Namu v. Namu Haight Declaratory Relief Complaint
Namu v. Namu Haight Declaratory Relief Complaint
Namu v. Namu Haight Declaratory Relief Complaint
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Case No.:
COMPLAINT
1. DECLARATORY RELIEF ACTION
PURSUANT TO A CLAIM OF
TRADEMARK INFRINGEMENT;
2. CANCELLATION OF TRADEMARKS
AT THE UNITED STATES PATENT AND
TRADEMARK OFFICE; AND,
3. OREGON UNLAWFUL TRADE
PRACTICES ACT
(28 U.S.C. 2201)
INTRODUCTION
1.
This dispute arises from the use of the word NAMU in connection with selling
from scratch starting in 2010. A video of his first location was posted to the Internet on August
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23, 2010. (see https://vimeo.com/14355734). Since opening in 2010, he has expanded from this
humble start to three locations inPortland.
2.
The two NAMUs, one in Portland, NAMU PDX, and one in San Francisco,
Area and the Northwest are distinct geographic regions for the purpose of gastronomic tourism.
Where San Francisco is home to many ultra-gourmet restaurants, Portland prides itself on its
accessibility to international style street food.
3.
consumers in the Bay Area are confused by the two businesses, NAMU SFOs lawyers
demanded that NAMU PDX stop using the word NAMU.
4.
NAMU PDX cannot stop using the name NAMU any more than NAMU SFO
This declaratory relief action requests an order from this Court that NAMU PDX
may use the word NAMU in connection with serving food in the Pacific Northwest and to
enjoin NAMU SFO from advertising and marketing their restaurant services under the name
Namu in the same region.
PARTIES
3. Namu, Inc., (Plaintiff or NAMU PDX) is an Oregon Corporation which operates
three food carts throughout the Greater Metropolitan Area. Plaintiff has continuously operated its
food carts in interstate commerce under the names Namu Korean & Hawaiian, and Namu Killer
Korean BBQ. Plaintiff has never had a physical operation outside of the Greater Metropolitan
Area.
4. Based on information and belief, Namu Haight, LLC, (Defendant or NAMU SFO)
is a California Limited Liability Company which has operated the Namu Gaji Restaurant in San
Francisco. Based on information and belief, Defendant has operated under the name Namu
Gaji . NAMU SFO has filed for two USPTO trademarks: App. Serial No. 85/461,412
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(NAMU word), and App. Serial No. 85/738,256 (NAMU design plus word).
5. Further, based on information and belief, Defendant has never operated a restaurant
outside the San Francisco Bay Area and its name has never been used in interstate commerce.
JURISDICTION AND VENUE
6. This action arises under the Declaratory Relief Act, 28 U.S.C. 2201 et seq., and 28
U.S.C. 1331. The Court has personal jurisdiction over Defendant for the following reasons:
Defendant made unprovoked and unwarranted demands to Plaintiff based on Plaintiffs use of its
name in the usual course of its business located within this judicial district; on information and
belief Defendant ordered that Plaintiff cease using its commercial name pursuant to its rights at
Common Law; and, on information and belief, Defendant ordered that Plaintiff cease using its
commercial name pursuant to its rights under the Lanham Act 15 U.S.C. 1051 et seq.
7. Venue for this action is proper under 28 U.S.C. 1391(b)(2) because substantially all
of the events giving rise to this action have occurred within this judicial district.
FACTUAL BACKGROUND
Geographic Regions and Relevant Markets
6.
The Pacific Northwest Region (PNW) is generally divided into two geographic
sub areas: the Northwest Coast and the Northwest Plateau. (https://en.wikipedia.org/ wiki/
Pacific_ Northwest).
Within the Northwest Coast region, there are three metropolitan markets:
Portland, Seattle, and Vancouver. Collectively these three markets have approximately 7.5M
people.
7.
The San Francisco Bay Area (SFBA) is a region located near San Francisco, CA
that includes Nine California Counties: Alameda, Contra Costa, Marin, Napa, San Francisco, San
Mateo, Santa Clara, Solano, and Sonoma. Likewise, these nine counties also have a population of
approximately 7.5M people. See https://en.wikipedia.org/wiki/San_Francisco_Bay_Area.
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8.
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Due to the large distance between San Francisco and Portland, and great climatic
differences (PNW has rain, SFBA does not), restaurant consumers are drawn primarily from local
populations.
While, visitors and food critics may be out of town guests when they visit NAMU
PDX or NAMU SFO they never confuse what city they are eating in while consuming the food
provided.
9.
9. Beginning in 2010, Plaintiffs owner, Clint Colbert (Colbert) set out with the sole
commercial purpose of providing high quality Hawaiian and Korean Barbeque. Mr. Colberts
goal was to start a food cart in Portland with the goal expanding in the PNW and Northwest Coast
region.
10.
Upon opening in April 2010, Namu PDX was located at 33rd and Hawthorne in
Southeast Portland under the name Namu Killer Korean BBQ using the Namu Design. (shown
below). Subsequently, in June 2010, NAMU PDX move to Southeast 43rd and Belmont, with
new signage as Namu Korean & Hawaiian.
not aware of any other restaurant and/or food service provider in the Greater Metropolitan Area,
or the United States operating under the name Namu. NAMU PDX has grown substantially,
and has added two additional locations in the PNW at Southeast 28th and Division, and in the
South Waterfront known as the Gantry, located on Southwest Moody Avenue. Each of the three
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locations uses the Namu Korean & Hawaiian name and symbol, as shown below:
11. Throughout the six year period Plaintiff has always remained in Portland as part of
PNW. NAMU PDX has continuously used the Namu name and has been recognized by customers
in Portland, and the PNW region. NAMU PDX has seen their establishments praised in food
guides for their respective localities. (Exhibit A).
NAMU SFOs Demand Letters
12. On January 26, 2016, without any provocation, Defendant sent a cease and desist letter
(January Demand Letter) to Colberts former business partner, Gary Evans (Evans),
demanding that Namu, Inc. cease and desist its use of the Namu Korean and Hawaiian and Namu
Killer Korean BBQ names. The January Demand Letter states that Namu Gaji name enjoys
protection at common law and under the Lanham Act. (Exhibit B).
David Lees Fraudulent Trademark Applications
13. David Lee applied for, and was granted a word mark, Namu Gaji, U.S. Trademark
Regustration No. 4,777,130 (130 Mark). The 130 mark was registered on July 21, 2015.
(Exhibit C).
14. David Lee also applied for, and was granted a design plus word mark, U.S. Trademark
Registration No. 4,334,874, (874 Mark). The 874 Mark was registered on May 14, 2013.
(Exhibit D).
15. The basis for the 130 and 874 registration was David Lees representation to the
USPTO that David Lee is the individual who owns the mark. A search of the San Francisco
County Fictitious Business Name Registry contradicts this; rather, Namu Gaji is owned by
Namu Haight, LLC. (Exhibit E). Currently, the California Secretary of State has suspended
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COUNT 2
TRADEMARK CANCELLATION OF THE 130 and 874 Marks
24. NAMU PDX repeats and realleges each of the allegations set forth in paragraphs 1
through 23, and the same are incorporated herein by reference.
25. David Lee applied for two trademarks at the USPTO stating he was the owner of the
130 and 874 marks.
26. David Lees representation was false and fraudulent in view of the FBN filing in San
Franscisco County that Namu Haight, LLC owns the Namu Gaji mark. Further, the actual
owner of the mark, Namu Haig, LLC, has been suspended by the California Secretary of State.
COUNT 3
VIOLATION OF OREGONS UNLAWFUL TRADE PRACTICES ACT
27. NAMU PDX repeats and realleges each of the allegations set forth in paragraph 1
through 26, and the same are incorporated herein by reference.
28. NAMU SFO made demands that it has valid USPTO marks, namely the 130 Mark
and the 874 Mark, and asserted other enforceable rights in the name NAMU. Further, NAMU
SFO demanded that NAMU PDX should cease using the NAMU name.
29. NAMU SFOs demands were, in fact, false. These false demands have damaged
NAMU PDX to the extent that it has been forced to seek legal advice on responding to these
demands. Further, NAMU PDX is damages insofar as it cannot expand in the PNW without the
damoclean sword of litigation hangin over its business. Finally, the value of NAMU PDX has
been significantly dimished while NAMU SFOs unwarranted and meritless demands are pending
as any potential buyer would be forced to discount the goodwill associated with the NAMU PDX
name.
///
///
///
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EXHIBIT A
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Namu
!.'.f.H-
Aovrnns~
21 Comments
The Story:
Hawthorne, always a destination spot for
many Portlanders, Is now a destination for
food
cart
all
hllp;//www.foodcar1sporUand.com/2010/06/17/namu-killer-korean-bbql
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Case 3:16-cv-00453-PK
31912016
Document 1
Namu
Filed 03/15/16
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Namu is just the start of the great carts opening at 33rd and Hawthorne. They are open daily to
serve you up both lunch and dinner. Since they only have a few items, you know they focus their
energy to make them the best they can. Drop on by Namu, say hi to Gary and Clint. check out their
cool cart and let them know Food Carts Portland sent ya.
sample Menu:
Pulled Pork Sandwich: sweet horseradish sauce, pulled pork, cabbage and BBQ sauce on
toasted bun - $5
Korean Short Ribs: rice w/peanut sauce, ribs, kimchee, cucumber salad and sesame spinach -
$7
Veggie Bowl: rice, cucumber salad, sesame spinach, kimchee, drizzled with peanut sauce - $4
Hours: Daily, 11 am-7pm
Phone: 503 828 4260
INSERT_MAP
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Print. :
Filed Under: Debit/Credit Cara Accepted. Dinner, Korean, Lunch, Salads, Sandwiches. SE 43rd and Belmont;.
Southeast-Portland, Vegetarian Options Weekends
Comments
~'
~:
Natalle says:
June 17, 2010 at B:13 am
I love this cart so much. The pulled pork is the perfect blend of sweet and salty, and every bite
is juicier than the last. The $1 kimchi is also pretty delicious. I haven't gotten around to trying
out the other meats (along with the short ribs, they also have a chicken sandwich), but
hopefully I will soon.
df
"llfi"'
Kr1sttna says:
June 17, 2010 at4:30 pm
I love the vegan bowl herel I only wish they offered tofu in the bowl. But it is the perfect mix of
rice, spinach, cucumber, and kim chi! MMMM. And the portion is appropriate, not too much
and not too little.
--~
~,:,
J.says:
Hey! there's a Mexican cart/truck right next door to this one in front of the Vintage place. I had
their veggie burrito and It was quite tasty. Check It out!
/lili
Chrlsttne says:
June 25, 2010 at 9:37 am
http://www.foodcartsporUand.com/2010I06/17/namu-killer-korean-bblj
219
3/9fl016
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SFGATE
http://www.sfgate.com/restaurants/barbites/article/Namu-Gaji-in-S-F-Happy-hour-for-whole-family-4180656.php
IMAGE 1 OF 4
Sous chef Daniel Lim cooks a piece of beef on the grill at Namu Gaji in San Francisco.
Bar bite and kid-friendly aren't usually said in the same breath, and certainly not in
crowded Mission District restaurants. Yet Namu Gaji bridges that gap by offering a kk
menu during its happy hour, when the restaurant isn't as packed.
If you have miniature soba slurpers, it's a great opportunity to try the California-inspired
Korean restaurant's bar menu and deals on drinks without having to worry about the crowd
lilp://www .sfgate.com/restaurantslbarbites/articlelNamu-Gaji-i
n-S-F-Heppy-hour-for-whole-fam ily-4180656.php
1/3
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Namu Gaji is run by chef Dennis Lee and his brothers David and Daniel. After opening a
restaurant in the Richmond District and gaining a broader audience with a Ferry Plaza stam
the brothers relocated to Dolores Park last year.
The vibe: Warm and casual, with thick wood-slab tables, wood rafters and trim, lots of bar
seating and a long communal table.
The crowd: During happy hour, some families come in; otherwise it's younger couples and
groups of friends.
Best seat: While bar seats rim the restaurant, the handful facing the traditional charcoal
grill make for good meal-side entertainment.
Killer app: Korean tacos {$3 each) are a must-order, with their nori wrapper. Kids can
chose from options like a rice plate with mung bean sprouts, kimchi, toasted seaweed and a
hot dog {$9) or a mini version of the okonomiyaki, a savory pancake with shredded
vegetables and meat {$6).
Signature drink: During happy hour, beers on tap are $3, including the proprietary Tillie'
Union Ale, a rice ale made by Magnolia Brewery. Wine is also available at a discount, like th
Jo Landron Atmospheres brut sparkler ($6).
Also on tap: During happy hour, the Seitokujunmai ginjo sake goes for $6, and there are
always soju shots for $2.
http://www.sfgate.com/restaurants/barbites/article/Nam u-Gaji-in-S-F-Happy-hcu-for-whole-family-4180656.php
213
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EXHIBIT B
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services.'' The NAMU and NAMU OAJJ trademark, are recognized nationaUy~
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restaurants. as well as the general national audience. familiar.with its restaurant,, to : .-.:\ \
believetttere is a connection between you and its restautants,.whi'ch there is not.
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and believes.th~ttltls matter.may ~tiU be resplved,ainicably withy.ourcooperation. In
that regard. and to protect its rights and avoid confusion, .N. amu ,~ui.?9, tliatyou ~
use oftluftenn "name" in connection with your food carts and . transr,r to It y(lf
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Case 3:16-cv-00453-PK
Gary
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Bvans
January 26)2016
Page 3.
Nothing in this letter shall be construed as a waiver of any ngbt or remedy available to
Namu Haight internationally and/or in the United Statea. an 0f which ar~ expressly
,reserved.
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EXHIBIT D
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Record 8 out of 14
to
Word Mark
NAMU
Translations
Goods and
Services
IC 043. US 100 101. G & S: Restaurant and bar services, including restaurant carryout services;
Restaurant and catering services. FIRST USE: 20061201. FIRST USE IN COMMERCE: 20061201
Mark Drawing
Code
Design Search
Code
Serial Number
85738256
Filing Date
Current Basis
1A
Original Filing
Basis
1A
Published for
Opposition
Reglstration
Number
4334874
(REGISTRANT) Lee, David INDIVIDUAL UNITED STATES 778 11th Avenue San Francisco
CALIFORNIA94118
Case 3:16-cv-00453-PK
Attorney of
Record
Description
Mark
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Vijay K. Toke
of
Color is not claimed as a feature of the mark. The mark consists of a crosscut of a wooden tree with
the word "namu" in the lower right hand corner.
Type of Mark
SERVICE MARK
Register
PRINCIPAL
Live/Dead
Indicator
LIVE
Milli
I .HOME I
eBUSINESS
HELP
PRIVACY POLICY
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Exhibit E
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3114/2016
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SCOTT
T.
RENNIE
scott@slindenelson.com
>
IE
Portland, OR USA
97204
www.sl,ndenelsonstanford.com