William J.

Trent
1161C Devon Lane Harrisonburg, VA, 22801
(540) 815-3224 trentwj@jmu.edu

Education
James Madison University
Master of Kinesiology, Sport and Recreation Management
Track: Campus Recreation Leadership; GPA: 4.0

Virginia Polytechnic Institute and State University Virginia Tech

Bachelor of Science, Communication (Public Relations)
Minor: Leadership and Social Change Minor; Cognate: Marketing
Graduated Summa Cum Laude. GPA: 3.8

Harrisonburg, VA
August 2015 May 2017 (expected)

Blacksburg, VA
August 2010 May 2014

Experience
James Madison University Recreation
Graduate Assistant: Marketing & Social Media
n

n
n
n
n

n
n
n

n
n

n
n

2015 - Present

Oversee collection, proofing and distribution of marketing plans, including print and digital promotional materials from nine
student marketing assistants
Supervise social media strategic coordination of departmental Facebook, Twitter, Instagram, Snapchat, YouTube, and Flickr
accounts
Coordinate and lead biweekly staff Marketing Assistant and Specialist staff meetings; facilitate professional development
training including graphic design, social media, campus outreach, job searching, and more
Communicate with JMUs Student Newspaper: The Breeze; coordinate advertising contract and scheduling
Produce departmental End of Year Video; compile footage, design concept, release at End of Year banquet
Edit department website and program digital video displays
Spring 2016: Selected for additional responsibilities and paid hours due to professional staff vacancy

Duke University Recreation and Physical Education

Interim Coordinator of Marketing (single-professional department)
Marketing & Campus Outreach Assistant
n

Harrisonburg, VA

Durham, NC
March 2015 June 2015
July 2014 March 2015

Coordinated all marketing, social media, graphic design, public relations, and campus outreach initiatives
Ensured brand consistency with the University and Duke Athletics through creation of logos, taglines, event names, and other
material necessary
Produced, edited, and designed apparel, graphics, photography, and videography for special events
Managed a $100,000 budget; tracked expenses and created savings for the department in the fiscal year
Generated content for event descriptions, flyers and other marketing collateral, and digital slides seen by over 50,000 students
and employees across three campuses
Planned and executed all content and campaigns for Facebook and Twitter; created an Instagram and YouTube presence
Organized photography and editing for special events; initiated a 6-minute promotional recruiting video for Sport Clubs that
was distributed to every student of Dukes Class of 2019 as a recruiting tool
Directed the Duke Rec Cornhole Tournament as Special Event Coordinator: oversaw all aspects of the 250-participant
tournament including a $3,000 budget, 4 month planning cycle, marketing materials, staffing, and sponsorships.
Developed program format for Rec Sports Orientation; presented departments offerings to entire first-year class at Cameron
Indoor Stadium
Worked collaboratively with departments across campus to develop and promote campus-wide events
Served on hiring committee for Assistant Director of Marketing; facilitated Skype and on-campus interviews for the position

Virginia Tech Recreational Sports

Marketing Assistant
n

n
n

Blacksburg, VA
April 2013 May 2014

Planned and executed marketing, promotions, and special event initiatives for 8,500 intramural sports participants and 31,000
students that utilized two facilities across campus
Emceed special events including Intramural Championship Nights, Freshman Orientations, expos, and wellness fairs
Maintained contracts and relationships with university and corporate partners and sponsors

Virginia Tech Recreational Sports

Student Facilities Supervisor
n
n
n

Blacksburg, VA
April 2013 May 2014

Contributed to the daily maintenance and management of McComas Hall, a 90,000 sq./ft. student wellness facility
Represented the department as the primary liaison for crisis management and customer service situations
Supervised the front desk and weight room student employees to ensure safety and productivity

Virginia Tech Athletics Marketing & Promotions

Marketing Office and Events Intern / Director: Cassell Guard Generals
n

n
n
n

Blacksburg, VA
August 2012 May 2014

Served as the inaugural Director of the Cassell Guard Generals: Interviewed, hired, and oversaw 15 students that completed
marketing blitzes for the mens and womens basketball student section
Founded and generated content for the Cassell Guard Chronicle Student Newsletter and @CassellGuardVT social accounts
Provided athletic facility tours to students, families, and the general public
Assisted in the day-to-day operations of the department and game day operations

Salem Red Sox Minor League Baseball Club

Marketing and Operations Intern
Botetourt Athletic Club
Fitness Instructor

Salem, VA
May 2012 August 2012
Troutville, VA
May 2011 April 2012

Leadership Experience
NIRSA: Leaders in Collegiate Recreation
NIRSA Student Leader
n
n
n
n
n
n
n
n
n

Duke University Recreation and Physical Education

Head Coach, Mens Club Basketball Team
n
n

May 2016 May 2017

Serve as a member of the NIRSA Member Network, Student Leadership Team, and Nominations & Appointments Committee
Attend regional and annual conferences to foster development of student leadership through networking and presenting
Oversee six regional student leaders and seven work teams with student development and conference initiatives
Administer NIRSAStudents social media accounts; compile and disseminate news stories for regional webpages
Contribute to #RecChat webinars for the benefit of professional and student development
Compose monthly articles for the NIRSA Know newsletter to keep members informed, inspired and engaged
Assist in the development of Member Network goals, objectives, and strategies
Serve as a liaison for the student members on the NIRSA Assembly
Recruit and select student members to serve on the Student Leadership Team

Durham, NC
July 2014 May 2015

Facilitated individual and team-based development for 20 basketball players ages 18 to 22

Evaluated payers skills and utilized them for the teams benefits, composed workouts that developed physical wellness,
scheduled tournaments and exhibitions with sport clubs at other universities
Chaperoned players on weekend trips and tournaments, coordinated travel rosters based on practice attendance and
willingness to achieve team-based goals

NIRSA Conferences
Conferences
n
n
n
n
n
n
n
n
n

NIRSA Annual: Washington D.C. (expected)

ERSL: Jackson State University (expected)
NIRSA Region III Student Lead On: The Ohio State University (expected)
NIRSA Region II: Atlanta, GA (expected)
NIRSA Annual: Kissimmee, FL
NIRSA Region II: Greenville, SC
NIRSA Annual: Dallas, TX
NIRSA Region II: Richmond, VA
NoCRSA: Duke University (served on host committee)

2017
2017
2017
2016
2016
2015
2015
2014
2014

Trainings & Certifications

Trainings
n
n
n
n
n

Membership: James Madison University Marketing and Communications Committee

Professional Development Series: Duke Recreation and Physical Education
Leadership Academy: Duke University Athletics Association
Membership: Student Alumni Associates (100 Most Spirited Hokies)
Membership: Residential Leadership Community at Virginia Tech

2015 - Present
2014 - 2015
2014 - 2015
2012 2014
2010 - 2011

Certifications
n

First Aid and CPR/AED American Red Cross

August 2013 - Present

Marketing & Technology Skills

n
n
n
n
n
n
n
n
n

Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)

Final Cut Pro
Website Management Systems including Cascade and Wordpress
Social Media Management including Hootsuite, Tweetdeck, Twitter, Facebook, Instagram, Snapchat, YouTube, and Flickr
Microsoft Office Systems
Microsoft and Apple Systems
Basic HTML
Project Management Systems including Trello and Basecamp
FourWinds Content Management

experience
Graduate Assistant: Marketing & Social Media

June 2015 - Present

James Madison University Recreation

WILL
TRENT

Marketing Assistant & Interim Coordinator

July 2014 - June 2015

Duke University Recreation & Physical Education

Marketing Assistant & Facilities Supervisor

April 2013 - May 2014

Virginia Tech Recreational Sports

Marketing Intern & Director of Cassell Guard

August 2012 - May 2014

Virginia Tech Athletics Marketing & Promotions

education
James Madison University

Virginia Tech

August 2015 - May 2017 (expected)

August 2010 - May 2014

Master of Kinesiology:
Sport and Recreational Management
Campus Recreation Leadership Track

Bachelor of Science:
Communication - Public Relations
Minor - Leadership & Social Change

GPA: 3.8 - Summa Cum Laude

Honors and Awards

CONTACT:
(540) 815-3224

NIRSA Student Leader

Member: Student Alumni Associates

May 2016 - May 2017

Elected by NIRSA Student Members to
serve as the national representative of
student advocacy and development

November 2012 - May 2014

Elected by member body and Alumni
Association as a member of The 100 MostSpirited Hokies to serve the association

TRENTWJ@JMU.EDU
WTRENT32.WEEBLY.COM

skills

including but not limited to

Adobe Creative Suite, Basecamp, Basic HTML, Final Cut Pro, iMovie, Microsoft &