A Comparative Analysis of IDEA & TATA INDICOM

in PCO
Summer Training Project Report
Submitted to

Uttar Pradesh Technical University, Lucknow

In partial fulfillment of the requirements of the degree of

Master of Business Administration

Prepared by
Atul Kumar Mishra
M.B.A 3rd Semester
Roll No: 804070409

Training Supervisor:
Mr. Raza Ali
(A.S.M.)
Varanasi

2009-10

Department of Business Administration

Technical Education & Research Institute

Post-Graduate College, Ghazipur-233001 (U.P)

DECLARATION
I Mr. Atul Kumar Mishra, here by declare that this Summer Training Project
Report entitled A Comparative analysis of IDEA & TATA INDICOM in PCO has
been prepared by me on the basic of summer training done at Idea, during June 4 th 2009 to
31st July 2009 under the supervision of Mr. Raza Ali.

This research project report is my bona fide work and has not been submitted in any
form to any university or Institute for the award of any degree or diploma prior to the under
mentioned date. I bear the entire responsibility of submission of this project report.

Atul Kumar Mishra

M.B.A. 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College, Ghazipur

PREFACE
It has been said that practice makes a man s perfect so professional/ technical study
is incomplete without the practical knowledge now a day theory without practice is of little
use know about theory provides the fundamentals stone for the guidance of practice but
practice examines the elements of truth laying in the theory therefore a strong co-ordination
of theory and practice is very essential to make an MBA perfect.

In present scenario no business small or large can afford to make many errors or
processed (for which) with inadequate knowledge of facts marketing research is a tool by
which a mgt. is supplied with the information which convent imagination into a stronger
competitive position the first and foremost talk of any business is to create a customers.
Marketing of any product largely depends upon consumers afford depilates an attitudes.
The availability in the market of a product habit of usage product attributes and market
structures the success any firm is largely determine by its success in selling goods on large
scale, to a large group of the people. The problem of today is the not the problem of the
production but that of sales. That is a why is pointed how as sales is the life blood of
business the effecting selling can be possible when the product on capable satisfying the
needs of consumers interims of quantity, quality, time, place and price.
To utilize the theoretical knowledge of all as facts of marketing I decided to choose
my topic may cover all and as a result I select comparative analysis of idea & Tata

Indicom.Idea PCO is a fixed line telephone service provider it has CDMA technology and
it is an Indias largest Telecom Company it has country wide network.
After deciding the topic I went to field and took survey Telecom service and
customers this project report has been divided into seven chapters the first chapter starts
with an introduction describing the history of telecom Industries and competitors history.
The second chapter is about organization history and its product profile financial analysis
marketing strategies and SWOT analysis of IDEA communication in chapter three
described the research problem objective, importance and scope of the study in chapter four
I focused the research methodology in chapter five I discussed detail regarding survey
analysis means DATA ANALYSIS and Interpretations chapter six of finding and
recommendation in chapter seven consist of conclusion and limitation of the study and
lastly bibliography and questionnaire of the project report.

Atul Kumar Mishra

ACKNOWLEDGEMENT
A research project report is never the sole product of a person whose name has
appeared on the cover. Even the best effort may not prove successful without proper
guidance. For a good project one needs proper time, energy, efforts, patience and
knowledge. But without any guidance it remains unsuccessful. I have done this research
project report with the best of my ability and hope that it will serve its purpose.

It was really a great learning experience and I am really thankful to Mr. Rahul
Anand Singh (HOD), Master of Business Administration, who not only helped me in the
successful completion of this research project report but also spread his precious and
valuable time in expending on my knowledge base.

I also thankful to Dr. Neetu Singh, Lecturer and Training Placement Head MBA
and Miss Preeti Sagar Pathak (Lecturer) MBA for their great support while completing
my research project report they have not only guided me but also helped me to perform
this research in the efficient and effective way.

After the completion of this research project report I feel myself as a well aware
person about the research procedure and the complexities that can arose during the process.
Also I get an insight of the training and development activities in an organization.

Finally, I am also grateful to all those personalities who have helped me directly or
indirectly in bringing up this research project report.

Atul Kumar Mishra

INDEX OF CONTENT

I:-Preface..
II:-Acknow ledgement........
CHAPTER-1
1. Introduction
A. Industry profile .
B. Company profile..
CHAPTER-2
2. Objective and scope of study..
CHAPTER-3
3. Research Methodology.
CHAPTER-4
4. Analysis & Interpretation..
CHAPTER-5
5. Findings & Recommendations.
CHAPTER-6
Conclusion & Limitation..
7. Bibliography
8. Annexures

Chapter 1
Introduction
Idea & Tata Indicom PCO

INTRODUCTION

Idea Cellular's antecedents date back to 1995, when the Aditya Birla Group and
AT&T (through Birla AT&T Communications Maharashtra & Gujarat circle) and the
Tata Group (through Tata Cellular - Andhra Pradesh circle) set up cellular networks. Both
the above company was amongst the first company to commercially start operation in
circles other than metros and achieve financial closure in Indian Telecom industry.

In the year 2000, the historic path-breaking merger of Tata Cellular with Birla AT&T
Communications and the subsequent acquisition of RPG Cellular - (Madhya Pradesh
circle) in the year 2001 - helped take the company to aim even further and led to the
formation of Birla Tata AT&T Limited.

In year 2001, company won fourth cellular license for Delhi metro circle and in year 2002
company introduced common brand "Idea" and changed the name to IDEA Cellular
Limited.

Since then, there has been no looking back for IDEA Cellular. The company launch Delhi
operations in year 2002 and added a record 100,000 subscriber within one month of
launch.
In 2003, the company achieved the largest financial closure in Indian Telecom for all its
circle. In 2004, the company entered into definitive agreement to acquire Escotel Mobile
Communications (existing operator in Haryana, Kerala and UP (W)) and Escorts
Telecommunications (cellular licensee holder for UP(E), Himachal Pradesh and
Rajasthan. Today, Idea Cellular is a part of the Aditya Birla Group. The group is India's

first truly multinational corporation. Global in vision, rooted in Indian values, the group is
driven by a performance ethic pegged on.

Company Information

IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange
BSE) and the National Stock Exchange (NSE) in March 2007.
IIDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a
customer base of over 47 million in 17 service areas, operations are soon expected to start
in Kolkata & West Bengal, North East & Assam, and J&K.
A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of
offering the most customer friendly and competitive Pre Paid offerings, for the first time in
India, in an increasingly segmented market. From basic voice & Short Message Service
(SMS) services to high-end value added services such as Mobile TV, Games etc - IDEA is
seen as an innovative, customer focused brand.

IDEA 'Women's Card' caters to the special needs of women on the move, and 'Youth Card'
covers the emerging youth segment. IDEA 'My Gang' - the widely popular community user
group product recently bagged the prestigious 'Golden Peacock Award 2008' under the
Most Innovative Product category at the "19th World Congress on Total Quality".
A brand known for many firsts, IDEA was the first to launch GPRS and EDGE in India.
IDEA has partnered with Research in Motion (RIM) to offer Blackberry services on its.
network. IDEA 'NetSetter'- Plug & Play, EDGE enabled USB Data Card offers affordable
data connectivity with faster speed and consistency.
IDEA offers seamless coverage to roaming customers traveling to any part of the country, as well
as to international traveling customers across over 200 countries. IDEA Cellular has partnership

with over 400 operators worldwide to ensure that customers are always connected while on the
move, across the globe.
IDEA has received several national and international recognitions for its path-breaking innovations
in mobile telephony products & services. It won the GSM Association Award for "Best Billing and
Customer Care Solution" for 2 consecutive years. It was awarded "Mobile Operator of the Year
Award - India" for 2007 and 2008 at the Annual Asian Mobile News Awards. (Click here to view
the complete list )
IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational
corporation. The group operates in 25 countries, and is anchored by over 1,25,000 employees
belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and
among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.
Our Service Areas
The Indian telecommunications market for mobile services is divided into 22 "Service Areas"
classified into "Metro", Category "A", Category "B" and Category "C" service areas by the
Government of India. These classifications are based principally on a Service Area's revenue
generating potential.
Our 17 operational Service Areas are broken up into Established and New Serviceareas.

Established Service Areas

The established service areas are Delhi, Andhra Pradesh, Gujarat, Maharashtra, Haryana, Kerala,
Madhya Pradesh and Uttar Pradesh (West).
Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995, with
network rollout and commercial launch achieved in 1997. In January 2001 the mobile operations in
Andhra Pradesh Service Area were integrated with IDEA through a merger with Tata Cellular
Limited.
In June 2001, the mobile operations in Madhya Pradesh Service Area were fully integrated with
IDEA through an acquisition of RPG Cellcom Limited. In October 2001, the license for Delhi
Service Area was acquired during the fourth mobile license auction, with network rollout and
commercial launch in November 2002.
In January 2004, Escotel Mobile Communications Private Limited ("Escotel"), was
acquired with its original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and
Kerala. All these Service Areas were re-branded and integrated with IDEA in June 2004

New Service Areas

The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh, Bihar, Mumbai,
Karnataka, Punjab, Orissa and Tamil Nadu & Chennai
Licenses for Uttar Pradesh (East), Rajasthan and Himachal Pradesh were acquired
The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh, Bihar, Mumbai,
Karnataka, Punjab, Orissa and Tamil Nadu & Chennai
Licenses for Uttar Pradesh (East), Rajasthan and Himachal Pradesh were acquired through the
acquisition of Escotel (Escorts Telecommunications Limited).
Brand Idea was launched in Karnataka and Punjab, through the acquisition of Spice
Communications.
Idea launched its services in Mumbai and Bihar in 2008. The Mumbai launch was the
largest Metro City launch in India. In Bihar, Idea acquired 500,000 subscribers in just over 100
days.

The company has now expanded its services in Orissa and Tamil Nadu & Chennai in FY10.

IDEA Cellular Limited (PCO)

IDEA Cellular Ltd. is a leading GSM mobile services operator with over 47 million subscribers,
under brand IDEA. It has licenses and spectrum to operate in all 22 service areas of India, with
commercial operations in 17 service areas, currently. IDEA is listed on the National Stock
Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.IDEA Cellular is an Aditya Birla
Group Company, India's first truly multinational corporation. The group operates in 25 countries,
and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the
company is available at: www.ideacellular.com and on the group at: www.adityabirla.com

HISTORY

The chronology of key events of the Company from incorporation is set out below:

2006

Became part of the Aditya Birla Group subsequent to the TATA Group transferring its entire
shareholding in the Company to the Aditya Birla Group
Acquired

Escorts

Telecommunications

Limited

(subsequently

renamed

as

Idea

Telecommunications Limited)
Restructuring of debt
Launch of the New Circles
Reached the 10 million subscriber mark
Received Letter of Intent from the DoT for a new UAS License for the Mumbai Circle.
Received Letter of Intent from the DoT for a new UAS License for the Bihar Circle through Aditya
Birla Telecom Limited. ABNL, the parent of Aditya Birla Telecom Limited, pursuant to a letter
dated November 22, 2006, agreed to transfer its entire shareholding in Aditya Birla Telecom
Limited to the Company for the consideration of Rs. 100 million.

2004

Completed debt restructuring for the then existing debt facilities and additional funding for the
Delhi Circle.
Acquired Escotel Mobile Communications Limited (subsequently renamed as Idea Mobile
Communications Limited)
Reached the four million subscriber mark
First operator in India to commercially launch EDGE services 2005
Reached the five million subscriber mark
Turned profit positive
Won an award for the "Bill Flash" service at the GSM Association Awards in Barcelona, Spain
Sponsored the International Indian Film Academy Awards

2003

Reached the two million subscriber mark

2002

Changed name to Idea Cellular Limited and launched "Idea" brand name
Commenced commercial operations in Delhi Circle
Reached the one million subscriber mark

2001

Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including
Chattisgarh) Circle
Changed name to Birla Tata AT&T Limited
Obtained license for providing GSM-based services in the Delhi Circle following the fourth
operator GSM license bidding process

2000
Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh
Circle
1999
Migrated to revenues share license fee regime under New Telecommunications Policy ("NTP")

1997
Commenced operations in the Gujarat and Maharashtra Circles
1996
Changed name to Birla AT&T Communications Limited following joint venture between Grasim
Industries and AT&T Corporation

1995

Incorporated as Birla Communications Limited

Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles
following the original GSM license bidding process.
Acquired Escotel, incumbent cellular service provider in Haryana, UP(W) & Kerala and new
licensee in HP

Brand IDEA launched Delhi operations commence (Nov)

Acquired RPG Cellcom, service provider in Madhya Pradesh (Feb) Awarded

MoU for merger between Birla AT&T and Tata Cellular Limited Andhra Pradesh signed
(Jan)

STRUCTURE

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in
11 circles. With a customer base of over 10 million, IDEA Cellular has operations in Delhi,
Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal,
Haryana, UP-West, Himachal Pradesh,UP-East, Rajasthan and Kerala. IDEA Cellular's
footprint currently covers approximately 45% of India's population and over 50% of the
potential telecom-market.

As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It is the
first cellular company to launch music messaging with 'Cellular Jockey', 'Background
Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite of Mobile Email
Services.
A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of
offering the most customer friendly and competitive Pre Paid offerings, for the first time in
India, with 'Super Power', 2 Minutes Outgoing Free, Lifelong offer and other segmented
offerings like Women's Card. 'Lifetime Idea' is the first and only loyalty program, for pre
paid customers, introduced by a Cellular brand.

Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for
their many firsts, Idea is only operator to launch GPRS and EDGE in the country. The latest
feather in Idea's cap is GSM Association Award for CARE. It is the second GSM
Association award that Idea has won, the first one being for Bill Flash.

Idea Cellular is part of the Aditya Birla Group, which is India's first truly multinational
corporation. Global in vision, rooted in Indian values, the group is driven by a performance
ethic pegged on value creation for its multiple stakeholders.

The combined holding of the Aditya Birla Group companies in Idea stands at around 57 per
cent.
With ambitious future plans, the company is poised for rapid growth.

Organization Structure of
IDEA Tele Service

OUR CIRCLES

The Indian telecommunications market for mobile services is divided into 23

Circles. There are four metropolitan Circles, covering the cities of Mumbai, Delhi,
Kolkata and Chennai, and 19 Circles classified by the Government as category A,
category B or category C, which cover the rest of India. These classifications are based
principally on a Circles revenue generating potential, with metropolitan and category A
Circles having the highest revenue potential.

ESTABLISHED CIRCLES

We operate in the metropolitan Circle of Delhi, the category A Circles of Andhra

Pradesh, Gujarat and Maharashtra, and the category B Circles of Haryana, Kerala, Madhya
Pradesh and Uttar Pradesh (West).

Licenses for the Maharashtra and Gujarat Circles were awarded to us in December
1995, with network rollout and commercial launch achieved in 1997. Subsequently, in
January 2000, we merged with Tata Cellular Limited, the mobile operator in the Andhra
Pradesh Circle, and integrated its operations into ours by January 2001. In February 2001,
we acquired RPG Cellcom Limited, the mobile operator in the Madhya Pradesh Circle,
with full integration of this Circle with ours achieved by June 2001. We acquired the
license for the Delhi Circle during the fourth mobile license auction in October 2001, with
network rollout and commercial launch by November 2002. Escotel Mobile

Communications Private Limited (Escotel), which we acquired in January 2004, was

awarded the original licenses in the Circles of Haryana, Uttar Pradesh (West) and Kerala.
We re-branded these Circles and integrated them with ours by June 2004.

NEW CIRCLES

In connection with the acquisition of Escotel, we also acquired Escorts

Telecommunications Limited (Escorts), which was awarded licenses for the New Circles.
Due to certain existing license conditions we were unable to complete the transfer of shares
of Escorts until June 2006. However, we ensured that Escorts met the first phase of
network requirements for these New Circles in June 2005 in accordance with the relevant
licenses (as amended following the payment of a penalty by us on behalf of Escorts).
Following significant investment by us in the roll-out of the network in the New Circles,
amounting to approximately Rs. 4,678 million upto September 30, 2006, we were able to
achieve full commercial launch of mobile services in the New Circles between September
and November 2006 in a manner which also met the network roll-out requirements of the
licenses which were to be completed by June 2007.

Circile Address:
Collection Agencies Details
Punjab Collection Details

Andra Pradesh Circle

Idea Cellular Limited,
3rd Floor, K.L.K. Estate,
Fateh Maidan Road,
Basheer Bagh, Hyderabad
Ph: 9848012345
Fax: 040-66562222
Email: ccare.ap@idea.adityabirla.com

Bihar

Circle

Delhi Circle

Gujarat Circle

Idea Cellular Limited

A-68,
Sector-64
Noida-201301
U.P.
Ph: 9891012345
Fax: 9891905777
Email: ccare.dl@idea.adityabirla.com

Idea Cellular Limited

4th Floor, Suman Tower
Plot no 18,Sector 11
Gandhinagar
Gujarat - 382011
Ph: 9824012345
Fax: 079 23232240
Email: 9824012345@idea.adityabirla.com

Haryana Circle

Himachal Pradesh Circle

Idea Cellular Limited

A-68,
Sec.-64,
Noida - 201301
U.P.
Ph: 9812012345
Fax - 91-9990559908
Email: ccare.har@idea.adityabirla.com

Idea Cellular Limited

Keonthal Complex,
Khalini, Shimla,
H.P. -171002
Customer Care - 9882012345
Fax - 0177 - 2620235
(Toll free : Postpaid 9882012345) (Prepaid
9882012345)
Email: ccare.hp@idea.adityabirla.com

Jammu & Kashmir Circle

Karnataka Circle

Idea Cellular Limited,

3rd Floor,
Sunny Square,
Gangyal,
Jammu - 180010
Tel - 9086012345(Postpaid)
9086012345(Prepaid)
Email :ccare.jk@idea.adityabirla.com

Spice Communications Limited

(Associate of Idea Cellular Ltd.)
# 75, Civil Station,
Richmond Road,
Bangalore 560025
Ph : 9844012345
Fax : 080 22098441
Email :ccare.kar@idea.adityabirla.com

Kerala Circle

Madhya Pradesh & Chattisgarh Circle

Idea Cellular Limited

Idea Cellular Limited

Aditya
Birla
Telecom
Ltd.
( A 100% subsidiary of Idea Cellular Ltd.)
1st
Floor
(Above
ICICI
Bank)
Sumitra
Sadan,
Boring
Road
crossing
Patna800
001
Tel
:
+91-9708012345
Fax
:
0612
2540352
Email
:ccare.bj@idea.adityabirla.com

2nd Floor, Mercy Estate,

Ravipuram. Cochin, Kerala - 682015
Ph.: 98470 12345 (Postpaid)
98471 12345 (Prepaid)
Fax: 0484-2382121
Email: ccare.kerala@idea.adityabirla.com

139, 140 Electronic Complex,

Pardesipura,
Indore, MP- 452010
Ph: 9826012345
Fax: 0731 2551304
Email: ccare.mp@idea.adityabirla.com

Maharashtra & Goa Circle

Mumbai Circle

Idea Cellular Limited

Sharda Centre
11/1 Erandwane
Off Karve Road
Pune 411 001.
Tel : +91-98-220-12345
Fax : +91-98-500-03298 / 3299
Email : ccare.mh@idea.adityabirla.com

Idea Cellular Limited,

3rd floor, Windsor,off CST Road Kalina,
Santacruz East
Mumbai-400098.
Tel : +91-9702012345
Fax : +91- 9702013111
Email :care.mumbai@idea.adityabirla.com

Orissa Circle

Punjab Circle

Idea Cellular Limited

Plot no 437, Ground Floor
Patia, Chandrasekharpur.
Bhubaneswar 751024, Orissa.
Tel (Board): 0674 2725920, Fax: 0674 2725987
Email ID : ccare.or@idea.adityabirla.com

Spice Communications Limited

(Associate of Idea Cellular Ltd.)
C 105, Industrial Area, Phase VII
Mohali 160055, Punjab.
Phone: 98140 98140
Fax: 98140 12346
Email :ccare.pun@idea.adityabirla.com

Rajasthan Circle

Tamilnadu Circle

Idea Cellular Ltd.

1-2, Jai Jawan Colony,
Tonk Road, Jaipur
Rajasthan - 302018
Customer Care - 98870 12345 (Toll Free no.)
Fax No. - 0141 - 5183738
Email: ccare.raj@idea.adityabirla.com

Idea Cellular Ltd.

PSA Fort, Plot Number A1, A2 & B
Nehru Nagar Ist Main Road,
Off Old Mahabalipuram Road, Perungudi,
Chennai - 600096
Fax : 044 43108151
Email: ccare.tn@idea.adityabirla.com

UP (East) Circle

UP (West) Circle

Idea Cellular Ltd.

10 Fortuna Towers
Rana Pratap Marg
Opp NBRI
Lucknow 226001
Customer Care : +91-9889012345
Fax : +91-522-220-5225
Email: ccare.upe@idea.adityabirla.com

Idea Cellular Limited,

A-68, Sector-64,
NOIDA - 201301,
Phone: +9837012345,
Fax: +919917575888,
E-Mail: ccare.upw@idea.adityabirla.com

VISION MISSION AND VALUES

IDEA - BRAND VISION:

It goes without saying that the brand vision of idea mirrors the companys vision.
The brand mission statement is...... To be the most customer-focused mobile service brand,
continuously innovating to help liberate our customers from the shackles of time & space.

IDEA - BRAND VALUES

INNOVATE. STIMULATE. LIBERATE....

It is these brand values, which have made us a formidable player in the telecom
industry. Innovations that stimulate the customer and liberate him from the shackles of time
and space are the core of our brand. This is what we strive for. Nothing more, nothing less,
nothing else.

IDEA - BRAND MISSION

The India footprint Idea

Anywhere connectivity - bringing India closer.
The Technology Advantage Idea
Tomorrow's technology to enrich today.
The Customer Focus Idea
Make a single interaction a lasting relationship.
The Employee Focus Idea
Nurture the roots that nurture our ideas.

BOARD OF DIRECTORS

Mr.Kumar Mangalm Birla (Chairman)

Mr. Adyta Birla

Mr. Anil kumar Sardana

Dr. K. P. Shahani

Mr. R. Gopalakrishna

Mr. Piush Goyal

Mr.M .Srinath

Mr. S. Ramodharai

K.K. Chaudhary

Mr.k. A. Chaukar

Mr.S. K. Gupta

Mr.Ambrish Sukhani

Mr. Mukund Govind Rajan

Mr.I. Hussain

GLOBAL VISION, INDIAN VALUES

A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune
500. It is anchored by an extraordinary force of 130,000 employees, belonging to 30
different nationalities. In India, the Group has been adjudged "The Best Employer in India
and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal
Study 2007. Over 50 per cent of its revenues flow from its overseas operations.
The Group operates in 25 countries India, UK, Germany, Hungary, Brazil, Italy,
France, Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos,
Indonesia, Philippines, Dubai, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia and
Korea.

BRAND INITIATIVES -

Our aim, through media buying and planning, is to create year round impact. With the
objective of strengthening our brand, we work with strategic communication partners on

campaigns like sponsorship of the Idea International Indian Film Academy awards and the
television programs Idea Rocks India, Idea Star Singer and Idea Andhra Idol. We
seek engagement with subscribers on a variety of levels, from major celebrity fashion
shows to small local events timed to coincide with new product offerings.

Since August 2003, we have commissioned a Brand Track Index Study to evaluate the
health of our brand. The Brand Track Index Study is a monthly study conducted by TNS, a
marketing consultant engaged by us to evaluate our brand using face-to-face interviews on
a random sample of mobile users a well as those Intending to purchase mobiles within the
next three months. According to the study our brand is perceived as reliable/trustworthy
and one that offers cheaper and good promotional offers. We have improved our rating in
the Brand Track Index calculated by the study in the past year reflecting, we believe, the
growing strength of our brand.

The main communication medium for the Idea brand is television, where we seek strategic
Idea brand coverage in various formats. Billboards and hoardings are used as a secondary
medium, customized for specific regional preferences to communicate effectively at the
local level. We also use other mass communication media such as the press and radio to
communicate price plans and other tactical and customer information.

All our key initiatives are subjected to a rigorous testing and launch process to ensure
accountability for all advertising spend and improve the chances of success of a new
product.

Aditya Vikram Birla: putting India on the world map

A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a
global business empire at the age of 24. He was the first to put Indian business on the world
map, as far back as 1969, long before globalization became a buzzword in India.
In the then vibrant and free market South East Asian countries, he ventured to set up
world-class production bases. He had foreseen the winds of change and staked the future of
his business on a competitive, free market driven economy order. He put Indian business on
the globe, 22 years before economic liberalization was formally introduced by the former
Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr.
Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia,
the Philippines and Egypt.
Interestingly, for Mr. Aditya Birla, globalization meant more than just geographic
reach. He believed that a business could be global even whilst being based in India.
Therefore, back in his home-territory, he drove single-mindedly to put together the building
blocks to make our Indian business a global force.

Under his stewardship, his companies rose to be the world's largest producer of viscose
staple fibre, the largest refiner of palm oil, the third largest producer of insulators and the
sixth largest producer of carbon black. In India, they attained the status of the largest single
producer of viscose filament yarn, apart from being a producer of cement, grey cement and
rayon grade pulp. The Group is also the largest producer of aluminium in the private sector,
the lowest first cost producers in the world and the only producer of linen in the textile
industry in India.
At the time of his untimely demise, the Group's revenues crossed Rs.8,000 crore
globally, with assets of over Rs.9,000 crore, comprising of 55 benchmark quality plants, an
employee strength of 75,000 and a shareholder community of 600,000.
Most importantly, his companies earned respect and admiration of the people, as
one of India's finest business houses, and the first Indian International Group globally.
Through this outstanding record of enterprise, he helped create enormous wealth for the
nation, and respect for Indian entrepreneurship in South East Asia. In his time, his success
was unmatched by any other industrialist in India.
That India attains respectable rank among the developed nations, was a dream he
forever cherished. He was proud of India and took equal pride in being an Indian.
Under the leadership of our Chairman, Mr. Kumar Mangalam Birla, the Group has
sustained and established a leadership position in its key businesses through continuous
value-creation. Spearheaded by Grasim, Hindalco, Aditya Birla Nuvo, Indo Gulf Fertilisers

and companies in Thailand, Malaysia, Indonesia, the Philippines and Egypt, the Aditya
Birla Group is a leader in a swathe of products viscose staple fibre, aluminium, cement,
copper, carbon black, palm oil, insulators, garments. And with successful forays into
financial services, telecom, software and BPO, the Group is today one of Asia's most
diversified business groups.

Mr. Kumar Mangalam Birla (Chairman)

Syt. Kumar Mangalam Birla (June 14, 1967), is among the richest persons in India and the eighth
youngest billionaire outside India according to the Fortune magazine.
Syt. Kumar Mangalam Birla is the Chairman of the Aditya Birla Group, which is among India's
largest business houses. Among its major companies in India are Grasim, Hindalco, UltraTech
Cement, Aditya Birla Nuvo and Idea Cellular. Its JVs[clarify] include Birla Sun Life (Financial
Services) and Birla NGK (Insulators). While Mr. Birla is the Chairman of all of the Group's bluechip companies in India, he serves as a Director on the Board of the Group's International
Companies spanning Thailand, Indonesia, Malaysia, Philippines and Egypt. The Group's
operations extend to Canada, China, Laos, USA, U.K. and Australia as well.
Positions Held
Mr. Birla has held and continues to hold several key and responsible positions on various
regulatory and professional Boards, such as:

TRACING THE ROOTS OF A GLOBAL CORPORATION

The roots of the Aditya Birla Group date back to the 19th century in the picturesque
town of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla
started trading in cotton, laying the foundation for the House of Birlas.
Through India's arduous times of the 1850s, the Birla business expanded rapidly. In
the early part of the 20th century, our Group's founding father, Ghanshyamdas Birla, set up
industries in critical sectors such as textiles and fibre, aluminum, cement and chemicals. As

a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom
struggle. He represented India at the first and second round-table conference in London,
along with Gandhiji. It was at "Birla House" in Delhi that the luminaries of the Indian
freedom struggle often met to plot the downfall of the British Raj.
Ghanshyamdas Birla found no contradiction in pursuing business goals with the
dedication of a saint, emerging as one of the foremost industrialists of pre-independence
India. The principles by which he lived were soaked up by his grandson, Aditya Vikram
Birla, our Group's legendary leader.

COVERAGE AREA

TATA INDICOM PCO

INTRODUCTION OF
COMPANY

Tata Group Profile

The Tata Group is one of India's largest and most respected business conglomerates, with
revenues in 2006-07 of $28.8 billion (Rs. 129,997 crore), the equivalent of about 3.2 percent of
the country's GDP, and a market capitalization of $65.32 billion as of February 7, 2008. Tata
companies together employ some 289,500 people. The Group's 27 publicly listed enterprisesamong them stand out names such as Tata Steel, Tata Consultancy Services, Tata Motors, and
Tata Tea - have a combined market capitalization that is the highest among Indian business
houses in the private sector, and a shareholder base of over 2.9 million.
The Tata Group has operations in more than 80 countries across six continents, and its
companies export products and services to 85 countries. The Tata Group comprises 98
operating companies in seven business sectors: information systems and communication,
engineering, materials, services, energy, consumer products, and chemicals. The Group was
founded by Jamsetji Tata in the mid-19th century.
Tata Group Commitment
From costomer to community, the Tata Group invests in resources for the various markets and
communities in serves. The Tata Group's philanthropic trusts and global community initiatives
develop and sustain services that promote health and education, leadership and technical
training and arts and sports programs.

Tata Teleservices
Tata Teleservices is part of the Rs. 119,000 Crore (US$ 29 billion) Tata Group, that has over 98
companies, over 289,500 employees and more than 2.9 million shareholders. With a committed
investment of INR 36,000 Crore (US$ 7.5 billion) in Telecom (FY 2006), the Group has a
formidable presence across the telecom value chain.
Tata Teleservices spearheads the Group's presence in the telecom sector. Incorporated in 1996,
Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra
Pradesh circle.
Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamed Tata
Teleservices (Maharastra) Limited] in December 2002 the company swung into an expansion
mode. With the total Investment of Rs. 19,924 Crore, Tata Teleservices has created a Pan India
presence spread across 19 circles that incldes Andhra Pradesh, Chennai, Gujarat,
Karnataka, Delhi, Maharastra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab,
Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata,
Madhya Pradesh and West Bengal.
Having pioneered the CDMA 2000 1x technology platform in India, Tata Teleservices has
established a robust and reliable 3G ready telecom infrastructure that encores quality in its
services. It has partnered with Motorola, Ericsson, Lucent and ECI Telecom for the
deployment of a reliable, technologically advanced network.
The company, which heralded convergence technologies in the Indian telecom sector, is today
the market leader in the fixed wireless telephone market with a total customer base of over 3.8
million.
Tata teleservices' bouquet of telephone services includes Mobile services, Wireless Desktop
Phones, Public Booth Telephone and Wireline services. Other services include value added
services like voice portal, roaming post-paid Internet services, 3-way conferencing, group
calling, Wi-Fi Internet, USB Modem, data cards, calling card services and enterprise services.

Some of the other products launched by the company include prepaid wireless desktop phones,
public phone booths, new mobile handsets and new voice & data services such as BREW
games. Voice Portal, picture messaging, polyphonic ring tones, interactive application like
news, cricket, astrology, etc.
Tata Indicom redefined the existing prepaid mobile market in India, by unveiling their
offering-Tata Indicom ' Non Stop Mobile' which allows customers to receive free incoming
calls. Tata Teleservices today has India's largest branded telecom retail chain and is the first
service provider in the country to offer an online channel www.i-choose.in to offer postpaid
mobile connection in the country.
Tata Teleservices has a strong workforce of 6000. In addition, TTSL has created more than
20,000 jobs, which will include 10,000 indirect jobs through outsourcing of its manpower
needs.
Today, Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited serves
over 25 million customers in over 5000 towns. With an ambitious rollout plan both within
existing circles and across new circles, Tata Teleservices offers world-class technology and
user-friendly services in 19 circles.
Out People
our global office holds talent from six continents. Our vast pool of expertise in the
communications and

technology sectors embody our commitment to conduct ethical and

sustainable business. Tata Communication continues a tradition of developing and deploying

innovative solutions for existing and emerging markets worldwide. Our imitational team
reflects the dynamic and diverse market Tata Communication serves.

Our Values
Service and business at Tata Communication is guided by a commitment to ethical and
responsible conduct.

Integrity : Trust travels

We must conduct our business fairly, with honesty and transparency. Everything we do must
stand the test of public scrutiny.

understanding : Open the world

We must be caring, show respect, compassion and humanity for our colleagues and customers
around the world, and always work for the benefit of the communities we serve.

Flexibility : Act agile

We work to create, design and grow in an environment that supports our customers and people
with adaptive thinking and action

Excellence : Go the distance

We must constantly strive to achieve the highest possible standards in our day-to-day work and
in the quality of the goods and services we provide.

Unity : Journey as one

we must work cohesively with our colleagues across the Group and with our costomers and
partners around the world, building strong relationship based on tolerance,
understanding and mutual cooperation.

Responsibility: Advance life

We must continue to be responsible, sensitive to the countries, communities and environments

in which we work, always ensuring that what comes from the people goes back to the people
many times over.

Founder of the Tata : Jamsetji Nusserwanji Tata

Vision & Mission
Deliver a new world of communications to advance the reach and leadership of our
customers.
Commitment
Invest in building long-lasting relationships with customers and partners and lead the
industry in responsiveness and flexibility.

PTB (Public Telephony Booth)

We are India's leading standardized and branded private PCO service provider with
over 1 million PCO connections across India .We believe that our success flows from the
success of our business partners and satisfied customers. The Tata Indicom SMART PCO
has been a pioneer in the PCO market. It has changed the face of business by introducing
innovative and technologically advanced solutions in the market such as the standardized
password protected billing machine, 16khz switch based billing, ergonomic booth etc. It is
the only company today that provides all the equipments and support needed to run a PCO
and is a One Stop Shop for all PCO needs. Low investment, hassle free documentation,
after sales services, marketing support and the highest return on investment make us the
best option for PCO Operators.

Our History:
With our entry in 2000, we revolutionized the Indian payphone industry in the
India. Tata Indicom was the first branded private PCO service provider in the PCO telecom
market. We redefined customer expectations in the PCO market by introducing the Smart
PCO booths that provide privacy and comfort. Our technologically advanced tamper proof
billing meters ensure accurate billing to the customer.
We pioneered the concept of One Stop Shop For PCO Needs by providing end to
end solutions for PCO, complete with- a tamper proof Billing Machine, Printer, NIU and a
booth. This is made available at low investment and with hassle free documentation.
We are also the first to launch the Talking Billing Machine-an endeavor to support
the blinds and make them self-reliant. .The machine with its unique designs and features
reads out the amount on the bill to the blind operator and helps him keep track of his daily
revenues and he need not be dependant on the integrity of the end user to collect the
amount. We are the first in the world to introduce PARSEC", the advanced PCO - a
multiplication PCO comprising of sms facility, pos facility, one touch dialling to
infotainment services like sms, railway enquiry/ticket booking, cricket news, jokes etc.

The product will revolutionize the PCO industry and create alternate revenue
streams for PCO operators. PCO operators will now be able to expand their businesses
through these facilities. We welcome you to join hands with the group that is all set to
revolutionize the PCO market with its innovations and new ventures.

CHAPTER-2
PROBLEMS OF THE STUDY
OBJECTIVE, IMPORTANCE
&
SCOPE OF THE STUDY

OBJECTIVES OF THE STUDY

To know which telecoms companies preferred by consumer.

To know which telecom company given excellent service

To get knowledge of different types offers by different telecom companies.

To get knowledge about service where imprudent is required.

To know which telecom company has excellent network.

To collect information about services, cellarets and special offer of both company.

SCOPE OF THE STUDY

Researcher has been conducted in the Varanasi City like Sigra, Lanka, Cant, Mahmurgang
Maldhiya, Bhojubeer, Pandaypur, Choubeypur, Sarnath, DLW, it helps in accelerating demand of
the idea PCO in the market. The study will also helps to know the market share and will also helps

the creating & providing high quality service in PCO operators which increase the brand loyalty
PCO operators to words idea.
The researcher will also help in improving marketing sales promotion and new strategy of the
company. Useful for researcher for future research for gating insight about the topic.

Importance of the study

The purpose of this study is to obtain information about the company which help to
identification of the problem and to determine the issue dimension and magnitude to
enumerate and evaluate the alternative solution to select the right course of action to follow
the purpose of the study also to provide information to facilitate the identification of an
opportunity or problem situation are encountered.

SWOT ANALYSIS

STRENGTH:

 Brand recognition.
Brand standardized products.
Capable of surviving in long run.
Products are familiar to consumer.
Good efforts for Research & Development facilities.
Nation-wide presence.

WEAKNESS:
Lack of launching products in rural India.
Nation wide same strategy.

OPPORTUNITIES:

The Indian market and more specifically the urban areas the penetration of idea Pre-Paid PCO is
low can be developed as a future market through affordability and availability

THREATS:
Competitor brand has available in lesser price, which compare to our product have
little higher.
Local brands have more sales as compare to our products.
Awareness among the rural customers is very less.

Chapter 3
RESEARCH
METHODOLOGY

RESEARCH METHODOLOGY

METHODOLOGY
Research is a common language refers to a search of knowledge. Research is
scientific & systematic search for pertinent information on a specific topic, infect research
is an art of scientific investigation. Research Methodology is a scientific way to solve
research problem. It may be understood as a science of studying how research is doing
scientifically. In it we study various steps that are generally adopted by researchers in

studying their research problem. It is necessary for researchers to know not only know
research method techniques but also technology.

The scope of Research Methodology is wider than that of research methods.

The research problem consists of series of closely related activities. At times, the
first step determines the native of the last step to be undertaken. Why a research has been
defined, what data has been collected and what a particular methods have been adopted and
a host of similar other questions are usually answered when we talk of research
methodology concerning a research problem or study. The project is a study where focus is
on the following points:

RESEARCH DESIGN
A research design is defined, as the specification of methods and procedures for
acquiring the Information needed. It is a plant or organizing framework for doing the study and
collecting the data. Designing a research plan requires decisions all the data sources, research
approaches, Research instruments, sampling plan and contact methods.
Research design is mainly of following types: 1. Exploratory research.
2. Descriptive studies
EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of problems, the more
precise Formulation of problems and the formulations of new alternative courses of action. The
design of exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.
DESCRIPTIVE STUDIES
Descriptive research in contrast to exploratory research is marked by the prior
formulation of specific research Questions. The investigator already knows a substantial amount
about the research problem. Perhaps as a Result of an exploratory study, before the project is
initiated. Descriptive research is also characterized by a Preplanned and structured design.
I.

B)

DATA COLLECTION METHOD

PRIMARY

SECONDARY

Direct personal Interview

Indirect personal Interview

Published Sources

Unpublished Sources

Information from correspondents

Govt.publication

Mailed questionnaire

Report Committees & Commissions

Question filled by enumerators.

Private Publication
Research Institute

PRIMARY DATA
These data are collected first time as original data. The data is recorded as observed
or encountered. Essentially they are raw materials. They may be combined, totaled but they
have not extensively been statistically processed. For example, data obtained by the
peoples.
SECONDARY DATA
Sources of Secondary Data
Following are the main sources of secondary data:
1. Official Publications: Publications of the

IDEA COMMUNICATION or by the

corporate office of IDEA COMMUNICATION..

2. Publications Relating to Trade: Publications of the trade associations, stock exchange,

trade union etc.
3. Journal/ Newspapers etc.: Some newspapers/ Journals collect and publish their own data,
e.g. Indian Journal of economics, economist, Economic Times.
4. Data Collected by Industry Associations: For example, data available with IDEA
COMMUNICATION.
5. Unpublished Data: Data may be obtained from several companies, organizations, working
in the same areas. For example, data on C IDEA OMMUNICATION by magazines.

Period of Study:
This study has been carried out for a maximum period of 8 weeks.

Area of study:
The study is exclusively done in the area of marketing. It is a process requiring care,
sophistication, experience, business judgment, and imagination for which there can be no
mechanical substitutes.

Sampling Design:
The convenience sampling is done because any probability sampling procedure
would require detailed information about the universe, which is not easily available further,
it being an exploratory research.

Sample Procedure:
In this study judgmental sampling procedure is used. Judgmental sampling is
preferred because of some limitation and the complexity of the random sampling. Area
sampling is used in combination with convenience sampling so as to collect the data from
different regions of the city and to increase reliability.

Sampling Size:
The sampling size of the study is 100 users.

Method of the Sampling:

Probability Sampling
It is also known as random sampling. Here, every item of the universe has an equal
chance or probability of being chosen for sample.
Simple Random Sampling
A simple random sample gives each member of the population an equal chance of
being chosen. It is not a haphazard sample as some people think! One way of achieving a
simple random sample is to number each element in the sampling frame (e.g. give everyone
on the Electoral register a number) and then use random numbers to select the required
sample.
Random numbers can be obtained using your calculator, a spreadsheet, printed
tables of random numbers, or by the more traditional methods of drawing slips of paper
from a hat, tossing coins or rolling dice.

Systematic Random Sampling

This is random sampling with a system! From the sampling frame, a starting point
is chosen at random, and thereafter at regular intervals.

Stratified Random Sampling

With stratified random sampling, the population is first divided into a number of
parts or 'strata' according to some characteristic, chosen to be related to the major variables
being studied. For this survey, the variable of interest is the citizen's attitude to the
redevelopment scheme, and the stratification factor will be the values of the respondents'
homes. This factor was chosen because it seems reasonable to suppose that it will be related
to people's attitudes

Cluster and area Sampling

Cluster sampling is a sampling technique used when "natural" groupings are
evident in a statistical population. It is often used in marketing research. In this technique,
the total population is divided into these groups (or clusters) and a sample of the groups is
selected. Then the required information is collected from the elements within each selected
group. This may be done for every element in these groups or a subsample of elements may
be selected within each of these groups.

Non Probability Sampling

It is also known as deliberate or purposive or judge mental sampling. In this type of
sampling, every item in the universe does not have an equal, chance of being included in a
sample.

It is of following type:

Convenience Sampling
A convenience sample chooses the individuals that are easiest to reach or sampling
that is done easy. Convenience sampling does not represent the entire population so it is
considered bias.

Quota Sampling
In quota sampling the selection of the sample is made by the interviewer, who has
been given quotas to fill from specified sub-groups of the population.

Judgment Sampling
The sampling technique used here in probability > Random Sampling.
The total sample size is 100 profiles.

Data Collection: Data is collected from various customers through personal interaction. Specific
questionnaire is prepared for colleting data. Data is collected with mere interaction and
formal discussion with different respondents and we collect data in IDEA
COMMUNICATION and face to face contact with the persons from whom the
information is to be obtained (known as informants). The interviewer asks them
questions pertaining to the survey and collects the desired information. Thus, the we
collect data about the working conditions of the workers of IDEA COMMUNICATION, we
worked at IDEA COMMUNICATION contact the workers and obtain the information.
The information obtained is first hand or original in character.

Chapter 4
DATA ANALYSIS
&
INTERPRETATION

1-Which PCO Service do you use?

Option

No. of respondent

Airtel

Idea

47

47

30

30

Reliance

BSNL

Both

23

23

100

100

Tata Indicom

Analysis:

From the above table the researcher found that out of 100 respondent 47%

use idea, 30% respondent use tata indicom and 23% respondent use both.

Interpretation:

Researcher found that maximum respondent use idea because it

coverage area is broad and good.

2- According to their PCO Services you select the best?

Option

No. of respondent

Airtel

Idea

53

53

38

38

Reliance

BSNL

Both

100

100

Tata Indicom

Analysis: From the above table the researcher

found that out of 100 respondent 53 %

respondent said idea is best, 38% respondent said tata indicom is best and 9 % respondent
said both (idea and tata indicom) are best.

Interpretation: The researcher found that from the market survey the the service
idea is the best.

of

3- Which Company Coverage area is the best?

Option

Idea

Tata Indicom

No. of
% of
No. of
% of
respondent respondent respondent respondent
Yes

53

82.81

21

58.33

No

11

17.19

15

41.67

64

100

36

100

Analysis: From the above table the researcher found that out of 100 respondent 64
respondent prefer idea and 36 respondent prefer tata indicom. Out of 64 respondent 82.81
% said that company coverage is best and 17.19 % respondent said not.
out of 36 respondent who belongs to tata indicom 58.33 % said coverage area is best & 41.
67 % said not.

Interpretation:

Researcher found that maximum respondent prefer idea because

frequency of coverage area of idea network is widely available.

4- What do you think about the strength of your Cellular Service?

Option

Idea

Tata Indicom

Both

No of
% of
No of
% of
No of
Respondent Respondent Respondent Respondent Respondent

% of
Respondent

Coverage
Area

17

33.33

21.88

23.53

Special
Tariff
Voucher

13.73

11

34.38

41.18

Call Rates

24

47.06

10

31.25

29.65

Validity

5.88

7.84

5.88

51

100

32

100

17

100

Analysis: From the above table the researcher

found that out of 100 respondent for the

strength of their cellular services . out of 51 respondent of idea users ,33.33 % respondent
said coverage area, 13.73 % respondents said special tariff services, 47.06 % respondent
said call rates& 5.88 % respondents said validity.
out of 32 respondent of tata indicom users 21.88 % respondent said coverage
34.38 % respondent

area,

said call rates , 7.84% respondents said validity.

Out of 17 respondents which use both services (Idea & tata indicom ) 23.53 %
respondent said coverage area ,41.18 % respondents said special tariff services , 29.65 %
respondents said call rates& 5.88 % respondents said validity.

Interpretation:

Researcher found that maximum respondents prefer to the Idea

because is best. The coverage area & call rates is chapest in comparison to tata indicom .

5 Are you Subscriber of Idea or Tata Indicom?

Option

No. of respondent

% of respondent

Idea

47

47

Tata Indicom

30

30

Both

23

23

100

100

Analysis: From the above table

researcher found that out of 100 respondents , 47 %

respondent having idea connection, 30 % respondent having tata indicom connection and
23 % respondents having both (tata & idea) connection.

Interpretation:

Researcher found that maximum respondent prefer idea cellular

service because its services facilities & coverage area are best.

6- Which Service connectivity is better than other?

Option

Idea

Tata Indicom

No. of
respondent

% of
respondent

No. of
respondent

% of
respondent

Yes

43

67.18

30

83.33

No

21

32.82

16.67

64

100

36

100

Analysis:

From the above table researcher found that out of 100 respondent 64

respondent were idea uses ,67.18 % respondents said yes & 32.82 % respondent said
,no,36 respondent of tata indicom 83.33 % respondents said yes & 16.67 %
respondent say no.

Interpretation:

Researcher found that maximum respondent prefer tata indicom

because its service connectivity is better then tata indicom.

8-Dose your company provide special holiday offers? (Special offers)

Option

Idea

Tata Indicom

No. of
respondent

% of
respondent

No. of
respondent

% of
respondent

Yes

57

89.6

24

66.66

No

10.93

12

33.33

64

100

36

100

Analysis: From the above table researcher found that

out of 100 respondent 64

respondent of idea uses 89.6 % respondent said yes& 10.93 % respondent said no,
out of 36 respondent of tata indicom 66.66 % respondents said yes& 33.33 %
respondents said no.

Interpretation: Researcher found that maximum respondent preferred idea services

because it provide cheap & attractive holidays offers.

9- Dose the distributer directly comes to you?

Option

Idea

Tata Indicom

No. of
respondent

% of
respondent

No. of
respondent

% of
respondent

Yes

60

93.75

27

75

No

6.25

25

64

100

39

100

Analysis: From the above table researcher

found that out of 100 respondent 64

respondent of idea uses 93.75 % respondent said yes & 6.25 % respondent said no ,out
of 36 respondent of tata indicom user, 75 % respondents said yes& 25 % respondent
said no.

Interpretation: Researcher found that maximum respondent prefer idea cellular

services because the distributor channel of idea is best.

10-Dose the Telecom Companies employee directly comes to you?

Idea
Option

Tata Indicom

No. of
respondent

% of
respondent

No. of
respondent

% of
respondent

Yes

11

17.19

19.44

No

53

82.81

29

80.56

64

100

39

100

Analysis: From the above table researcher

respondent of idea cellular

found that out of 100 respondent 64

services 17.19 % respondent said yes & 82.81 %

respondent said no& out of 36 respondent of tata indicom cellular service , 19.44 %
respondent said yes, 80.56 % respondent said no.

Interpretation: Researcher found that none of both companies employee directly

meet the all retailers . only few number of company employees directly come to meet
retailers in the market .

11-Which type Promotion materials does you keep out of shop?

Option

Glow Sign
Board Without
name of shop
Posters

Idea

Tata Indicom

Both

No. of

%of

No. of

%of

No. of

%of

Respond

Respond

Respond

Respond

Respond

Respond

ent

ents

ent

ents

ent

ents

19.15

13.79

8.33

27

57.45

17

58.62

13

54.17

Dangles

11

23.40

27.59

37.50

47

100

29

100

24

100

Analysis: From the above table researcher

found that out of 100 respondent 47

respondent idea users 19.15 % respondent keep glow sigh board without name of shop,
57.45 % respondent keep posters , 23.40 % respondent keep dangles . 29 respondents
of tata indicom users , 13.79 % respondent keep glow sigh board without name of shop
, 58.62 % respondent keep poster , 27.59 % respondents keep dangles 24 respondent of
both (idea cellular & tata indicom service) users, 8.33 % respondents keep both
companies glow sigh board without name I shop , 54.17 % respondent keep poster
37.50 % respondent keep dangles

Interpretation: Researcher found that maximum respondent of both idea & tata
cellular companies retailers keep posters out of shop. because it is cheap and easily
available & easily understandable to a lay man.

12- Are you satisfied with the Connectivity of IDEA and TATA Indicom?
Option

Idea

Tata Indicom

No. of
respondent

% of
respondent

No. of
respondent

% of
respondent

Yes

43

67.18

31

86.11

No

21

32.82

13.89

64

100

36

100

Analysis: From the above table researcher found that out of 100 respondents 64 respondents
belongs to idea in which 67.18% of idea user were satisfied with connectivity & 32.82% users
were not.& 36 respondents belongs to tata indicom in which 86.11% were satisfied & 13.89%
were not.

Interpretation: From the above table researcher found that

maximum respondents are satisfied

with connectivity of Tata Indicom because no conjunction in network.

13- Areas where you feel the need for improvement?

Option

IDEA
No. of

TATA indicom
%

No. of

Respon

Respon

dent

dent

Coverage

24

41.22

17

41.47

Call rates

11

18.28

21.6

Tariff

17

28.17

13

32.19

Other

12.33

5.28

59

100

41

100

Analysis: From the above table researcher found that out 100 respondents, 59 respondents of
Idea users ,41.22% respondents wants improvement in coverage ,18.22% respondents wants
improvement in call rates, 28.17% respondents wants improvement in tariff & 12.33% respondents
wants improvement in other fields.
$1 resopdents of Tata Indicom users ,41.47% respondents wants improvement in coverage ,21.6%
respondents wants improvement in call rates, 32.19% respondents wants improvement in tariff &
5.28% respondents wants improvement in other fields.

Interpretation: Researcher found that maximum respondents of both telecom companies Idea
and Tata indicom wants to improvement in coverage area.

Chapter - 5
Findings
&

Recommendations

Findings
1.
2.
3.
4.

Most of the PCO operators are using Idea connection as compare to TATA Indicon PCO.
Most of the PCO operators said that service of the Idea is the best.
The coverage of Idea is better as compare to TATA Indicom.
Maximum PCO operator said that Idea coverage area better than TATA Indicom and its call

5.
6.
7.
8.

rate (Idea) are also chipper than TATA Indicom.

Most of PCO operators are subscriber of Idea.
Connectivity of TATA Indicom is better than Idea.
Researcher found that Idea service provide cheaper and attractive holidays offers.
Researcher found that distribution channel of Idea is best and effective compare than TATA

Indicom.
9. Researcher found that both company employee rarely come to the retailer generally they do
not come to retailer properly.
10. Researcher found that poster is most effective medium for promotional material both
companies.
11. Researcher found that the connectivity of TATA Indicom is more batter than Idea cellular
service.
12. Researcher found that maximum respondent of both companies wants to improvement
coverage area and call rates.

Recommedations
1. The Idea should make strong dealers network or distributor points and sales executive so it is
approachable to the PCO operators.
2.

Idea should try to reach in small cities, towns and villages so it can cover rural customers as
well as urban customers.

3.

Mainly the idea used because of the better service and facilitates to though it has a lower talk
value so idea should provide competitive talk value.

4. Most of the PCO operators are not much literate so that idea procedure should be clearly
understood to the PCO operators.
5. idea prepaid PCO must provide some free talk time to idea to idea for attracting more
consumers,
6. The connectivity is given by idea is better than any other service provider, but idea should try
to improve it.
7. Promotional activities should be done to attract more and more PCO operators.
8. Idea must increase talk value on recharge vouchers so as to increase or attract more PCO
operators.

Chapter 6
Conclusion
&
Limitations

Conclusion
This research has been conducted under Idea cellular ltd. VARANASI. The topic given by the
company was A Comparative Analysis of IDEA & TATAINDICOM in PCO
. According to my topic company provide me questionnaire on which researcher has taken sample
size of 100 & on the basis of questionnaire researcher has taken following objectives :

To know which telecoms companies preferred by consumer.

To know which telecom company given excellent service

To get knowledge of different types offers by different telecom companies.

To get knowledge about service where imprudent is required.

To know which telecom company has excellent network.

To collect information about services, cellarets and special offer of both company.

The hypothesis is selected that the Idea cellular ltd. has good market shares in corporate as
compare to other Telecom company .
Still the Idea cellular ltd. is trying their best to capture the whole market with their innovative ideas
& by improving their facilities & services.
The survey had been conducted in Varanasi region like sigra, lank a, cant, mahmurgang maldhiya,
bhojubeer, pandaypur, choubeypur, sarnath, DLW.

Limitaions
1. It is just a random sampling. so I faced many types of problems.
2. People are secretive about there income.
3. Questionnaire has to be filled only by the particular Varanasi region, which does
not provide the actual picture of the market.
4. Sample size is too small to give the clear picture of market.
5. Respondent are not willing to provide the exact information about the
questionnaire.
6. Being time shortage hence it is not possible to present such a big studies.
7. Parameters taken in the questionnaire might be insufficient to represent the issues.
8. The survey sample is only from a small geographic region, a few localities in
Varanasi. This may results in the sample not being a true representation of the
entire market for teleservices. The behaviors of consumers in the other metros may
differ significantly from that of non metro, semi urban and rural consumers.
9. While all attempts have been made to keep the interviews free of the bias there
may be some bias introduced in a few interviews.

Bibliogrphy
&
Annexure

BIBLIOGRAPHY

BOOKS REFERRED:
Kotler, Philip & Armstrong, Graw - Principle of Marketing, Pearson
Education, New Delhi 2007.Publisher- Dorling Kindersley (India) Pvt.
Ltd.
Kotler,

Philip-

Marketing

Management:

Analysis,

planning,

Implementations & control, Pearson Education, New Delhi 2003, 11 t h

Edition.
Kothari C. R. Research Methodology 2 n d revised edition 2004
published by New Age International Ltd.
Beri- Marketing Research (Tata Mc Graw -Hill), 1993 2 n d Edition.
Marketing Strategy and Management- Mr. Michael J. Baker.
Gupta CB-An Introduction to Statistical Method (Vikas), 1995, 9 t h
Edition .

BUSINESS MAGAZINE & NEWS PAPER:

The Times of India

The Economic Times

4Ps, Pitch, Business & Economy

Business Word& Business Standard

Business Today

Business

INRETNET
www.google.com
www.ideacellular.com
www.tataindicom.com

Annexure

Name:-
Age:
Sex:.
Occupation:
Address:.

Q1-Which PCO Service do you use?

a.
b.
c.
d.
e.
f.

Airtel
Idea
Tata Indicom
Reliance
BSNL
Both

Q2- According to their PCO Services you select the best?

a.
b.
c.
d.
e.
f.

Airtel
Idea
Tata Indicom
Reliance
BSNL
All of above

Q3- Which Company Coverage area is the best?

a. Idea
b. Tata Indicom

1- Yes
2- Yes

1- No
2- No

Q4- What do you think is the strength of you Cellular Service?

a.
b.
c.
d.

Coverage Area
Special Tariff Voucher
Call Rates
Validity

Q5 Are you Subscriber of Idea or Tata Indicom?

a.
b.
c.

Idea
Tata Indicom
Both

(i)
(i)
(i)

Yes
Yes
Yes

(ii)
(ii)
(ii)

No
No
No

Q6- Which Service connectivity is better?

a. Idea
b. Tata Indicom

1- Yes
2- Yes

1- No
2- No

Q7-Dose your company provide special holiday offers? (Special Offers)

a. Idea
b. TATA indicom

(i)
(i)

Yes
Yes

(ii)
(ii)

No
No

Q8- does the distributer employee directly come to you?

a. Idea
b. Tata Indicom

(i)
(i)

Yes
Yes

(ii)
(ii)

No
No

Q9-Dose the Telecom Companies employee directly comes to you?

a. Idea
c. TATA

(i)
(i)

Yes
Yes

(ii)
(ii)

No
No

Q10-Which type Promotion materials does you keep out of shop?

Option
Glow sing Board

Idea

Tata Indicom

without name of shop

Poster
Dangles

Q11- Are you satisfied with the Connectivity of Idea and TATA indicom?
a. Idea
(i)
b. Tata Indicom (i)

Yes
Yes

(ii)
(ii)

No
No

Q12- Areas where you feel the need for improvement?

Idea
Coverage
Call rates

TATA indicom

Both

Tariff
Other

Q13- Kindly provides your valuable suggestion towards idea and TATA indicom?
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