Prepared by:

Ashvini Nair, Dhanesa Poobalan, Intan Syahirah, Kamilia Tahani, Kevin Ngan, Mohana Murraly,
Wu Zong Jing

Table of Contents
Table of Contents

Pages

1.0 Executive Summary

2.0 Situational Analysis

3.0 Beneficiary

4.0 Objectives

5.0 Goals

6.0 Target Groups

7.0 Key Messages

8.0 Key strategy

9.0 Campaign Plan

10.0 About Event

11.0 SWOT Analysis

12.0 PESTLE Analysis

13.0 Communication Grid

10

14.0 Gantt Chart

11

15.0 Research Findings

12-13

16.0 Budget

14

17.0 Sponsorship Opportunities

15

18.0 Appendix

16-20

1.0 Executive Summary

Founded in 2016, endorsed by a group of energetic, passionate students from IACT with the
mission of leading Malaysians towards a better, and healthier way of life. Fit Blueprint started
with a strong-base of 7 very determined people, whose end goals are to educate the public
about fitness and health, to raise sufficient amount of money for the autistic kids at Pertubuhan
Sayang Malaysia (PERSAMA), and to raise awareness about autism. We will be running a
Fitness campaign to incorporate fitness into our daily lifestyle through social media and apps
and to gain acceptance of autistic kids through the society. Mainly, this challenge will start by
involving IACT and BAC College students as these are our primarily targeted audience, and the
survey on the awareness of autism is drawn based on their understanding and experience of
autism. Why we are doing this challenge is mainly because fitness helps prevent diseases and
improve on ones performance.
Our primary target audience is the students from BAC and IACT. The reason is to educate the
students about fitness and the same time to spread awareness about autism. Based on our
secondary research, Malaysians are not aware of what theyre eating and neglected a healthy
lifestyle. This same goes to the understanding of autism and Malaysian dont understand the
difference between autism and disable. We decided to conduct a survey on the understanding
on fitness and autism.
Therefore, we are planning on events and challenge for the students to participate. We will start
with our social media fitness challenge. We decided to use social media as our platform is
because mostly of the students are addicted to social media and they will participate more as
they will check their social media regularly for updates. Other than that, we will raise funds for
PERSAMA organisation by selling a handmade bracelets to our target audience and open up a
booth. Next, we will plan an event for this autistic children and we will call it a day with autistic
children.
We are confident that with a right methods of action, we will able to educate the students on
fitness and raise an awareness about autism. Fit Blueprint, has a potential to make a difference
in the student lives and autistic children to feel appreciated. The number one priority in our
campaign efforts is to keep the mission going on no matter what.

2.0 Situational Analysis

Think Fit, Be Fit was formed by a group of seven students, representing themselves with their
team name Fit Blueprint. The purpose of this campaign is to educate and create awareness
about Fitness among IACT and Brickfields Asia College (BAC) students as we are able to reach
out to these target group at a quicker pace as they are in the same campus as we are. Our key
aim is also to build awareness and gain acceptance of the autistic children in Malaysia. Autism
is something not many people know of, and our aim is to educate the society on autism and to
gain acceptance so that these autistic kids will be looked at like normal kids.
Surveys will also be carried out, aiming towards the primary target audience group, mainly IACT
College and Brickfields Asia College (BAC) students. We feel that we should start educating and
raising awareness from a smaller angle first before aiming for a higher scale of audience.
Through surveys also, we would get a clearer view and opinion on what the students at
Brickfields Asia College (BAC) and IACT College actually want. This is so we can cater to the
wants of these students to raise money.
Raising awareness through creative and fun ways are what the public look for to increase their
knowledge on diseases like these rather than something serious. Fundraising activities will be
carried out to raise money to help the autistic kids of the Pertubuhan Sayang Malaysia
(PERSAMA) Organization, our beneficiary. We will be setting up a booth, selling drinks, having a
food truck over at VSQ, and encouraging the people in VSQ to pledge. Each individual will be
given handmade bookmarks as a token of appreciation after pledging with us.
Autism is something new to our society today. We want to be able to build a better
understanding of autism. We want to get the society to view the world through the lens of these
little kids, just like we at Fit Blueprint see them .

3.0 Beneficiary
Fit Blueprint chooses Pertubuhan Sayang Malaysia (PERSAMA) as their beneficiary. PERSAMA
is a small Non Governmental Organisation (NGO) founded by Thila Laxshman in the year 2012.
Their services mainly focuses on children with special needs (AUTISM), other civic awareness
programs and the weaker section of the society. PERSAMA also extends for R&D services conferences and hands on training for special education, awareness and other social projects in
order to promote the founding objectives of their NGO. PERSAMA is a charitable and
philanthropic organisation that strives to fulfill the dream of many parents with special needs out
there, the transgender societies and under privileged women. PERSAMAs vision is to see a
Malaysia that embraces special needs person.

4.0 Objectives

To educate the BAC and IACT students about fitness and healthy lifestyles.
Guiding the autistic children and their family to have a healthy lifestyle.
To educate the public about autism and to gain acceptance in society.
To raise an awareness on autism.
To channel the collected amount to our beneficiary PERSAMA.

5.0 Goals

Autistic children to gain acceptance in society.

To change the student's mind-set about fitness and healthy lifestyle.
To channel the collected amount to PERSAMA.

6.0 Target Groups

Primary
-

BAC and IACT Students from age 18 - 26 years old.

Fit Blueprints primary target audience would be mainly IACT and BAC students, making it to a
demographics of between 18 - 26 years of age. Also, those who have a strong interest in fitness
and would like to know about healthy lifestyle.

Secondary
- BAC and IACT lecturer and administration
- Working adults in VSQ
Fit Blueprints secondary target audience will be the IACT College and BAC College lecturer and
administration and the working adults in VSQ as the demographics will fall in the ages of 26 - 55
years of age.

7.0 Key messages

Incorporate fitness into our daily lifestyle through social media.

Gain confidence to embark on a healthier lifestyle through fitness.
To gain acceptance of autistic children through society.
Physical activities must become a priority and a daily routine.
Fitness helps prevent diseases and improve performance.
5

8.0 Key Strategy

To help our target group to embark on a healthier lifestyle and prevent health issues.
To raise an awareness about autism and to gain acceptance in society.

9.0 Campaign Plan

Strategy 1: Survey
Tactics:

We will conduct a survey about autism and healthy lifestyle to find out how many percentage of
students in BAC & IACT actually are aware of autism and healthy living.
To find out what events does the students want to see from Think Fit Be Fit.

Strategy 2: Publicity
Tactics:

Spread the word about our campaign via Facebook and Instagram.
Provide information about the awareness and campaign update in our social media.
Invite the students to join our healthy lifestyle challenge on Facebook and Instagram.
Post up posters about our fund-raising event on any accessible bulletin boards in VSQ, BAC &
IACT compound.

Strategy 3: Fundraise
Tactics:

We will walk around VSQ, BAC & IACT compound, do pledges on autism and raise funds.
Open a booth in VSQ selling drinks and food truck selling healthy sandwiches.
We will give out handmade bookmarks to those who pledge with us.

10.0 About Event

The suited venue for our event is at JumpStreet Trampoline Parks which is similar to an urban
playground for adults and children. The park has hundreds of interconnected trampolines from
the floor right up the walls and multiple jumping attractions at every venue. It is Malaysias only
indoor trampoline park. The park is not just for expert aerial athletes but for everyone to have a
fun activity. JumpStreet also caters to the little ones as young as three.
We planned to make a day dedicated to the autistic children to be able to have fun without
limitations. Hence, we plan to give them an hour to two hours of free time to just enjoy. We want
to make them feel appreciated without pressuring them to do something they do not want to. We
also will provide some food and beverages after the sessions. We are accommodating a
specific number of children for the event due to safety concerns. The childrens caretakers and
parents will also be participating in the event to keep the children comfortable.
The event will take place on the 29th July 2016. There will be at least two sessions of the
activities which will take around two hours. As we are providing food and beverages, it will be
slotted in after the sessions. We also will be giving the children a goodie bag as door gifts.
The agenda are as follow;
10am

Fit Blueprint team member setup venue

10:30am

Guest Arrival

11am

Activities start

12pm

Snack Time

1pm

Guests departure (goodie bags)

11.0 SWOT Analysis

Strengths

Weaknesses

Strong information sources and strong

internal contact.
Motivates students & lecturers to participate
in the #fitnesschallenge
Using social media to promote campaign
Good internal communication
Internet as a marketing tool

Schedule overlap
Difficulty to acquire sponsorship
Market research data may be out of date
Struggling with timescale, deadlines &
pressure
No experience in running a campaign
Lack of understanding about the
campaign

Opportunities

Threats

Having good relationships with the NGOs

Having good relationships with the media
Good relationship with IACT & BAC
students
Spread awareness about autism to target
audience
Inspire target audience to have a healthy
lifestyle
Ability to get manpower from IACTs clubs
and BACs make it right movement

Target audience are not interested in the

campaign
Audience engagement via social media
Unpredictable weather
Beneficiary isnt fully established
Lack of sponsors and benefactors
information
Downturn of economy may cause
students to spend less
Target to only specific audience (IACT &
BAC students)
Unable to get sponsors

12.0 PESTLE Analysis

Political
Government started providing
schools
for the autistic children in the year 2005.
Autistic children were given the opportunity

Legal
The rights of autistic children is depleting
The autistic children have no human rights
and does not have a chance to voice out

to imitate peer models, interact and

communicate competently by the special
needs school.
The Government provided financial support
for the National Autism Society of Malaysia
(NASOM)
The Government provide financial support
for families who have special need children

what they feel.

They are not many legal venues for them
in case they get reported.

Sociological
Children on the autism spectrum and their
parents face many issues and challenges
on a day to day basis
The society treated the autism children
unfairly because these autistic children find
it hard to begin or carry on a conversation
Autism children may not understand social
rules such as how far to stand from
somebody and how to make friends,
therefore the society outcast them and them
and treated them poorly

Economic
Parents need to be financially prepared for
treatments and other necessities for
autistic kids
Downturn of economies cause the parents
to struggle with financial issue

Technological
The governments National Space Agency
built with wearable device to monitor the
movement of autistic children
It is easier for them to monitor their kids
based on their understanding and study of
their movement

Environmental
Everything is safety hazard for the
physically challenged and autistic children
Autistic children surrounding is challenging
They got triggered by even a slight change
of environment, sound etc

13.0 Communication Grid

Goal: To encourage the public to embark on a healthier lifestyle
Key Messages: Physical activities must become a priority and a daily routine
Targets

Print

PR

Events

Direct

Donor
IACT &
BAC
students

Infograp
hic Card

Success
stories of
autism

Sales
&
social
media

Direct
interaction
by
announce

Email

Social
Media

Paid/Dona
ted

Facebook
and
instagram
interactio

challen
ge

Commun
ity at
large

Infograp
hic Card

Nonprofit:
PERSAM
A

ment

n to
promote
about
fitness

Member
of
communit
ys
success
stories

Sales
&
social
media
challen
ge

Link to
feature
stories
and
challenge

Social
media
participati
on

News
media
coverage

PERSAM
A success
stories on
autism

Event
with
autistic
childre
n

Event
preparati
on:

Home
visitation

News
coverage
on Autism

14.0 Gantt chart

10

15.0 Research Findings

11

Fitness and Health in Malaysia

Recent studies contacted by AIA Healthy Living Index show that Malaysians spend on average
2.6 hours/week exercising, and that is below the average of 3 hours a week of exercise time
recommended by fitness expert.
Now, it is clear there can be a positive shift in our daily habits that can help improve Malaysians
state of health. We can make small steps of positive changes by shifting 30 minutes/day on the
screen to working out.
The studies also shown that:

Obesity is on the rise : 55% of Malaysian adults are either pre-obese or obese

Sleep deprivation : Malaysian adults are not sleeping enough with an average of 6.3 hours a
night, 1.2 hours below desired sleeping hours of 7.5

Declining health condition : 68% of Malaysian adults feel their health is not as good as it was 5
years ago

Misconception of healthy food: 81% think healthy food is more expensive, 64% do not like the
taste, and 58% find it harder to prepare.
Autism in Malaysia
Autism represents a broad group of developmental disorders characterized by impaired social
interactions, problems with verbal and nonverbal communication; and repetitive behaviours or
severely limited activities and interests. Autism has become a commonly diagnosed childhood
development disorder.
According to researches in Malaysia, It is estimated that one out of every 600 children is born
with autism, while recent statistics show that over 47,000 people in Malaysia are autistic.
Through this statistics, it has given us an idea of how prevalent autism is that it probably
underestimates the true figure. Autism can affect any individual and is not based on ethnic,
racial or social background. The incidence of autism is the same all around the world. It is four
times more common in boys than it is in girls.
Autism usually develops before 3 years of age and affects each individual differently and to
varying degrees. It ranges in severity from relatively mild social and communicative impairments
to a severe disability requiring lifelong parental, school and societal support.
The ratification symptom of autism is impaired social interaction. Children with mild autism may
fail to respond to their name and often avoid eye contact with other people. Many of them

12

engage in repetitive movements such as rocking, spinning, twirling, jumping or in

self abusive behaviour.
Survey Summary
The research findings conducted for this campaign proposal was done through survey. The data
collection method was done through online questionnaires. A group of students took part in this
survey distributed via emails and whatsapp messages. Most of the students in this survey were
BAC College students from both KL and VSQ campus and also IACT students. The
demographics and segregation for the students were approached in a manner where we could
have a clearer understanding of what their experience is with fitness, what they expect from our
events and if they have any relation to anyone with autism in their life. We conducted this survey
throughout the month of May. We managed to get 34 responses.
Based on the survey, we hereby conclude that most IACT and BAC students share the same
sentiment about autistic children, age and maturity also plays an important role in the duty and
willingness in wanting to know more about autism. And as predicted by the team, most of the
students are not entirely attentive to have a fit lifestyle due to their busy schedules of being a full
time student. They are however looking forward to our upcoming events and keen to know more
about our fitness campaign we are running.

16.0 Budget

13

Fundraising event & Main event

Expenses

Price (RM)

Manpower
Help out the event

Volunteer from Student Council

Handmade Bookmarks

RM 400

Popsicle Sticks
Craft Paint
Plastic
Pens

RM
RM
RM
RM

Fundraising Event

RM 100

VSQ Valet Parking (Food truck)

Beverages

RM 50
RM 50

Printing Materials

RM 200

Pledges Card
Poster

RM 180
RM 20

Event

RM 1,300

Jumpstreet (Venue)
Food & Beverage
Goodie bag

RM 700
RM 200
RM 400

Total

200
100
50
50

RM 2000

Estimated Pitch ROI

Most common method to determine ROI is;
[(Financial value - Project cost) / Project cost] x 100
Estimated: RM 3,500/ 75%

17.0 Sponsorship Opportunities

14

Sponsors for RM 5,000

Benefits:
1) Sponsors listing on event signage and in the event program.
2) Sponsors recognition on our social media page and event page.
3) Invitation to attend our main event and spend time with autistic children from PERSAMA at
JumpStreet, Petaling Jaya.
4) Company name mention in all media advertising: print and online.
5) Sponsors advertisement in event program.

18.0 Appendix
Facebook Page

15

Instagram page

16

Survey Questions

17

Survey Results

18

19