Scribd
Upload
8K views

Questionnaire A Study On Customer Satisfaction Towards LG Products

This document contains a 26-question questionnaire about customer satisfaction with LG products. It collects information about demographics, household appliances owned, media consumption habits, and influences on purchasing decisions. Questions ask about age, gender, education level, occupation, income, brands of refrigerators owned, reasons for brand selection, who influences purchases, importance of various factors like price and opinions of others, impact of different media, importance of children in purchases, top refrigerator brands, willingness to purchase LG, favorite TV channels and times watched, favorite radio station and times listened, newspaper and sections read, magazines followed, movie watching frequency, internet usage, and sites frequently visited.

Uploaded by

Balaji Gandhi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
8K views

Questionnaire A Study On Customer Satisfaction Towards LG Products

This document contains a 26-question questionnaire about customer satisfaction with LG products. It collects information about demographics, household appliances owned, media consumption habits, and influences on purchasing decisions. Questions ask about age, gender, education level, occupation, income, brands of refrigerators owned, reasons for brand selection, who influences purchases, importance of various factors like price and opinions of others, impact of different media, importance of children in purchases, top refrigerator brands, willingness to purchase LG, favorite TV channels and times watched, favorite radio station and times listened, newspaper and sections read, magazines followed, movie watching frequency, internet usage, and sites frequently visited.

Uploaded by

Balaji Gandhi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

QUESTIONNAIRE

A Study On Customer Satisfaction towards LG Products


1.
2.
3.
4.
5.

NAME ..
AGE
a. 20-30
b.30-40
c.40-50
Gender
a. Male
b. Female
Marital Status
a. Married
b. Unmarried
Educational Qualification a. SSLC
b. HSC
c. Graduate d. Post Graduate
e. Others
6.

d. above 50

Occupation engaged in
Own Business, If own business:

No Employee

10 + Employees

Clerical / Salesman

1-9 Employees

Self Employed Professional

Officers / Executive Junior

Officers /

Executive Senior
Student

7. Annual House hold income


Upto 1 lac < 2.5 lac

2.5 lac < 5 lac

>12 lac

8. Which brand of refrigerator(s) do you own

5 lac < 8 lac

8 < 12 lac

Samsung

Whirlpool

Videocon

Godrej

Electrolux

Kelvinator

LG

9.

Others

What type(s) of refrigerator do you have


Single door

Double door

Not sure

Other

10. What were the reason(s) for your selecting the particular brand? (Can choose more than
one)
Superior Quality

Better After Sales Service

More value for

money
Recommended by family and friends

Have any other products by same

company
Other

11. Who is the major person to influence the buying decision in the family? (If Buyer)
Chief Wage earner

Spouse

Children

Friends and relatives

Others

12. Rank the following according to the importance that you attach to them: - (Rank from 1-6, 1
being the most important)

Price

Advertisements

Discounts

Promotional Schemes

More features

Opinion of friends and relatives

13. Rank the following media according to their impact on you while purchasing. (Rank from 16, 1 being the highest.)
Television Ads

Radio Commercials

Event Sponsorship

Print Ads

Banners and hoardings

Internet

14. To what extent did the dealer influence your buying decision
Not at all

To a great extent

15. How important are children while making a choice for refrigerator?
Not at all

To a great extent

16. According to you what are the top three brands of refrigerator in terms of overall quality?

17. Would you consider buying a LG Refrigerator? (If not already possessing one)
Yes

No

Why or Why not?

18. In television which are the four channels that you watch the most

19. When do you spend maximum of your time watching TV?

6-9 am

9-12 am

12-4 pm

4-8 pm

8-12 pm

12-6 am

20. Which is your favorite radio channel


All are equally preferred

93.5 Red FM

Radio Mirchi 98.3 FM

102.60 Air FM Rainbow

Radio City 91

Do not listen

21. At what time do you generally listen radio (skip if do not listen to radio)?
6-9 am

9-12 am

12-4 pm

4-8 pm

8-12 pm

12-6 am

22. Which news paper do you read?

23. Which section of the news paper do you mostly read?


Front Page

Sports

Others

24. Name the magazine that you follow?

Business

Editorial

Supplements

25. How often do you go out for a movie?


Once a week

Once a fortnight

Rarely

26. Are you fond of surfing the net?


Yes

No

27. If yes, which sites do you frequently visit?

Once a month

Once in 6 months

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy