William J.

Trent
202 Finley Forest Drive ■ Chapel Hill, NC 27517
Phone: (540) 815-3224 ■ Email: wtrent32@email.unc.edu ■ Portfolio: willtrent.strikingly.com

Relevant Experience
The University of North Carolina at Chapel Hill: Campus Recreation May 2017 - Present
Coordinator for Marketing Chapel Hill, NC
◼ Oversee responsibilities for promotion and external relations for all Campus Recreation services including
programs, events, and facilities
◼ Design and deliver promotional and informational materials to stimulate the campus community to stay
active through social, print and digital media including flyers, digital displays, and facility exhibits
◼ Hire, train, evaluate, and develop up to 20 student staff members to prepare them for marketing careers
◼ Administer best social media practices and implement social media campaigns for Instagram, Twitter, and
Facebook; spearhead analytic assessment through benchmarking, and tracking
◼ Uphold Campus Recreation’s web presence, video campaigns and communication via listserv emails
◼ Build and maintain community engagement with Campus Recreation alumni, including MailChimp monthly
emails and targeted social media communication

James Madison University Recreation June 2015 – May 2017

Graduate Assistant: Marketing & Social Media Harrisonburg, VA
◼ Supervised and lead 10 marketing assistants in the creation and implementation of marketing plans
◼ Advanced the UREC brand through managing digital presence, including the website, social media, digital
display advertisements, email, and radio messaging
◼ Designed flyers, banner displays, and promotional material for campus-wide outreach initiatives
◼ Coordinated content management of photography and written material to be produced in the form of print,
digital, and social media advertisement
◼ Scheduled and lead biweekly staff meetings; facilitate professional development training sessions
◼ Delegated, organized, and forecasted project management through Trello visual collaboration tools
◼ Filmed, edited, and disseminated the entirety of the organization’s video content
◼ Spring - Fall 2016: Selected for additional responsibilities and paid hours due to professional staff vacancy

NIRSA: Leaders in Collegiate Recreation

NIRSA (National) Student Leader May 2016 – May 2017
◼ Served as the face and voice of NIRSA student members through representation in leadership processes,
international newsletters, presentations at conferences, and general accessibility to enhance growth
◼ Coordinated management of content from NIRSA Headquarters Marketing to implement across NIRSA
Students social media platforms
◼ Composed monthly articles for the NIRSA Know newsletter to keep members informed, inspired and
engaged
◼ Chaired the Student Leadership Team comprised of six regional student leaders; designated team roles and
delegated tasks to provide professional development opportunities and logistically plan conferences
◼ Developed Member Network goals, objectives, and strategies
◼ Recruited and selected members for NIRSA Leadership with the Nominations & Appointments Committee

Duke University Recreation and Physical Education July 2014 – June 2015
Marketing & Campus Outreach Assistant (July 2014 – March 2015) Duke University, Durham, NC
Interim Coordinator of Marketing (March 2015 – June 2015)
◼ Composed, designed, and disseminated print, digital and social media content across Duke’s three campuses
for an audience of 13,000 students and 30,000 employees
◼ Executed branding guidelines consistent with the University and Duke Athletics; designed logos, taglines,
event names, and other material necessary for continuity of the brand
◼ Designed and maintained apparel, graphics, photography, and videography for outreach and special events
◼ Tracked and maintained a shared budget with member services
◼ Presented department’s offerings to entire first-year class at Cameron Indoor Stadium, developed program
format for Rec Sports Orientation
◼ Worked closely with cross-campus partners to create and promote campus-wide events; served as liaison for
questions and concerns at campus and town outreach events
◼ Directed the Duke Rec Cornhole Tournament: a 250-participant tournament that operated on a $3,000 budget
and four months of strategic planning; created all marketing, promotional, and collateral material;
coordinated staffing of 15 employees, live DJ, management of March Madness Tailgate Party, and five
sponsor vendors

Duke University Recreation and Physical Education July 2014 – May 2015
Head Coach, Men’s Club Basketball Team Duke University, Durham, NC
◼ Facilitated individual and team-based development for 20 basketball players ages 18 to 22
◼ Evaluated payers’ skills and utilized them for the team’s benefit; scheduled tournaments and exhibitions with
sport clubs at various universities
◼ Chaperoned players on weekend trips and tournaments, coordinated travel rosters based on practice
attendance and willingness to achieve team-based goals

Virginia Tech Recreational Sports April 2013 – May 2014

Marketing Assistant Virginia Tech, Blacksburg, VA
◼ Planned and executed marketing, promotions, and special event initiatives for 8,500 intramural sports
participants and 31,000 students that utilized multiple facilities across campus
◼ Designed and provided material for university-wide fairs and informational sessions; emceed special events
including Intramural Championship Nights and freshman orientations
◼ Served as liaison to sponsoring businesses to maintain positive relations, receive sponsor contracts, and
collect sponsor payments

Virginia Tech Recreational Sports April 2013 – May 2014

Student Facilities Supervisor Virginia Tech, Blacksburg, VA
◼ Supervised daily maintenance and management of McComas Hall, a 90,000 sq./ft. student wellness facility
◼ Served as the face and voice of the building during crisis management and customer service situations

Virginia Tech Athletics Marketing & Promotions August 2012 – May 2014
Marketing Office and Events Intern / Director: Cassell Guard Generals Virginia Tech, Blacksburg, VA
◼ Founded and designed creative materials for the Cassell Guard Chronicle Student Newsletter and the
@CassellGuardVT Twitter Account, both are now sponsored and managed by the athletic department
◼ Assisted in the day-to-day operations of the department and game day operations
◼ Created and managed the position of Director of the Cassell Guard Generals: Interviewed, hired, and
oversaw 15 students that organized and lead the men’s and women’s basketball student section

Education
James Madison University August 2015 – May 2017
◼ Master of Kinesiology, Sport and Recreation Management Harrisonburg, VA
Track: Campus Recreation Leadership; GPA: 3.9
Virginia Polytechnic Institute and State University August 2010 – May 2014
Graduated Summa Cum Laude. GPA: 3.8 “Virginia Tech,” Blacksburg, VA
◼ Bachelor of Science, Communication (Public Relations); Leadership & Social Change Minor; Marketing Cognate
 NIRSA Conferences, Committees, & Presentations
Conferences
◼ Collegiate Marketing Institute: New Orleans, LA – Presenter 2018
◼ Athletic Business Show: New Orleans, LA 2018
◼ NIRSA Region II: Birmingham, AL – Young Professional Panelist 2018
◼ NIRSA Annual: Denver, CO –NIRSA Annual Service Award Recipient 2018
◼ NIRSA Region II: Ponte Vedra Beach, FL 2017
◼ NoCRSA State Workshop: Greensboro, NC 2017
◼ NIRSA Annual: National Harbor, MD – NIRSA Student Leader 2017
◼ Southeast Collegiate Recreation and Fitness Expo: Harrisonburg, VA – Marketing Committee Member 2017
◼ Emerging Recreational Sports Leaders Conference: Jackson, MS - NIRSA Student Leader 2017
◼ NIRSA Region III Student Lead On: Columbus, OH - NIRSA Student Leader 2017
◼ NIRSA Region II: Atlanta, GA - NIRSA Student Leader 2016
◼ NIRSA Annual: Kissimmee, FL 2016
◼ NIRSA Region II: Greenville, SC 2015
◼ NIRSA Annual: Dallas, TX 2015
◼ NIRSA Region II: Richmond, VA 2014
◼ NoCRSA State Workshop: Durham, NC – Host Committee Member 2014
Presentations
◼ Collegiate Marketing Institute: New Orleans, LA November 2018
◼ Putting the “Team” Back in Marketing

◼ JMU Hart School of Sport & Rec Management: Marketing Graduate Class (SRL 610) March 2018
◼ Guest Speaker: Social Media Management (strategy, content creation, assessment)

◼ William Byrd High School Men’s Basketball Team December 2017

◼ Motivational Guest Speaker

◼ CRSA Professional Development Series: UNC Chapel Hill November 2017

◼ Personal Branding: Elevator Pitches, Career Statements, and Developing Personal Values

◼ CRSA Professional Development Series: UNC Chapel Hill August 2017

◼ Navigating NIRSA Conferences: Putting Your Best ‘Heel’ Forward

◼ NIRSA Annual Conference: National Harbor, MD February 2017

◼ Lead Presenter: “What I Wish I Knew: Preparing for the Next Level”

◼ Keynote Session: “Student Member Connection Meeting” – Lead Presenter

◼ J. Michael Dunn Preconference: “NIRSA 101 Trivia” – Co-presenter

◼ Region III Student Lead On: Columbus, OH January 2017

◼ Lead Presenter: “The 5 P’s of the Interview Process: Proper Preparation Prevents Poor Performance”

Keynote Session: “Student Member Connection Meeting” – Co-Presenter

◼ ERSL Conference: Jackson, MS January 2017
◼ Lead Presenter: “The 5 P’s of the Interview Process: Proper Preparation Prevents Poor Performance”

Professional Leadership, Trainings and Certifications

Professional Leadership
◼ Chair: Student Development Committee – UNC Campus Rec Professional Staff August 2017 - Present
◼ Advisor: Campus Recreation Student Association June 2017 - Present
Trainings
◼ Membership: UNC Communications Council 2017 - Present
◼ Membership: James Madison University Marketing and Communications Committee 2015 - 2017
◼ Leadership Academy: Duke University Athletics Association 2014 - 2015
◼ Membership: Student Alumni Associates (100 Most Spirited Hokies) 2012 – 2014
◼ Membership: Residential Leadership Community at Virginia Tech 2010 - 2011

Technological Proficiencies & Skills

◼ Adobe Creative Suite; proficiencies in Photoshop, Illustrator, InDesign, Lightroom, Spark, and Premiere Pro
◼ Basecamp, Trello, and Asana project management systems
◼ CMS web editing proficiencies in Cascade, Wordpress, MailChimp, Wix, Weebly, and Strikingly
◼ FourWinds and Reach Media Content Management systems
◼ Social Media Management including Hootsuite, Tweetdeck, Twitter, Facebook, Instagram, Snapchat,
YouTube, and Flickr