Chapter 4 (Dito Kayo Mag Refer)
Chapter 4 (Dito Kayo Mag Refer)
Chapter 4 (Dito Kayo Mag Refer)
This presents the results of the collected data, the corresponding analysis and
interpretation in tabulated form. In part I Demographic Profile the tables will present the
computed mean, standard deviation, frequency and percentage of the corresponding
question, in part II Hypercompetition and Employees Morale indicators the tabular data
will present the standard deviation, frequency, arithmetic weighted mean, grand
arithmetic weighted mean and its corresponding descriptive rating.
the bank., item no. 6, The company provides automated and integrated back-office
systems that enable it to outsource or offshore routine administrative and customer
service functions., and item no. 7, The company shifts manual transaction servicing,
especially cash management, from tellers to self-service ATMs and online. Has a
weighted mean of 3.9 with an interpreted qualitatively as uncertain. Moreover, item no.
5, The Company empowers staff with tools that help resolve customers' problems and
item no. 10,The Company provides social media interactions to increase customer
relationship has weighted mean of 3.8 with an interpreted qualitatively as uncertain.
Item no. 8, The company develops stand-alone payment services and item no. 9. The
company exerts effort to increase the effectiveness of cross-selling, enhancing the ratio
of products/services per customer as well as customer lock in has weighted mean of
3.7 with an interpreted qualitatively as uncertain. And item no. 4, The Company
identifies underused channels by products and services to expand opportunities for
cross- and up-selling has the lowest arithmetic weighted mean of 3.6 with an
interpareted quantitatively as uncertain. The grand arithmetic weighted mean is 3.8
with a qualitatively interpretation of uncertain which means that the respondents are
uncertain on the effect of hypercompetition towards the companys innovation. As many
authors argue, it is important for organizations to innovate (Hamel and Prahalad 1998,
Tidd and Bessant 2005, Mulgan and Albury 2003). Therefore, scholars and practitioners
have studied how innovation can actually be managed. Hansen and Birkinshaw (2007)
define innovation management as the active and conscious organization, control and
execution of activities that lead to innovation. A similar definition is used by Jacobs and
Snijder (2008): the management of the innovation process. The innovation process is
defined as the development and selection of ideas for innovation and the transformation
of these ideas into the innovation (Jacobs and Snijders 2008). To emphasize the
uncertain character of this innovation process, other authors use the innovation journey
(Van der Ven 1999). Andrew and Sirkin (2006) argue that the management of an
innovation project is essentially like any other business projects, though it comes with
more risk and uncertainty
Table 7
Hypercompetition in terms of Competitive Escalation
Company
delivers
Table 8
Hypercompetition in terms of Customer Power
them through the Internet has the lowest arithmetic weighted mean of 3.7 and is
interpreted qualitatively as uncertain. The grand weighted mean is 3.8 and is
interpreted qualitatively as uncertain which means that the respondents are uncertain
on the effect of hypercompetition in terms of customer power. Therefore, as customer
become extraordinarily demanding and have ever-heightened high expectations, they
are able to ignore, resist, and adapt even the smartest marketing strategy (DenegriKnott, Zwick , et-al Schroeder, 2006), invoking such sentiments as customers are too
smart to be fooled consumers see through bad marketing the customer is king or the
customer is always right. They also have the ability to control their own choices,
including more buying choices as competition in the market returns power returns to the
consumers (Peppard, 2000). Customers with greater bargaining power are more likely
to change providers when they are not satisfied while customers with little bargaining
power are more likely to stay with the current provider even if they are not perfectly
satisfied.
Table 9
Hypercompetition in terms of Value Proposition
cost, risks in the customers payment cycles and accelerate cash flow has the lowest
arithmetic weighted mean of 3.6 and is interpreted qualitatively as uncertain. The grand
weighted mean is 3.86 and is interpreted qualitatively as uncertain which means that
the respondents are uncertain on the effect of hypercompetition in terms of value
proposition. This supports the finding of Kar (2006) that states the ability of a company
to provide a superior value for its customers is regarded as one of the most successful
competitive strategies. Steven (2009) states that the entire purpose of the value
proposition is to focus on the sole benefit of the client. He explained why companies use
the value proposition, namely to distinguish the product from competitors, to provide a
better lead, to introduce the product or the service more quickly to the market and
enable sales professionals to take the lead. Steven stresses that customers are the
lifeblood of the organization; therefore, competitive differentiation stems from the
perceived customer value, while customers desire to be with those they trust. Walker
(2008) explained the primary means of creating value or being different from
competitors. Companies used to focus on the actual product or service they provided.
However, to create value, they should focus on the features and functionality of
products or services. To identify them, they should identify the term value from the
customer prospective.
2 1 TOTAL AWM SD
EMPLOYEES
RELATIONSHIPS
1.The
company
encourages employee
involvement
and
12 26 11 1
participation in setting
organizational
objective
2.
Harmonious
relations
between
employer
and 1
22 14 1
employee
lead
to 3
organizational
commitment.
3.
The
company
fosters an environment
1
where
diverse
19 16 2
3
individuals can work
together effectively.
4. Employees share
and exchange ideas 8 22 17 3
and information
5.
The
company
establishes
and
administers a system
1
for
timely
and
19 20 1
0
satisfactory redressal
of
employees
grievances.
Grand Weighted Mean
50
50
3.9
0.8 UNCERTAIN
50
3.9
0.9 UNCERTAIN
50
3.8
0.8 UNCERTAIN
50
3.8
0.8 UNCERTAIN
3.84
0.7
DR
AGREE
UNCERTAIN
commitment, and item no. 3, The company fosters an environment where diverse
individuals can work together effectively has both an arithmetic weighted mean of 3.9
and is interpreted qualitatively as uncertain. Item no. 4, Employees share and
exchange ideas and information, and item no. 5. The company establishes and
administers a system for timely and satisfactory redressal of employees grievances
has both the lowest arithmetic weighted mean of 3.8 and is interpreted qualitatively as
uncertain. The grand weighted mean is 3.84 and is interpreted qualitatively as
uncertain which means that the respondents are uncertain on the effect of
hypercompetition in terms of employees relationship. Therefore, a study in the early 70s
the relationship between employers and employees in work place was more of a
collective relationship which involves collective bargaining where representatives of
both employer and employees meet to negotiate on matters relating to pay, terms of
employment and working conditions, representatives of employees are known as trade
union (Henderson, 2008). Organizations were encouraged to recognize and work with
trade unions so as to improve the employment rights of workers through collective
bargaining (Marchington& Wilkinson, 2005).
Table 11
5 4 3 2 1 TOTAL AWM SD
DR
CORPORATE
COMMUNICATION
1. Company provides
periodic
status
2
updates to keep
18 11 1 0
50
4.14 0.83
AGREE
0
everyone on track
and focused.
2.
Company
maintains
open 1
22 11 4 0
50
3.88 0.9 UNCERTAIN
channels
of 3
communication.
3.
Company
maintains
open 1
19 11 4 0
50
3.94 0.93 UNCERTAIN
channels
of 6
communication.
4. The company
takes time to explain
to new employees 1
22 15 1 0
50
3.9 0.79 UNCERTAIN
the
norms
and 2
culture
of
your
department.
5.
Employees
provides
a
suggestion program
7 22 15 1 0
50
3.4 0.85
to allow employees
UNCERTAIN
to communicate their
concerns.
Grand Weighted Mean
3.85
UNCERTAIN
Assessment of Employees Morale in terms of Corporate Communication
as agree. Item no. 4, The company takes time to explain to new employees the norms
and culture of your department has an arithmetic weighted mean of 3.9 and is
interpreted qualitatively as uncertain. Item no. 2, Company maintains open channels
of communication has an arithmetic weighted mean of 3.88 and is interpreted
qualitatively as uncertain. And item no. 5, Employees provides a suggestion program to
allow employees to communicate their concerns has an arithmetic weighted mean of
3.4 and is interpreted qualitatively as uncertain. The grand arithmetic weighted mean is
3.85 and is interpreted qualitatively as uncertain which means that the respondents are
uncertain on the effect of hypercompetition in terms of corporate communication.
Therefore, the contribution of corporate communication is far from being fully
understood as Cornelissen (2004) explains. Poor communication can affect work
production because employees might not receive adequate information to complete a
task. A co-worker might forget to mention pertinent information, which can delay
completion of a project or result in errors. In addition, poor communication at work might
lead to unclear job descriptions and frustration among team members which may feel
them uncertain on their morale because communication is vital in the workplace, it's
imperative for employees and management to develop clear communication skills.
Vague directions do not clearly define an employee's role, and employees might
misinterpret what's expected of them.
Table 12
Assessment of Employees Morale in terms of Appreciation and Recognition
TOTAL
AWM
SD
APPRECIATION
AND
RECOGNITION
1. The company
recognizes
and
appreciates
the 11 24 13 2 0
50
3.88 0.8
value of employees
effort.
2. The company
offers reward for
employees
hard
12 20 16 2 0
50
3.84 0.84
work
and
commitment to the
company.
3. The company
acknowledges
individual
achievements
by
10 18 18 4 0
50
3.68 0.89
using
employees
names
when
preparing
status
reports.
4. The company
gives
credits/rewards for
attendance,
punctuality,
8 22 15 5 0
50
3.66 0.87
teamwork
to
employees
who
reach certain point
goals.
5. The company
allows staff to vote
for top manager,
9 14 17 7 3
50
3.38 1.12
supervisor,
employee and rookie
of the year.
Grand Weighted Mean
3.68
Table 12 illustrates the effect of hypercompetition in terms of
DR
UNCERTAIN
UNCERTAIN
UNCERTAIN
UNCERTAIN
UNCERTAIN
UNCERTAIN
appreciation and
recognition; item no. 1, The company recognizes and appreciates the value of
employees effort, has the highest arithmetic weighted mean of 3.88 and is interpreted
qualitatively as uncertain. Item no. 2, The company offers reward for employees hard
work and commitment to the company, has an arithmetic weighted mean of 3.84 and is
interpreted qualitatively as uncertain. Item no. 3, The company acknowledges
individual achievements by using employees names when preparing status reports,
has an arithmetic weighted mean of 3.68 and is interpreted qualitatively as uncertain.
Item no. 4, The company gives credits/rewards for attendance, punctuality, teamwork
to employees who reach certain point goals, has an arithmetic weighted mean of 3.66
and is interpreted qualitatively as uncertain. And item no. 5, The company allows staff
to vote for top manager, supervisor, employee and rookie of the year, has the lowest
arithmetic weighted mean of 3.38 and is interpreted qualitatively as uncertain. The
grand weighted mean is 3.68 and is interpreted qualitatively as uncertain which means
that the respondents are uncertain on the effect of hypercompetition in terms of
appreciation and recognition of employees. To justify the above data, according to
Harrison
(2013),
employee
recognition
is
the
timely,
informal
or
formal
valued. When employees and their work are valued, their satisfaction and productivity
rises, and they are motivated to maintain or improve their good work. Praise and
recognition are essential to an outstanding workplace. People want to be respected and
valued for their contribution. Everyone feels the need to be recognized as an individual
or member of a group and to feel a sense of achievement for work well done or even for
a valiant effort. Everyone wants a pat on the back to make them feel good.
Table 13
Assessment of Employees Morale in terms of Employees Engagement
Table 14
CORRELATION DATA OF THE VARIABLE INDICATORS
moderate relationship
to Employees
management that can have an effect on morale. It can also depend on the
circumstances that caused the change. If a manager was perceived to be effective and
appreciated by employees, then letting that manager go without explanation can have a
negative effect on morale. Try to offer an explanation to employees on why a manager
is no longer with the company, and then encourage the staff to move on with the
manager's replacement. If there is no explanation, then rumors can make it difficult for
the incoming replacement to implement his ideas and plans because speculation as to
the fate of the outgoing manager has altered employee focus. Employee Opportunity
Employee morale is impacted by the opportunities and recognition that the company
offers, according to Human Nature at Work. If an employee can be recognized for their
efforts through a promotion or raise, then the rest of the employee population sees that
the company does reward hard work. Morale can be negatively impacted if employees
feel that the company offers no career path with advancement, and if the company does
not offer some kind of reward for employee loyalty and dedication. (Schuler, A. J., 2003)
Table 15
HYPERCOMPETITION
EMPLOYEES MORALE
.822**
Pearson Correlation
HYPERCOMPETITION Sig. (2-tailed)
.000
N
Pearson Correlation
EMPLOYEES MORALE Sig. (2-tailed)
50
50
.822**
.000
50
50
The table 15 shows the Pearson Correlation between the hypercompetition and
employees morale. Hypercompetition has a very high relationship to employees
morale with a correlation value of .822. Therefore, hypercompetition has a significant
effect to employees morale.
Table 16
T-TEST OF HYPERCOMPETITION AND EMPLOYEES MORALE OF TWO (2) COMPANIES
Mean
Pair
hyppsb -
hyppt
Pair
morpsb -
morpt
Std.
Std. Error
Deviation
Mean
.56493
.11299
Lower
.61037
84356
.
Sig. (2t
df
tailed)
Upper
1.07675 7.46 2
.000
6 4
.56862
78000
.11372
.54528
1.01472 6.85 2
.000
9 4
entire organization can suffer from a drop in morale that can be counter-productive
(Root III, n.d.). Psychology expert Schuler (2003) recommends offering employees
ways to voice their anonymous opinions on management's performance, such as an
employee suggestion box, and then utilizing the feedback to make changes that can
retain employee confidence in management.