks and caused a likelihood of harm to Burberrys business

reputation in violation of Section 360-1 of the New York General Business Law.
60.

Defendants wrongful acts will continue unless enjoined by this Court.

14

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 15 of 18

61.

Defendants acts have caused, and will continue to cause, irreparable injury to

Burberry. Burberry has no adequate remedy at law and is thus damaged in an amount not yet
determined.
SEVENTH CLAIM FOR RELIEF
Trademark Infringement Under Common Law
62.

Burberry hereby incorporates by reference and realleges each and every allegation

of Paragraphs 1 through 61 above.

63.

By the acts described above, Defendants have engaged in trademark infringement

in violation of the common law of the State of New York.

64.

Defendants acts have caused, and will continue to cause, irreparable injury to

Burberry. Burberry has no adequate remedy at law and is thus damaged in an amount not yet
determined.
EIGHTH CLAIM FOR RELIEF
Unfair Competition Under Common Law
65.

Burberry hereby incorporates by reference and realleges each and every allegation

of Paragraphs 1 through 64 above.

66.

By the acts described above, Defendants have intentionally engaged in unfair

competition in violation of the common law of the State of New York.

67.

Defendants acts have caused, and will continue to cause, irreparable injury to

Burberry. Burberry has no adequate remedy at law and is thus damaged in an amount not yet
determined.
WHEREFORE, Burberry prays:
A.

For judgment that Defendants J.C. Penney and Levy Group:

(i)

have violated Section 32(a) of the Lanham Act, 15 U.S.C. 1114(a);

15

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 16 of 18

B.

(ii)

have violated Section 43(a) of the Lanham Act, 15 U.S.C. 1125(a);

(iii)

have violated Section 43(c) of the Lanham Act, 15 U.S.C. 1125(c);

(iv)

have engaged in deceptive acts and practices under Section 349 of the
New York General Business Law;

(v)

have diluted the BURBERRY CHECK Trademarks in violation of Section

360-l of the New York General Business Law;

(vi)

have engaged in trademark infringement under the common law of the

State of New York; and

(vii)

have engaged in unfair competition in violation of the common law of the

State of New York; and

That a preliminary and permanent injunction be issued enjoining and restraining

Defendants J.C. Penney and Levy Group, each of their officers, agents, servants, employees and
attorneys and all those in active concert or participation with either of them from:
(i)

Using the BURBERRY CHECK Trademarks or any other reproduction,

counterfeit, copy or colorable imitation of the BURBERRY CHECK
Trademarks on or in connection with any goods or services;

(ii)

Engaging in any course of conduct likely to cause confusion, deception or

mistake, or to injure Burberrys business reputation or dilute the
distinctive quality of the BURBERRY CHECK Trademarks;

(iii)

Using any simulation, reproduction, counterfeit, copy or colorable

imitation of the BURBERRY CHECK Trademarks in connection with the
promotion, advertisement, display, sale, offer for sale, manufacture,
production, importation, circulation or distribution of any products or their
packaging;

(iv)

Making any statement or representation whatsoever, or using any false

designation of origin or false description, or performing any act, which
can or is likely to lead the trade or public, or individual members thereof,
to believe that any products manufactured, distributed, or sold by
Defendants are in any manner associated or connected with Burberry, or
are sold, manufactured, licensed, sponsored, approved or authorized by
Burberry;

(v)

Destroying, altering, removing, or otherwise dealing with the unauthorized

products or any books or records which contain any information relating
to the importation, manufacture, production, distribution, circulation, sale,
marketing, offer for sale, advertising, promotion, rental or display of all
16

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 17 of 18

unauthorized products which infringe or dilute the BURBERRY CHECK

Trademarks; and
(vi)

C.

Effecting assignments or transfers, forming new entities or associations or

utilizing any other device for the purpose of circumventing or otherwise
avoiding the prohibitions set forth in subparagraphs (i) through (v).

For the entry of an order directing Defendants J.C. Penney and Levy Group to

deliver up for destruction to Burberry all products, advertisements, promotional materials, and
packaging in their possession or under their control bearing the BURBERRY CHECK
Trademarks, or any simulation, reproduction, counterfeit, copy or colorable imitation thereof,
and all plates, molds, matrices and other means of production of same pursuant to 15 U.S.C.
1118;
D.

For an assessment of: (a) damages suffered by Burberry, trebled, pursuant to 15

U.S.C. 1117(b); or, in the alternative, (b) all illicit profits that Defendants J.C. Penney and
Levy Group have derived while using counterfeits or infringements of the BURBERRY CHECK
Trademarks, trebled, pursuant to 15 U.S.C. 1117(b); or, in the alternative, (c) statutory
damages, awarded to Burberry pursuant to 15 U.S.C. 1117(c), of up to $2,000,000 for each
trademark that Defendants have counterfeited and infringed, as well as attorneys' fees and costs;
and (d) an award of Burberrys costs and attorneys fees to the full extent provided for by
Section 35 of the Lanham Act, 15 U.S.C. 1117; and (e) profits, damages and fees, to the full
extent available, pursuant to Sections 349 and 360-l of the New York General Business Law; and
(f) punitive damages to the full extent available under the law; and
F.

For costs of suit, and for such other and further relief as the Court shall deem

appropriate.

17

Case 1:16-cv-00982 Document 1 Filed 02/09/16 Page 18 of 18

Dated: February 9, 2016

By:
Michael J. Allan
Evan Glassman
STEPTOE & JOHNSON LLP
1114 Avenue of the Americas
New York, NY 10036
(212) 506-3900
(212) 506-3950
mallan@steptoe.com
eglassman@steptoe.com
Counsel for Plaintiffs Burberry Limited,
a United Kingdom corporation, and
Burberry Limited, a New York corporation

18

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 1 of 9

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 2 of 9

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 3 of 9

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 4 of 9

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 5 of 9

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 6 of 9

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 7 of 9

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 8 of 9

Case 1:16-cv-00982 Document 1-1 Filed 02/09/16 Page 9 of 9