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    Market Feasibility Study: Applicant Name: Phone: Company: Email: Address

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    Anto Puthussery
    This document provides a template for a market feasibility study that assesses the viability of expanding a company's product into international markets. The template outlines sections for key company and product information, an analysis of competitive markets and potential barriers, a SWOT analysis, sales and marketing strategies, projected performance, and risks. It is intended to guide applicants in preparing a proposal to request funding for a market feasibility assessment by an international trade consultant.

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    Market Feasibility Study: Applicant Name: Phone: Company: Email: Address

    Uploaded by

    Anto Puthussery
    35 views3 pages
    This document provides a template for a market feasibility study that assesses the viability of expanding a company's product into international markets. The template outlines sections for key company and product information, an analysis of competitive markets and potential barriers, a SWOT analysis, sales and marketing strategies, projected performance, and risks. It is intended to guide applicants in preparing a proposal to request funding for a market feasibility assessment by an international trade consultant.

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    This document provides a template for a market feasibility study that assesses the viability of expanding a company's product into international markets. The template outlines sections for key company and product information, an analysis of competitive markets and potential barriers, a SWOT analysis, sales and marketing strategies, projected performance, and risks. It is intended to guide applicants in preparing a proposal to request funding for a market feasibility assessment by an international trade consultant.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views3 pages

    Market Feasibility Study: Applicant Name: Phone: Company: Email: Address

    Uploaded by

    Anto Puthussery
    This document provides a template for a market feasibility study that assesses the viability of expanding a company's product into international markets. The template outlines sections for key company and product information, an analysis of competitive markets and potential barriers, a SWOT analysis, sales and marketing strategies, projected performance, and risks. It is intended to guide applicants in preparing a proposal to request funding for a market feasibility assessment by an international trade consultant.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    MARKET FEASIBILITY STUDY

    This template is intended to serve as a guide in preparing the Study Outline and the Proposal. These will
    be the key elements that the SMART Reviewers will be examining to determine whether or not to approve
    the Assessment Funding Request.
    Applicant Name:

    Phone:

    Company:

    Email:

    Address:

    I.

    Company Information
    1. Company Summary.
    2. Product Summary.
    3. Describe product benefits and differentiation.
    4. Describe your current target market.
    5. Cost of Study.
    6. Time frame for Study completion.

    II.

    International Market Structure


    1. Who are, and who will be, the major competitors for your product?
    2. How strong is the current and potential competition?
    3. Who are the customers of these competitors? What industries do
    they serve? Where are the market gaps for product to exploit?
    4. What products are offered by the competition? How do competitive
    products compare with your product on quality, price, packaging and
    features? How do the services of the competitors compare with
    those potentially offered by your product?

    Administered by:

    Funded By:

    5. How can you best position your product in the market relative to
    your competition?
    6. What percentage of the total market does each of your competitors
    hold?
    7. What are the major sales drivers in each potential target market
    industry? (e.g. automotive, aerospace, medical instrument,
    machinery)
    8. What level of sales growth is anticipated in each target market
    industry over the next three years?

    III.

    SWOT Analysis (Include both and in-depth Internal and External


    analysis)
    1. Internal Analysis
    Indicate the strengths of your company that places it at an
    advantage over the competition. (i.e. patents, financial resources,
    reputation, etc.)
    2. External Analysis
    Provide a review of the weaknesses of your company impacting its
    ability compete.
    (i.e. economic environment, regulatory affairs, new competitors,
    etc.)
    3. Opportunities
    Identify your companys largest opportunities as it relates to the
    export market.
    4. Threats
    Identify your companys threats as it relates to the export market.

    IV.

    Describe potential barriers to enter export market.

    Administered by:

    Funded By:

    V.

    VI.

    What are your sales drivers?

    Describe your product strategy for the International Market.


    1. List your distribution channels.
    2. What is your pricing policy?
    3. Describe your marketing and promotion strategy for entering the
    export markets.
    4. What are your projected sales and volumes for the first year
    entering a new market?
    5. What is your projected market share and profitability?
    6. Risks
    Identify your companys largest risks as it relates to the export
    market.

    VII.
    Recommendation
    What is the Consultants recommendation for pursuing the export market?

    Please upload this document using the online submission form with your application
    for assessment funding. Ensure you also upload a detailed proposal from the
    Qualified Service Provider that clearly outlines the parameters of the study, the
    costs of the study, the name of the consultant completing the assessment and the
    expected timeline.

    Administered by:

    Funded By:

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