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    1-2-1 Lean Canvas

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    Shawn Melville
    The document provides an overview of a 1-hour session on lean startup methodology. It will discuss lean canvas, startup risks, and assignments. Key aspects of lean startup include the lean canvas tool, customer development, agile development, and evidencing-based and iterative approaches. The session will explain how to use the lean canvas to outline customers, unique value propositions, and next steps. Attendees will then complete a lean canvas for one of their startup ideas.

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    1-2-1 Lean Canvas

    Uploaded by

    Shawn Melville
    146 views47 pages
    The document provides an overview of a 1-hour session on lean startup methodology. It will discuss lean canvas, startup risks, and assignments. Key aspects of lean startup include the lean canvas tool, customer development, agile development, and evidencing-based and iterative approaches. The session will explain how to use the lean canvas to outline customers, unique value propositions, and next steps. Attendees will then complete a lean canvas for one of their startup ideas.

    Original Description:

    Pitch IT Caribbean - 1-2-1 Lean Canvas

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    The document provides an overview of a 1-hour session on lean startup methodology. It will discuss lean canvas, startup risks, and assignments. Key aspects of lean startup include the lean canvas tool, customer development, agile development, and evidencing-based and iterative approaches. The session will explain how to use the lean canvas to outline customers, unique value propositions, and next steps. Attendees will then complete a lean canvas for one of their startup ideas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    146 views47 pages

    1-2-1 Lean Canvas

    Uploaded by

    Shawn Melville
    The document provides an overview of a 1-hour session on lean startup methodology. It will discuss lean canvas, startup risks, and assignments. Key aspects of lean startup include the lean canvas tool, customer development, agile development, and evidencing-based and iterative approaches. The session will explain how to use the lean canvas to outline customers, unique value propositions, and next steps. Attendees will then complete a lean canvas for one of their startup ideas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 47
    At a glance
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    The key takeaways are the Lean Startup methodology focuses on customer development, evidence-based product development and iterative releases. A Lean Canvas is used to outline the problem, solution, customers and business model for a startup idea.

    The principles of Lean Startup are customer development through validated learning, using an evidence-based or scientific methodology, and taking an agile development approach through iterative product releases.

    A Lean Canvas is used to outline the key aspects of a startup business such as the unique value proposition, solutions, customer segments, channels, revenue streams, costs and metrics to help validate the business idea.

    SESSION OVERVIEW

    Duration: 1 hour
    Topics for Discussion
    !Lean Startup Methodology
    !Lean Canvas
    !Startup risk
    !Assignment

    Concept (2008)
    Book (2011)
    Developed with hightech companies in mind

    PRINCIPLES
    Evidence-based
    (scientific
    methodology)
    Customer
    development
    (Validated
    learning)

    Agile
    development
    (iterative product
    releases)

    LEAN
    STARTUP

    LEAN CANVAS

    HOW TO APPROACH
    Brainstorm
    possible
    customer
    segments

    Choose top 2
    or 3
    segments

    Sketch 1
    canvas per
    segment

    LEARN THE
    DIFFERENCE
    CUSTOMER

    USER

    Pays for product

    Pays for product

    8
    7

    5
    6

    WHATS THE
    PROBLEM?
    Top 1 -3
    problems

    Jobs to be done

    Not necessarily
    Existing
    alternatives
    competitors

    WHOS THE
    CUSTOMER?
    Main customer segment

    Other
    Early
    user roles Adopters

    THE ESSENCE
    Who
    What

    Why
    UVP

    UNIQUE VALUE
    PROPOSITION
    Why youre different and
    worth getting attention

    UVP TIPS
    Make sure difference
    matters
    Target early adopters
    Focus on finished story
    benefits (end result)

    POSSIBLE FIXES
    Top
    feature

    Top
    feature

    Top
    feature

    Simplest
    thing to
    build

    FIND POTENTIAL
    CUSTOMERS

    NOW

    L AT E R

    Free
    Inbound
    Manual (direct)
    Direct
    Retention

    Paid
    Outbound
    Automated
    Indirect
    Referral

    START CHARGING
    EARLY
    Top
    customer
    problems

    VALUE
    Problem
    worth
    solving

    WHY?
    1.Price is part of product
    2.Price defines your
    customers
    3.GETTING PAID IS FIRST
    FORM OF VALIDATION!

    FROM GROUND UP
    Start from present
    Fixed and variable costs
    Breakeven point

    BY THE NUMBERS
    Measure progress
    Identify hot spots

    PIRATE METRICS

    TRUE
    DIFFERENTIATORS
    A real unfair advantage
    is something that
    cannot be easily copied
    or bought.
    - Jason Cohen

    EXAMPLES

    Insider information
    Expert endorsements
    A dream team
    Personal authority
    Large network effects
    Community
    Existing customers

    Sketch in one sitting


    Leave sections blank
    Be concise
    Focus on present
    Be customer-focused

    UNCERTAINTY VS. RISK


    Uncertainty

    Risk

    Existence of more
    than one possibility
    Uncertainty where
    some possibilities
    involve undesirable
    outcomes

    STARTUP RISK
    Product
    risk

    Getting the
    product right

    Customer
    risk

    Building a path
    to customers

    Market
    risk

    Building a
    viable business

    ASSIGNMENT
    Fill out a Lean Canvas for your startup using either:

    Your top
    idea

    OR

    (from Ideation exercise)


    N E W S TA R T U P
    IDEAS

    Your
    current
    startup
    IF YOU HAD PREEXISTING IDEAS

    REFERENCES
    Lean Startup Principles (TheLeanStartup.com)
    Running Lean by Ash Maurya (Book)

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