CS (f.

/lAIN) EXAM, 2010

Sl. No.

C-DTN-K-N HA
MANAGEME NT

Paper-I

Time Allowed

Three Hours

Maximum Marks

300

INSTRUCTION S

Each question is printed both zn Hindi and

in English.
Answers must be written in the medium
specified in the Admission Certificate issued
to you, which must be stated clearly on the
cover of the ansu;er-book zn the space
provided for the purpose. No marks will be
given for the answers written in a medium
other than that. specified in the Admission
Certificate.
Candidates should attempt Question Nos. ~
and 5 which are compulsory, and any three
of the remaining questions selecting at least
one question from each Section.
The number of marks carried by each
question is indicated at the end of the
question.
Wherever any assumption cs made while
answering a question. the same must be
indicated clearly.
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Section-A

1.

2.

Write analytical notes on the following in

not more than 200 words each. Suitable
real-life/hypothetical illustrations may be
incorporated, wherever relevant, to buttress
your answers :
20x3=60
(a)

Cultural barriers

(b)

Hedge accounting

(c)

Lewin's three-step model

(a)

"We don't see things as they are, we see

things as we arc." Explain in the context
of organisational behaviour.

30

"The research on the effects of strategic

planning generally finds it has no effect
on corporate performance." Critically
examine the statement.

30

"The higher wage effect does not

necessarily translate into higher cost."
Explain with examples from India and
abroad.

30

"Creativity and innovation are inevitable

instruments of excellence; yet they differ
in their basic characteristics." Analyse
this statement and assess how organisations can encourage both.

30

(b)

3.

(a}

(b)

C-DTN-K-NHA/45

In

communication

1.

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I P.T.O.

4.

(a)

(b)

(c)

Show, with an example, how break-even

point of sales can be calculated when
the number of units produced is not
known.

20

What are the five sources of power, as

listed by French and Raven, exercised
by managers to influence the behaviour
of individuals in an organisation?

20

With suitable illustration(s], highlight the

concept of corporate social responsibility in India.

20

Section-B
5.

6.

Write analytical notes on the following in not

more than 200 words each :
20><3~60
(a)

Segmentation
market

{b)

Share penetration index

{c)

Synthetic loan

(a)

"Operating and financial leverage are

symmetric
1n
behaviour."
Critically
exam1n~
the statement from
riskanalysis point of view.

30

Explain, with brief illustrations, the

expectation
hypothesis
of
bond
valuation.

30

{b)

C-DTN-K-NHA/ 45

hypothesis

of

capital

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C-DTN-K-NHA/45

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[ P.T.O.

7.

(a)

(b)

8.

(a)

(b)

(c)

"Coca-Cola accounted for less than

2 ounces of the 64 ounces of fluid that
eaeh of the world's 4-4 billion people
drank on average every day. The enemy
is coffee, milk, tea, water." Explain the
strategic implication of the statement.

30

Define and distinguish between 'pointsof-parity' and 'points-of-difference' in

the
context
of brand
positioning.
Substantiate with suitable illustrations.

30

Explain
the
various
methods
estimating current demand.

20

of

Discuss the VaTlOUS elements involved

in marketing profitability analysis.

20

Discuss the various elements of the

demographic environment that affect
marketing.

20

C-DTN-K-NHA/45

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C-DTN-K-NHA/45

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Note :

English version of the Instructions is

printed on the front cover of this
question paper.

CS (MAIN) EXAM, 2010

Sl. No.

56

-I

C-DTN-K-NHB

MANAGEMENT
Paper_II
jnme Allowed: Three HoursjjMaximum Marks: JOOj

INSTRUCTIONS
Each question is printed both in Hindi and in
English.
Answers must be written in the medium
specified in the Admission Certificate issued
to.you, which must be stated clearly on the
caPer of the answer-book in the space
provided for the purpose. No marks will be
given for the answers written in a medium
other than that specified in the Admission
Certificate.

Candidates should attempt Question Nos. 1

and 5 which are compulsory, m1d any three
of the remaining questions selecting at least
o11e question from each Section.
-All questions carry equal marks.
Assume suitable data if considered necessary
and indicate the same clearly.
Ulli't ~: ~if q;r ~r<il t'qlkl'< i< ~"f-f['5(

'K~~I

it;

N@cl 'f8"

- """"-.
-' ..

Section A

1 Explain each of the following terms m not' more

l0x6=60
than 10 tines each:

(a)

Sampling Distribution

(b)

BCG Matrix

{c)

Flexible Manufacturing System

(d)

Six Sigma Quality Management

(e)

Microfinancing

(f)

Digital Signatures

2. (a) The Sea Wharf Restaurant would like to

determine the best way to allocate a monthly
advertising budget of Rs. 50,000 between
newspaper advertising and radio advertising.
Management has decided that at least 25% of
the budget must be spent on each type of
media, and that the amount of money spent on
newspaper advertising must be at least twice
the amount spent on radio advertising. A
marketing consultant has developed an index
that measures audience exposure per rupee of
advertising on a scale from 0 to 100, with
higher values implying greater audience
exposure. If the value of the index for
newspaper advertising is 50 and that for radio
advertising is 80, how should the restaurant
allocate its advertising budget in ordeF tO
maximise the value of the total audience
exposure ?
1Ox4=40
c.DTN-K-NHB

(Contd.)

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CDTN-K-NHB

10x4=40

(Contd.)

(i) Formulate the problem

programming problem.

as

linear

(ii) Find the optimal solution to the problem

using the graphical solu~ion procedure.
(iii) Which of the constraints are binding ?
(iv) How sensitive is your solution to the
estimation of index values by the
marketing consultant ?
(b)

Comment briefly on the Standard Error of

Estimate for any given set of observations. lO

(c)

Distinguish between the Y-E-D and the F-S-N

classification schemes of materials.
10

'3. (a)

Product A consists of two units of subassembly

B, three units of C. and one unit of D. B is
composed of four units of E and three units
of f" C is made of two units of H and three
units of D. H is made of five units of E .and
two units of G.
30

(i)

Construct a simple bill of materials, in

the form of product structure tree.

(ii) Construct an indented parts list.

(iii) To produce 100 units of A, determine the
number of units of B, C, D, E, F, G and
H required.
C-DTN-K-NHB

(Contd.)

(i)

(ii)

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C-DTN-K-NHB

{Contd.)

(b) The Material Requir:ement Plan (MRP) gross

requirements for item X are given below for
the next 10 weeks. The lead time for X is two
- weeks, and the setup cost is Rs. 9. There is an
inventory carrying cost of Rs. 002 per unit per
week. Beginning inventory is 70 units.
30

Week .

Gross Requirements

2
3
4
5
6
7
8
9
10

20

10
15
45

10
30
100

20
40

150

Use the least total cost or the least unit cost

lot-sizing methotl to determine when and for
what quantity the first order should be
released.
4. (a)

Foreign investment in India takes place in the

form of (1) Foreign Direct Investment, and
(2) Foreign Portfolio Investment. Bring out
your views on the merits and demerits of the
two forms of investment for their impact on
long-term economic development of India. 30
(b) 'New Industrial Policy has led to the rapid
growth in Gross Domestic Product (GDP), but
this growth has not really been inclusive. Do
you agree ? Substantiate your answer.
20

C-DTN-K-NHB -

(Contd.)

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20
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10

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10
30

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C-DTN-K-NHB

(Contd.)

(c) In the context of FDI, distinguish between

'greenfield strategy' and 'alliance strategy'

with suitable illustrations.
10
Section 'B'
S. Comment on the following statements in not more
than 10 lines each:
IOx6=60
(a) 'Data is used by clerks. Managers depend on
their intuitive judgement.'
(b) 'Data warehouses are used to store historical
data for audit purposes.

(c)

'Information systems should be evaluated on

the basis of the level of technology used in
them.'
(d) 'The goal of strategic planning is to maximize
the profit of the enterprise.'.
(e) 'The system of independent directors has not
worked in India.'
(f) 'India has a large domestic market of its own.
Export-led industry has very limited scope:

6. (a)

Explain some of the technological deveiop'

.
ments that have led to the rapid growth. of
e-Business.
20
(b) In what way has e-Business affected the
operation and management of organizations ?
Give illustrations.
20
(c) What have been the social and economic
implications of e-Business ? Substantiate your
answer with facts and figures.
20
.

C-DTN-K-NHB

(Contd.)

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7. (a)

Any supply chain process can primarily be

explained by "value chain" concept. Discuss
the activities representing the value chain of
any business house.
20

(b)

In a dynami~ and competitive environment,

discuss how "Reverse Engineering" and
"Concurrent Engineering" approaches help in
designing the right type of product/right type
of process.
20

(c)

"Core Competence" of' an organization ts a

concept that has often been used to explain
why certain organizations have achieved
success m highly competitive environments.
Explain the concept of Core Competence
citing a few examples of fndustrial firms. 20

8. (a)

It is argued that India has achieved much

higher rate of economtc growth after its
increasin& globalization and integration with
the world economy. Assess how and to what
extent India has benefited from the process of
globalization.
20

(b)

Comment on the balance of lndia's foreign

trade: Is it sustainable in the long run ? What
policies would you recommend to correct the
balance?
20

(c)

Should Indian industries invest abroad when

there is shortage of capital in India ? Critically
analyse.
20

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Note : English version of the Instructions is primed on

the front cover of this questio11 paper.