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    Effective Planning: Template For Table of Contents

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    Anonymous 75aETJ8O
    The document outlines a template for a table of contents for an effective marketing planning document. The template includes sections on executive summary, product background, target market analysis, competitive environment, commercial goals, budget, branding, communications planning, packaging, pricing strategy, market access, life cycle management, and contacts. The purpose is to provide a comprehensive guide for developing a marketing plan to launch a new pharmaceutical product.

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    Effective Planning: Template For Table of Contents

    Uploaded by

    Anonymous 75aETJ8O
    8 views3 pages
    The document outlines a template for a table of contents for an effective marketing planning document. The template includes sections on executive summary, product background, target market analysis, competitive environment, commercial goals, budget, branding, communications planning, packaging, pricing strategy, market access, life cycle management, and contacts. The purpose is to provide a comprehensive guide for developing a marketing plan to launch a new pharmaceutical product.

    Original Description:

    Marketing plan lay out

    Original Title

    Effective Planning

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    The document outlines a template for a table of contents for an effective marketing planning document. The template includes sections on executive summary, product background, target market analysis, competitive environment, commercial goals, budget, branding, communications planning, packaging, pricing strategy, market access, life cycle management, and contacts. The purpose is to provide a comprehensive guide for developing a marketing plan to launch a new pharmaceutical product.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8 views3 pages

    Effective Planning: Template For Table of Contents

    Uploaded by

    Anonymous 75aETJ8O
    The document outlines a template for a table of contents for an effective marketing planning document. The template includes sections on executive summary, product background, target market analysis, competitive environment, commercial goals, budget, branding, communications planning, packaging, pricing strategy, market access, life cycle management, and contacts. The purpose is to provide a comprehensive guide for developing a marketing plan to launch a new pharmaceutical product.

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    © All Rights Reserved
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    You are on page 1of 3

    Effective Planning: Template for Table of Contents

    1 Executive Summary
    2 Marketing Aspects of the Disease
    2.1 Definition (ICD Code)
    2.2 Epidemiology
    2.3 Diagnosis
    2.4 Treatment
    3 Product Background
    3.1 Pharmacology
    3.2 Patent Situation
    3.3 Study Results (Key Clinical Findings)
    4 Target Market
    4.1 Market Definition
    4.2 Current Market Volume
    4.3 Market Potential
    4.4 Social and Regulatory Aspects
    4.5 Market Research Results
    5 Competitive Environment
    5.1 Competing Products und Product Revenues
    5.2 Companies and Relevant Portfolios
    5.3 Marketing und Sales Activities
    5.4 Patent Situation of Competing Products
    6 SWOT Analysis
    6.1 Internal Strengths
    6.2 Internal Weaknesses
    6.3 External Opportunities
    6.4 External Threats
    7 Commercial Goals and Financial Forecast
    7.1 Qualitative Objectives
    7.2 Quantitative Objectives: Market Share, Revenue, etc
    8 Budget: Planned Marketing & Sales Investment
    9 Positioning / Product Story / Unique Selling Proposition
    10 Branding Guidelines
    10.1 Brand name
    10.2 Logo, Colors, Layout, Typography, etc
    10.3 Brand Vocabulary
    10.4 Images: Key Visuals, etc
    11 Target Groups

    Prescribing physicians

    Experts

    Patients

    Patient Advocacy Groups

    Partners and Family Members

    Pharmacists

    Nurses and Paramedics

    Payors, Managed Care

    Wholesalers and Distributors

    State Authorities

    Others

    Customer Relationship Management Program

    12 Internal Communication Program

    Contact to Key Persons

    Presentations

    Publications

    Internal Interviews

    Intranet

    Communication Platform

    Sales force

    Headquarters / Affiliates

    Regular information

    13 External Communication

    Experts: Individuals, advisory boards, professional societies

    Events: Conferences, workshops, presentations

    Scientific publications: Abstracts, original articles, reviews

    Personal contacts: Connect and network with people

    Market research: Interviews, focus groups

    Electronic media: Websites, videos, social media

    Public relations: Engage the media, work with journalists

    Advertising: Print and electronic ads, brochures

    Sales force: Train and motivate representatives, samples

    Direct response marketing: Print and electronic mailings, telephone service hotlines,
    call centers

    Additional options: Continuing medical education, clinical studies, sponsorships, selfhelp groups, imaginative actions

    Integration and Coordination

    14 Packaging
    15 Pricing Strategy
    16 Market Access and Health Economics Outcomes Research
    17 Cooperations, Licensing and Strategic Alliances
    18 Life Cycle Management

    Phase IV Studies

    Brand Defense Strategy

    Line Extensions

    Switch to OTC Status

    Early Entry Strategy

    19 Key Success Factors


    20 Contacts
    21 Appendix

    Notes:

    Adjust plan to indication, product and company

    Some items might not be applicable

    An action plan is essential

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