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    SWOT Analysis of Tanishq

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    Kushagra Agarwal
    Tanishq is a leading national jeweler in India known for selling high quality gold and gemstone jewelry. It has strong brand recognition and a positive image due to its association with the reputable TATA brand. Tanishq also differentiates itself through exclusive modern and traditional designs, authentic products backed by guarantees, and involvement in prestigious fashion events. However, Tanishq faces threats from local jewelers and market changes like fluctuating commodity prices and new competitors entering the market.

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    SWOT Analysis of Tanishq

    Uploaded by

    Kushagra Agarwal
    743 views2 pages
    Tanishq is a leading national jeweler in India known for selling high quality gold and gemstone jewelry. It has strong brand recognition and a positive image due to its association with the reputable TATA brand. Tanishq also differentiates itself through exclusive modern and traditional designs, authentic products backed by guarantees, and involvement in prestigious fashion events. However, Tanishq faces threats from local jewelers and market changes like fluctuating commodity prices and new competitors entering the market.

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    Tanishq is a leading national jeweler in India known for selling high quality gold and gemstone jewelry. It has strong brand recognition and a positive image due to its association with the reputable TATA brand. Tanishq also differentiates itself through exclusive modern and traditional designs, authentic products backed by guarantees, and involvement in prestigious fashion events. However, Tanishq faces threats from local jewelers and market changes like fluctuating commodity prices and new competitors entering the market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    743 views2 pages

    SWOT Analysis of Tanishq

    Uploaded by

    Kushagra Agarwal
    Tanishq is a leading national jeweler in India known for selling high quality gold and gemstone jewelry. It has strong brand recognition and a positive image due to its association with the reputable TATA brand. Tanishq also differentiates itself through exclusive modern and traditional designs, authentic products backed by guarantees, and involvement in prestigious fashion events. However, Tanishq faces threats from local jewelers and market changes like fluctuating commodity prices and new competitors entering the market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    SWOT Analysis of Tanishq

    Strength

    Only National Jeweler that sold gold and gem-stubbed jewelry.


    Association with brand TATA.
    Guarantee of quality and purity.
    Positive Brand Image and Brand Awareness.
    No middlemen
    Exclusive Stores.
    Modern and traditional designs.
    Association with various events like Femina Miss India, Milan Fashion week
    ,etc.
    Innovative marketing strategy.
    Authentic product.

    Weakness

    Confusing repositioning
    High Operating Cost.
    Non Negotiable price.
    Not for me Image.

    Opportunity

    Less penetration
    Liberalization of market.
    Change in Lifestyle.
    High Disposable Income
    Shift from Traditional designs to Modern Designs.

    Threats

    Local Jewelry Shops


    Customers bonding with their jeweler.
    Commodity Price.
    New entrants.
    Formation of Association among jewelers.

    POP and POD of Tanishq


    Point Of Parity

    22 Karat jewelry
    Traditional Designs
    Wedding Jewelry Segment.

    Point Of Differentiation

    18 Karat Jewelry
    Modern Designs
    Association with brand TATA
    Authentic Product.
    Guarantee of quality and purity.
    Association with various events like Femina miss India, Milan Fashion show
    etc.

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