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    Terri Alcazar

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    This document outlines the experience and qualifications of Terri Alcazar including roles in sales, marketing, and business development. She has over 20 years of experience leading marketing teams and implementing strategies to drive revenue growth.

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    Terri Alcazar

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    68 views3 pages
    This document outlines the experience and qualifications of Terri Alcazar including roles in sales, marketing, and business development. She has over 20 years of experience leading marketing teams and implementing strategies to drive revenue growth.

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    Marketing and Communications

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    This document outlines the experience and qualifications of Terri Alcazar including roles in sales, marketing, and business development. She has over 20 years of experience leading marketing teams and implementing strategies to drive revenue growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    68 views3 pages

    Terri Alcazar

    Uploaded by

    t_alcazar
    This document outlines the experience and qualifications of Terri Alcazar including roles in sales, marketing, and business development. She has over 20 years of experience leading marketing teams and implementing strategies to drive revenue growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    TERRI ALCAZAR

    227 Railroad St • Chelsea, Michigan 48118 • (734) 433-9770 • t.alcazar@comcast.net

    SALES AND MARKETING EXECUTIVE


    eMarketing Strategy / Customer Engagement / Strategic Brand Positioning

    Results producing Sales and Marketing Professional accomplished in driving revenue growth, product
    line expansion and market penetration through customer engagement. Adept at identifying customer
    objectives and developing comprehensive outcome based programs in support of business goals and
    objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing
    and lead generation programs. Recognized pioneer in eMarketing channels and outreach (featured speaker
    on Heller Reports Roundtable). Driving sales growth in targeted markets through implementation of key
    projects. Adept at communicating with internal stakeholders across the organization and vendors, to
    coordinate overall sales and marketing efforts.

    • Strategic Market Planning • New Market Penetration


    • Innovative Marketing Communication • Market Research & Analysis
    • eMarketing Program Strategy • New Product Development and Launch
    • Award Winning Direct Marketing • $1M+ Budget Administration
    • Customer Engaging Focus Groups • Brand Management

    PROFESSIONAL EXPERIENCE
    VICE PRESIDENT OF MARKETING, September 2008- February 2009

    QUANTUM LEARNING TECHNOLOGIES, Ann Arbor, Michigan

    Quantum Learning Technologies are the creators of Ramps To Reading and SkateKidsOnline.
    These programs combine science- based literacy and cognitive development techniques with
    interactive programs that incorporate virtual worlds, avatars and social networking.

    Set up marketing department from ground zero. Define and implement corporate identity/image.
    Develop corporate branding guidelines, website, and literature. Develop and implement web 2.0
    marketing strategies for teacher level marketing and ecommerce. Set up “SalesForce”CRM for
    sales and marketing dashboards. Leverage relationships with advertising and media for
    partnerships, i.e Edutopia and the George Lucas Foundation. Submit for industry product awards.
    Finalist for CoDie award 2008. Set strategy and implement customer functions. Set up trade
    show strategy and lead generating functions at reading and Title 1 conferences. Attend Board
    meetings. Interface with Venture Capital board members.
    Managed 2 direct reports. Selected and managed several creative freelancers and projects.

    DIRECTOR OF MARKETING, 2000 – September 2008


    GALE – Farmington Hills, Michigan
    …Continued…
    TERRI ALCAZAR Page Two
    Professional Experience Continued

    Gale®, a part of Cengage Learning, is a world leader in e-research and educational publishing
    for libraries, schools and businesses.

    Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing
    integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with
    customers, management, internal departments, and vendors to coordinate overall marketing effort in
    accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral
    role in product development activities. Lead and direct forward-thinking marketing team. Prepare and
    manage $1-million marketing budget.
    Selected Contributions:
     Most successful new product launch in Gale company history.
     Pioneered eMarketing for Gale
     Multiple TARGET awards Direct Marketing Association of Southeastern MI
     Recognized leader in eMarketing- Featured speaker on Heller Reports Round Table

    SENIOR ACCOUNT MANAGER , 1999 – 2000


    Gale Group, a Thomson Corporation – Farmington Hills, Michigan
    Sold online proprietary and aggregated content to K12 schools. This was a new sales division for Gale,
    merging product content from 3 Thomson companies: Gale, IAC and American Journey. Migrated K12
    customers from CD type platforms to online web access. Selected as a member of Y2K response team for
    web issues anticipated for Y2K.
    Large Account management of several multistate and state wide consortia accounts with in my territory
    and in open territories.
    105% of goal winning the sales incentive trip.

    DISTRIBUTOR, 1996-1998
    SELF EMPLOYED –Central California

    Selected Contributions:
     Successfully opened new territory for circulating nonfiction print titles in the Central Coast and
    Valley of California. Carrying 65 publishers for the K-12 market.
     4 full time representatives working for me.

    DIVISION SALES MANAGER, 1982 – 1997


    WORLD BOOK EDUCATIONAL PRODUCTS– Chicago, Illinios
    Fortune 500 company
    Worked within a team environment to carry out a full range of field sales and local marketing functions.
    Managed a direct to consumer independent representative channel as well as school, library and
    institutional sales channel.
    Opened and built 4 new Division territory offices from the ground up.
    Ran weekly sales meetings in each territory.
    Attended and participated in branch and corporate management meetings and conference calls.
    Hired. Fired. Conducted classroom training for new representatives (primarily Educators) and field
    training for District Managers.
    Mentored successful District Managers. 3 of my District Managers were Flying Circus Award winners the
    highest level of recognition awarded for Sales Managers at each level annually.
    Responsible for a minimum of 4% penetration of the consumer market in each new territory.
    Developed successful nontraditional lead generation strategies for my sales teams.
    Selected Contribution:
     Flying Circus Division Manager Award winner with over 345% increase in territory sales units
    and 70% sales units from new producers.
     Flying Circus finalist 3 years consecutive.
    o Flying Circus was a national award recognizing superior sales achievements in 7 different
    categories.
     Tree of Life (Based on sales units from new producers) award winner every year with the
    company.
     5-10 District Managers directly reporting to me with part time consumer sales representative
    teams as large as 300.
     Represented Sales Management within new product development team for Alphabet Pals
    preschool enrichment program. Developed a preschool enrichment marketing program generating
    within preschools and day cares for consumer sales of this new product.
     Made motivational tapes and cassette tapes on sales strategies the company distributed to various
    levels of management.

    EDUCATION & CREDENTIALS

    Central Michigan University •Mount Pleasant, Michigan, USA


    Special Education

    Cambridge Who’s Who in Marketing 2008, 2009

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