Scribd Logo
Upload

Welcome to Scribd!

  • 617 views

    Mkt558 Draft Individual Assignment 1

    Uploaded by

    Ke Chek
    This document discusses Khairunnisa Khairunnisa's digital marketing assignment for Madam Azreen Joanna. The assignment focuses on analyzing the online consumer variables and macroenvironmental forces impacting the fashion website FashionValet. Key online consumer variables identified for FashionValet include purchasing behavior, prices, market research, and its business model as an e-commerce startup. The macroenvironmental analysis examines the demographic, economic, technological, and sociocultural forces affecting FashionValet. Demographically, FashionValet targets global consumers with a wide selection of fashion items. Economically, its costs include warehousing, operations, staffing, and marketing. Technologically,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Mkt558 Draft Individual Assignment 1

    Uploaded by

    Ke Chek
    617 views3 pages
    This document discusses Khairunnisa Khairunnisa's digital marketing assignment for Madam Azreen Joanna. The assignment focuses on analyzing the online consumer variables and macroenvironmental forces impacting the fashion website FashionValet. Key online consumer variables identified for FashionValet include purchasing behavior, prices, market research, and its business model as an e-commerce startup. The macroenvironmental analysis examines the demographic, economic, technological, and sociocultural forces affecting FashionValet. Demographically, FashionValet targets global consumers with a wide selection of fashion items. Economically, its costs include warehousing, operations, staffing, and marketing. Technologically,

    Original Title

    411052907-2017165037-Mkt558-Draft-Individual-Assignment-1

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses Khairunnisa Khairunnisa's digital marketing assignment for Madam Azreen Joanna. The assignment focuses on analyzing the online consumer variables and macroenvironmental forces impacting the fashion website FashionValet. Key online consumer variables identified for FashionValet include purchasing behavior, prices, market research, and its business model as an e-commerce startup. The macroenvironmental analysis examines the demographic, economic, technological, and sociocultural forces affecting FashionValet. Demographically, FashionValet targets global consumers with a wide selection of fashion items. Economically, its costs include warehousing, operations, staffing, and marketing. Technologically,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    617 views3 pages

    Mkt558 Draft Individual Assignment 1

    Uploaded by

    Ke Chek
    This document discusses Khairunnisa Khairunnisa's digital marketing assignment for Madam Azreen Joanna. The assignment focuses on analyzing the online consumer variables and macroenvironmental forces impacting the fashion website FashionValet. Key online consumer variables identified for FashionValet include purchasing behavior, prices, market research, and its business model as an e-commerce startup. The macroenvironmental analysis examines the demographic, economic, technological, and sociocultural forces affecting FashionValet. Demographically, FashionValet targets global consumers with a wide selection of fashion items. Economically, its costs include warehousing, operations, staffing, and marketing. Technologically,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    FACULTY OF BUSINESS AND MANAGEMENT

    BACHELOR IN FINANCE (BA242)

    DIGITAL MARKETING (MKT558)

    PREPARED BY:

    KHAIRUNNISA BINTI MOHD KAMARON

    STUDENT ID:

    2017165037

    GROUP:

    BA2424D

    PREPARED FOR:

    MADAM AZREEN JOANNA BINTI ABDUL


    a. Identify and explain relevant online consumer variables for the selected
    website or social media.

    The website that have been chosen is FashionValet. FashionValet is Southeast


    Asia’s premier online destination for Asian brands selling fashion apparel, shoes and
    accessories, aiming to bring the latest fashion trends to your doorstep. Founded in
    2010 by Malaysia’s popular blogger Vivy Yusof and her husband Fadzarudin Anuar.
    The information is according to the website FashionValet Sdn Bhd.

    The online consumer variables are purchasing, prices, market research and
    electronic commerce(e-commerce). We will discuss on e-commerce of FashionValet,
    FashionValet is an e-commerce startup from Malaysia that caters to South East Asia’s
    tastes and preferences in fashion. Given its humble startup background which means
    trying to make the most of a limited marketing budget- one of FashionValet’s
    challenges is t gain a strong foothold in a competitive region where competitors have
    more marketing funds- according to the case study: FashionValet increases new
    customer traffic, visitor engagement and sales with full-funnel strategy.

    b. Search, explain and justify the impact of macro environment towards the
    selected website or social media.
    The macro environment consists of six different forces. The forces are
    Demographic, Economic, Political, Ecological, Socio-cultural and Technological
    forces.

    We will be discuss on the demographic force which is this force relate to people.
    The marketers should keep a close eye on demographics. This may include all kinds of
    characteristics of the population such as size, growth,density and gender structure.
    According to the website of FashionValet, the demographic factor of FashionValet is
    offers a wide selection of ready-to-wear garments for women, men and kids, from
    modest and contemporary attire to lingerie, accessories, shoes and swimwear, and
    boasts fast delivery and best-in-class user experience for consumers around the
    world.

    The economic factor is the costs incurred by FashionValet include those related to
    warehouse and logistic, operational cost, staff salaries, online platform development
    and maintenance, delivery cost and also for sales and marketing purposes.

    The technological factor is FashionValet want to reach the target customers by


    providing the online shopping platform that is the website. The website supports the
    entire transaction online including the payment. FashionValet also use social media as
    their platform for promotion of their products such as Facebook, Twitter, blogs and
    Instagram. Recently, FashionValet has expanded into physical channels where are a
    few outlets have been opened at strategic locations.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy