Reliance Baking Soda - Case Exhibits
Reliance Baking Soda - Case Exhibits
Reliance Baking Soda - Case Exhibits
Advertising
TV $2,862 $4,453 $3,815
Print $687 $950 $694
Internet $76 $238 $248
Total Advertising $3,625 $5,641 $4,757
Gross Sales Q1 Q2 Q4 Q4
8 oz. Box
Cases Shipped 640 28% 793 28% 714 28%
% Increase (Decrease) 24% -10%
1 lb.
Cases Shipped 1,099 47% 1,362 47% 1.226 47%
% Increase ( Decrease) 24%
5 lb.
Cases Shipped 581 25% 720 25% 648 25%
% Increase ( Decrease) 24% -10%
2005 2006 2007E 2008 Notes for 2008 Calculations (e.g., assumptions, rationale, implications
Advertising
TV $ 2,862 $ 4,453 $ 3,815
Print $ 687 $ 950 $ 694
Internet $ 76 $ 238 $ 248
Total Advertising $ 3,625 $ 5,641 $ 4,757 $ -
PR / Media Production Costs $ 191 $ 297 $ 198