M1SFF 2017 - Sponsors Report
M1SFF 2017 - Sponsors Report
M1SFF 2017 - Sponsors Report
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CONTENTS
Executive Summary
[ Pg 5 ]
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I loved the theme! The variety of work shown,
the imaginative way the festival brought
together artists looking at skin through many
filters, the nuanced way the festival was
connecting work and initiating conversations
over themes of gender, identity, sexuality,
intimacy and more. This was a rich melting pot
of ideas, I was extremely proud to be part of
such a diverse community.
Liz Atkin, Artist,
Artist Talks and #CompulsiveCharcoal
Many of our performances saw full houses: six of the eight productions presented
had sold out performances, namely: Labels by Worklight Theatre, Si Ti Kay by
Akulah BIMBO SAKTI, Foreign Bodies by Skin In SIN, Pretty Butch by Tan Liting,
Skin Tight by Ah Hock and Peng Yu, and Fresh Fringe: Triple-Bill. The other two
productions FIGHT! PALAST by PENG! Palast and Under My Skin by Alessandra
Fel were almost sold out. We also added one extra show of Pretty Butch, due to
popular demand. Because of the enthusiastic support by audiences and partners
alike, the Festival saw an overall house of 94%with long waiting lists for tickets to
sold out performances.
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Every year we are trying something new in the Fringe, and this year was no
exception. We had our first ever Fresh Fringe, which enabled us to offer yet another
platform to highlight new and exciting writing. This is something we hope to continue,
as long as the interest and resources are there. We also had our first art on public
transport, our first ever burlesque troupe, and our first public discussion in a Long
Table format. The responses to these many firsts have been incredibly warm and
encouraging, clearly indicating the audiences hunger for cutting edge, challenging
artworks that are pertinent to the times.
It was also unfortunately the first time we had to pull two programmes from the line-
up due to censorship. While this decision was not an easy one, we believed it to be
the best one that kept the Festivals integrity intact, whilst remaining sensitive to the
artists and all our wonderful partners. Despite the furore surrounding the withdrawal
of the two works, we are very much heartened by the positive media support, and a
great ground swell of encouragement, appreciation and comradeship from the arts
community. The press and online media also displayed great support via extensive
preview coverage and some very positive and constructive reviews.
All of this would not be possible without the ongoing support of M1 and all our
sponsors and partners. We are thankful that all of you have remained stalwart Fringe
fans and friends through the years.
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We welcome your feedback on this years instalment of the Fringe, and look forward
to continued conversation between us, in order to keep the Fringe a dynamic and
vital part of our Singapore arts scene.
Enclosed in this report are all the key information and statistics gathered by our team
for this years Festival.
We are already excited about Fringe 18: Lets Walk and look forward to working with
you on it. Applications for Fringe 18 are already coming in and the open call closes
on 3rd March 2017.
Kind regards,
Sean Tobin
Artistic Director
M1 Singapore Fringe Festival
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"[The Fringe experience] felt like we were all
part of a family, working together. Even though
the shows were largely separate and we were
all working independently, it felt like we were all
working together for a common artistic goal.
Tan Liting, Director & Playwright,
Pretty Butch
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THE FRINGE IN NUMBERS
12 DAYS
7 COUNTRIES
74 ARTISTS
8 VENUES
11 EVENTS
$3,230,720.21 PR VALUE
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75% of our audience are Singaporeans
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PERFORMANCE &
EXHIBITION DETAILS
Fringe Highlights
Foreign Bodies by
5 7 Jan 3 Esplanade Recital Studio 696 669 96.12%
Skin in SIN (Singapore)
Live Fringe
Esplanade Rehearsal
Fresh Fringe Triple-Bill 14 Jan 1 80 80
Studio 100.00%
Si Ti Kay by
5 7 Jan 3 Centre 42 Black Box 150 142
Akulah BIMBO SAKTI (Singapore) 94.67%
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NO. OF TOTAL TIX/ %TAGE
TITLE DATES VENUE
SHOWS CAPACITY VISITORS HOUSE
Pretty Butch by
11 15 Jan 6 Centre 42 Black Box 360 350
Tan Liting (Singapore) 97.22%
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Labels by Worklight Theatre (United Kingdom)
Photo credit: Ben Borley
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SPONSORS, PARTNERS
& SUPPORTERS
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Special Thanks
M1 Limited
Arts Fund
Cultural Matching Fund
British Council
Embassy of Switzerland in Singapore
Italian Cultural Institute of Singapore
Pro Helvetia
Swisslos Kultur Kanton Bern
Kultur Stadt Bern
Esplanade Theatres on the Bay
Centre 42
quest-ce que cest
fFurious
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No. of New Sponsors 14
Binjaitree
THRIVE
Khoo Teck Puat Hospital
LASALLE College of the Arts
library@esplanade
Buds Theatre Company
W!LD RICE
Two Queens
Fry Bistro
Bar Naked
The Garden Slug
Dough Empire
Ladies District
Arts Council England
Chrysanthemum Gate
by Andrew Sutherland and Chanel Ariel Chan (Australia |Singapore)
Photo credit: Glenn Ong
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PUBLICITY & MARKETING
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COLLATERAL |
DESCRIPTION
AVENUE
Singapore Art Week Information about Liz Atkins #CompulsiveCharcoal was included on
the flyers.
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COLLATERAL | AVENUE DESCRIPTION
Singapore Tourism Board 22 street banners were displayed along Stamford Road in January
2017.
Madge of Honor posing with the Esplanade Foyerboard advertising Foreign Bodies
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COLLATERAL | AVENUE DESCRIPTION
ONLINE
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COLLATERAL | AVENUE DESCRIPTION
Their support for Bitten under the Guest Room, Under My Skin
under the Basement Workshop programme, and Pretty Butch
under the Boiler Room programme, included documentation and
video interviews with the artist and the process.
The Festival was also advertised via the SISTIC Buzz Subheader,
mobile app icon and customised event pages.
Official Social Media Network wide cost-per-click campaign provided box ads of the
Community - Netccentric Festival to blogs signed up to Netccentric which received 3,003
clicks throughout the campaign period from 11 November 2016
15 January 2017.
Shoutouts for the Festival were done on both the official and
influencers social media channels, including a featured blog post
on the Nuffnang site:
Netccentrics reach:
1) Facebook: 3,182 x 2 posts
2) Instagram: 8,493 x 2 posts
3) Twitter: 2,200 x 1 post
4) Dayre: 460 x 1 post
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COLLATERAL | AVENUE DESCRIPTION
3) @melinairwan: 60,000
Official Magazine Previews and event listings on Time Out's website from November
Time Out Singapore 2016 to January 2017, and EDMs were sent to their database.
Singapore Art Week Information about Liz Atkins #CompulsiveCharcoal was included
on the website.
ENCORE! Information about selected events was included on the website and
Facebook page.
Arts Republic
Banner ads on website www.artsrepublic.sg
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COLLATERAL | AVENUE DESCRIPTION
Others
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Programme Booklets
Festival Website
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Festival Website
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Electronic Direct Mailers
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Electronic Direct Mailers
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Electronic Direct Mailers
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Festival Facebook Page
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Festival Instagram Page
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Time Out Advertisements
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Arts & Heritage District Street Banners
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Mediacorp OOH Bus Shelter Posters 4Prime
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Esplanade Onsite Collaterals Floor stickers
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Esplanade Onsite Collaterals - Foyerboards
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Centre 42 Facebook homepage banner
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REVIEWS &
AUDIENCE FEEDBACK
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Fringe Highlights:
Foreign Bodies by Skin in SIN (Singapore)
Foreign Bodies was an evening of art and
defiance. One felt that the training and performance
was an emancipatory experience for members of Skin
in SIN, and the transmission of joy and acceptance
was infections. As a riposte to narrow minds, the
performances successfully communicated the idea that
diversity, rather than being the exception, is our default
position.
- Kathy Rowland, Arts Equator
Fringe Highlight:
Labels by Worklight Theatre (United Kingdom)
Labels is a genuinely original and side-splitting
play, featuring social prejudice and racism
leading the audience to tears and laughter in
multiple measures.
- FiveLines.Asia
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Live Fringe:
#CompulsiveCharcoal and Artist Talks by Liz Atkin (United Kingdom)
Live Fringe:
Si Ti Kay by Akulah BIMBO SAKTI (Singapore)
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Live Fringe:
Pretty Butch by Tan Liting (Singapore)
Live Fringe:
FIGHT! PALAST #membersonly by PENG! Palast (Germany | Switzerland)
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Live Fringe:
Under My Skin by Alessandra Fel (Italy | Singapore)
Live Fringe:
Skin Tight by Ah Hock and Peng Yu (Singapore)
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FRINGE TEAM 2017
Artistic Director Sean Tobin
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Board of Directors Tan Chong Kee
Vincent Lim
Diana Lim-Chong
Haresh Sharma
Alvin Tan
Christopher Tan
Serene Tan
Andy Yeo
The public relations for the M1 Singapore Fringe Festival 2017 was managed by
Phish Communications Pte Ltd.
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M1 SINGAPORE FRINGE
FESTIVAL 2018: LETS WALK
Let's Walk is the first in a series of Fringe instalments themed around iconic Singaporean artists
and their signature works. Each year we will nominate an artist and a selected work, and invite
artists from a range of disciplines from Singapore and around the world to respond to them with
their own new or existing works. Through the borrowing of their work, we aim to honour the artist
and recognise and build on the lasting universal significance and resonance of his or her work.
The 2018 theme Let's Walk comes from the title of a series of striking street performances by
eminent Singaporean contemporary artist, Amanda Heng.
For Fringe 2018, we invite you to consider this culturally significant work by one of our most
important artists. Amanda began this series in 1999 and performed the work in Singapore, Japan,
France, Poland, Indonesia, Sweden and Spain.
Amanda Heng has worked in a range of mediums, and perhaps her most notable works such as
Let's Walk are so immediately engaging and participatory. While charmingly simple in form, they
are arresting and deeply effective in drawing much needed attention to some of the most important
social concerns of our times.
Let's Walk is one of a series of walking performances that she has created over the years. The
walks are designed and carried out with spectacular simplicity and intimacy, managing to carry
both the potent provocation of a protest, and the peaceful contemplation of a walking meditation.
From the title itself, Amanda clearly signals her invitation to engage, connect, collaborate and
move forward.
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Let's Walk invited us all to think about
the beauty business, and the lack of
progress for women in society. In her
performance, she invited members of
the public to join her in walking
backwards along the streets with
high-heeled shoes in their mouths,
while trying to guide themselves with
handheld mirrors.
Curiously and disturbingly, the beauty business did especially well at this time, as women were
pressured to look better than their natural best. In Amanda's own words, "A lot of Singaporean
women were 'upgrading' themselves, going to beauty salons, having plastic surgery and so on to
keep their jobs. A woman's looks are still worth more than her abilities."
So in tribute to Amanda's work, to this work in particular, and to the many important ideas and
questions it evokes, we invite you to propose your own works, to build on the provocations in Let's
Walk.
We are looking for progressive works that voice the concerns of today. Whether you are exploring
themes of gender, beauty, inequality, injustice, economics, or all of the above, and more. And in
whatever form or discipline you practice.
Look out for a range of stimuli that we will be sharing to get you more acquainted with Amanda and
with this workphotos, videos, and other archival materials and start getting your proposals ready,
whether they are existing or new works, that can build on the spirit of concern and creation
inherent in Amanda Heng's Let's Walk.
Get involved.
SEAN TOBIN
Artistic Director
M1 Singapore Fringe Festival
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Michelle Piper in Foreign Bodies by Skin in SIN (Singapore)
Photo credit: Audi Khalid
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THE NECESSARY STAGE |
M1 SINGAPORE FRINGE FESTIVAL
278 Marine Parade Road
Singapore 449282
CONTACT US AT
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