Padini Analysis

PADINI HOLDINGS
Padini Holdings Berhad is a Maaysia-based investment holding company. The company

sells both men's and ladies shoes and accessories, garments, ancillary products,
childrens garments, maternity wear and accessories through various subsidiaries. Its
most prominent brands are Padini and VINCCI. Its goods are exported to mainly Asian
countries.
Padini started from humble beginnings in the apparel industry; our roots are in the
manufacturing, trading and supplying of garments to retailers and distributors. However,
driven by a vision, we ventured into distribution and retail by creating our own brands
catering to specific consumer niches.
Today, Padini Group is a leader in the multibillion textile and garment industry in
Malaysia. We have nine labels in our family of brands and retail in 330 freestanding
stores, franchised outlets and consignment counters in Malaysia and around the world.
Our labels proudly carry the Made in Malaysia stamp abroad in Bahrain, Brunei,
Cambodia, Egypt, Indonesia, Kuwait, Morocco, Myanmar, Oman, Pakistan, Philippines,
Qatar, Saudi Arabia, Syria, Thailand and United Arab Emirates.
We address fashion conscious consumers of both genders and all ages through our ten
distinct brands: Padini, Seed, Padini Authentics, PDI, P&Co, Vincci, Vincci Accessories,
Tizio, Miki Kids and Brands Outlet. Each of these labels represents a particular fashion
philosophy and encompasses a comprehensive range of products that fit into our
targeted consumers universe.
Padini began operations as Hwayo Garments Manufacturers Company in 1971, it was

affiliated in garment manufacturing and wholesaling. It entered the retail industry in
1975 with flagship brand Padini. VINCCI was established to market ladies shoes, bags,
belts and other accessories in 1986. Many brands including MIKI, SEED, ROP, P & Co.
and PADINI AUTHENTICS labels were launched in the following decades.
In 1991, Home Stores Sdn Bhd was launched to hold all the companies involved in the
Group's retail, wholesale and manufacturing businesses. It was subsequently renamed to
the present Padini Holdings a year later. In 1995, Padini Holdings Sdn Bhd was converted
to a public company limited by shares and adopted the name, Padini Holdings Berhad
and soon listed on the Second Board of the then Kuala Lumpur Stock Exchange.The year
2000 witnessed the establishment of Padini Dot Com Sdn Bhd to provide electronic
business services and solutions for the group.
Padini achievement :
1971
Began operations as Hwayo Garments Manufacturers Company, a sole propietorship
manufacturing ladies garments and wholesaling the finished products to departmental
stores.
1973
Expanded into the textile trading.
1975
Entered the retail industry with the company's pioneer brand, PADINI.
1981
Vincci established.
1987
Children wear was launched under MIKI brand.
1988
All brands have switched from wholesaler to consignor.
1990
- Seed label was established to distribute contemporary fashion.
- ROPE label was created.
1991
Home Stores Sdn Bhd (50202-A) was established as a holding company for the Group's
retail, wholesale and manufacturing business.
1992
- Home Stores Sdn Bhd (50202-A) was changed to Padini Holdings Sdn Bhd (50202-A) .
- First of the Group's single brand retail store - SEED opened at Sungei Wang Plaza.
1993
Padini Authentics was established.
1995
Padini Holdings Sdn Bhd (50202-A) became Padini Holdings Berhad (50202-A), a public
company listed by shares.
1998
Padini Holdings Berhad (50202-A) was listed on the Second Board of Kuala Lumpur Stock
Exchange (now Bursa Malaysia).
1999
- PDI joined the family of brands under the Group.
- The first of the Group's multi-brand shops, the Padini Shop, opened in City Square of
Johor Bahru. The 11,000 square feet store showcased merchandise from Padini, SEED,
PDI, Vincci, P&Co and ROPE. Today (as of 2013), there are 25 of these concept stores
nationwide.
- A new brand, P&Co, was launched in the second half of the year.
2000
- The Group ventured into the food and beverage industry with SEED Cafe.
- Began operating the first foreign Vincci store in Brunei.
2001
- PADINI was relaunched as a career wear brand for men and women. ROPE was merged
under the concept PADINI.
- Vincci ventured into Thailand.
2003
- Vincci grows its regional presence by expanding into the Philippines and Saudi Arabia.
2004
- Padini Holdings transfer of listing and quotation into the Main Board of Kuala Lumpur
Stock Exchange (now the Main Market of Bursa Malaysia).
2005
- Vincci entered into Indonesia, United Arab Emirates and Cambodia.
2006
- First of our value stores, Brands Outlet was opened in December.
2007
- Vincci+, Vincci Accessories and Brands Outlet all debuted within the year.
- Oman welcomes its first Vincci store.
2009
- Padini Group was recognized as one of Malaysia's Top 30 Most Valuable Brands and
valued by Interbrand at RM245 million.
- Vincci ventured into Syria.
2010
- Vincci entered Qatar and Pakistan.
2011
- Vincci expands its presence abroad by adding stores in Bahrain, Egypt and Morocco
(North Africa).
2012
- Padini Group was recognized as one of Malaysia's Top 30 Most Valuable Brands and
valued by Interbrand at RM260 million.
- Vincci opened its first store in Mynmar.
- Vincci was awarded Putra Most Promising Brand of the Year at Putra Brand Awards.
- Signed Franchise Agreement with PT Gilang Agung Persada, regarding VNC franchise in
Indonesia.
- Tizio, a new brand was launched in November.
VINCCI
The most prominent brand of the Padini family in Malaysia. A footwear brand that focuses on
chic and affordability, most of its shoes are made from synthetic material. It also sells
watches, sunglasses, PVC handbags and bead accessories.
MIKI
The two brands under the MIKI flag are: MIKI Kids and MIKI Maternity. MIKI Kids are
designed for toddlers while Miki Maternity is designed for fashionable mums-to-be. polyester
spandex, poly rayon spandex, cotton poplin and cotton nylon are among the materials used.
SEED
SEED focuses on urban office-wear for the masses. Affordable and forward-looking. The
clothes under this line are usually jackets, coats, suits, office pants and knee-length skirts.
Padini Authentics
This brand focuses on quality casual wear. Its targets the teenager segment of the market. It
sells pullovers, jackets, shirts and a variety of denims, khakis and knitwear.

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What are the main brands under Padini Holdings?

What are some of the materials used for MIKI brands?

PADINI HOLDINGS

Padini Holdings Berhad is a Maaysia-based investment holding company. The company

Padini began operations as Hwayo Garments Manufacturers Company in 1971, it was

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